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Google Webmaster Blog-- No Twitter Account--  
Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
Testing robots.txt files made easier

Webmaster level: intermediate-advanced

To crawl, or not to crawl, that is the robots.txt question.

Making and maintaining correct robots.txt files can sometimes be difficult. While most sites have it easy (tip: they often don't even need a robots.txt file!), finding the directives within a large robots.txt file that are or were blocking individual URLs can be quite tricky. To make that easier, we're now announcing an updated robots.txt testing tool in Webmaster Tools.

You can find the updated ...

Promoting modern websites for modern devices in Google search results
Webmaster level: allA common annoyance for web users is when websites require browser technologies that are not supported by their device. When users access such pages, they may see nothing but a blank space or miss out a large portion of the page's contents.Starting today in our English search results in the US, we will indicate to searchers when our algorithms detect pages that may not work on their devices. For example, Adobe Flash is not supported on iOS devices or on Android versions 4.1...
Troubleshooting hreflang annotations in Webmaster Tools
If you are targeting users in more than one country, chances are you already heard about rel-alternate-hreflang. If you haven't, in short, this annotation enables Google and other search engines to serve the correct language or regional version of pages to searchers, which can lead to increased user satisfaction.Making sure the deployed annotations are usable by search engines can be rather difficult, especially on sites with many pages, and site owners all around the world haven’t been shy t...
Android app indexing is now open for everyone!
Webmaster level: All

Do you have an Android app in addition to your website? You can now connect the two so that users searching from their smartphones and tablets can easily find and reach your app content.

App deep links in search results help your users find your content more easily and re-engage with your app after they’ve installed it. As a site owner, you can show your users the right content at the right time — by connecting pages of your website to the relevant parts of your app you ...

Making site moves easier
Webmaster level: intermediate-advancedFew topics confuse and scare webmasters more than site moves. To help you avoid surprises, we've created an in-depth guide on how to handle site moves in a Googlebot-friendly way. So what, exactly, is a site move and how do you go about moving a site correctly?Basics of site movesA site move is, broadly, one of two types of content migrations:
  • Site moves without URL changes. Only the underlying infrastructure serving the website is changed without any vis...
Directing smartphone users to the page they actually wanted
Webmaster level: all Have you ever used Google Search on your smartphone and clicked on a promising-looking result, only to end up on the mobile site’s homepage, with no idea why the page you were hoping to see vanished? This is such a common annoyance that we’ve even seen comics about it. Usually this happens because the website is not properly set up to handle requests from smartphones and sends you to its smartphone homepage—we call this a “faulty redirect”.We’d like to spare users the fru...
App Indexing in more languages
Webmaster level: all

In April, we launched App Indexing in English globally so deep links to your mobile apps could appear in Google Search results on Android everywhere. Today, we’re adding the first publishers with content in other languages: Fairfax Domain, MercadoLibre, Letras.Mus.br, Vagalume, Idealo, L'Equipe, Player.fm, Upcoming, Au Feminin, Marmiton, and chip.de. In the U.S., we now also support some more apps -- Walmart, Tapatalk, and Fancy.

We’ve also translated our developer guid...

