Official news on crawling and indexing sites for the Google index.
Webmaster level: all
Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.
Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have cre...
Webmaster level: intermediate-advanced
To crawl, or not to crawl, that is the robots.txt question.
Making and maintaining correct robots.txt files can sometimes be difficult. While most sites have it easy (tip: they often don't even need a robots.txt file!), finding the directives within a large robots.txt file that are or were blocking individual URLs can be quite tricky. To make that easier, we're now announcing an updated robots.txt testing tool in Webmaster Tools.
You can find the updated ...
Do you have an Android app in addition to your website? You can now connect the two so that users searching from their smartphones and tablets can easily find and reach your app content.
App deep links in search results help your users find your content more easily and re-engage with your app after they’ve installed it. As a site owner, you can show your users the right content at the right time — by connecting pages of your website to the relevant parts of your app you ...
- Site moves without URL changes. Only the underlying infrastructure serving the website is changed without any vis...
In April, we launched App Indexing in English globally so deep links to your mobile apps could appear in Google Search results on Android everywhere. Today, we’re adding the first publishers with content in other languages: Fairfax Domain, MercadoLibre, Letras.Mus.br, Vagalume, Idealo, L'Equipe, Player.fm, Upcoming, Au Feminin, Marmiton, and chip.de. In the U.S., we now also support some more apps -- Walmart, Tapatalk, and Fancy.
We’ve also translated our developer guid...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Happy long weekend! Aside from having the extra day off, you’re wondering specifically [what is labor day]. Just what it sounds like! It’s a day of celebration for our workers.
And what better way to celebrate than to take that last summer vacay before fall hits? You’re searching for [labor day getaways] and [cheap flights]. You’re also checking out beach vacation rentals, hotel vacation clubs, all inclusive vacations, and vacation packages. Take us with you!
For Labor Day fun back at home, ...
With summer almost coming to a close, Yahoo users have fall fashion on their minds. What are millions of fashion-forward people around the country searching for? Think denim and boots galore!
Yahoo users still wear their denim in the summer heat, but instead of a tight fit, women are wearing a baggier style. Searches for [boyfriend jeans] are spiking 121% this month on Yahoo.
Remember Timberland boots? Just like the Birkenstock, they are back in the wardrobe rotation of style-savvy folks, a...
This month we pay tribute to the best thing since sliced bread… the sandwich! You’ve been rightfully celebrating National Sandwich Month as millions of searches from sandwich recipes to local sandwich shops spike off the charts on Yahoo.
What about other lunchtime favorites like the panini or the wrap? “Hah!”, says the sandwich. In just the past year, searches for [sandwich] have nearly tripled the amount of searches for [panini], whereas [the wrap] barely registered in some months.
Summer is soon coming to an end (womp womp womp), but Yahoo users are eager to go back to school and get their shopping done early this year!
This month, you’re searching for [back to school sales], especially at Walmart, and [back to school supplies]. Hot brands alert! Searches for [ticonderoga pencils] are spiking 543% this week on Yahoo, and top-searched backpacks this month are Jansport, North Face, Disney Frozen, Under Armor, and Vera Bradley.
We know it all adds up despite the sale...
What’s the best way to take a break from the smoldering heat during the summer months? Going to the movies, of course! Yahoo users are looking to escape into a good movie this summer and are searching for their top picks.
Over the past 30 days, the movies with the highest volume of searches on Yahoo include [jersey boys movie], [begin again movie], and [sex tape movie].
And we can’t forget about one of the most highly anticipated movies of the season! Yahoo users are dying to see the [50 sh...
Does saying goodbye to summer also mean saying goodbye to your summer fling? Ending a relationship isn’t an easy feat, which is why you’re searching for answers on how to get over a breakup.
What break up topics are spiking this month on Yahoo?
[how to move on after a breakup] - We’re all about the “out of sight, out of mind” mantra. Unfriend your ex on social media and never check that profile again!
[does a breakup hurt men as much as women] - For all you know, he’s crying to Taylor ...
Grab your face paint, foam fingers, and game-friendly coolers. It’s time to start tailgating!
NFL football teams are reporting to training camp and generating buzz about the upcoming season as searches for [nfl fantasy football] are spiking 1007% this month on Yahoo.
While it’s too early to tell which teams have the best shot at the ring this year, Minnesota sure is excited for the first game, as searches for the top-buzzing [Minnesota Vikings] team spike a whopping 1082%.
Over the past mon...
It’s not the holiday season yet (phew!), but Yahoo users are still busy rushing to the stores to buy gifts, as baby and wedding shower season is officially here.
