- Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
Oh No They Didn’t: European Parliament Calls For Break Up Of Google - 27/11
Today many Americans are busy preparing Thanksgiving meals or getting ready to travel to the homes of friends and family to celebrate the holiday. But Google certainly won’t be giving thanks for the European Parliament’s vote in favor of a resolution to “unbundle”... Please visit Search Engine Land for the full article.Thanksgiving Day Google Logo Serves Up An Animated Turkey For The Holiday - 27/11
To celebrate today’s holiday, Google’s homepage includes an animated Thanksgiving Day turkey with sharing icons to post the bouncing turkey on your social pages. Along with the illustrated bird, is a link answering the question “What is tryptophan?” to clarify why it’s... Please visit Search Engine Land for the full article.SearchCap: King Of The United States, Break Up Google Conflict & More - 26/11
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Legislator Calling For Google Breakup Has Serious Conflict Of Interest The German member of the European Parliament behind the call to break up Google,... Please visit Search Engine Land for the full article.German Legislator Calling For Google Breakup Has Serious Conflict Of Interest - 26/11
The German member of the European Parliament behind the call to break up Google, Andreas Schwab, has a conflict of interest. According to the NY Times, he has ties to and earns money from a German law firm that represents anti-Google publishing interests in Germany. German publishers lobbied for... Please visit Search Engine Land for the full article.How To Write A Meta Description That Gets Click-Throughs - 26/11
I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal:... Please visit Search Engine Land for the full article.Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far) - 26/11
Yes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to compile their “Best [insert topic here] Articles of 2014″ lists. Well, this round-up of 2014’s best paid search articles... Please visit Search Engine Land for the full article.According To Google, Barack Obama Is King Of The United States - 26/11
Ask Google who is the [King Of United States] and Google will inform you that it is Barack Obama, the current President of the United States. The Google Answer is pulled from Breitbart, a story they posted five days ago named All Hail King Barack Obama, Emperor Of The United States Of America! It... Please visit Search Engine Land for the full article.SearchCap: Google & Apple Safari Partnership, Yahoo Test Ads & Google International Targeting Report - 25/11
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast Mobile search exploded in 2014, and next year it is promising to be even bigger.... Please visit Search Engine Land for the full article.
- Moz Blog
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
What New SEOs Don't Know Unless You Tell Them: A Reminder from Outside the Echo Chamber - 26/11
Posted by RuthBurrReedy
SEO experts spend multiple hours a week reading blogs, social media and forums to stay abreast of the latest search engine developments; we spend even more time testing and measuring tactics to figure out what works best for our sites. When you spend so much of your time thinking, talking and learning about SEO, you can get lost in the echo chamber and take your eyes off the prize of growing your clients' businesses.
It's easy to get excited about the new and shiny d...How To Select The Perfect Clients - 25/11
Posted by Bill.Sebald
I truly believe in the power of partnerships. There have been some incredible partnerships that changed the fabric of our culture. Larry Page and Sergey Brin. William Procter and James Gamble. The Olson Twins.
Good partnerships provide support, motivation, and complementary skills, often allowing you to overcome hurdles faster and create some truly marvelous things. In consulting or any agency work, the concept of "partnership" should be the backbone of your relati...Getting Started With Paid Promotions - 24/11
Posted by anthonycoraggio
I'm receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as 'paid promotions'). There's a lot of reason for increased interest—as content production has ramped up in digital marketing, it has become harder and harder to stand out from the crowd and reach the audience you want. Facebook shutting down companies' free lunch social distribution has only further pressed t...How Can the Value of Top-of-Funnel Channels be Measured - Whiteboard Friday - 21/11
Posted by randfish
Rand has talked many times about what he calls "serendipitous marketing," where the work we do at the top of the funnel can take winding and often unexpected paths to conversions. One of the most common questions about content marketing, public relations, and other top-of-funnel efforts is how to prove their value.
In today's Whiteboard Friday, Rand offers up three ways you can attempt those measurements, along with a bit of perspective you can bring to your clients and hi...Conquer Your Competition with these Three Moz Tools - Next Level - 20/11
Posted by EllieWilkinson
Welcome to the second edition of Next Level! In the first Next Level blog post, the Success Team and Help Team here at Moz created 10 video walkthroughs to help you "power up" your knowledge of the Moz tools. We're continuing the educational series with a new video and a workflow showing you how to take on your competitors using Moz. Read on and level up!
