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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
SearchCap: Google Rolls Out Pirate Update, Bing Adds MCC, Video Games In Knowledge Graph - 24/10
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Google Pirate Update Has Rolled Out This Week Last week, we reported that Google will be pushing out an update to the Google Pirate Update in the... Please visit Search Engine Land for the full article.
Video Games Added To Google’s Knowledge Graph - 24/10
Google is upping its game for gamers, now including video game information in its knowledge graph. Search queries on video games will result in a knowledge graph panel that includes details like the game’s release date, supported platforms, developers, review scores and more. In a report on... Please visit Search Engine Land for the full article.
Microsoft Execs Lay Out Strategy For Growing Bing’s Market Share: “We’re Putting Search Where People Are” - 24/10
At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way Micosoft is thinking about search, Rik van der Kooi,... Please visit Search Engine Land for the full article.
Finding Hidden Content Opportunities For Your Local Website - 24/10
Once you've fulfilled your website's basic content needs, you'll need to up the ante to stay competitive in search engines. Contributor Rachel Lindteigen shares some tips. The post Finding Hidden Content Opportunities For Your Local Website appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Search In Pics: Google Sukkahs, Android Lollipops & Spy Vs Spy Google Glass - 24/10
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Express Halloween Bags: Source: Google+ Jon Stewart At Twitter:... Please visit Search Engine Land for the full article.
Bing Ads Delivers An MCC: “Accounts Summary” Now Available For Managing Multiple Accounts - 24/10
Bing Ads is delivering on a long-requested feature to make managing multiple accounts on the platform easier. Accounts Summary is Bing’s answer to the AdWords My Client Center (MCC). From Accounts Summary agencies and advertisers responsible for multiple Bing Ads accounts can toggle between... Please visit Search Engine Land for the full article.
Who’s Really Winning The Search War? - 24/10
Ask any search marketer what Google's market share is, and they'll likely say around 66%. That's the stat comScore has long supplied. Contributor Eli Schwartz asks whether it's really accurate, and conducts research to prove it. The post Who’s Really Winning The Search War? appeared first... Please visit Search Engine Land for the full article.
Reports: Google Pirate Update Has Rolled Out This Week - 24/10
Last week, we reported that Google will be pushing out an update to the Google Pirate Update in the upcoming weeks. It looks like Google pushed that update out a few days ago. Torrentfreak reports the update has impacted many torrent sites. Here is a screen shot of the SEO visibility for the site... Please visit Search Engine Land for the full article.
Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Daily Search Forum Recap: October 24, 2014

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Video Recap of Weekly Search Buzz :: October 24, 2014
This was a busy week in search, where we covered a couple updates. First, late Friday night, Google quietly began rolling out the Penguin update, they didnât confirm it to later but we still think it is rolling out...
After Google Complies With German Publishers Removal Requests, They Beg To Be Reincluded
Everyone here saw this coming. You had a bunch of German publishers upset Google indexed their content, forced Google to remove their snippets from the search results...
Target In-App Purchases With Google Ads
Google announced on Google+ that you can now target your ads around those who make in-app purchases within the Google Play store. The new option is a check box under the interests tab, that reads "only show ads to people who purchased an app or made an in-app purchase...
18-Year Old Black Hat SEO, Charles Floate, Arrested Over Hacking & Child Porn Charges
The SEO community is currently talking about the latest news in the industry of a well-known black hat SEO, who is only 18 years old, named Charles Floate...
Daily Search Forum Recap: October 23, 2014

Here is a recap of what happened in the search forums today...