Where are Yahoo users going to shop for the new bundles of joy in their lives? Not surprisingly, searches for [babies r us baby registry] are spiking 2422%. Other top-searched baby registries overall this month include Target, BuyBuyBaby, Walmart, and Amazon.
Don’t forget about the happy couple! Searches for [the knot.com wedding ...
Attention fashionistas: according to your searches on Yahoo this month, retro is this season’s hottest trend as [vintage used clothing] spikes 939%.
Not sure what you’re looking for in the collections of secondhand castoffs at your local vintage shop? Yahoo’s community of trendy thrifters are searching for [vintage wedding dresses], [vintage t-shirt], [vintage swimsuits] and [vintage stockings].
While your outfits are on par with the latest trend, so are your accessories, homes, and cars! O...
Hungry for hot dogs? Tomorrow is National Hot Dog Day and it’s time to get your grub on! Searches for the [best hot dogs] are spiking off the charts this month, with [nathan’s hot dogs] in particular spiking 2182% following its annual contest.
Picky about your dogs? The most searched brands of this favorite summer BBQ food this month are: [brooklyn hot dog company], [portillos hot dogs], [hebrew national hot dogs], [sabrett hot dogs], [applegate hot dogs], [pinks hot dogs], [ballpark hot dog...
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
Posted by JessicaEdmondsonI. Why you should care about blogger outreach
I work at Distilled as part of the Promotions Team where much of what I do is working with bloggers. My job in a nutshell is to make the right demographic aware of my client's product/services.
When new B2C clients ask me what the benefits are of working with bloggers, I usually say something to the effect of: it's about marketing to people who will tell others about you (think word-of-mouth marketing).
Outreach let's ...
Posted by randfish
We hear frequently from marketers who are frustrated that their audiences aren't sharing their content, making them think the only way to promote their brands is to pay for exposure. In today's Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution.
For reference, here's a still of this week's whiteboard!
Howdy Moz fans, and welcome to another edition of Whiteboard Friday. So last week I ...
Posted by Casey_Meraz
The recent Google Pigeon update that affected local search was just another example of why marketer's should never put all of their eggs in one basket.
Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive ...
Posted by petebray
What factors go into determining how many Twitter followers you gain (and lose) each day?
I was driven in part by Rand Fishkin's recent "mad scientist" experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses.
Do they? And what other behaviors result in more (or fewer) followers?
I've found some interesting gems.
Of course, it's worth noting that aggregate, general trends don't necessarily speak...
Posted by MarieHaynes
There has been a lot of talk lately about negative SEO. Does it really happen? If so, should you be worried? How do you know whether someone is attempting to attack you with negative SEO? And what should you do to protect yourself? The purpose of this article is to shed some light on the subject, and hopefully to reduce some of the fear exists in this area.What is negative SEO?
Negative SEO occurs when someone makes attempt to lower a site's rankings in the search...
Posted by EllieWilkinson
Hey Moz fans! I'm Ellie, and I'm part of the newly formed Customer Success team at Moz. As part of the "S" team, I work to teach customers how to be successful marketers and awesome Moz users.
Whether you're an old pro or a newb, we want to help you achieve your marketing goals. That's why the Success Team and the Help Team at Moz decided to put together some tips and tricks to bring your Moz knowledge to the next level. Think of them as "power-ups" for your Moz bo...
Posted by PhilNottingham
This post can be considered a sequel to this post from 2012.
Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results (check out this fantastic post from AJ Kohn for the details).
One of these shifts was to dramatically scale back the prevalence of video snippets in universal search results, restricting them exclusively to domains where video is the core offering of the site.
A list of domains receiving rich ...
Posted by kerrybodine
At every stage in the marketing funnel, it's crucially important to empathize with your customers' interactions with your business, feeling great about the high points and frustrated by the lows. In today's Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us all about customer journey mapping—a tool that allows us to visualize and learn from those experiences.
Hi, I'm Kerry Bodine. I am a customer experience consultant, and I...
Posted by RobertFisher
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.
What if you owned a paid directory site and every day you received emails upon emails stating that someone wants links removed. As they stacked up in your inbox, whether they were pleasant or they were sternly demanding you cease and desist, would you...
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
Leading the Web to its Full Potential
The HTML Working Group has published two documents today:
- A Working Draft of Encrypted Media Extensions. This proposal extends HTMLMediaElement providing APIs to control playback of protected content. The API supports use cases ranging from simple clear key decryption to high value video (given an appropriate user agent implementation). License/key exchange is controlled by the application. This specification does not define a content protection or Digital Rights Management system. Rather, i...