Rendering pages with Fetch as Google
Webmaster level: all The Fetch as Google feature in Webmaster Tools provides webmasters with the results of Googlebot attempting to fetch their pages. The server headers and HTML shown are useful to diagnose technical problems and hacking side-effects, but sometimes make double-checking the response hard: Help! What do all of these codes mean? Is this really the same page as I see it in my browser? Where shall we have lunch? We can't help with that last one, but for the rest, we've recently e...
Understanding web pages better
In 1998 when our servers were running in Susan Wojcicki’s garage, we didn't really have to worry about JavaScript or CSS. They weren't used much, or, JavaScript was used to make page elements... blink! A lot has changed since then. The web is full of rich, dynamic, amazing websites that make heavy use of JavaScript. Today, we'll talk about our capability to render richer websites — meaning we see your content more like modern Web browsers, include the external resources, execute JavaScript an...
Making your site more mobile-friendly with PageSpeed Insights
Webmaster level: allTo help developers and webmasters make their pages mobile-friendly, we recently updated PageSpeed Insights with additional recommendations on mobile usability. Poor usability can diminish the benefits of a fast page load. We know the average mobile page takes more than 7 seconds to load, and by using the PageSpeed Insights tool and following its speed recommendations, you can make your page load much faster. But suppose your fast mobile site loads in just 2 seconds instea...
Search Engine Land-- No Twitter Account--  
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
SearchCap: Google My Business Webmaster Tools, Google Pigeon Feedback & Bing Cortana Expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results Last week, Google made new search waves when it rolled out... Please visit Search Engine Land for the full article.
Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results
Last week, Google made new search waves when it rolled out updates to its local search algorithm. The “Pigeon” update (the name Search Engine Land gave it in absence of an official name from Google) aims to deliver improved local search results, with enhanced distance and location... Please visit Search Engine Land for the full article.
Google Adds Webmaster Tools Verification For Google My Business
Mike Blumenthal reports that you can now instantly verify your Google Local listings, formerly known as Google Place Listing and now known as Google My Business, through Google Webmaster Tools. Google’s Jade Wang announced this in the Google forums saying, “starting today, if you’re... Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Google Not Provided Insight & Intelligence
With Google’s shift to Secure Search it’s not uncommon for a company’s “Not Provided” keywords to account for more than 70% of all search traffic. Marketers and search marketing professionals lose all insight into the keywords that are performing in organic search.... Please visit Search Engine Land for the full article.
Google’s Still Lagging On Mobile Search Warnings
No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable... Please visit Search Engine Land for the full article.
Use Contextual Data To Gain A Competitive Search Marketing Advantage
Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for... Please visit Search Engine Land for the full article.
What’s Tops For “Offers” On Google? Google Offers – Which No Longer Exists
If you search in Google for [offers] Google will return the shuttered Google Offers page as the first search listing. But if you look carefully, you will see that Google has blocked the page from spiders within their robots.txt file and the page itself says “This site is no longer being... Please visit Search Engine Land for the full article.
Cortana Expands To Other Markets, Becomes “Xiao Na” In China
There’s increasing evidence that Microsoft’s personal assistant Cortana is being positioned as a key differentiator vs. Android and iPhones. A new TV commercial (below) purports to compare Cortana to Siri, with a mock Siri voice saying “I can’t do that” a number of... Please visit Search Engine Land for the full article.
SearchCap: Expedia A Google Hotel, Google Penguin Is Punitive & Right To Be Forgotten Condemed
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: UK House Of Lords Condemns Right To Be Forgotten The House of Lords in the UK has little power in government or policy making except at the margins. Similarly,... Please visit Search Engine Land for the full article.
UK House Of Lords Condemns Right To Be Forgotten
The House of Lords in the UK has little power in government or policy making except at the margins. Similarly, the British upper house’s recent condemnation of the European Right to Be Forgotten (RTBF) will have little practical impact in the UK or across Europe. Still it’s a dissenting... Please visit Search Engine Land for the full article.
Search Engine Roundtable-- No Twitter Account--  
Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Daily Search Forum Recap: July 31, 2014

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Mainstream SEOS Now Talking About Google Sandbox 2...
Mainstream SEOs Now Talking About Google Sandbox 2.0
About a month ago, I saw some early discussions within the more blackhat SEO communities about a Google Sandbox 2.0, where Google began targeting possibly churn and burn sites from ranking well. That conversation is now creeping into the mainstream SEO forums...
Bing Takes Malware More Seriously With Bing Site Safety Reporting
Bing announced they are launching a new malware and safety tool within the search results to better warn and communicate to both searchers and webmasters about safety issues with the listings...
Google Analytics Setting For Bot Filtering
Google announced on Google+ that you can now easily filter out traffic from bots and spiders from showing up and being tracked in your analytics...
Bing Ads: New Interface & Features Announced
Bing announced they are launching a new easier to use interface for Bing Ads, as well as releasing new features. The changes include: Auto-tagging. Bing Ads handles tagging automatically for you, providing more accurate reporting...
Daily Search Forum Recap: July 30, 2014

