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Google Webmaster Blog-- No Twitter Account--  
Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
#NoHacked: a global campaign to spread hacking awareness
Webmaster level: AllThis June, we introduced a weeklong social campaign called #NoHacked. The goals for #NoHacked are to bring awareness to hacking attacks and offer tips on how to keep your sites safe from hackers.We held the campaign in 11 languages on multiple channels including Google+, Twitter and Weibo. About 1 million people viewed our tips and hundreds of users used the hashtag #NoHacked to spread awareness and to share their own tips. Check them out below!Posts we shared during the c...
HTTPS as a ranking signal

Webmaster level: all

Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have cre...

Introducing the Google News Publisher Center
(Cross-posted on the Google News Blog)Webmaster level: AllIf you're a news publisher, your website has probably evolved and changed over time -- just like your stories. But in the past, when you made changes to the structure of your site, we might not have discovered your new content. That meant a lost opportunity for your readers, and for you. Unless you regularly checked Webmaster Tools, you might not even have realized that your new content wasn’t showing up in Google News. To prevent this...
Testing robots.txt files made easier

Webmaster level: intermediate-advanced

To crawl, or not to crawl, that is the robots.txt question.

Making and maintaining correct robots.txt files can sometimes be difficult. While most sites have it easy (tip: they often don't even need a robots.txt file!), finding the directives within a large robots.txt file that are or were blocking individual URLs can be quite tricky. To make that easier, we're now announcing an updated robots.txt testing tool in Webmaster Tools.

You can find the updated ...

Promoting modern websites for modern devices in Google search results
Webmaster level: allA common annoyance for web users is when websites require browser technologies that are not supported by their device. When users access such pages, they may see nothing but a blank space or miss out a large portion of the page's contents.Starting today in our English search results in the US, we will indicate to searchers when our algorithms detect pages that may not work on their devices. For example, Adobe Flash is not supported on iOS devices or on Android versions 4.1...
Troubleshooting hreflang annotations in Webmaster Tools
If you are targeting users in more than one country, chances are you already heard about rel-alternate-hreflang. If you haven't, in short, this annotation enables Google and other search engines to serve the correct language or regional version of pages to searchers, which can lead to increased user satisfaction.Making sure the deployed annotations are usable by search engines can be rather difficult, especially on sites with many pages, and site owners all around the world haven’t been shy t...
Android app indexing is now open for everyone!
Webmaster level: All

Do you have an Android app in addition to your website? You can now connect the two so that users searching from their smartphones and tablets can easily find and reach your app content.

App deep links in search results help your users find your content more easily and re-engage with your app after they’ve installed it. As a site owner, you can show your users the right content at the right time — by connecting pages of your website to the relevant parts of your app you ...

Making site moves easier
Webmaster level: intermediate-advancedFew topics confuse and scare webmasters more than site moves. To help you avoid surprises, we've created an in-depth guide on how to handle site moves in a Googlebot-friendly way. So what, exactly, is a site move and how do you go about moving a site correctly?Basics of site movesA site move is, broadly, one of two types of content migrations:
  • Site moves without URL changes. Only the underlying infrastructure serving the website is changed without any vis...
Directing smartphone users to the page they actually wanted
Webmaster level: all Have you ever used Google Search on your smartphone and clicked on a promising-looking result, only to end up on the mobile site’s homepage, with no idea why the page you were hoping to see vanished? This is such a common annoyance that we’ve even seen comics about it. Usually this happens because the website is not properly set up to handle requests from smartphones and sends you to its smartphone homepage—we call this a “faulty redirect”.We’d like to spare users the fru...
App Indexing in more languages
Webmaster level: all

In April, we launched App Indexing in English globally so deep links to your mobile apps could appear in Google Search results on Android everywhere. Today, we’re adding the first publishers with content in other languages: Fairfax Domain, MercadoLibre, Letras.Mus.br, Vagalume, Idealo, L'Equipe, Player.fm, Upcoming, Au Feminin, Marmiton, and chip.de. In the U.S., we now also support some more apps -- Walmart, Tapatalk, and Fancy.