The Device APIs Working Group has published a Last Call Working Draft of Battery Status API. This specification defines an API that provides information about the battery status of the hosting device. Comments are welcome through 2 October. Learn more about the Ubiquitous Web Applications Activity.
The Linked Data Platform (LDP) Working Group has published a Group Note of Linked Data Platform Best Practices and Guidelines. This document provides best practices and guidelines for implementing Linked Data Platform servers and clients. Learn more about the Data Activity.
The Cascading Style Sheets (CSS) Working Group and the SVG Working Group invite implementation of the Candidate Recommendation of CSS Masking Module Level 1. CSS Masking provides two means for partially or fully hiding portions of visual elements: masking and clipping. Masking describes how to use another graphical element or image as a luminance or alpha mask. Clipping describes the visible region of visual elements. The region can be described by using certain SVG graphics elements or basic...
The Cascading Style Sheets (CSS) Working Group has published a Last Call Working Draft of CSS Counter Styles Level 3. This module introduces the @counter-style rule, which allows authors to define their own custom counter styles for use with CSS list-marker and generated-content counters. It also predefines a set of common counter styles, including the ones present in CSS2 and CSS2.1. Comments are welcome through 23 September. CSS is a language for describing the rendering of structured docum...
The HTML Working Group invites implementation of the Candidate Recommendation of HTML Canvas 2D Context. This specification defines the 2D Context for the HTML canvas element. The 2D Context provides objects, methods, and properties to draw and manipulate graphics on a canvas drawing surface. Learn more about the HTML Activity.
The Internationalization Working Group has published a Working Draft of Predefined Counter Styles. This document describes numbering systems used by various cultures around the world and can be used as a reference for those wishing to create user-defined counter styles for CSS. Learn more about the Internationalization Activity.
The Protocols and Formats Working Group (PFWG) today published an updated Working Draft of Media Accessibility User Requirements, a planned W3C Working Group Note. This document describes the accessibility requirements of people with disabilities with respect to audio and video on the Web, particularly in the context of HTML5. It explains alternative content technologies that people use to get audio and video content, and how these fit in the larger picture of accessibility, both technically ...
The Web and Mobile Interest Group has published a Group Note of Wake Lock: Use cases. This document illustrates the use cases a mechanism to control the power-saving state of a device would enable on the Web platform. Learn more about the Mobile Web Initiative Activity.
W3C has published the July 2014 edition of Standards for Web Applications on Mobile, an overview of the various technologies developed in W3C that increase the capabilities of Web applications, and how they apply more specifically to the mobile context.
A deliverable of the HTML5Apps project, this edition of the document includes changes and additions since April 2014, notably a new section covers the emerging field of integrated payments on the Web, following recent work started by W3C in t...
This is a place devoted to giving you deeper insight into the news, trends, people and technology behind Bing.
Search Marketing Advice, News, and Tutorials
During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now? We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of the traffic drop is intentional, but some of it isn’t. Here is what I learned from a 29% traffic drop: Lesson #1: Don’t Let People Re-post Your Content When you get hit up by big blogs like Business Insider to republish your content, it’s tempting ...
The email starts off with “This is an extortion email” and goes on to say if you do not pay a certain amount of money, the sender will hit your website with tactics they call negative SEO. Now what? Yes, negative SEO exists and can impact your site’s performance on Google. Scraped content from your website, spammy links, and unnatural anchor text are all evidence that your site might have been a victim of negative SEO. While it is difficult to avoid an attack, especially for larger sites, it...
Not too high but not too low -- make sure your SaaS product is priced just right.
The post 7 Tips for Pricing Your SaaS Product by @YEC appeared first on Search Engine Journal.
WordCamp is a WordPress conference known for its friendly, community-driven environment. Content has become a #1 marketing tool, and as one of the most-used content management systems, WordPress has a lot to offer for everyone, including marketers. In my opinion, one of the best job opportunities for marketing folks can be a conference that has nothing to do with marketing. Imagine all the people at the conference who don’t sharing your perspective and knowledge. Individuals like WordPress de...
You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad. And there’s nothing engaging, enticing, or provoking about these ads anymore. While consumers have nothing much to lose, advertisers flirt with direct losses, which can cost them millions of dollars. Martin Lindstorm, in his book Buyology, enumerates how companies like Ford spent millions of dollars during a season of American Idol (along with Coke and C...