For SEOs, the battle to rank highest in the search results often comes down to survival of the fittest. But i...Illustrated Guide to Advanced On-Page Topic Targeting for SEO - 18/11
Posted by Cyrus-Shepard
Topic n. A subject or theme of a webpage, section, or site.
Several SEOs have recently written about topic modeling and advanced on-page optimization. A few of note:
- Rand Fishkin's What SEOs Need to Know About Topic Modeling & Semantic Connectivity
- Bill Sebald's How To Work Relationships and Concepts Into Your Copy
- My own More than Keywords: 7 Advanced Concepts of On-page SEO
The concepts themselves are dizzying: LDA, co-occurrence, and entity salience, to ...The Coming Integration of PR and SEO - 16/11
Posted by SamuelScott
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.
Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of gett...Be Intentional about Your Content & SEO Goals or Face Certain Failure - Whiteboard Friday - 14/11
Posted by randfish
We're seeing more and more companies investing in content marketing, and that's a great thing. Many of them, however, are putting less thought than they should into the specific goals behind the content they produce. In today's Whiteboard Friday, Rand covers examples of goals for targeting different kinds of people, from those who merely stumbled upon your site to those who are strongly considering becoming customers.
For reference, here's a still of this week's wh...
- Search Engine Journal
Search Marketing Advice, News, and Tutorials
Not Happy With Your YouTube URL? Now You Can Change It by @mattsouthern - 3:39
When you first joined YouTube it’s possible you picked a URL that isn’t quite in line with what you have built your brand into today. Previously you could have started a new account with a URL that’s more befitting of your brand, but who wants to go through the effort of starting a whole new channel, especially after you have acquired a number of subscribers. Now there’s an easier way to get a new custom URL without having to undo all the work you have done to build your following on YouTube....The Vote Is In: European Parliament Is In Favor Of Breaking Up Google by @mattsouthern - 3:11
Earlier this week I reported on a story about European Parliament wanting to break up, or “unbundle”, Google search from the rest of its services. The vote was held today and EU Parliament voted in favor of the motion to break up Google, with 384 legislators for the motion, 174 against, and 56 abstaining from voting. Even though the motion was passed, EU Parliament does not have the power to actually put it into effect, that’s up to the European Commission. The most EU Parliament can hope to ...Inside The World Of Marketing Agencies: Interviews With Three Experts by @johnrampton - 27/11
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with three experts on marketing agencies: James Loomstein of Digital Space Consulting, Adam Proehl of NordicClick, and Joelle Blaikie of Chatter Block. These experts provide a rare look inside the world of marketing agencies. What tactics are they focusing on right now? What can an aspiring marketing profes...SEO 101: The Importance of Adding Structured Snippets by @getlinkspro - 27/11
A rich snippet, also known as a structured snippet, is the extra text that can be found underneath search results used to provide additional information to users about a link and the content provided therein. For instance, were you to search for a popular film of your choice, you would probably find among the top results IMDB (the Internet Movie Database); and the result would likely show alongside the star rating and possibly the number of votes contributing to said score. Likewise, you will...Google Pirate: What It Means for Web Content by @JuliaEMcCoy - 27/11
It’s expensive going to the movies these days. With movie tickets costing around $10 per ticket for late night shows, and theaters charging top dollar for popcorn, soda, and candy, you can easily drop nearly $40 on a movie date for two. Sadly, that doesn’t even include going out to dinner. As movie expenses continue to climb with the release of 3D technology coming to theaters, people are resorting to downloading movies from torrent sites to save a buck. Why pay a pretty penny for that new ac...Looming Decision By Apple Could Have Significant Impact On Search Market by @mattsouthern - 27/11
It’s being speculated that Apple may be trying to distance itself from Google by dropping the company’s search engine as the default option within the Safari browser. There has been turmoil between Apple and Google ever since Google entered into the smartphone market and started competing directly with Apple. Steve Jobs has been quoted as saying he wanted to “destroy Android”, and one can only assume that this hostility towards Google hasn’t waned, especially as Android’s share of the mobile ...Twitter Is Now Keeping Track Of What Apps You Use, But Don’t Worry, You Can Opt Out by @mattsouthern - 27/11
A new change to Twitter’s mobile app will see it collect information about the other apps installed on your phone for the purposes of delivering “tailored content that you might be interested in.” Twitter points out that they’re only collecting a list of apps you have installed, it’s not collecting any data about what you do within the apps. The company is calling this initiative an “app graph”, and intends to use the data to create a more personalized experience. Some of the things it may do...Doing It Dave’s Way: 6 #Marketing Lessons From The Founder of Wendy’s #SEJBookClub by @dantosz - 26/11
For the November edition of #SEJBookClub, we read “Dave’s Way”, written by Wendy’s founder and spokesperson Dave Thomas. The book was originally published in 1991 and chronicles Dave’s life through his childhood, military service, and all the way through building his very successful company. Although Dave passed away in 2002, his legacy is still going strong. Here are a few statistics about Wendy’s you might not have known: In the first seven years, over 500 Wendy’s restaurants were opened! ...
- Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Thanksgiving Day Logos From Google & OthersHappy Thanksgiving Day everyone! Google has a fun animated Doodle for the day, Bing goes wild with a chipmunk going at an eggcorn, Dogpile has a Thanksgiving feast...Daily Search Forum Recap: November 26, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:Google's Cache Date Over A Month Old Now.....Google's Cache Date Over A Month Old Now...There are several complaints in various forums, including WebmasterWorld, Google Webmaster Help and Twitter. In short, the cache date shown by Google, for many sites, shows dates over a month old. Typically the dates are fresher than that...Break Up Google? US Say No, EU Says Yes.Let me quickly catch you up on the timeline on this story. The European Parliament wants to draft a proposal to force Google to break the company up into multiple parts because of its alleged anti-trust practices, according to Reuters...Google: If Your Hidden Content Is Relevant To Users, Don't Hide It From Them.Sometimes I just laugh reading the advice Googlers have to give webmasters. Case in point: Google's John Mueller responds to a thread in the Google Webmaster Help forums about properly how to use hidden content and not get in trouble with Google...Google Mobile Test Fail Because Blocking Or Cloaking GoogleBotThe other day, Google launched the mobile testing tool and since then...When Obama & I Became King Of The United States For The DayVia Hacker News, yesterday, the search results quick direct answer from Google for [King Of United States] returned a Google Answer saying it was Barack Obama...
- Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
Happy Thanksgiving From the SEW Team - 27/11
On behalf of the entire team at Search Engine Watch, we wanted to wish all of our readers a happy Thanksgiving.Skyscanner Boosts Mobile, Customization Capabilities - 26/11
With its new DataArt partnership, global travel search engine Skyscanner for Business is focusing on becoming more user-friendly and more mobile-friendly.Quality Content Essential for SEO Success [Study] - 26/11
In order to capture as much search share as possible in 2015, SEOs need to be creating engaging, quality content.A Guide to Multinational & Multilingual SEO for Global Expansion in 2015 - 26/11
Each day your business remains local is a day of missed opportunities. In our global economy, it’s crucial your company extends the reach of its presence across national borders.Press Releases Are Not an SEO Strategy - 26/11
Press releases are meant for journalists, not consumers, and therefore it's time that press release syndication be stopped entirely.6 Tactics to Streamline Your PPC Reporting and Optimization - 26/11
These tools will help PPC account managers simplify their monitoring processes, allowing them to streamline their campaign reporting and optimization.Mozilla to Add “One-Click Searches” to Firefox - 25/11
The company will give Firefox users the flexibility to choose their own search engines and sites.Ask.com's Top Searches of 2014 & Predictions for 2015 - 25/11
The year may not be over yet, but Ask.com is pulling out all the stops and has already released its top searches of 2014, as well as its predictions for 2015.
- SEO Chat
Search Engine Optimization News and Talk
Link Building: Where Should You Even Begin? Basic Guidelines to Link Building - 21/11
The world of SEO seems to be constantly in flux. With each Google algorithm change comes an existential crisis for the industry, although hopefully we are over the worst excess of that era and the present zeitgeist is one which is likely to be around for a while. Link building is the bread and butter [...]
The post Link Building: Where Should You Even Begin? Basic Guidelines to Link Building appeared first on SEO Chat.How to Build More Targeted Traffic to Your Blog - 19/11
Admit it, at least part of the reason you choose to write for a blog is to increase your traffic. Maybe you are a business trying to push your brand, or you might just rely on your content itself to produce revenue. Either way, you won’t get anywhere without plenty of people reading what you [...]
The post How to Build More Targeted Traffic to Your Blog appeared first on SEO Chat.The Easiest On Page Optimisation in the World - 15/11
A Simple Graphic for On Page SEO to maximize your search position in Google. All the basics are covered. SEO tactics come and go, but the bed rock of all good SEO is right here. Make every page this clean and clear and the battle for Google search results is half won. Content Style and [...]