Google Penguin 3.0 Updating Again?
Google launched Penguin 3.0 late Friday night and we have a lot more detail on it now, including that it should be rolling out for the next few weeks now. It seems that some savvy SEOs are noticing an uptick in ranking changes yesterday...
Black Hat Forum Black Hat SEO
BlackHatWorld is a fully moderated SEO Forum dedicated to dispersing Internet Marketing techniques. Discover new services on our marketplace including, SEO tools, video content creation, proxies, Social media, automatic content generators and more. Master the ART of Internet Marketing with BlackHatWorld
Affiliate Programs Needed !!! - 0:56
I work for 2 years for an Credit Report Affiliate programs but have some problems with his money so I stop to post...
Blocknet is launching soon,are you in or out? - 0:56
Probably you heard of Blocknet launching on the 29th. If you are not familiar with it some info:...
[EMPLOYMENT] SEO GURUS Wanted, $100k/year salary - 0:53
[EMPLOYMENT] SEO GURUS Wanted, $100k/year salary I am looking to hire a few (with the idea of keeping only...
So I Have This Gig That Puts Every Keyword It Touches On The First Page - 0:47
Just like the tittle suggest, i have this fiverr gig that has put every single keyword it touched on the first...
5 Sites That Beat Penguin 3 - Details On Age, Content & Link Strategies For Each & My Tips - 0:40
Hey, I've seen a lot posted about Penguin 3 the past week and I wanted to share the details of 5 sites that...
Ajax / iframe - any good wordpress plugins ? - 0:27
Does anyone know of an Ajax or Iframe plugin for wordpress that will allow me to display articles / links on the...
$100 for Instagram Followers. - 0:27
I need followers, a good amount to generate traffic, follow my items and ultimately come to my website. Is there...
Basic Guide To Proper Work Ethic And Productivity For Making Money Online - 0:26
I know there are many people out there who work hard to make money online. Many of them struggle a lot and choose...
Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
Best practices for XML sitemaps & RSS/Atom feeds - 16/10

Webmaster level: intermediate-advanced

Submitting sitemaps can be an important part of optimizing websites. Sitemaps enable search engines to discover all pages on a site and to download them quickly when they change. This blog post explains which fields in sitemaps are important, when to use XML sitemaps and RSS/Atom feeds, and how to optimize them for Google.

Sitemaps and feeds

Sitemaps can be in XML sitemap, RSS, or Atom formats. The important difference between these formats is that XML site...

Bring your local business online -- no website required! - 06/10
Webmaster Level: Beginner “Hey, how do I get my business on the web?” Having worked at Google for nine years, if I had a penny for every time someone asked me that question… :) To answer, today we’re releasing a short video series (30 minutes total!), sharing the same advice we’d give to our friends and family. It’s the advice I’d give to my sister, Marnie, who owns a jewelry store, or my cousin, Scott, who works as a realtor. Video spoiler alert: You won’t need to make a website, but you def...
An update to the Webmaster Tools API - 11/9

Webmaster level: advanced

Over the summer the Webmaster Tools team has been cooking up an update to the Webmaster Tools API. The new API is consistent with other Google APIs, makes it easier to authenticate for apps or web-services, and provides access to some of the main features of Webmaster Tools.

If you've used other Google APIs, getting started with the new Webmaster Tools API will be easy! We have examples for Python, Java, as well as OACurl (for fans of command lines).

This API allows yo...

Webmaster Academy now available in 22 languages - 08/9
Webmaster level: BeginnerToday, the new Webmaster Academy goes live in 22 languages! New or beginner webmasters speaking a multitude of languages can now learn the fundamentals of making a great site, providing an enjoyable user experience, and ranking well in search results. And if you think you’re already familiar with these topics, take the quizzes at the end of each module to prove it :).So give Webmaster Academy a read in your preferred language and let us know in the comments or help fo...
An improved search box within the search results - 05/9
Webmaster level: AllToday you’ll see a new and improved sitelinks search box. When shown, it will make it easier for users to reach specific content on your site, directly through your own site-search pages.What’s this search box and when does it appear for my site?When users search for a company by name—for example, [Megadodo Publications] or [Dunder Mifflin]—they may actually be looking for something specific on that website. In the past, when our algorithms recognized this, they'd display ...
Optimizing for Bandwidth on Apache and Nginx - 04/9

Webmaster level: advanced

Everyone wants to use less bandwidth: hosts want lower bills, mobile users want to stay under their limits, and no one wants to wait for unnecessary bytes. The web is full of opportunities to save bandwidth: pages served without gzip, stylesheets and JavaScript served unminified, and unoptimized images, just to name a few.

So why isn't the web already optimized for bandwidth? If these savings are good for everyone then why haven't they been fixed yet? Mostly it's just...