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Google: NBCNews Trouble With GoogleBot?
Brian Fitzpatrick, a software engineer manager at Google, posted on Twitter a screen shot of NBCNews.com not being indexed properly by Google. He wrote...
Google AdWords Product Listing Ads Gets Product Ratings
Google announced they are now adding product ratings, one to five stars, on their product listing ads in the Google search results.
Google: Where Are The Search Results?
Since early this year, Google began showing really long form answers, or as Google calls them, "Quick Answers...
Yahoo! Search-- No Twitter Account--  
Yahoo Search
Summer lovin’ had me a blast, summer lovin’ happened so fast

Does saying goodbye to summer also mean saying goodbye to your summer fling? Ending a relationship isn’t an easy feat, which is why you’re searching for answers on how to get over a breakups.

What break up topics are spiking this month on Yahoo?

  • [how to move on after a breakup] - We’re all about the “out of sight, out of mind” mantra.  Unfriend your ex on social media and never check that profile again!

  • [does a breakup hurt men as much as women] - For all you know, he’s crying to Taylor...

It’s (Almost) Game Time

Grab your face paint, foam fingers, and game-friendly coolers. It’s time to start tailgating!

NFL football teams are reporting to training camp and generating buzz about the upcoming season as searches for [nfl fantasy football] are spiking 1007% this month on Yahoo.

While it’s too early to tell which teams have the best shot at the ring this year, Minnesota sure is excited for the first game, as searches for the top-buzzing [Minnesota Vikings] team spike a whopping 1082%.

Over the past mon...

Baby and Wedding Gifts Galore

It’s not the holiday season yet (phew!), but Yahoo users are still busy rushing to the stores to buy gifts, as baby and wedding shower season is officially here.

Where are Yahoo users going to shop for the new bundles of joy in their lives? Not surprisingly, searches for [babies r us baby registry] are spiking 2422%. Other top-searched baby registries overall this month include Target, BuyBuyBaby, Walmart, and Amazon.

Don’t forget about the happy couple! Searches for [the knot.com wedding ...

Better With Age

Attention fashionistas: according to your searches on Yahoo this month, retro is this season’s hottest trend as [vintage used clothing] spikes 939%.

Not sure what you’re looking for in the collections of secondhand castoffs at your local vintage shop? Yahoo’s community of trendy thrifters are searching for [vintage wedding dresses], [vintage t-shirt], [vintage swimsuits] and [vintage stockings].

While your outfits are on par with the latest trend, so are your accessories, homes, and cars! O...

Let's Be Frank

Hungry for hot dogs? Tomorrow is National Hot Dog Day and it’s time to get your grub on! Searches for the [best hot dogs] are spiking off the charts this month, with [nathan’s hot dogs] in particular spiking 2182% following its annual contest.

Picky about your dogs? The most searched brands of this favorite summer BBQ food this month are: [brooklyn hot dog company], [portillos hot dogs], [hebrew national hot dogs], [sabrett hot dogs], [applegate hot dogs], [pinks hot dogs], [ballpark hot dog...

Step Right Up!

Funnel cakes, petting zoos, ferris wheels, merry-go-rounds — who doesn’t love the fair?

Families are heading to their local fairs for some good ol’ fashion fun this summer as searches for [state fair] are spiking 776% this week on Yahoo. Curious as to which county fairs are drawing the most crowds? Over the past month, the top-searched fairs throughout the nation include:

  • Alameda County Fair

  • Orange County Fair

  • California State Fair

  • Del Mar Fair

  • Wisconsin State Fair

  • Ohio State F...

  • Contour like Kim

    Kim Kardashian has nailed the high cheekbones and defined jawline look, and Yahoo users are jumping on the trend! Searches for [contouring makeup] are spiking 604% this month as Yahoo users learn how to get the picture perfect look. [kim kardashian contouring] is a top Yahoo search this month, along with related searches [contouring and highlighting], [what is contouring makeup] and [face contouring]. Maybe learning how to contour should get you A-lister points in Kim’s new game?