The post The Easiest On Page Optimisation in the World appeared first on SEO Chat.5 Ways to Go beyond Links and Shares and Actually Generate Profits for Your Clients and Yourself - 04/11
Wouldn’t it be wonderful if you could charge your SEO clients 100% or 200% more than you’re charging now while at the same time making them 100% or 200% happier? Well… It is very possible! And today you are going to discover how. Plus … when you apply the techniques we’ll discuss today, not only [...]
The post 5 Ways to Go beyond Links and Shares and Actually Generate Profits for Your Clients and Yourself appeared first on SEO Chat.How to Make Your Content Discoverable to Earn Editorial Links - 03/11
I’ve already done a very useful round-up of how one can still build / attract solid backlinks to your site. Today I’ll follow up with a few more general, yet resourceful tips on how bloggers can still earn backlinks to their content. Bloggers can still build links, and those who have always sought out solid [...]
The post How to Make Your Content Discoverable to Earn Editorial Links appeared first on SEO Chat.When The Dumbest Idea Is The Best One - 30/10
This post is an excerpt adapted by Brian Carter from the forthcoming book The Cowbell Principle: Career Advice On How To Get Your Dream Job And Make More Money, by Brian Carter and Garrison Wynn. Brian and Garrison will be giving away a limited number of digital copies at launch time. To get notified when [...]
The post When The Dumbest Idea Is The Best One appeared first on SEO Chat.Load Balancing and Failover Improve Hosting - 28/10
Everyone wants their traffic to go viral, but most don’t realize that if they do get mentioned on a major site or go viral on social media their hosting company is likely to take their site down. When this happens, they lose the benefit of having gone viral! The reason for this is traffic limits [...]
The post Load Balancing and Failover Improve Hosting appeared first on SEO Chat.Boosting Your E-commerce Profits - 24/10
Building an online business can be complex and tricky, not least as most customers now turn to the internet to make their purchases rather than physically go into a store. Imagine the frustration it saves around Christmas. With this in mind, websites are determined to make purchasing on their websites extremely easy for their customers. [...]
The post Boosting Your E-commerce Profits appeared first on SEO Chat.
- Black Hat Forum Black Hat SEO
BlackHatWorld is a fully moderated SEO Forum dedicated to dispersing Internet Marketing techniques. Discover new services on our marketplace including, SEO tools, video content creation, proxies, Social media, automatic content generators and more. Master the ART of Internet Marketing with BlackHatWorld
first time poster, trying to stop lurking - 2:38
Hey guys, been lurking these forums for a few months now, finally registered to start posting. A lot of the stuff...So the twitter lock like crazy session is over, how many do you follow a day now ? - 2:23
I like a lot of members on this forum was getting extremely worried about the twitter marketing space since it was...How to RePost Popular Content to My Sight - 2:09
I built a site in a niche that is not so easily monetized... my question is very simple, is it legal to...Free 150 Facebook Post / Status / Video Likes - 2:09
Free 150 Facebook Post / Status / Video Likes for totally 50 members you can put your link here max 1 link 1...[discuss] Blackhat Trends - 2:06
Hey, I'm kinda new'ish to BHW, but not BH. I've noticed some weird ass trends lately and wondering if I'm just...meta description changed - 2:05
I'd a strange thing with my meta description in google. Whenever I write a new post it will grab the first...[Giveaway]Free Top Level Memberships To My Coaching Program - Newbies Only - 1:58
Hello, I am seeing too many people on IM forums who are clueless of what to do to make a living online. I...Quick Help: 80,000 visitors because of one post - 1:49
Hi, I run a small business website and usually receive around 500 views daily. 3 days back, I wrote a post and...