We’ve also translated our developer guid...

Search Engine Land-- No Twitter Account--  
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
Communicating SEO’s Value To Clients And C-Level Execs
When it comes to marketing activities, SEO is often the first thing on the chopping block when budget cuts come around. Here's how to avoid the axe. The post Communicating SEO’s Value To Clients And C-Level Execs appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
SearchCap: Google Author Rank Lives, Facebook Mobile Search & In-App Search Engine
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Authorship May Be Dead, But Author Rank Is Not Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to... Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Repositioning SEO So Everyone Wins
Join us Tuesday, Sept 23rd at 1:00EDT (10:00PDT) for a live webcast to hear Jessica Bowman, Founder and CEO of SEOInhouse and Matt Roberts, Chief Strategy Officer, Linkdex as they discuss how a good SEO program can bring higher rankings in search engine results, improve conversion rates and... Please visit Search Engine Land for the full article.
Google Authorship May Be Dead, But Author Rank Is Not
Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait — you can have Author Rank without Google Authorship? And just what is Google Authorship versus Author Rank? Come along, because they are different... Please visit Search Engine Land for the full article.
Google Dorking: It’s All Fun & Games Until The Hackers Show Up
For anyone not in the know, Google Dorking is the practice of using advanced search techniques – more specifically, specialized search parameters – to locate hard-to-find web pages and information. As innocent as it sounds, Google Dorking has a dark side – so dark, federal... Please visit Search Engine Land for the full article.
In-App Search: Great Idea, Not So Great Experience
Google, Facebook and others are trying to bring the world of internet-style “deep linking” to apps. Google is indexing in-app links from Android in a bid to keep search relevant in a mobile world now dominated by apps. Facebook recently touted gains that its open-source App Link program... Please visit Search Engine Land for the full article.
Why Your Content Marketing Team Needs A Link Builder
Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal. The post Why Your Content Marketing Team Needs A Link Builder appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop
The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-store. Now, Google has unofficially announced that... Please visit Search Engine Land for the full article.
Google Blog Search Now Within Google News Search
Google has quietly disabled the Google Blog Search home page at google.com/blogsearch and redirects it to the Google home page. Now, if you want to filter content based on blog posts, you can do so by going to Google News, clicking on the Search Tools and selecting the “All news” drop... Please visit Search Engine Land for the full article.
Search In Pics: Google Coffee Lab, Android Ice Bucket Challenge & Public Urination Fines Via YouTube
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Coffee Lab: Source: Google+ Google Irvine Office Views: Source:... Please visit Search Engine Land for the full article.
Search Engine Roundtable-- No Twitter Account--  
Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Google's New Home Page Disabled For More Browsers
Last week, we reported that many searchers began complaining they were getting the old Google home page but Google is actually doing this on purpose. This is not a bug. If you see the old Google home page that has a black top navigation bar, it is by design...
Google Top Contributor Meetup In Munich
It seems like Google is preparing to host a top contributor meetup in Munich...
Google AdSense Paginated Ads (Click On The Circle)
This morning I spotted Google testing or maybe pushing out a new AdSense format that enables the ad to have more than one page of content. In the screen shots below, you will see an AdSense ad with two circles at the bottom center of the ad...
On Labor Day, Google Skips A Doodle Again
Today is Labor Day in the United States of America and like every year, Google doesn't do a special Google Logo, aka Doodle, for the day. Instead, they've been placing a small American flag approximately 80 pixels below the Google search box...
Daily Search Forum Recap: August 29, 2014

