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- Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
Eiji Tsuburaya Google Logo Celebrates Godzilla Co-Creator On His 114th BirthdayThe special effects director is credited with bringing the Japanese live action genre known as "Tokusatsu" to mainstream cinema. The post Eiji Tsuburaya Google Logo Celebrates Godzilla Co-Creator On His 114th Birthday appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Bing Adds New Tools, Enhanced Content To Mapping UpgradeEarlier today Microsoft announced the next version of Bing Maps will offer many new features, enhanced content and multiple design enhancements. Users can see that version of the new Bing Maps in action today by opting in to Bing Maps Preview. There’s an emphasis on context, exploration and... Please visit Search Engine Land for the full article.SearchCap: Russia Right To Be Forgotten, Bing Ads, Google AdWords & Bing PongBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Russia Right To Be Forgotten, Bing Ads, Google AdWords & Bing Pong appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Google AdWords Location Extensions Can Also Show Ratings Stars NowRatings from Google My Business page listings are automatically eligible to show up in search ads. The post Google AdWords Location Extensions Can Also Show Ratings Stars Now appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Bing Ads Introduces More Functionality To Recently Overhauled Home Page DashboardCompare time periods and customize modules with campaign filters. The post Bing Ads Introduces More Functionality To Recently Overhauled Home Page Dashboard appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Another Google PLA Test Targets Low-Priced ProductsGoogle Shopping ads show what percentage lower a product is priced compared to the online average. The post Another Google PLA Test Targets Low-Priced Products appeared first on Search Engine Land. Please visit Search Engine Land for the full article.How To Scale Google My Business Support For Enterprises Like A BossTroubleshooting Google My Business issues is difficult enough for a single location, so how can multi-location businesses keep up? Columnist Andrew Shotland shares his strategy. The post How To Scale Google My Business Support For Enterprises Like A Boss appeared first on Search Engine Land. Please visit Search Engine Land for the full article.How To Cement Your Local SEO Footprint In Google: 4 Easy StepsBuilding a solid foundation for local search visibility in Google is essential for brick-and-mortar businesses, especially in the age of mobile. Luckily for local SEO newbies out there, columnist Chris Marentis shares his method for doing just that. The post How To Cement Your Local SEO Footprint... Please visit Search Engine Land for the full article.
- Search Engine Journal
Search Marketing Advice, News, and Tutorials
10 Two-Minute Tweaks to Instantly Revitalize Your Blog by @syedbalkhi
Do you wish you had the time to overhaul your blog? In this article, I’ll show you 10 two-minute tweaks that can help you improve your blog.
The post 10 Two-Minute Tweaks to Instantly Revitalize Your Blog by @syedbalkhi appeared first on Search Engine Journal.#SEJBookClub: How The 4-Hour Work Week Changed My Life by @wonderwall7
Want to see what other books SEJ has covered? Read our other reviews in the SEJ Book Club archive. When I say that FHWW changed my life, I’m not being hyperbolic. Before I read it, I was stuck and unknowingly miserable in my salaried job at an agency that was so Old Boys’ Club, they took clients to strip clubs. FHWW made me realize that it’s okay to not like where you work. Then, it takes a step further by giving you the inspiration to actually do it. One of the main tenets of FHWW is that it convinces you that not only […]
The post #SEJBookClub: How The 4-Hour Work Week Changed My Life by @wonderwall7 appeared first on Search Engine Journal.Bing Ads Home Page Now Includes Comparative Metrics and Customizable Modules by @mattsouthern
Bing has introduced new additions to the redesigned Bing Ads Home Page: customized modules and period-over-period comparisons.
The post Bing Ads Home Page Now Includes Comparative Metrics and Customizable Modules by @mattsouthern appeared first on Search Engine Journal.New Bing Maps Includes Improved Search, Discovery, and Travel Planning Features by @mattsouthern
Bing rolled out a completely redesigned version of Bing Maps with improved search and discovery features.
The post New Bing Maps Includes Improved Search, Discovery, and Travel Planning Features by @mattsouthern appeared first on Search Engine Journal.Webinar Recap: Big Brands & #Reddit with Brent Csutoras by @dantosz
Last week the SEJ Marketing ThinkTank was joined by Brent Csutoras, the Chief Social Media Strategist of SEJ and founder of Kairay Media. His presentation, titled "Big Brands and Reddit - Are You Missing Out?", discussed how brands are marketing successfully on one of the most fickle social media platforms out there.
