Official news on crawling and indexing sites for the Google index.
Webmaster level: advanced
Over the summer the Webmaster Tools team has been cooking up an update to the Webmaster Tools API. The new API is consistent with other Google APIs, makes it easier to authenticate for apps or web-services, and provides access to some of the main features of Webmaster Tools.
If you've used other Google APIs, getting started with the new Webmaster Tools API will be easy! We have examples for Python, Java, as well as OACurl (for fans of command lines).
This API allows yo...
Webmaster level: advanced
So why isn't the web already optimized for bandwidth? If these savings are good for everyone then why haven't they been fixed yet? Mostly it's just...
Webmaster level: all
Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.
Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have cre...
Webmaster level: intermediate-advanced
To crawl, or not to crawl, that is the robots.txt question.
Making and maintaining correct robots.txt files can sometimes be difficult. While most sites have it easy (tip: they often don't even need a robots.txt file!), finding the directives within a large robots.txt file that are or were blocking individual URLs can be quite tricky. To make that easier, we're now announcing an updated robots.txt testing tool in Webmaster Tools.
You can find the updated ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
In light of the wildly successful ALS Ice Bucket Challenge campaign, Yahoo users are feeling inspired to give back. Over the past 30 days on Yahoo, searches for the term [charity] are spiking 125%.
There are so many great charities to choose from, but there are a few that Yahoo users are gravitating towards. The top-searched charities this month include [amazon smile charity program], [ALS Charity], and [Omaze Charity].
And while donating funds is an essential part of giving back to the com...
Rev up those running shoes, you speed demons! You’re about to round the corner into marathon season. Don’t worry, we’ll start slow. Searches for [half marathon training schedule] are up 11x more than [marathon training schedule] over the past month on Yahoo.
Wondering which race you should register for? Check out the top searched marathons over the past month on Yahoo:
Chicago Marathon (spiking 1316% this month!)
Santa Rosa Marathon
Disneyland Half Marathon
Happy long weekend! Aside from having the extra day off, you’re wondering specifically [what is labor day]. Just what it sounds like! It’s a day of celebration for our workers.
And what better way to celebrate than to take that last summer vacay before fall hits? You’re searching for [labor day getaways] and [cheap flights]. You’re also checking out beach vacation rentals, hotel vacation clubs, all inclusive vacations, and vacation packages. Take us with you!
For Labor Day fun back at home, ...
With summer almost coming to a close, Yahoo users have fall fashion on their minds. What are millions of fashion-forward people around the country searching for? Think denim and boots galore!
Yahoo users still wear their denim in the summer heat, but instead of a tight fit, women are wearing a baggier style. Searches for [boyfriend jeans] are spiking 121% this month on Yahoo.
Remember Timberland boots? Just like the Birkenstock, they are back in the wardrobe rotation of style-savvy folks, a...
This month we pay tribute to the best thing since sliced bread… the sandwich! You’ve been rightfully celebrating National Sandwich Month as millions of searches from sandwich recipes to local sandwich shops spike off the charts on Yahoo.
What about other lunchtime favorites like the panini or the wrap? “Hah!”, says the sandwich. In just the past year, searches for [sandwich] have nearly tripled the amount of searches for [panini], whereas [the wrap] barely registered in some months.
Summer is soon coming to an end (womp womp womp), but Yahoo users are eager to go back to school and get their shopping done early this year!
This month, you’re searching for [back to school sales], especially at Walmart, and [back to school supplies]. Hot brands alert! Searches for [ticonderoga pencils] are spiking 543% this week on Yahoo, and top-searched backpacks this month are Jansport, North Face, Disney Frozen, Under Armor, and Vera Bradley.
We know it all adds up despite the sale...
What’s the best way to take a break from the smoldering heat during the summer months? Going to the movies, of course! Yahoo users are looking to escape into a good movie this summer and are searching for their top picks.
Over the past 30 days, the movies with the highest volume of searches on Yahoo include [jersey boys movie], [begin again movie], and [sex tape movie].
And we can’t forget about one of the most highly anticipated movies of the season! Yahoo users are dying to see the [50 sh...
Does saying goodbye to summer also mean saying goodbye to your summer fling? Ending a relationship isn’t an easy feat, which is why you’re searching for answers on how to get over a breakup.
What break up topics are spiking this month on Yahoo?
[how to move on after a breakup] - We’re all about the “out of sight, out of mind” mantra. Unfriend your ex on social media and never check that profile again!
[does a breakup hurt men as much as women] - For all you know, he’s crying to Taylor ...