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Video Recap of Weekly Search Buzz :: August 29, 2014
This week at the Search Engine Roundtable, I cover a wide range of topics. I cover the extreme chatter around more Penguin vibrations. Google completely killed off their authorship support...
Google Kills Off Their Authorship Support
Last night, Google's John Mueller was tasked to announce on his personal Google+ account that Google has dropped support for authorship, completely. Yes, completely. They simply removed it from their search results interface and from behind the scenes...
BingBot As GoogleBot? Maybe, If It Crawls Google's PageSpeed Tool
A savvy webmaster was curious when he noticed that BingBot was crawling his site from Google IP addresses. Did Google acquire Bing's crawler? Was it some sort of fake bot trying to rip off content...
Google Bringing Back Old Design Or A Bug?
Many folks are reporting in the Google Web Search Help forums that Google is bringing back the old design that has either the black top bar or the gray top bar. There are people who can see it in all sorts of browsers including Opera, Firefox, Safari...
Yahoo! Search-- No Twitter Account--  
Yahoo Search
Happy long weekend! Aside from having the extra day off, you’re wondering specifically [what is...

Happy long weekend! Aside from having the extra day off, you’re wondering specifically [what is labor day]. Just what it sounds like! It’s a day of celebration for our workers.

And what better way to celebrate than to take that last summer vacay before fall hits? You’re searching for [labor day getaways] and [cheap flights]. You’re also checking out beach vacation rentals, hotel vacation clubs, all inclusive vacations, and vacation packages. Take us with you!

For Labor Day fun back at home, ...

Fashion Forward

With summer almost coming to a close, Yahoo users have fall fashion on their minds. What are millions of fashion-forward people around the country searching for? Think denim and boots galore!

Yahoo users still wear their denim in the summer heat, but instead of a tight fit, women are wearing a baggier style. Searches for [boyfriend jeans] are spiking 121% this month on Yahoo.

Remember Timberland boots? Just like the Birkenstock, they are back in the wardrobe rotation of style-savvy folks, a...

It’s Peanut Butter Jelly Time!

This month we pay tribute to the best thing since sliced bread… the sandwich! You’ve been rightfully celebrating National Sandwich Month as millions of searches from sandwich recipes to local sandwich shops spike off the charts on Yahoo.

What about other lunchtime favorites like the panini or the wrap? “Hah!”, says the sandwich. In just the past year, searches for [sandwich] have nearly tripled the amount of searches for [panini], whereas [the wrap] barely registered in some months.

How are...

Back to School

Summer is soon coming to an end (womp womp womp), but Yahoo users are eager to go back to school and get their shopping done early this year! 

This month, you’re  searching for [back to school sales], especially at Walmart, and [back to school supplies]. Hot brands alert! Searches for [ticonderoga pencils] are spiking 543% this week on Yahoo, and top-searched backpacks this month are Jansport, North Face, Disney Frozen, Under Armor, and Vera Bradley.

We know it all adds up despite the sale...

Take Me to the Movies!

What’s the best way to take a break from the smoldering heat during the summer months? Going to the movies, of course! Yahoo users are looking to escape into a good movie this summer and are searching for their top picks.

Over the past 30 days, the movies with the highest volume of searches on Yahoo include [jersey boys movie], [begin again movie], and [sex tape movie].

And we can’t forget about one of the most highly anticipated movies of the season! Yahoo users are dying to see the [50 sh...

Summer lovin’ had me a blast, summer lovin’ happened so fast

Does saying goodbye to summer also mean saying goodbye to your summer fling? Ending a relationship isn’t an easy feat, which is why you’re searching for answers on how to get over a breakup.

What break up topics are spiking this month on Yahoo?

  • [how to move on after a breakup] - We’re all about the “out of sight, out of mind” mantra.  Unfriend your ex on social media and never check that profile again!

  • [does a breakup hurt men as much as women] - For all you know, he’s crying to Taylor ...

It’s (Almost) Game Time

Grab your face paint, foam fingers, and game-friendly coolers. It’s time to start tailgating!

NFL football teams are reporting to training camp and generating buzz about the upcoming season as searches for [nfl fantasy football] are spiking 1007% this month on Yahoo.

While it’s too early to tell which teams have the best shot at the ring this year, Minnesota sure is excited for the first game, as searches for the top-buzzing [Minnesota Vikings] team spike a whopping 1082%.

Over the past mon...

Baby and Wedding Gifts Galore

It’s not the holiday season yet (phew!), but Yahoo users are still busy rushing to the stores to buy gifts, as baby and wedding shower season is officially here.