The post Webinar Recap: Big Brands & #Reddit with Brent Csutoras by @dantosz appeared first on Search Engine Journal.The 5 Biggest Digital Marketing Mistakes Entrepreneurs Make by @ChristinaBaldas
Digital marketing mistakes can be costly. Here are the most typical budget drainers and what to do about them.
The post The 5 Biggest Digital Marketing Mistakes Entrepreneurs Make by @ChristinaBaldas appeared first on Search Engine Journal.How to Build Successful Paid Social Campaigns With Dan Morrison, #SEJSummit Speaker by @wonderwall7
Dan will discuss “selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.”
The post How to Build Successful Paid Social Campaigns With Dan Morrison, #SEJSummit Speaker by @wonderwall7 appeared first on Search Engine Journal.Five Types of Content that are Changing the Digital Marketing Game by @ChelseaHarrigan
When it comes to digital marketing in this day and age, content means everything. Let’s walk through some of the most recent game changers in this industry.
The post Five Types of Content that are Changing the Digital Marketing Game by @ChelseaHarrigan appeared first on Search Engine Journal.
- Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Google: We Will Shorten Your URLs For YouIt is not uncommon to find Google indexing and ranking URLs that have extra tracking parameters added to the end of the URL. It is not uncommon to see the Google Analytics UTM tracking parameters as one of those cases...Google's New Hotel Finder InterfaceGoogle seems to be testing a new version of their hotel finder search. Now when you click on nearby hotels after doing a search for a hotel + city combination...New Google AdWords Reporting Columns: Engagements, Engagement Rate & Average CPEGoogle quietly announced on Google+ the addition of three new columns to the AdWords reporting dashboard for AdWords Display reporting for those who use Lightbox ads. The new columns are Engagements, Engagement Rate & Average CPE...Google: We Don't Recommend Changing Your Links To HTTPS, Redirects Are FineGoogle's HTTPS algorithm went live earlier this year and many sites did switch over to the from their HTTP to HTTPS counterpart. So now SEOs and Webmasters are asking, should we ask people to update their links to the web site...Google Logo For Eiji Tsuburaya, The Co-Creator Of GodzillaToday on the Google home pages across the world is an outstanding interactive Google logo, aka Doodle, for the co-creator of Godzilla - Eiji Tsuburaya. The Doodle was published on Eiji Tsuburayaâs 114th Birthday and shows several acts of the movie...Daily Search Forum Recap: July 6, 2015
Here is a recap of what happened in the search forums today...July 2015 Google Webmaster ReportWe didn't have any official search quality algorithmic updates this past month, but Google did admit to a core algorithmic update which was pretty big in our books. Google keeps promising a Panda update soon...
- Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
Using Third-Party Data for Smarter Digital Marketing StrategyBesides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by region, is one helpful bit of third-party data.Simple SEO Mistakes That Can Cause DamageBecause search engine algorithms change so often, it's crucial for every SEO to monitor and analyze the evolution of those updates.5 Misconceptions About Link Building That Are Ruining It for EverybodyLink building is still a viable SEO strategy, but because of changes in the way Google ranks sites, tactics must be updated to see results.Becoming Linkable: What Would They Link To?When developing link building strategies it is very interesting to see what particular websites have already linked to in the past.6 Things to Watch for When Starting AdWords for VideoIf you're thinking about adding video to your PPC strategy, you're not alone! Here are some tips for easily adding video to your AdWords account.How SEOs can Benefit From the Crossover Between CX, UX and SEONo matter what your role as an SEO, you probably work with people focused on both the customer and the user experience. Here's a plan to divvy up those jobs.Yahoo Powering Search Results with GoogleSince Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results.Toyota Partners with Google Places for Local TargetingToyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers.
- SEO Chat
Search Engine Optimization News and Talk
Will Changing Hosts Affect Search Rankings?