#NoHacked: a global campaign to spread hacking awareness - 25/8
Webmaster level: AllThis June, we introduced a weeklong social campaign called #NoHacked. The goals for #NoHacked are to bring awareness to hacking attacks and offer tips on how to keep your sites safe from hackers.We held the campaign in 11 languages on multiple channels including Google+, Twitter and Weibo. About 1 million people viewed our tips and hundreds of users used the hashtag #NoHacked to spread awareness and to share their own tips. Check them out below!Posts we shared during the c...
HTTPS as a ranking signal - 07/8

Webmaster level: all

Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have cre...

Moz Blog
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
Is It Possible to Have Good SEO Simply by Having Great Content - Whiteboard Friday - 24/10

Posted by randfish

This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today's Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google.

For reference, here's a still of this week's whiteboard!

Video transcription

Howdy Moz fans, and welcome to another edition of Whi...

Announcing LocalUp Advanced: Our New Local SEO Conference (and Early Bird Tickets!) - 23/10

Posted by EricaMcGillivray

That's right, Moz fans, we're diving into the the Local SEO conference space. Join us Saturday, February 7th in Seattle as we team up with Local U to present LocalUp Advanced, an all-day intensive local SEO conference. You'll learn next-level tactics for everything from getting reviews and content creation to mobile optimization and local ranking factors. You'll also have opportunities to attend workshops and meet other people who love local SEO just as much as you...

How Big Was Penguin 3.0? - 23/10

Posted by Dr-Pete

Sometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions were high, and expectations were higher. So, naturally, people were confused when MozCast showed the following data:

The purple bar is Friday, October 17th, the day Google originally said Penguin 3.0 rolled out. Keep in mind that MozCast is tuned to an average temperature of roughly 70°F. Friday’s temperature was slightly a...

Eye Tracking in 2014: How Users View and Interact with Today's Google SERPs - 22/10

Posted by rMaynes1

In September 2014, Mediative released its latest eye-tracking research entitled "The Evolution of Google's Search Engine Results Pages and Their Effects on User Behaviour".

This large study had participants conduct various searches using Google on a desktop. For example, participants were asked "Imagine you're moving from Toronto to Vancouver. Use Google to find a moving company in Toronto." Participants were all presented with the same Google SERP, no matter the search ...

More than Keywords: 7 Concepts of Advanced On-Page SEO - 21/10

Posted by Cyrus-Shepard

"What is this page about?"

As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can't read pages like humans can, so we incorporate structure and clues as to what our content means. This helps provide the relevance element of search engine optimization that matches queries to useful results.

Understanding the techniques used to capture this meaning helps to provide better signals as to what our content ...

Convincing Old-School Clients that Things Have Changed - 20/10

Posted by Kristina Kledzik

There's a reason we use the terms  "white hat" and "black hat" for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to an SEO could get you to rank #1 for almost any term (before you let them go and your competitor paid them the same to outrank you). You only got a few thousand dollars in return for that ranking, though, since there weren't many people shopping online ...

Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert - Whiteboard Friday - 17/10

Posted by randfish

One question we see regularly come up is what to do if you're targeting particular locations/regions with your site content, and you want to rank for local searches, but you don't actually have a physical presence in those locations. The right track can depend on a few circumstances, and in today's Whiteboard Friday, Rand helps you figure out which one is best for your organization.

For reference, here's a still of this week's whiteboard!

Video Transcription

Howd...

Open Site Explorer's New Link Building Opportunities Section (and a Slight Redesign) - 15/10

Posted by randfish

Why hello there! You're looking marvelous today, you really are. And, in other good news, Open Site Explorer has a bit of a new look—and an entirely new section called "Link Opportunities" to help make some link prospecting tasks easier and more automated. Come with me and I'll show you; it'll be fun :-)

The new look

We know a lot of folks liked the old tab structure but we ran out of space. With this redesign we now have the flexibility to add new features and function...

Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
Are You Avoiding These 3 Trouble Areas in International PPC? - 24/10
What are some of the most common problems international brands face in their paid search management?
3 Ways to Form More Integrated Social and SEO Teams - 24/10
Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target audiences.
Disney Dominates Halloween Keyword Ad Spend - 23/10
Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.
Bing Ads Launches Universal Event Tracking - 23/10
Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.
Mobile Ad Revenues Soar as Search and Directories Flatten Out - 23/10
The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.
Finding Local Search Success, Post-Pigeon and Penguin 3.0 - 23/10
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do?
People Build Links - 23/10
Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.
The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections - 22/10
Bing has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer for the 2014 elections.
Online Marketing Blog - TopRank®
Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines - 24/10
9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. Social Media Today Google [...]
Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words - 23/10
Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would [...]
3 Ways to Optimize Your Brand’s Social Media Marketing Success - 21/10
While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social channels to sharing [...]
Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall - 17/10
Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] - How do Twitter and Facebook compare?  Who wins in a no-holds fight between the two?  This infographic has the answers you seek. AllTwitter Facebook Introduces Safety Check - In times of disaster or crisis, people turn to Facebook to check on loved ones and get [...]
New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX - 16/10
Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects researching solutions or satisfied clients looking for ways to better engage with the brand. One of the best marketing investments a company can make is in the experiences they create through [...]
When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning - 14/10
Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where the B2B companies are today – a mix of tactics directed squarely at the C-level customer – and where a content marketing strategy [...]
B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines - 13/10
It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for enterprise software companies to promote side by side feature comparisons. But behind those companies are people – both on the brand and the buyer side [...]
Online Marketing News: Facebook Fiends, Snapchat Ads, Goodbye Fake Likes - 10/10
Marketers’ Twisted Cross-Channel Attribution [Infographic] - Linking customer data points can sometimes feel like playing a game of Twister. With so many on- and offline customer touchpoints, the pressure to connect the dots can leave marketers feeling red in the face or blue with defeat. Check out the infographic above to see how marketers are connecting [...]
Webmaster Blog
This is a place devoted to giving you deeper insight into the news, trends, people and technology behind Bing.
Quick! We’ve Doubled our Webmaster Sign-Up Credit! - 23/10
Two weeks ago I told you how to get $100* in free advertising credit by becoming a new Bing Ads user if you had a Bing Webmaster Tools account. As it turned out, many of you seized this opportunity to claim your ad credit, just in time for the holiday season. And for those of you who didn’t act yet: simply log into your webmaster tools account today and click…
Building Authority & Setting Expectations - 17/10
Authority is defined by the Oxford Dictionary as “a person or organization having power or control in a particular, typically political or administrative, sphere”. For our purposes, we also understand that “authority” conveys a sense of trust and influence. Searchers generally want authoritative sources to engage with. They want to be able to trust the sources they visit. Naturally, this means being an authority ranks pretty high on the “must…
Not a Bing Ads User? Get $100 in Ad Credit to Become One! - 10/10
Since our June 2012 re-launch of Bing Webmaster Tools, many webmasters, site owners, and search marketers like yourself have joined our program and use the tools to stay up-to-date on how their web site is performing in Bing and Bing-powered search results. Millions of content publisher share their Sitemaps, Parameters to Ignore, and Crawl Preferences with us, allowing their websites to shine on Bing.com, Yahoo!, and other places powered by…
MGC Spam Filtering - 08/10
In today’s edition of the Bing Index Quality blog we will delve into one particular spamming technique – MGC (short for ‘machine generated content’.) We will discuss what it is, why & how spammers employ it and introduce a specific update we shipped a few months ago aimed at detecting and filtering out pages utilizing this technique. What is MGC and why/ how spammers employ it? As we mentioned in…
Blame The Meta Keyword Tag - 03/10
I blame the meta keywords tag.  That little so-and-so started all this.  Well, the “tag” and a few crafty humans, really. The idea was pretty simple. If the keyword appeared in the meta keywords tag, the page was relevant to the topic. And, on the surface, this was a solid idea. Something useful to the systems, yet invisible to the average person. Alas, with a simple right-click, the beginnings of…
Extrapolating Malware Detection with Rollup - 24/9
Protecting Bing users from malware is a top priority for the Index Quality team. To that end, we analyze every signal available to us and determine not only whether the page is infected, but also whether it runs at a high risk of infection at a future date. One of the key elements of this analysis is discovering clues about potential vulnerabilities on the ‘container’ hosting the page that could…
URL Keyword Stuffing Spam Filtering - 10/9
As we alluded to in last week’s Index Quality blog, today’s update will focus on one specific spam filtering mechanism we rolled out a few months ago that targets a common spam technique known as URL keyword stuffing (KWS.) What is URL KWS? Like any other black hat technique, the goal of URL KWS, at a high level, is to manipulate search engines to give the page a higher rank…
Web Spam Filtering - 28/8
As I mentioned in the July 15 blog introducing Bing Index Quality, one of the key dimensions of our work is web spam detection and filtering. The overview of our approach to this complex problem will be the focus of today’s update. What is web spam? On the surface, our definition is fairly straightforward and intuitive. We think of a webpage as spam if its owner uses black hat SEO…
Search Engine Journal
Search Marketing Advice, News, and Tutorials
Facebook Embraces Anonymity With The Launch Of New ‘Rooms’ iOS App by @mattsouthern - 24/10