Where are Yahoo users going to shop for the new bundles of joy in their lives? Not surprisingly, searches for [babies r us baby registry] are spiking 2422%. Other top-searched baby registries overall this month include Target, BuyBuyBaby, Walmart, and Amazon.

Don’t forget about the happy couple! Searches for [the knot.com wedding ...

Better With Age

Attention fashionistas: according to your searches on Yahoo this month, retro is this season’s hottest trend as [vintage used clothing] spikes 939%.

Not sure what you’re looking for in the collections of secondhand castoffs at your local vintage shop? Yahoo’s community of trendy thrifters are searching for [vintage wedding dresses], [vintage t-shirt], [vintage swimsuits] and [vintage stockings].

While your outfits are on par with the latest trend, so are your accessories, homes, and cars! O...

Let's Be Frank

Hungry for hot dogs? Tomorrow is National Hot Dog Day and it’s time to get your grub on! Searches for the [best hot dogs] are spiking off the charts this month, with [nathan’s hot dogs] in particular spiking 2182% following its annual contest.

Picky about your dogs? The most searched brands of this favorite summer BBQ food this month are: [brooklyn hot dog company], [portillos hot dogs], [hebrew national hot dogs], [sabrett hot dogs], [applegate hot dogs], [pinks hot dogs], [ballpark hot dog...

Seomoz-- No Twitter Account--  
Moz Blog
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
The Why, What, and How of Blogger Outreach for Your Clients

Posted by JessicaEdmondson

I. Why you should care about blogger outreach

I work at Distilled as part of the Promotions Team where much of what I do is working with bloggers. My job in a nutshell is to make the right demographic aware of my client's product/services.

When new B2C clients ask me what the benefits are of working with bloggers, I usually say something to the effect of: it's about marketing to people who will tell others about you (think word-of-mouth marketing).

Outreach let's ...

But I Have to Buy Links, Ads, and Exposure, Because My Customers Won't Amplify My Content - Whiteboard Friday

Posted by randfish

We hear frequently from marketers who are frustrated that their audiences aren't sharing their content, making them think the only way to promote their brands is to pay for exposure. In today's Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution.

For reference, here's a still of this week's whiteboard!

Video Transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. So last week I ...

Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO

Posted by Casey_Meraz

The recent Google Pigeon update that affected local search was just another example of why marketer's should never put all of their eggs in one basket. 

Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive ...

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Posted by petebray

What factors go into determining how many Twitter followers you gain (and lose) each day?

I was driven in part by Rand Fishkin's recent "mad scientist" experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses.

Do they? And what other behaviors result in more (or fewer) followers?

I've found some interesting gems.

Of course, it's worth noting that aggregate, general trends don't necessarily speak...

Negative SEO: Should You Be Worried? If Attacked, What Should You Do?

Posted by MarieHaynes

There has been a lot of talk lately about negative SEO. Does it really happen? If so, should you be worried? How do you know whether someone is attempting to attack you with negative SEO? And what should you do to protect yourself? The purpose of this article is to shed some light on the subject, and hopefully to reduce some of the fear exists in this area.

What is negative SEO?

Negative SEO occurs when someone makes attempt to lower a site's rankings in the search...

10 Tips to Take the Moz Tools to the Next Level

Posted by EllieWilkinson

Hey Moz fans! I'm Ellie, and I'm part of the newly formed Customer Success team at Moz. As part of the "S" team, I work to teach customers how to be successful marketers and awesome Moz users.

Whether you're an old pro or a newb, we want to help you achieve your marketing goals. That's why the Success Team and the Help Team at Moz decided to put together some tips and tricks to bring your Moz knowledge to the next level. Think of them as "power-ups" for your Moz bo...

Video SEO in a Post-Rich Snippet World

Posted by PhilNottingham

This post can be considered a sequel to this post from 2012.

Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results (check out this fantastic post from AJ Kohn for the details).