A common question in the SEOChat forums is whether moving your site or changing hosts will affect your SEO rankings and position in the serps. If everything were exactly the same, moving your site between identical servers should not impact your search engine positions if the move is done correctly. But everything is never exactly […]
The post Will Changing Hosts Affect Search Rankings? appeared first on SEO Chat.How to Promote Your eBook Using Social Media
Writing a ebook is no easy task, requiring that lots of time, effort and inspiration, but there is no better feeling than wrapping up your own epic story and preparing it for the rest of the world to read and enjoy. When it comes to delivering your ebook in ebook format, you’ll find yourself with […]
The post How to Promote Your eBook Using Social Media appeared first on SEO Chat.Google Penalties: Strategists and SEO Pros Share Their Insights
Even after these past few years, the phrase, “Google Penalty,” has a way of stopping one in their tracks as if frozen. Not everyone is affected that way, but it is still common enough. It is a similar reaction that some people have over the mention of going to the dentist. That fear has subsided […]
The post Google Penalties: Strategists and SEO Pros Share Their Insights appeared first on SEO Chat.5 SEO Tips For Boosting Your Local Rankings With Perfect Mentions
This recent online marketing technique is the ultimate solution to almost 90% of local business owners who are seeking ways to brand their businesses in the local market and enhance local SEO results without violating any search engine protocols. Simply put, local citations refer to online mentions of your business name alone or with your […]
The post 5 SEO Tips For Boosting Your Local Rankings With Perfect Mentions appeared first on SEO Chat.Video SEO Basics: Infographic by @Shakr
Video is one of the most forgotten aspects of SEO today. We’ve know about the positive effects of incorporating video in your SEO strategy for a long time, but it is still something that a lot of people overlook when trying to rank their sites. The fact is that video allows you to tap into […]
The post Video SEO Basics: Infographic by @Shakr appeared first on SEO Chat.How To Design A Stylish Google Mobile Friendly Website
Google is currently the leading search engine for mobile sites, with more than 90% of the market share. Their decision to concentrate upon mobile accessibility sometimes works to the detriment of their traditional PC-based market. Until recently, many Google website owners had sites which were focused upon the PC user, rather than upon mobile devices, […]
The post How To Design A Stylish Google Mobile Friendly Website appeared first on SEO Chat.How To Use the New @SPYFU for Smart Competitor Analysis
The point of a competitor analysis is NOT to copy moves or strategies. Rather, it’s to FIND OUT what your rivals are good at to come up with better techniques. There are hundreds of tools out there for competitor analysis. Some are free, most are not. One of our favorite tools is SPYFU; which we […]
The post How To Use the New @SPYFU for Smart Competitor Analysis appeared first on SEO Chat.Google To Promote Business Apps In Search
Want to make sure that you get the best promotional experience for your app? In April of 2015, Google announced, through its project manager Lawrence Chang, that it had developed new ways to help you reach out to people who have already bought your app, and might want to contact you again in the future, […]
The post Google To Promote Business Apps In Search appeared first on SEO Chat.
- Black Hat Forum Black Hat SEO
BlackHatWorld is a fully moderated SEO Forum dedicated to dispersing Internet Marketing techniques. Discover new services on our marketplace including, SEO tools, video content creation, proxies, Social media, automatic content generators and more. Master the ART of Internet Marketing with BlackHatWorld
Any downside to blocking all of China?I've been working on a newer authority site for a few months now. When I check the traffic I usually see 50-100...Whatsapp Autoresponder?Hello, i see a lot of fakes on facebook who post a mobile number. If i write them, i get a automessages with a...Looking to buy PVA facebook accountPreferably aged, is anyone selling these that responds to inquiries?Website designer neededi need a website designer to do my youtube network website willing to pay as well message me on here if you are...Does goo dot gl strip links?I wondered if goo dot gl strips affil links?Best Social Media Network for Fashion sites?Ok, I'll keep it simple. I am in the fashion niche and already have a Pinterest bot with followers and so on. ...Where do they get their content from ?Do you know where they get their content from ? Websites like viralnova or 9gag , I know there is a lot of people...You've got $50k Adwords monthly budget, what you do with it?Hey folks, So you've been given $50,000 to spend on Adwords in 1 month in text ads, which is equal to about...