- Online Marketing Blog - TopRank®
Where Brand Journalism and Native Advertising Can Fit Within Content Marketing - 26/11
Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially the discussions around whether brand journalism and native advertising fits in the content marketing mix. Here’s my take on it. Content [...]How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500% - 25/11
A small business technology company was focusing their online marketing efforts on SEO and this approach proved to be effective for several years. Research revealed relevant keywords in demand from searchers actively looking for solutions in this software category. Existing content was optimized, cross linked and new content was created where needed. Content was promoted to [...]20 Magicable Takeaways From 5 Social Media Marketing Case Studies at @smbmsp - 24/11
On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72. The topic? Social Media Marketing case studies. And gnomes. And bacon. And made-up words like “magicable”. Featuring case studies about local and national brands including Land [...]Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up - 21/11
96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people [...]15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights - 20/11
To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and 2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from marketers to business owners to those using social media to advance a cause. Many of those honorees have reached out to share they’ve [...]Are Marketing or Public Relations Industry Associations Worth It? - 18/11
As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an association, SMBMSP. Most industry associations provide a core set of benefits to members ranging from [...]3 Content Curation Best Practices to Optimize Your Content Marketing - 17/11
Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. There are several good services that facilitate curation tasks and software can help, but on it’s own, software isn’t the answer. [...]Online Marketing News: Facebook Dwarfs Everyone, Influenced Youth, Twitter and Adblockers - 14/11
The State of SEO Agencies 2014: An In-Depth Study by linkbird [Infographic] - During the period of August and September 2014, linkbird conducted an in-depth study on the international SEO services industry. In this post I’m publishing the results of our study with some of the most important insights and recommendations based on the results. [...]
- WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum
Affiliate Marketing Webmaster Forum. A great place to learn SEO, web design and development, and internet marketing along with affiliate marketing strategies.
SOCIAL SIGNALS for website G Plus, FB likes & Shares, pins, tweets [Mega Combo] V49 - 24/11
*Previous sales threads ..........#27...Real Guest post on 100% real blogs - No blog network or blogs built for guest post! - 24/11
Image: http://i.imgur.com/khr7fce.png Image: http://i.imgur.com/Ic1v3Ow.png Image: http://i.imgur.com/38yTDlj.png ...Pinterest Account Worth.. ? - 24/11
So I have a Pinterest account that was created 1.5 yrs ago that is sitting there doing nothing. It has a few thousand followers and 1k+ group boards....New PR6 Links For Sale - Top American University's Online Newspaper - 40K Alexa - 24/11
Greetings WF, Just signed up a top-quality *PR6* site selling links. The publisher is an online newspaper for one of the best universities in...Craigslist Re-directing to DigitalGangster - 24/11
Is craigslist down for you too ? : TwinCities (http://www.reddit.com/r/TwinCities/comments/2n7te1/is_craigslist_down_for_you_too/) Attackers...Obama uses porn stars to sell net Neutrality - 24/11
Porn Stars Explain Net Neutrality - YouTube good luck brosLooking for killer domains for your PBN? Cosmic Domains - best choice of drops! #3 - 23/11
Image: http://i.imgur.com/CgI3M9s.png (Threads #1...How startups such as Dropbox, Airbnb, Groupon and others acquired their first users. - 23/11
---Quote--- A while back I asked whether people would be interested in reading about the stories behind the launches of well-known startups. People...
- Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
Helping users find mobile-friendly pages - 18/11
Webmaster level: AllHave you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.This can be a frustrating experience for our mobile searchers. Starting today, to make it easier for people to find the information that they’re looking for, we’re adding...Tracking mobile usability in Webmaster Tools - 29/10
Webmaster Level: intermediate
Mobile is growing at a fantastic pace - in usage, not just in screen size. To keep you informed of issues mobile users might be seeing across your website, we've added the Mobile Usability feature to Webmaster Tools.
The new feature shows mobile usability issues we’ve identified across your website, complete with graphs over time so that you see the progress that you've made.
A mobile-friendly site is one that you can easily read & use on a smartphone, by only ...Updating our technical Webmaster Guidelines - 27/10
Webmaster level: All
Webmaster level: intermediate-advanced
Submitting sitemaps can be an important part of optimizing websites. Sitemaps enable search engines to discover all pages on a site and to download them quickly when they change. This blog post explains which fields in sitemaps are important, when to use XML sitemaps and RSS/Atom feeds, and how to optimize them for Google.Sitemaps and feeds
Sitemaps can be in XML sitemap, RSS, or Atom formats. The important difference between these formats is that XML site...Bring your local business online -- no website required! - 06/10
Webmaster Level: Beginner “Hey, how do I get my business on the web?” Having worked at Google for nine years, if I had a penny for every time someone asked me that question… :) To answer, today we’re releasing a short video series (30 minutes total!), sharing the same advice we’d give to our friends and family. It’s the advice I’d give to my sister, Marnie, who owns a jewelry store, or my cousin, Scott, who works as a realtor. Video spoiler alert: You won’t need to make a website, but you def...An update to the Webmaster Tools API - 11/9
Webmaster level: advanced
Over the summer the Webmaster Tools team has been cooking up an update to the Webmaster Tools API. The new API is consistent with other Google APIs, makes it easier to authenticate for apps or web-services, and provides access to some of the main features of Webmaster Tools.