One of these shifts was to dramatically scale back the prevalence of video snippets in universal search results, restricting them exclusively to domains where video is the core offering of the site.

A list of domains receiving rich ...

Customer Journey Maps - Whiteboard Friday

Posted by kerrybodine

At every stage in the marketing funnel, it's crucially important to empathize with your customers' interactions with your business, feeling great about the high points and frustrated by the lows. In today's Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us all about customer journey mapping—a tool that allows us to visualize and learn from those experiences.

Video transcription

Hi, I'm Kerry Bodine. I am a customer experience consultant, and I...

Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup

Posted by RobertFisher

What if you owned a paid directory site and every day you received emails upon emails stating that someone wants links removed. As they stacked up in your inbox, whether they were pleasant or they were sternly demanding you cease and desist, would you...

Search Engine Watch-- No Twitter Account--  
Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing (and Life)
Staying on target is one of the biggest challenges with content marketing. Take the time to clarify your big objectives, and then shift your focus to creating a system that supports your success.
Google Drops Authorship From Search Results
Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users as we’d hoped."
Bing Waxes Lyrical on Spam Detection and Filtering
A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it's not always easy to determine intent.
Star Ratings of a Different Color: Google Testing New Formats
Google is reportedly testing additional colors for the stars in its ratings for companies and local businesses.
14 Ultimate Link-Building Guidelines to Keep Safe in 2014
How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.
The PPC Search Network Campaign Launch Checklist
Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that your PPC search network campaigns go off without a hitch.
DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite
The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting and optimization easier.
Yahoo, Bing Flirt With New Search Interfaces
Yahoo and Bing are reportedly testing out changes to search functionality that make results more "card-like" and move top navigation below the search results box.
The Art of 6 Simple Questions
How often do you run into a road block when creating killer content? What do you do to keep your blog, video, social streams, presentations, and more fresh and engaging?
Choosing Your Agency: It’s About the Team
There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you should select your team.
W3C News-- No Twitter Account--  
W3C News
Leading the Web to its Full Potential
Encrypted Media Extensions; HTML Canvas 2D Context, Level 2 Drafts Published

The HTML Working Group has published two documents today:

  • A Working Draft of Encrypted Media Extensions. This proposal extends HTMLMediaElement providing APIs to control playback of protected content. The API supports use cases ranging from simple clear key decryption to high value video (given an appropriate user agent implementation). License/key exchange is controlled by the application. This specification does not define a content protection or Digital Rights Management system. Rather, i...
Last Call: Battery Status API

The Device APIs Working Group has published a Last Call Working Draft of Battery Status API. This specification defines an API that provides information about the battery status of the hosting device. Comments are welcome through 2 October. Learn more about the Ubiquitous Web Applications Activity.

Linked Data Platform Best Practices and Guidelines Note Published

The Linked Data Platform (LDP) Working Group has published a Group Note of Linked Data Platform Best Practices and Guidelines. This document provides best practices and guidelines for implementing Linked Data Platform servers and clients. Learn more about the Data Activity.

W3C Invites Implementations of CSS Masking Module Level 1

The Cascading Style Sheets (CSS) Working Group and the SVG Working Group invite implementation of the Candidate Recommendation of CSS Masking Module Level 1. CSS Masking provides two means for partially or fully hiding portions of visual elements: masking and clipping. Masking describes how to use another graphical element or image as a luminance or alpha mask. Clipping describes the visible region of visual elements. The region can be described by using certain SVG graphics elements or basic...

Last Call: CSS Counter Styles Level 3

The Cascading Style Sheets (CSS) Working Group has published a Last Call Working Draft of CSS Counter Styles Level 3. This module introduces the @counter-style rule, which allows authors to define their own custom counter styles for use with CSS list-marker and generated-content counters. It also predefines a set of common counter styles, including the ones present in CSS2 and CSS2.1. Comments are welcome through 23 September. CSS is a language for describing the rendering of structured docum...