- Online Marketing Blog - TopRank®
7 Ideas for Keeping Your Brand’s Content Marketing Fresh, Relevant & Delicious
Have you ever opened the fridge and realized that all of the produce that you painstakingly picked out at the farmers market had gone bad? Maybe there were a few items that were salvageable but the rest had to be tossed. You wouldn’t want to serve your guests a rotten ratatouille would you? Today’s [...]
The post 7 Ideas for Keeping Your Brand’s Content Marketing Fresh, Relevant & Delicious appeared first on Online Marketing Blog - TopRank®.Content Marketing Measurement & ROI Advice From Experts at Kraft Foods & 3M
Understanding the potential risk and return on any investment is imperative for making a sound business decision. It doesn’t matter if the investment is monetary or that of time or resources. In recent years, marketers have begun investing more and more into digital marketing programs. Content marketing investment specifically has been on a steady uprise [...]
The post Content Marketing Measurement & ROI Advice From Experts at Kraft Foods & 3M appeared first on Online Marketing Blog - TopRank®.Online Marketing News: G+ Brands Stripped, The Mayor Has Returned, Facebook Gives You A Cut
The 75 Most Important Social Media Acronyms – Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases. Check out this infographic and see how many you know. Sprout Social Google+ Brand Posts Have [...]
The post Online Marketing News: G+ Brands Stripped, The Mayor Has Returned, Facebook Gives You A Cut appeared first on Online Marketing Blog - TopRank®.5 Impactful Digital Marketing Takeaways from MNSearch Summit
In order to be an effective digital marketer, it’s imperative that you understand the role that search plays in all of your marketing initiatives. The search landscape is quickly evolving and sometimes what you need is a helping hand from some industry experts to set you down the path to success. Amazingly, that is just [...]
The post 5 Impactful Digital Marketing Takeaways from MNSearch Summit appeared first on Online Marketing Blog - TopRank®.Engage More Customers By Becoming a Content Marketing Sommelier
A sommelier is known for having extensive knowledge about wines, and how to complement the sensory experience of each type with perfect food pairings. Many train for years in hopes of finally becoming a Master Sommelier. When embarking on a content marketing initiative, it’s important to know how to maximize the sensory experience of your [...]
The post Engage More Customers By Becoming a Content Marketing Sommelier appeared first on Online Marketing Blog - TopRank®.9 Step Social Media Audit for Improving LinkedIn Business Page Results
It’s undeniable that LinkedIn is leading the pack for professional social networks. In fact, more than half of all of the business in the world have created a business page on LinkedIn. With over 4 million business pages on LinkedIn, the competition for the attention of potential clients and job seekers is at an all-time [...]
The post 9 Step Social Media Audit for Improving LinkedIn Business Page Results appeared first on Online Marketing Blog - TopRank®.#CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing
There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a skyscraper-climbing giant gorilla. Knowing how the trick is done somehow makes the finished product even [...]
The post #CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing appeared first on Online Marketing Blog - TopRank®.Web Analytics Tips: Getting More from Google Analytics with Jeff Sauer #MNSummit
Google Analytics is used by more than 10 million websites, but the majority of digital marketers and businesses are merely scratching the surface of what this powerful free tool can do. As Jeff Sauer says, “any report that is one click away in Google Analytics isn’t worth your time”. In his fascinating and super actionable [...]
The post Web Analytics Tips: Getting More from Google Analytics with Jeff Sauer #MNSummit appeared first on Online Marketing Blog - TopRank®.
- WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum
Affiliate Marketing Webmaster Forum. A great place to learn SEO, web design and development, and internet marketing along with affiliate marketing strategies.