Facebook has announced the launch of new iOS app that encourages users to interact anonymously in a way that’s reminiscent of late 90’s – early 2000’s chat rooms. The company concedes that’s where the inspiration for the app came from, stating in the announcement that ‘Rooms’ was “inspired by both the ethos of these early web communities and the capabilities of modern smartphones.” Rooms works by allowing users to create their own identities, with no link to any social media profile, and crea...

How to Diagnose and Cure 9 Major Content Marketing Problems by @CopyPress - 24/10

Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a strategy is like trying to drive a car without a steering wheel – you will get nowhere fast. If you’re not sure who you’re creating content for and what they need to get from it, then you’re definitely suffering from this content marketing disease....

5 Untapped Content Ideation Tips by @venchito14 - 24/10

Content ideation is the process of finding relevant topics for content creation and deciding which ones would really resonate with your brand’s target audience. There are many ways to look for ideas for content pieces. Some of the common ones are: Doing a Google search for head terms and identify what topic is most commonly discussed. Use Ubersuggest or Google Keyword Planner to find keywords/terms with high monthly searches. Look at Google Analytics to see which landing pages have the highes...

#MarketingNerds Podcast: Frederick Vallaeys on Advanced Scripting With Paid Search by @johnrampton - 24/10

Frederick Vallaeys is an AdWords expert that helped create AdWords at Google.  He worked at Google for seven years before starting Optmyzr. In this episode, Fred goes into how you can manage Adwords better by learning scripts.  Scripts allow you to scale Adwords with several clients and handle the heavy lifting or tedious work we all do in our accounts. Some of The Topics We Cover Include: What tools Fred uses to manage paid search clients We also go into a few scripts for Google Shopping Ads...

6 Lead Generation Strategies From Fast-Growing Startups by @LarryKim - 23/10

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they’re growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a $3.5 million run rate nine months after launching and are now growing at a rate of about 20% each month. Tim and I got together to sha...

Why Content Marketing Will Never Go Out of Style by @JuliaEMcCoy - 23/10

Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year. So how do you market today, when everyone can easily c...

The Perfect Equation for Directing Your Customer’s Journey by @shanejones15 - 23/10

How can you sway your customers to follow through with conversions and transactions? You may be expecting an answer something along the lines of, “Change your social media button color to red and hopefully, the customer will follow you.” However, the answer is to understand what your customers’ want, need, and how to make those wants and needs easily accessible on your website. Customer Personas are Efficient, but Can’t Measure Up to Customer Journey Maps Have you developed customer personas ...

What Google Learned From The Authorship Project: An Interview With Mark Traphagen by @brentcsutoras - 22/10

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit and Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I had the opportunity to speak with Mark Traphagen of Stone Temple Consulting about the future of Google Authorship. Since Google Authorship was introduced, it has been considered an important component to content marketing. Recently, we have seen Google de-emphasizing Authorship in the SERPs with the removal of photos, as well as making ...

SEO Chat
Search Engine Optimization News and Talk
Boosting Your E-commerce Profits - 24/10

Building an online business can be complex and tricky, not least as most customers now turn to the internet to make their purchases rather than physically go into a store. Imagine the frustration it saves around Christmas. With this in mind, websites are determined to make purchasing on their websites extremely easy for their customers. [...]

The post Boosting Your E-commerce Profits appeared first on SEO Chat.