W3C Invites Implementations of HTML Canvas 2D Context

The HTML Working Group invites implementation of the Candidate Recommendation of HTML Canvas 2D Context. This specification defines the 2D Context for the HTML canvas element. The 2D Context provides objects, methods, and properties to draw and manipulate graphics on a canvas drawing surface. Learn more about the HTML Activity.

Predefined Counter Styles Draft Published

The Internationalization Working Group has published a Working Draft of Predefined Counter Styles. This document describes numbering systems used by various cultures around the world and can be used as a reference for those wishing to create user-defined counter styles for CSS. Learn more about the Internationalization Activity.

Media Accessibility User Requirements Working Draft Updated

The Protocols and Formats Working Group (PFWG) today published an updated Working Draft of Media Accessibility User Requirements, a planned W3C Working Group Note. This document describes the accessibility requirements of people with disabilities with respect to audio and video on the Web, particularly in the context of HTML5. It explains alternative content technologies that people use to get audio and video content, and how these fit in the larger picture of accessibility, both technically ...

Wake Lock: Use cases Note Published

The Web and Mobile Interest Group has published a Group Note of Wake Lock: Use cases. This document illustrates the use cases a mechanism to control the power-saving state of a device would enable on the Web platform. Learn more about the Mobile Web Initiative Activity.

Standards for Web Applications on Mobile: current state and roadmap

W3C has published the July 2014 edition of Standards for Web Applications on Mobile, an overview of the various technologies developed in W3C that increase the capabilities of Web applications, and how they apply more specifically to the mobile context.

A deliverable of the HTML5Apps project, this edition of the document includes changes and additions since April 2014, notably a new section covers the emerging field of integrated payments on the Web, following recent work started by W3C in t...

Bing Webmaster Blog-- No Twitter Account--  
Webmaster Blog
This is a place devoted to giving you deeper insight into the news, trends, people and technology behind Bing.
Web Spam Filtering
As I mentioned in the July 15 blog introducing Bing Index Quality, one of the key dimensions of our work is web spam detection and filtering. The overview of our approach to this complex problem will be the focus of today’s update. What is web spam? On the surface, our definition is fairly straightforward and intuitive. We think of a webpage as spam if its owner uses black hat SEO…
Resetting Expectations – What Business Today Needs To Learn
Today’s new businesses have much in common with their older counterparts. The need to acquire new leads, drive revenue, market their product or service. The need to manage overhead, do more with less and stay one step ahead of the competition. So from, say 1974 to 2014, some things haven’t changed much. One thing you never started a business without “back in the day” was a business plan. And that…
Bing-Inc Roadshow Final Stop: Houston
The Bing/Inc Roadshow is coming to an end. It’s been a jam packed tour for the last 4 events in Nashville, Chicago, Atlanta and Boston, with capacity crowds, excellent questions and easy access to answers. The panel, with industry heavyweights such as Maisha Walker of Message Medium, Bruce Clay of Bruce Clay Inc, Marty Weintraub of aimClear (and myself) is set to meet up again during the final road show event…
Bing Site Safety Page
Malware, and the possibility of infection, is an unfortunate reality facing internet users today. At Bing, we take our job of providing a safe searching experience to our customers very seriously and this anti-malware effort is one of the core elements of the Bing Index Quality charter. We’ve been in this game for many years and have developed comprehensive solutions that minimize user’s risk of infection and maintain the integrity…
Usability, Content and Calendars: 3 Areas To Understand And Focus On
For every business online come an almost limitless number of areas to learn about, become proficient in and continually work on. Many people end up good in an area because repetition and the “school of hard knocks” teaches them a workable path. And while some areas are no brainers (knowing your product, for example), they still can present legitimate challenges to a business. Areas like Usability often get talked about,…
Filtering Low Quality Links in Bing SERP
The internet can often feel like a giant cesspool of low quality, illegal or malicious documents. The mere mention of malware, adware and viruses is enough to send even the most experienced internet surfers running for cover. And yet, these represent just the tip of the iceberg of poor quality documents. Searchers also have to deal with phishing sites, fraudulent sites or sites propagating scams, spammy sites…. Well, you get…
How Does Bing Choose The Title For My Web Page?
Sometimes, despite a webmaster’s best efforts, Bing may choose to serve a title that is different to the title of a web site or document. Let’s walk through the process to see how Bing selects a title and what you can do to help us select yours. You have probably designed your site to maximize your CTR, you have reviewed best practices and SEO techniques, and you have a plan…
Bing Knowledge Comes to Webmaster Tools
In January we told you about our goal to bring the Power of Bing Knowledge to Webmasters. In April we followed up on that promise and announced Bing Knowledge Widget. For the first time, we empowered every webmaster to use the entity data from the Bing Knowledge repository. Since then, webmasters have added the embed code to thousands of pages to enhance their websites with the rich entity information from…
Bing/Inc. Magazine RoadShow Sells Out In Chicago This Week
The Bing Webmaster Tools and Inc. Magazine Roadshow scheduled for Chicago this week officially sold out earlier today! Great news for the folks who are intending to come to the Wit Hotel this Thursday! This follows a standing-room-only kickoff event in Nashville three weeks ago. The sad news is, for those in Chicago, we’re at capacity, though check for a wait list. The good news is we’ve got three more…
Sitemaps Best Practices Including Large Web Sites
One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to…
Search Engine Journal-- No Twitter Account--  
Search Engine Journal
Search Marketing Advice, News, and Tutorials
7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month by @neilpatel