Steve Jobs was a terrible CEO, according to this personHi Guys This person's experience of Steve Jobs made them think he was a terrible CEO: No CEO should aspire to be like Steve Jobs - Business...Google Trends now real time!It's already for few days, that's what they say in G blog (http://googleblog.blogspot.com/2015/06/a-new-window-into-our-world-with-real.html): ...Terrorism.Most guys,do think it's only in Africa mostly kenya,bt its a worldwide disease.Today a church in South Carolina 9 worshippers have been killed,its...SEO for a onepage siteWhat are the best solutions to improve the rankings of a onepage corporate website including a blog as a folder of the domain ?Has your traffic ever "dried up" but serp remain the same?Hey guys- question for the pro's: Have you ever experienced a traffic source "dry up" on goog for a specific kwp result that still remains in its...A Few Tools I Use for ProductivityThere's a productivity thread about every six weeks or so, and I figure we're due. Someone asked me what I use for organization/productivity or...Creating Agency Side of BusinessI manage paid search for a 150 person company that offers education within a very niche vertical. I recently pitched the CEO on creating an agency...Don't stress about tube submits and enjoy the summer!Don't stress about tube submits and enjoy the summer! We'll do all the work for you... *We offer you professional and unlimited upload...
- Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
App deep linking with goo.gl
Starting now, goo.gl short links function as a single link you can use to all your content — whether that content is in your Android app, iOS app, or website. Once you’ve taken the necessary steps to set up App Indexing for Android and iOS, goo.gl URLs will send users straight to the right page in your app if they have it installed, and everyone else to your website. This will provide additional opportunities for your app users to re-engage with your app.
This feature works for both new short URLs and retroactively, so any existing goo.gl short links to your content will now also direct users to your app.Share links that ‘do the right thing’
You can also make full use of this feature by integrating the URL Shortener API into your app’...Surfacing content from iOS apps in Google Search
We’ve been helping users discover relevant content from Android apps in Google search results for a while now. Starting today, we’re bringing App Indexing to iOS apps as well. This means users on both Android and iOS will be able to open mobile app content straight from Google Search.
Indexed links from an initial group of apps we’ve been working with will begin appearing on iOS in search results both in the Google App and Chrome for signed-in users globally in the coming weeks:
How to get your iOS app indexed
While App Indexing for iOS is launching with a small group of test partners initially, we’re working to make this technology available to more app developers as soon as possible. In the meantime, here are the steps to get a head ...Rolling out the red carpet for app owners in Search ConsoleWouldn’t it be nifty if you could track where your indexed app content shows up in search results, for which queries, which app pages are most popular, and which ones have errors? Yeah, we thought so too! So we’ve equipped our freshly renamed Search Console with new reports to show you how Google understands and treats your app content in search results.Our goal is to make Search Console a comprehensive source of information for everyone who cares about search, regardless of the format of their content. So, if you own or develop an app, Search Console is your new go-to place for search stats.Add your app to Search ConsoleSimply open Search Console and enter your app name: android-app://com.example. Of course, we’ll only show data to auth...Announcing Google Search Console - the new Webmaster Tools
For nearly ten years, Google Webmaster Tools has provided users with constantly evolving tools and metrics to help make fantastic websites that our systems love showing in Google Search. In the past year, we sought to learn more about you, the loyal users of Google Webmaster Tools: we wanted to understand your role and goals in order to make our product more useful to you.
It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. What you all share is a desire to make your work available online, and to make it findable through Google Se...More precise data in the new Search Analytics reportIf you manage a website, you need a deep understanding of how users find your site and how your content appears on Google's search results. Until now, this data was shown in the Search Queries report, probably the most used feature in Webmaster Tools. Over the years, we’ve been listening to your feedback and features requests. How many of you wished they could compare traffic on desktop and mobile? How many of you needed to compare metrics in different countries? or in two different time frames?We’ve heard you! Today, we’re very happy to announce Search Analytics, the new report in Google Webmaster Tools that will allow you to make the most out of your traffic analysis. The new Search Analytics report enables you to break down your site'...Five ways to grow your business this Small Business Week
Susan Brown, owner of Los Angeles gardening store Potted, recently updated her business listing on Google. Susan says, “Putting your business on Google lets people find you easily. Your directions are right there, your hours are right there, what you sell is right there.”
Thanks to her decision, Susan has seen more customers walk through her door: “So many of the customers that come in here find us on Google. As a small business, you want to use every opportunity to help your business grow.”
National Small Business Week is one of those opportunities. So from May 4-8, instead of three cheers, we’re giving you five—five simple ways to get your small business online and growing.