If you've used other Google APIs, getting started with the new Webmaster Tools API will be easy! We have examples for Python, Java, as well as OACurl (for fans of command lines).
This API allows yo...Webmaster Academy now available in 22 languages - 08/9
Webmaster level: BeginnerToday, the new Webmaster Academy goes live in 22 languages! New or beginner webmasters speaking a multitude of languages can now learn the fundamentals of making a great site, providing an enjoyable user experience, and ranking well in search results. And if you think you’re already familiar with these topics, take the quizzes at the end of each module to prove it :).So give Webmaster Academy a read in your preferred language and let us know in the comments or help fo...An improved search box within the search results - 05/9
Webmaster level: AllToday you’ll see a new and improved sitelinks search box. When shown, it will make it easier for users to reach specific content on your site, directly through your own site-search pages.What’s this search box and when does it appear for my site?When users search for a company by name—for example, [Megadodo Publications] or [Dunder Mifflin]—they may actually be looking for something specific on that website. In the past, when our algorithms recognized this, they'd display ...
- Webmaster Blog
Official Blog for Bing Webmaster Tools & Experiences
How Bing and Your Mobile Device Became Friends - 21/11
As we discussed in Meet our Mobile Bots recently, Bing probes websites using device-specific crawlers to understand if they provide a good experience on different devices and platforms and to inform our mobile ranking algorithms. Today we are joined by Mir Rosenberg from the Mobile Relevance team to add some color to the subject by discussing a recent mobile ranking update that resulted from this effort. Enjoy! — Vincent Traditionally, Bing…Meet our Mobile Bots - 03/11
In today’s post we are joined by Lee Xiong from the Bing Crawl team. Lee is going to discuss some new developments on the crawl front pertaining to mobile SEO. Enjoy! – Vincent We can all agree that mobile is the future. Actually, we can’t really say “mobile is the future” anymore. Mobile is the present. Mobile is now. With that in mind, it’s time to take a fresh look at some essential things…Quick! We’ve Doubled our Webmaster Sign-Up Credit! - 23/10
Two weeks ago I told you how to get $100* in free advertising credit by becoming a new Bing Ads user if you had a Bing Webmaster Tools account. As it turned out, many of you seized this opportunity to claim your ad credit, just in time for the holiday season. And for those of you who didn’t act yet: simply log into your webmaster tools account today and click…Building Authority & Setting Expectations - 17/10
Authority is defined by the Oxford Dictionary as “a person or organization having power or control in a particular, typically political or administrative, sphere”. For our purposes, we also understand that “authority” conveys a sense of trust and influence. Searchers generally want authoritative sources to engage with. They want to be able to trust the sources they visit. Naturally, this means being an authority ranks pretty high on the “must…Not a Bing Ads User? Get $100 in Ad Credit to Become One! - 10/10
Since our June 2012 re-launch of Bing Webmaster Tools, many webmasters, site owners, and search marketers like yourself have joined our program and use the tools to stay up-to-date on how their web site is performing in Bing and Bing-powered search results. Millions of content publisher share their Sitemaps, Parameters to Ignore, and Crawl Preferences with us, allowing their websites to shine on Bing.com, Yahoo!, and other places powered by…MGC Spam Filtering - 08/10
In today’s edition of the Bing Index Quality blog we will delve into one particular spamming technique – MGC (short for ‘machine generated content’.) We will discuss what it is, why & how spammers employ it and introduce a specific update we shipped a few months ago aimed at detecting and filtering out pages utilizing this technique. What is MGC and why/ how spammers employ it? As we mentioned in…Blame The Meta Keyword Tag - 03/10
I blame the meta keywords tag. That little so-and-so started all this. Well, the “tag” and a few crafty humans, really. The idea was pretty simple. If the keyword appeared in the meta keywords tag, the page was relevant to the topic. And, on the surface, this was a solid idea. Something useful to the systems, yet invisible to the average person. Alas, with a simple right-click, the beginnings of…Extrapolating Malware Detection with Rollup - 24/9
Protecting Bing users from malware is a top priority for the Index Quality team. To that end, we analyze every signal available to us and determine not only whether the page is infected, but also whether it runs at a high risk of infection at a future date. One of the key elements of this analysis is discovering clues about potential vulnerabilities on the ‘container’ hosting the page that could…