During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now? We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of the traffic drop is intentional, but some of it isn’t. Here is what I learned from a 29% traffic drop: Lesson #1: Don’t Let People Re-post Your Content When you get hit up by big blogs like Business Insider to republish your content, it’s tempting ...

How to Combat & Recover from Negative SEO Attack: The Survival Guide by @navneetkaushal

The email starts off with “This is an extortion email” and goes on to say if you do not pay a certain amount of money, the sender will hit your website with tactics they call negative SEO. Now what?  Yes, negative SEO exists and can impact your site’s performance on Google. Scraped content from your website, spammy links, and unnatural anchor text are all evidence that your site might have been a victim of negative SEO. While it is difficult to avoid an attack, especially for larger sites, it...

7 Tips for Pricing Your SaaS Product by @YEC

Not too high but not too low -- make sure your SaaS product is priced just right.

The post 7 Tips for Pricing Your SaaS Product by @YEC appeared first on Search Engine Journal.

WordCamp EU 2014: A Conference for Marketers? [Sponsored] by @nikolicdragan

WordCamp is a WordPress conference known for its friendly, community-driven environment. Content has become a #1 marketing tool, and as one of the most-used content management systems, WordPress has a lot to offer for everyone, including marketers. In my opinion, one of the best job opportunities for marketing folks can be a conference that has nothing to do with marketing. Imagine all the people at the conference who don’t sharing your perspective and knowledge. Individuals like WordPress de...

Not for the Faint-Hearted: 11 Daring Ideas for Conversions by @DholakiyaPratik

You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad. And there’s nothing engaging, enticing, or provoking about these ads anymore. While consumers have nothing much to lose, advertisers flirt with direct losses, which can cost them millions of dollars. Martin Lindstorm, in his book Buyology, enumerates how companies like Ford spent millions of dollars during a season of American Idol (along with Coke and C...

What Really Happens When Someone Clicks Your Facebook Like Button by @kevanlee

Funny, we’ve had the Facebook Like button along the side of every Buffer blog post for the past several years. And I don’t think I’ve ever clicked it. I’ve hoped that others would, of course. I hope they click all the share buttons. But until now, I’ve never known what that experience was like for the end-user. What’s it like to actually share a story to Facebook? And how can I make it a better experience? We talk a lot about reversing the decline in organic Facebook reach and succeeding with...

5 Elements to an Effective Email Link Pitch by @linkbuildingjon

Building real links that make sense requires human interaction. I am a firm believer that websites don’t link to other websites, rather people link to other people. Worthwhile links are those placed as an editorial vote by a human being, not automatically generated by a robot. You need to engage with other people to build these links, which makes effective outreach imperative. Outreach is typically done via email. The most important portion in outreach link building is what I call the “link p...