Celebrating National Small Business Week with Google
A handful...Faster and lighter mobile web pages for Indonesia
We believe everyone should have fast and easy access to information online. However, many people still have slow and costly mobile connections. To speed up the experience of our users on slow connections, we recently launched streamlined search results. However, we wondered if we could also speed up the web pages themselves, so they don't load slowly or consume too much mobile data. So we’ve developed a way to optimize web pages to be faster and lighter, while preserving most of the relevant content.
In two weeks, we’re starting a field test in Indonesia to provide streamlined search results and optimized pages when the user searches on slow mobile connections, such as 2G. Our experiments show that optimized pages load four times faster...#MobileMadness: a campaign to help you go mobile-friendlyMillions of people tuned in this past March to #MobileMadness, a global campaign to help prepare webmasters for the mobile search ranking change that went live last week. The monthlong highlights included presentations, a Q&A session, office hours, polls, tips and a 30 day challenge to go mobile-friendly. Enjoy the full recap below!Maximize your online strategy & search performanceIn this presentation, learn to create an online strategy for your business, measure your search performance, and choose the right partner to design and manage your mobile website. The 3 topics are:1. Choosing the right online channel2. Webmaster Tools3. SEO as a long term strategyBasics of a mobile website for small and medium businessesIf you own a small busin...
- Webmaster Blog
Official Blog for Bing Webmaster Tools & Experiences
Reach Millions of Shoppers with Bing Image Data FeedsIn our April Webmaster post, we showed marking up your data increases exposure of your content to over 100M users of Bing and its partners. Today, we are excited to deepen our relationship with webmasters and site owners by accepting image data feeds of your site content. Data feeds are the best way to influence how your content is presented in search results. For example, providing item purchase data enables…Bing Moving to Encrypt Search Traffic by DefaultAt Microsoft, we’re committed to helping users keep their data safe and secure. That’s why we support the industry’s move to use of TLS protocols as part of our effort to expand encryption across our networks and services. Bing has already been offering users the option to encrypt search traffic for about a year and a half now. Beginning this summer, we will begin the process of encrypting search traffic…Make Apps Stand Out in Search with App LinkingYou’ve focused your energy on optimizing your website to get traffic from search engines. You’ve done this with a great site structure and architecture, superb crawlability, and — of course — top notch content. More recently, you’ve been working mad hours to ensure your site shines on mobile. Perhaps you’re already mobile-friendly and are seeing the mobile-friendly label for your site in the search results. But now your company is…Our approach to mobile-friendly searchMobile search continues to surge ahead and grow as a percentage of overall internet search queries. In November 2014, we shared our plans to make significant investments towards understanding the mobile friendliness of web pages. Since then, we have been investigating various approaches that leverage mobile friendliness to deliver the best possible mobile search experience on Bing. In this update, we share details on our mobile friendliness roadmap, insights from…Being a Part of the Bing Image Search EcosystemBillions of images are discovered by Bing searchers every month. Through Bing.com and our search partnerships with companies like Apple, Amazon and Yahoo, customers are performing more image searches to satisfy a growing range of needs. We understand that our users have a huge interest in learning more about images and connecting with the source site to complete tasks. We want to build a deeper relationship with webmasters to drive engaged customers to…Track Certificates to Help Users Stay SafeToday, I am delighted to announce an exciting new feature in Bing Webmaster Tools pertaining to security. Track Certificates (Preview) — which was built in collaboration with Microsoft OSG Enterprise Security (see their post here) — allows you to track and review certificates that were requested by browsers visiting your site right from within Bing Webmaster Tools. What’s more, Track Certificate not only shows you the certificates we encountered, you can also directly report certificates…Understanding and Testing: Implicit Local QueriesFor this post, we spent some time with Wei Wang, a Senior Program Manager in the Mobile Relevance team here at Bing and asked him to explain some of the basic things they face when answering “local” queries via mobile, and to explain a bit about how Bing fills in the blanks to determine the “best” result for a local-intent query.- Duane In web search, many queries are associated with…Recommended Reading: The Role of Content Quality in Bing RankingYou’ve heard us talk about quality quite a bit on this blog and we can all agree that creating quality content is the only sustainable strategy in attracting and retaining visitors. Naturally, as a search engine we always aim to connect our searchers with the best content out there, so content quality plays an important part in our algorithms. Which brings me to the “recommended reading” part: My colleague Michael Basilyan from the Bing…
- Moz Blog
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
The Meta Referrer Tag: An Advancement for SEO and the Internet
Posted by Cyrus-Shepard
The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers.