Funny, we’ve had the Facebook Like button along the side of every Buffer blog post for the past several years. And I don’t think I’ve ever clicked it. I’ve hoped that others would, of course. I hope they click all the share buttons. But until now, I’ve never known what that experience was like for the end-user. What’s it like to actually share a story to Facebook? And how can I make it a better experience? We talk a lot about reversing the decline in organic Facebook reach and succeeding with...
Building real links that make sense requires human interaction. I am a firm believer that websites don’t link to other websites, rather people link to other people. Worthwhile links are those placed as an editorial vote by a human being, not automatically generated by a robot. You need to engage with other people to build these links, which makes effective outreach imperative. Outreach is typically done via email. The most important portion in outreach link building is what I call the “link p...
Last month we reported that Google would be removing Authorship pictures from search results. Now it has been confirmed by Google’s John Mueller that Authorship information will be removed from search results entirely. The decision was made to drop Authorship information because the information was not found to be overly useful to searchers, and at times has even detracted from the search results. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d ho...
Last month, Search Engine Journal introduced LinkPatrol, a WordPress plugin we’ve developed that empowers site owners to find, review, and clean up outgoing links. Since then, we’ve been collecting feedback. (Thank you responders!) We got a lot of interesting answers to this question: What’s the one thing you would add to LinkPatrol? One of the most popular answers: The ability to nofollow or strip links in blog comments. Why do people want to strip links from blog comments? Probably the same...
One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to find it. The Sitemaps protocol defined at www.sitemaps.org, is a now widely...
Search Engine Optimization News and Talk
People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met. Think of your favourite tech or hotel review blog and how invaluable their advice is. I, for one, would not dare to buy a new [...]
The post Effective Branding: Utilising The Power Of Branding In Content Outreach appeared first on SEO Chat.
August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs. Today, for everyone who has missed the event or who wants to download the great presentations discussed there, here are the 7 Slideshare uploads from the event: 1. Analytics Swiss Army Knife [...]
The post 7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF appeared first on SEO Chat.
Pinterest analytics are still in their infancy, compared to other social network data tools. Considering how new Pinterest is, that is to be expected. While there are plenty of tools out there to choose from (we looked at five here), there has never been a breakdown of the best from all of them. Until now. [...]
The post The Best Pinterest Analytics Tools, According To @Brandwatch appeared first on SEO Chat.
We are at ClickZ this week reporting some of the most interesting panels. And we start from one of the most popular topic: Google’s updates and penalties Chris Boggs is first on the stage talking about the history of Google updates as well as the differences between Panda and Penguin updates Fist Google algorithm was [...]
The post Google Updates (Panda and Penguin) Explained by @Boggles & @JtKoene at #ClickZ appeared first on SEO Chat.
We cannot do without links: Links are still the major part of the search algorithm; Links drive referrals and links connect our sites to the rest of the web. We are well-aware what types of backlinks we need to stay away from but how to acquire links in a way that it would benefit our [...]
The post Your BEST Backlink in Your Life: How Have You Earned It? appeared first on SEO Chat.
[Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] Last month I wrote an article about Google’s payday loan update which seemed to hit several sites but bypassed YouTube. This month I have decided to go and take a look at two of the most popular press release sites and [...]
The post Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire appeared first on SEO Chat.
[Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] A top ranking on Google is a golden ticket to success. Companies spend fortunes on Search Engine Optimisation and Google advertising to raise awareness of their site, thus boosting their place on search results. Google is fully aware that companies are [...]
The post How Panda and Penguin Algorithms Negatively Affect Your Website appeared first on SEO Chat.
We are talking social media tools today! In our panel today: Shannon Hutcheson, @ldylarke, an independent SEO consultant with huge experience in copy editing, social media marketing and link building Barbara Boser, @BarbaraBoser, Presidential Diamond Distributor at It Works Global Meghan Riley, @pixiechaser, “Writer, dreamer, gamer..” Clayton Wood, Executive with broad experience in building and [...]
The post BEST Social Media Tools: Are You Using Them? (Collective Mastermind) appeared first ...
In the past few years, Conversion Rate Optimization has become as essential to a business as SEO. If you’re not optimizing – and your competitors are – you’re missing opportunities to gain new customers. While A/B testing is one piece of CRO, simply testing different variates of your site against each other is only one [...]
The post 5 Advanced Conversion Rate Optimization Methods To Increase Sales Online appeared first on SEO Chat.
Are you depending on Google to keep sending you traffic? What if you stop ranking so well? Or your site gets a penalty? Maybe you are paying for traffic over and over. Why would you want to do that? You could be capturing each visitor to your list and keeping them there. That is what [...]
The post Simplify: Email Marketing Using Autoresponders 101 appeared first on SEO Chat.