Google To Stop Showing Authorship Information In Search Results by @mattsouthern

Last month we reported that Google would be removing Authorship pictures from search results. Now it has been confirmed by Google’s John Mueller that Authorship information will be removed from search results entirely. The decision was made to drop Authorship information because the information was not found to be overly useful to searchers, and at times has even detracted from the search results. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d ho...

LinkPatrol Update: Top-Requested Feature Added, First Reviews are In by @itsduhnise

Last month, Search Engine Journal introduced LinkPatrol, a WordPress plugin we’ve developed that empowers site owners to find, review, and clean up outgoing links. Since then, we’ve been collecting feedback. (Thank you responders!) We got a lot of interesting answers to this question: What’s the one thing you would add to LinkPatrol? One of the most popular answers: The ability to nofollow or strip links in blog comments. Why do people want to strip links from blog comments? Probably the same...

Sitemaps Best Practices Including Large Web Sites

One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to find it. The Sitemaps protocol defined at www.sitemaps.org, is a now widely...

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Effective Branding: Utilising The Power Of Branding In Content Outreach

People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met.  Think of your favourite tech or hotel review blog and how invaluable their advice is. I, for one, would not dare to buy a new [...]

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7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF

August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs. Today, for everyone who has missed the event or who wants to download the great presentations discussed there, here are the 7 Slideshare uploads from the event: 1. Analytics Swiss Army Knife [...]

The post 7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF appeared first on SEO Chat.

The Best Pinterest Analytics Tools, According To @Brandwatch

Pinterest analytics are still in their infancy, compared to other social network data tools. Considering how new Pinterest is, that is to be expected. While there are plenty of tools out there to choose from (we looked at five here), there has never been a breakdown of the best from all of them. Until now. [...]

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Google Updates (Panda and Penguin) Explained by @Boggles & @JtKoene at #ClickZ

We are at ClickZ this week reporting some of the most interesting panels. And we start from one of the most popular topic: Google’s updates and penalties Chris Boggs is first on the stage talking about the history of Google updates as well as the differences between Panda and Penguin updates Fist Google algorithm was [...]

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Your BEST Backlink in Your Life: How Have You Earned It?

We cannot do without links: Links are still the major part of the search algorithm; Links drive referrals and links connect our sites to the rest of the web. We are well-aware what types of backlinks we need to stay away from but how to acquire links in a way that it would benefit our [...]

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Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire

[Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] Last month I wrote an article about Google’s payday loan update which seemed to hit several sites but bypassed YouTube. This month I have decided to go and take a look at two of the most popular press release sites and [...]

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How Panda and Penguin Algorithms Negatively Affect Your Website

[Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] A top ranking on Google is a golden ticket to success. Companies spend fortunes on Search Engine Optimisation and Google advertising to raise awareness of their site, thus boosting their place on search results. Google is fully aware that companies are [...]

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BEST Social Media Tools: Are You Using Them? (Collective Mastermind)

We are talking social media tools today! In our panel today: Shannon Hutcheson, @ldylarke, an independent SEO consultant with huge experience in copy editing, social media marketing and link building Barbara Boser, @BarbaraBoser, Presidential Diamond Distributor at It Works Global Meghan Riley, @pixiechaser, “Writer, dreamer, gamer..” Clayton Wood, Executive with broad experience in building and [...]

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5 Advanced Conversion Rate Optimization Methods To Increase Sales Online

In the past few years, Conversion Rate Optimization has become as essential to a business as SEO. If you’re not optimizing – and your competitors are – you’re missing opportunities to gain new customers. While A/B testing is one piece of CRO, simply testing different variates of your site against each other is only one [...]

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Simplify: Email Marketing Using Autoresponders 101

Are you depending on Google to keep sending you traffic? What if you stop ranking so well? Or your site gets a penalty? Maybe you are paying for traffic over and over. Why would you want to do that? You could be capturing each visitor to your list and keeping them there. That is what [...]

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