7 Mistakes That Can Kill Your Twitter Campaign - 04/10

If you’re like a lot of people, you want to have a million Twitter followers. Or, if not, you want a lot of them. But did you know that there are things that you can do to actually drive people away from being followers? Here are some of the mistakes that you can make on [...]

The post 7 Mistakes That Can Kill Your Twitter Campaign appeared first on SEO Chat.

Effective Branding: Utilising The Power Of Branding In Content Outreach - 28/9

People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met.  Think of your favourite tech or hotel review blog and how invaluable their advice is. I, for one, would not dare to buy a new [...]

The post Effective Branding: Utilising The Power Of Branding In Content Outreach appeared first on SEO Chat.

4 Ways To Test Your Business Idea In An Afternoon - 27/9

My first business ideas were absolutely horrible. It wasn’t that they weren’t going to work for one or two small reasons, there were massive holes in the logic-of-how-this-is-ever-going-to-make-anyone-any-money-ever. I built an algorithm that tried to predict someone’s personality by looking at their tweets. I considered founding a government defense contracting company to bid on defense [...]

The post 4 Ways To Test Your Business Idea In An Afternoon appeared first on SEO Chat.

High-Quality Directories and How They Add Value to the Web - 08/9

I am in the industry long enough to have witnessed both the growth and decline in the popularity of “web directory” phenomenon. Web directories emerged prior to search engines as the means to help people discover websites online. During Google times, web directories were used to build backlinks and extra visibility for a website. Then [...]

The post High-Quality Directories and How They Add Value to the Web appeared first on SEO Chat.

7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF - 25/8

August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs. Today, for everyone who has missed the event or who wants to download the great presentations discussed there, here are the 7 Slideshare uploads from the event: 1. Analytics Swiss Army Knife [...]

The post 7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF appeared first on SEO Chat.

The Best Pinterest Analytics Tools, According To @Brandwatch - 14/8

Pinterest analytics are still in their infancy, compared to other social network data tools. Considering how new Pinterest is, that is to be expected. While there are plenty of tools out there to choose from (we looked at five here), there has never been a breakdown of the best from all of them. Until now. [...]

The post The Best Pinterest Analytics Tools, According To @Brandwatch appeared first on SEO Chat.

Google Updates (Panda and Penguin) Explained by @Boggles & @JtKoene at #ClickZ - 12/8

We are at ClickZ this week reporting some of the most interesting panels. And we start from one of the most popular topic: Google’s updates and penalties Chris Boggs is first on the stage talking about the history of Google updates as well as the differences between Panda and Penguin updates Fist Google algorithm was [...]

The post Google Updates (Panda and Penguin) Explained by @Boggles & @JtKoene at #ClickZ appeared first on SEO Chat.

WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum
Affiliate Marketing Webmaster Forum. A great place to learn SEO, web design and development, and internet marketing along with affiliate marketing strategies.
Private Blog Network Website Set-Up! Everything in a Pack - Just As It Should Be - 21/10
**Hello WickedFire Members,*** Do you want to increase your Income?* We have a good idea that can give you an opportunity that will provide you...
Content Sale!!! This Week Only!! - 21/10
Hello Wicked Fire! My name is Greg, and I specialize in creating exceptional, unparalleled content that is guaranteed to boost the quality of your...
NEW PENGUIN UPDATE ? - 21/10
All the forums are talking about it except this one, so many sites were hit with google cock, and all I see here is what JON is going to wear at the...
Ebola Song - 21/10
‘The Ebola Song’ by Rob Bartlett - YouTube
[Free review copies]The 5 Dollar Writer-Quality content for the change in your pocket - 21/10
*The 5 Dollar Writer* I am gonna cut the rant short. I write quality content. I know that and you obviously do too. Instead, what I will say is...
ToysRus Selling Meth Dealing Breaking Bad Doll - 21/10
Outrage! Toy Store Caught Selling Meth Dealing Breaking Bad Doll - YouTube Comes complete with bag of blue crystals EDIT: Sorry for the...
Shit In A Box, Delivered - 20/10
This is going to get abused so hard... Shitexpress · Send a shit in a box around the world (http://www.shitexpress.com/?language=en)
$95 million apartment in NYC - 20/10
Breathtaking views. Currently under construction. Delivery for 2015. Start saving those $36 Adsense checks boys... shit just got real. :usa: ...