Grab your face paint, foam fingers, and game-friendly coolers. It’s time to start tailgating!
NFL football teams are reporting to training camp and generating buzz about the upcoming season as searches for [nfl fantasy football] are spiking 1007% this month on Yahoo.
While it’s too early to tell which teams have the best shot at the ring this year, Minnesota sure is excited for the first game, as searches for the top-buzzing [Minnesota Vikings] team spike a whopping 1082%.
Over the past mon...
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
Posted by randfish
We're seeing Google continue to move beyond just reading pages, instead attempting to truly understand what they're about. The engine is drawing connections between concepts and brand names, and it's affecting SERPs. In today's Whiteboard Friday, Rand explains just what Google is doing, and how we can help create such associations with our own brands.
For reference, here's a still of this week's whiteboard!
Howdy, Moz fans, and wel...
Posted by katemorris
It's on the internet, so it's true.
The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time that they still hang on to. This post was inspired by an interaction with a client's co-workers, people that are not thinking about SEO on a regular basis. This is not to knock them, but to bring to the attention of everyone that there is a continual need for education. These concepts have a way of hanging around...
Posted by EricaMcGillivray
A lot of my life's work has been focused on increasing the visibility of women and other minorities in male-dominated professional fields. I'm not here to give you an intersectional Feminism 101 lesson or explain to you that institutional sexism is indeed alive and systemically present in online marketing. Instead, in the spirit of the Moz blog, I want to give you tips and tricks to make our corner of the world more welcoming to women. Several of these tips can als...
Posted by Iamoldskool
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.
I love Screaming Frog. It is without doubt the best SEO tool I use on a daily basis (no offense, Moz). The sheer amount of data you can get about your website, or someone else's website, is incredible. You can find broken links, you can check for yo...
Posted by Paddy_Moogan
In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation.1. How to verify you have a good idea
I could write a whole post on this one topic, but maybe that's for another day! For now, I want to share a few ways you can make sure you're on the right track and increasing the likelihood that you have a content idea ...
Posted by gfiorelli1
I'm not so sure it's correct to say—as is so common lately—that today's SEO is a new one, especially with regard to on-site SEO.
Many of the things that are necessary today were also necessary in the past: a well-designed information architecture, a great navigation structure, good internal linking, etc.
We should talk instead of a new emphasis we must give to some factors as old as SEO itself.
Today I'll talk about one of these factors—Topical Hubs—that, alth...
Posted by SimonPenson
Social search has long been heralded as the "next big thing." The opportunity to create the search engine for people is too enticing; the prize being held above all others in the race to build the next Google.
Facebook is widely recognised as the only company other than the search giant itself capable of creating such a product, and it's one of the key reasons behind its enormous price-to-earnings ratio. Few are investing on the strength of the current format; inst...
Posted by Nick_Sayers
The onset of fall sharpens the air. Kids laboriously lug stacks of books and binders to class. Teachers puzzle over their lesson plans for the year. Lockers that were once empty now overflow with paper, and quiet hallways fill with the chatter of eager minds. School is finally back in session. In the spirit of fall and the start of school, we think it's a perfect time to open up Moz Academy to our community!
If you've never heard of Moz Academy, let me give you an ea...
Posted by neilpatel
I used to perform keyword research in the typical, perfunctory way—go to the Keyword Tool, type in some words, and punch out a list of terms.
Easy. Quick. Simple.
Today, things are different. The much-loved keyword tool has been replaced, long-tail keywords have the ascendancy, and it's harder to figure out what users are actually searching for.
The rules have changed, and so have the ways of playing the game. I still use the Keyword Planner, but I've also discover...
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
Leading the Web to its Full Potential
The HTML Working Group has published a Working Draft of HTML5 Differences from HTML4. This document describes the differences of the W3C HTML5 specification from those of HTML4. Learn more about the HTML Activity.
The the CSS Working Group and the SVG Working Group jointly published a Working Draft of Geometry Interfaces Module Level 1. This specification provides basic geometric interfaces to represent points, rectangles, quadrilaterals and transformation matrices that can be used by other modules or specifications. CSS is a language for describing the rendering of structured documents (such as HTML and XML) on screen, on paper, in speech, etc. Learn more about the Style Activity and the Graphics Acti...
The Web Applications Working Group has published a Working Draft of Clipboard API and events. This document describes APIs for clipboard operations such as copy, cut and paste in web applications. Learn more about the Rich Web Client Activity.
The XML Query Working Group has published a Last Call Working Draft of XQuery and XPath Full Text 3.0. This document defines the syntax and formal semantics of XQuery and XPath Full Text 3.0, which is a language that extends XQuery 3.0 and XPath 3.0 with full-text search capabilities. Comments are welcome through 17 October 2014.
