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An update on the Webmaster Central Blog
We’ve got a new URL!You may have noticed the Google Webmaster Central blog has a new address: webmasters.googleblog.com. That’s because starting today, Google is moving its blogs to a new domain to help people recognize when they’re reading an official blog from Google. These changes will roll out to all of Google’s blogs over time. The previous address will redirect to the new domain, so your bookmarks and links will continue to work. Unfortunately, as with a custom domain change in Blogger, the Google+ comments on the blogs have been reset. Thanks as always for reading—we’ll see you here again soon at webmasters.googleblog.com! Posted by John Mueller, Webmaster Trends Analyst, Zürich
AMP NewsLab Office Hours in your language

Accelerated Mobile Pages (AMP) is a global, industry-wide initiative, with publishers large and small all focused on the same goal: a better, faster mobile web.We’ve had a great response to our English language AMP office hours, but we know that English isn’t everyone’s native language.

For the next two weeks, we’re rolling out a new series of office hours in French, Italian, German, Spanish, Brazilian Portuguese, Russian, Japanese, and Indonesian and invite everyone to learn about AMP in their native language. Product Managers, Technical Managers, & Engineers at Google, will get to speak in their native tongue, and answer any questions you may have on AMP.

First we will reintroduce you to AMP and how it works, before diving into the te...

AMP error report preview in Search Console

More and more sites are implementing Accelerated Mobile Pages (AMP) for news content, so we've decided to provide a preview of error reports in Search Console to help you get ready for the upcoming official AMP launch and get early feedback from you. You can find these reports under Search Appearance - Accelerated Mobile Pages. The goal here is to make it easier to spot issues in your AMP implementation across the whole website. In order to get started with AMP on Google Search, you'll need to create matching, valid AMP pages where relevant, ensure that they use the NewsArticle schema.org markup, and link them appropriately.

The AMP error report gives an overview of the overall situation on your site, and then lets you drill down to spec...

  • MOZ@Moz  
    The Moz Blog
    Moz provides inbound marketing analytics software. They also foster the most vibrant online marketing community and create free resources for learning inbound marketing.
    8 Old School SEO Practices That Are No Longer Effective - Whiteboard Friday

    Posted by randfish

    [Estimated read time: 14 minutes]

    Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives.

    Click on the whiteboard image above to open a high resolution version in a new tab!

    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about some old school SEO practices that just don't work anymore and things with which we should replace them.

    Let's start with the first one — keywords before clicks.

    Look, I get ...

    The Local SEO Agency’s Complete Guide to Client Discovery and Onboarding

    Posted by MiriamEllis

    [Estimated read time: 6 minutes]

    Why proper onboarding matters

    Imagine getting three months in on a Local SEO contract before realizing that your client’s storefront is really his cousin’s garage. From which he runs two other “legit” businesses he never mentioned. Or that he neglected to mention the reviews he bought last year. Worse yet, he doesn’t even know that buying reviews is a bad thing.

    The story is equally bad if you’re diligently working to build quality unique content around a Chicago client’s business in Wicker Park but then realize their address (and customer base) is actually in neighboring Avondale.

    What you don’t know will hurt you. And your clients.

    A hallmark of the professional Local SEO depa...

    Measuring Content: You’re Doing it Wrong

    Posted by MatthewBarby

    [Estimated read time: 10 minutes]

    The traditional ways of measuring the success or failure of content are broken. We can’t just rely on metrics like the number of pageviews/visits or bounce rate to determine whether what we’re creating has performed well.

    “The primary thing we look for with news is impact, not traffic,” says Jonah Peretti, Founder of BuzzFeed. One of the ways that BuzzFeed have mastered this is with the development of their proprietary analytics platform, POUND.

    POUND enables BuzzFeed to predict the potential reach of a story based on its content, understand how effective specific promotions are based on the downstream sharing and traffic, and power A/B tests — and that’s just a few examples.

    What 300+ Content Marketing Campaigns Can Teach You About Earning Links

    Posted by KelseyLibert

    [Estimated read time: 9 minutes]

    In a recent Whiteboard Friday about 10x content, Rand said to expect it to take 5 to 10 attempts before you’ll create a piece of content that’s a hit.

    If you’ve been at the content marketing game for a while, you probably agree with Rand. Seasoned content marketers know you’re likely to see a percentage of content flops before you achieve a big win. Then, as you gain a sense for why some content fails and other content succeeds, you integrate what you’ve learned into your process. Gradually, you start batting fewer base hits and more home runs.

    At Fractl, we regularly look back at campaign performance and refine our production and promotion processes based on what the data tells us...

    Can We Predict the Google Weather?

    Posted by Dr-Pete

    [Estimated read time: 7 minutes]

    Four years ago, just weeks before the first Penguin update, the MozCast project started collecting its first real data. Detecting and interpreting Google algorithm updates has been both a far more difficult and far more rewarding challenge than I ever expected, and I've learned a lot along the way, but there's one nagging question that I've never been able to answer with any satisfaction. Can we use past Google data to predict future updates?Before any analysis, I've always been a fan of using my eyes. What does Google algorithm "weather" look like over a long time-period? Here's a full year of MozCast temperatures:

    Most of us know by now that Google isn't a quiet machine that hums a...

    How to Influence Branded Searches and Search Volumes to Earn Big Rewards - Whiteboard Friday

    Posted by randfish

    What have you been doing with branded searches? If the answer is "not much," it may be time to shift your focus a bit. In today's Whiteboard Friday, Rand explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice.

    Click on the whiteboard image above to open a high resolution version in a new tab!

    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about how to influence branded search and get a load of benefit out of that. Some of these things that I'm going to talk about today are more theoretical. Like we think they work. We've experimented. We've seen some other folks experime...

    How Long Does Link Building Take to Influence Rankings?

    Posted by Kristina Kledzik

    [Estimated read time: 9 minutes]

    If you’re an SEO, chances are, you’ve recommended link building as a tactic. And, unless you work for a very trusting firm, you’ve probably been met with the question, “When will we see a return on our investment, and how much will we see?”

    This is a question I’ve been asked numerous times, but never had a good answer for. The truth is, a new link doesn't affect rankings immediately. That makes it hard to tie an individual link to SERP rankings increases, since there will usually be several other links and on-page changes made to a target page between the time when you get that first link and when you finally see increases in rankings.

    So, I set out to figure this out myself. I'...

    Battleground Mobile: Why (& How) to Prepare for the Future

    Posted by EricEnge

    [Estimated read time: 12 minutes]

    The world of mobile continues to explode. Major players like Google, Facebook, and Apple are investing massively in efforts to establish themselves as the dominant player in the new markets that are emerging as a result. These companies are betting in a big way on continuing changes in mobile usage and in user expectations for mobile devices, and that means you should be, too. It means you need to have a mobile-first mentality.

    The investments by these companies are happening at many different levels. For example, Google has already made mobile friendliness a ranking factor, and intends to increase the strength of that signal in May 2016. But there's much more to this story, so let's d...

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