HTTPS in search results is rising. Recent MozCast data from Dr. Pete shows nearly 20% of first page Google results are now HTTPS.
Sadly, HTTPS also has its downsides.
Marketers run into their first challenge when they switch regular HTTP sites over to HTTPS. Technically challenging, the switch typically involves routing your site through a series of 301 redirects. Historically, these types of redirects are associated with a loss of link equity (thought to be around 15%) which can le...The Importance of Being Different: Creating a Competitive Advantage With Your USP
Posted by TrentonGreener"The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before."
While this quote has been credited to everyone from Francis Phillip Wernig, under the pseudonym Alan Ashley-Pitt, to Einstein himself, the powerful message does not lose its substance no matter whom you choose to credit. There is a very important yet often overlooked effect of not heeding this warning. One which can be applied to all aspects of life. From love and happiness, to business and marketing, copying what your competitors are doing and failing to forge your own path can be a detrimental mistake.While as marketers we are all acutely aware of t...Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume - Whiteboard Friday
Posted by randfish
A lot of fantastic websites (and products, services, ideas, etc.) are in something of a pickle: The keywords they would normally think to target get next to no search volume. It can make SEO seem like a lost cause. In today's Whiteboard Friday, Rand explains why that's not the case, and talks about the one extra step that'll help those organizations create the demand they want.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about a particularly challenging problem in the world of SEO, and that is trying to do SEO or trying to do any ...5 Actionable Analytics Reports for Internal Site Search
Posted by ryanwashere
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.
I was furious when keyword data disappeared from Google Analytics (GA).
I mean, how could I possibly optimize a website without keyword data?!?!
It didn't take me long to realize I was overreacting. In fact, I quickly realized how trivial keyword data was.
Search engines are pretty damn good at what they do. If you properly optimize your content, people will find it with the keywords you intended. (You should set up an SEO dashboard in GA to verify your results.)
The truly valuable keyword...Big Data, Big Problems: 4 Major Link Indexes Compared
Posted by russangular
Given this blog's readership, chances are good you will spend some time this week looking at backlinks in one of the growing number of link data tools. We know backlinks continue to be one of, if not the most important parts of Google's ranking algorithm. We tend to take these link data sets at face value, though, in part because they are all we have. But when your rankings are on the line, is there a better way to get at which data set is the best? How should we go about assessing these different link indexes like Moz, Majestic, Ahrefs and SEMrush for quality? Historically, there have been 4 common approaches to this question of index quality...
Help Us Improve the Moz Blog: 2015 Reader Survey
- Breadth: We might choose to look at the number of linking root doma...
Posted by Trevor-Klein
In late 2013, we asked you all about your experience with the Moz Blog. It was the first time we'd collected direct feedback from our readers in more than three years—an eternity in the marketing industry. With the pace of change in our line of work (not to mention your schedules and reading habits) we didn't want to wait that long again, so we're taking this opportunity to ask you how well we're keeping up.
Our mission is to help you all become better marketers, and to do that, we need to know more about you. What challenges do you all face? What are your pain points? Your day-to-day frustrations? If you could learn more about one or two (or three) topics, what would those be?
If you'll help us out by taking this...Advanced Local SEO Competition Analysis
Posted by Casey_Meraz
Competition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market, you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in the search game.
Since there are plenty of resources out there on best practices, this guide will assume that you have already followed the best practices for your own listing and are looking for the little things that might make a big difference in putting you over your competition. So if you haven't already read how to perform the Ultimate Local SEO Audit or how to Find and Build Citations then you should probably start t...How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings - Whiteboard Friday
Posted by randfish
A recent patent from Google suggests a new kind of influence in the rankings that has immense implications for marketers. In today's Whiteboard Friday, Rand discusses what it says, what that means, and adds a twist of his own to get us thinking about where Google might be heading.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week let's chat about some things that Google is learning about web searchers and web surfers that may be impacting the rankings.
I was pretty psyched to see a patent a few weeks ago that had been granted actually to Google, so filed ...