In addition, the XML Query Working Group and the XSLT Working Group jointly published a Group Note of XQuery Scripting Extension 1.0. This specification defines an e...
The Linked Data Platform (LDP) Working Group has published a First Public Working Draft of Linked Data Patch Format. Linked Data Patch Format (LD Patch) defines a language for expressing a sequence of operations to apply to Linked Data resources; it is suitable for use with the HTTP PATCH, a method to perform partial modifications to Web resources. Learn more about the Data Activity.
The Research and Development Working Group (RDWG) will hold an online symposium on 3 December 2014 to explore technologies, applications, concepts, and solutions that help people with disabilities orient themselves, explore, and navigate through the physical world. The Call for Papers is open until 20 October 2014. Learn more about the Accessible Way-Finding Using Web Technologies Symposium and the Web Accessibility Initiative (WAI).
The Web Application Security Working Group has published a Working Draft of Mixed Content. This specification describes how user agents should handle rendering and execution of content loaded over unencrypted or unauthenticated connections in the context of an encrypted and authenticated document. Learn more about the Security Activity.
The Linked Data Platform (LDP) Working Group has published a Last Call Working Draft of Linked Data Platform 1.0. This document describes a set of best practices and simple approach for a read-write Linked Data architecture, based on HTTP access to web resources that describe their state using the RDF data model. Comments are welcome through 7 October.
The group also published a Group Note of LDP Access Control. This note discusses use cases and requirements for Access Control for the Linked ...
The Cascading Style Sheets (CSS) Working Group has published a Working Draft of CSS Line Grid Module Level 1. This specification provides features to align lines and blocks to invisible grids in the document. Learn more about the Style Activity.
The Web Content Accessibility Guidelines Working Group today published updates of two Notes that accompany WCAG 2.0: Understanding WCAG 2.0 and Techniques for WCAG 2.0. (This is not an update to WCAG 2.0, which is a stable document.) For information on these updates, please see the Understanding WCAG and WCAG Techniques Updated September 2014 e-mail. Read about the Web Accessibility Initiative (WAI).
This is a place devoted to giving you deeper insight into the news, trends, people and technology behind Bing.
Search Marketing Advice, News, and Tutorials
Site speed plays a very important role in online business. It can increase or decrease the revenue of your online business, depending on how much time your site takes to load. There is a shocking relation between site speed and conversation rate, which is particularly true for e-commerce sites. There are a dozen of reasons to improve the site speed, but the two most important ones are search rankings and user experience. Search Rankings When Google first announced site speed in web search ran...
With the recent Google Pigeon update, local businesses are scrambling like mad in reaction to the changes. If you’re not showing up at all in the results, shouldn’t you be concerned? While we shouldn’t panic just yet (I think they’re still working out the kinks), you still need to get serious about local search marketing. If you are not familiar with local SEO, you might want to start with my e-book Local Search eBook to help you figure out all the ways local SEO can help your business. Don’t...
A day after Facebook unveiled a new iOS app, Twitter releases an updated app for iPhone users just in time for iOS 8. The updated app, rolling out today, promises to make it easier to explore and learn about other people on Twitter. The company claims it is their biggest update to date, featuring a new design and revamped profile pages. The new profiles have been designed to emphasize your bio, tweets, and photos so people can quickly digest everything that’s important to know about you at a ...
Most of the time, SEOs are asked to come in after a website has already been built. Often long after, by which point the website may need updating anyway. And then they are expected to pull in visitors and sales to a site which may not be up to the job. If you are having a new website built, my advice would be to invest in some SEO advice right from the start or alternatively hire a developer who actually “gets” SEO. But if that’s not an option, this post is a list of the most important SEO /...
Controversies regarding SEO are probably as dated as the methodology itself, and performance-based SEO couldn’t really make its place as an exception, not completely at least. The problem is many agencies who offer performance-based SEO are more concerned about optimizing their own profit than focusing on the businesses of their clients. Also, SEO has drastically changed in the last few years, and many companies still resort to ancient SEO practices that are no longer appreciated by search al...
Facebook quietly rolled out a new feature this week allowing page managers to easily toggle between their personal and business pages. Of course, the ability to switch between pages has been available for a while, but it’s now seamless to do so quickly in various, spontaneous situations such as liking or commenting on a page itself or in a post in the newsfeed. When adding a new post to a page for which you’re a manager, the default will still be that page; however, there is now a drop-down ...
Facebook’s goal with the news feed, as they describe in an announcement today, is to show everyone the right content at the right time. Occasionally people would miss the stories that are important to them due to how Facebook’s news feed ranks content. They have been getting feedback from users saying something they’re only interested in a post from a friend or a Page at a specific moment, like while a sports game or TV show is airing. There are other times when posts that are a day or two ol...
Facebook wasted no time getting a new app out for iOS 8, and they recently published an update on their Newsroom blog explaining what’s new and how it offers an improved experience over iOS 7. For instance, one of the improvements to Facebook for iOS 8 is the ability to share content from other apps to Facebook. Just tap on the share icon and select Facebook, then you can share content from your browser, camera roll, and content from other apps. Facebook is also enhancing the design of its ap...
Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero. So how do you beat the odds? In my article today, I’ll cover 12 tactics to beat the Facebook algorithm and help you get your fan engagement back! 1. Share Great Content The old adage remains true – (quality) content is king. (Sorry about the cliché, Elisa.) If you post...
It’s done. After months of dreaming, planning, sketching, wireframing, designing, and developing, your brand new website is alive. But now what? Now that your website is live, the real work has begun—the work of building links and authority. Your website is only as awesome as it is authoritative. So, how do you take your shiny new website from its new-kid-on-the-block status and give it some link love? Don’t Do Link Building Like This First, there are some ways to not to do link building. Mo...
Search Engine Optimization News and Talk
I am in the industry long enough to have witnessed both the growth and decline in the popularity of “web directory” phenomenon. Web directories emerged prior to search engines as the means to help people discover websites online. During Google times, web directories were used to build backlinks and extra visibility for a website. Then [...]
The post High-Quality Directories and How They Add Value to the Web appeared first on SEO Chat.
People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met. Think of your favourite tech or hotel review blog and how invaluable their advice is. I, for one, would not dare to buy a new [...]
The post Effective Branding: Utilising The Power Of Branding In Content Outreach appeared first on SEO Chat.
August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs. Today, for everyone who has missed the event or who wants to download the great presentations discussed there, here are the 7 Slideshare uploads from the event: 1. Analytics Swiss Army Knife [...]
The post 7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF appeared first on SEO Chat.
Pinterest analytics are still in their infancy, compared to other social network data tools. Considering how new Pinterest is, that is to be expected. While there are plenty of tools out there to choose from (we looked at five here), there has never been a breakdown of the best from all of them. Until now. [...]
The post The Best Pinterest Analytics Tools, According To @Brandwatch appeared first on SEO Chat.
We are at ClickZ this week reporting some of the most interesting panels. And we start from one of the most popular topic: Google’s updates and penalties Chris Boggs is first on the stage talking about the history of Google updates as well as the differences between Panda and Penguin updates Fist Google algorithm was [...]
The post Google Updates (Panda and Penguin) Explained by @Boggles & @JtKoene at #ClickZ appeared first on SEO Chat.
We cannot do without links: Links are still the major part of the search algorithm; Links drive referrals and links connect our sites to the rest of the web. We are well-aware what types of backlinks we need to stay away from but how to acquire links in a way that it would benefit our [...]
The post Your BEST Backlink in Your Life: How Have You Earned It? appeared first on SEO Chat.
[Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] Last month I wrote an article about Google’s payday loan update which seemed to hit several sites but bypassed YouTube. This month I have decided to go and take a look at two of the most popular press release sites and [...]
The post Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire appeared first on SEO Chat.
[Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] A top ranking on Google is a golden ticket to success. Companies spend fortunes on Search Engine Optimisation and Google advertising to raise awareness of their site, thus boosting their place on search results. Google is fully aware that companies are [...]
The post How Panda and Penguin Algorithms Negatively Affect Your Website appeared first on SEO Chat.
We are talking social media tools today! In our panel today: Shannon Hutcheson, @ldylarke, an independent SEO consultant with huge experience in copy editing, social media marketing and link building Barbara Boser, @BarbaraBoser, Presidential Diamond Distributor at It Works Global Meghan Riley, @pixiechaser, “Writer, dreamer, gamer..” Clayton Wood, Executive with broad experience in building and [...]
The post BEST Social Media Tools: Are You Using Them? (Collective Mastermind) appeared first ...
In the past few years, Conversion Rate Optimization has become as essential to a business as SEO. If you’re not optimizing – and your competitors are – you’re missing opportunities to gain new customers. While A/B testing is one piece of CRO, simply testing different variates of your site against each other is only one [...]
The post 5 Advanced Conversion Rate Optimization Methods To Increase Sales Online appeared first on SEO Chat.