    Want to see...

    Do Re Me Fa So La Ti Do!

    Which do you prefer? Singing in the shower or dancing in front of the mirror? According to searches on Yahoo this week, we’d place bets on the former. To help improve the quality of your shower vocal performance (can you hear us, neighbors?), you’ve been searching for various lyrics online, including [black widow lyrics iggy azalea] which is spiking 488% this week.

    Looking to craft the most perfect rock-out-in-the-shower playlist? Check out the below most-searched song lyrics this month on Y...

    Food Truck Frenzy

    Word on the street is that street food is the word! You’re heading outdoors to try some delicious — and sometimes gourmet — [food trucks]. This month, the term is spiking 168% on Yahoo, which is an increase of nearly 2x more searches compared to 2013!

    Prepare your taste buds! The top searched food trucks on Yahoo this month include: the Mexican [tamarindo food truck] in Orange County, Korean and Japanese fusion [koja kitchen food truck] in the Bay Area, gourmet Singapore and American [chomp ...

    Men are from Mars, Women are from Venus. Right?

    People around the country are turning to Yahoo for answers to their questions, and their curiosity knows no bounds! You have questions, and we have answers.

    What “how to” questions are spiking for men this week on Yahoo?

    • The most-searched “how to” search from men on Yahoo remains [how to tie a tie] — classic! Guys, check out this video on Yahoo Screen on how to get the perfect tie or bowtie.

    • Searches for [how to whistle with your fingers] are also hot this week, with 82% of the queries c...

    Seomoz-- No Twitter Account--  
    Moz Blog
    Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
    How to Be TAGFEE when You Disagree

    Posted by Lisa-Mozstaff

    On being TAGFEE

    I'm a big advocate of the TAGFEE culture at Moz. It's one of the big reasons I joined the team and why I stay here. I also recognize that sometimes it can be hard to practice it in "Real Life." 

    How, for instance, can I be both authentic AND fun when I tell Anthony how angry I am that he took the last two donuts? I can certainly be transparent and authentic, but, anger and confrontation...where does that get fun?

    ...

    The Month Google Shook the SERPs

    Posted by Dr-Pete

    As a group, we SEOs still tend to focus most of our attention on just one place – traditional, organic results. In the past two years, I've spent a lot of time studying these results and how they change over time. The more I experience the reality of SERPs in the wild, though, the more I've become interested in situations like this one (a search for "diabetes symptoms")...

    See the single blue link and half-snippet on the bottom-left? That's the only thing about this abov...

    Using Modern SEO to Build Brand Authority

    Posted by kaiserthesage

    It's obvious that the technology behind search engines' ability to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective.

    The emphasis on E-A-T (expertise, authoritativeness, trustworthiness) from Google's recently updated Quality Rating Guide shows that search engines are shifting towards brand-related metrics to identify sites/pages that deserve to be more visible ...

    Unraveling Panda Patterns

    Posted by billslawski

    This is my first official blog post at Moz.com, and I'm going to be requesting your help and expertise and imagination.

    I'm going to be asking you to take over as Panda for a little while to see if you can identify the kinds of things that Google's Navneet Panda addressed when faced with what looked like an incomplete patent created to identify sites as parked domain pages, content farm pages, and link farm pages. You're probably better at this now then he was then.

    ...

    Here's Your Syllabus: Everything a Marketer Needs for Day 1 of an MBA

    Posted by willcritchlow

    A few years ago, I wrote a post on my personal blog about MBA courses. I have a great deal of respect for the top-flight MBA courses based, in part, on how difficult I found the business-school courses I took during my graduate degree. I'm well aware of the stereotypes prevalent in the startup and online worlds, but I believe there is a lot of benefit to marketers having a strong understanding of how businesses function.

    Recently, I've been thinking about how to ...

    How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

    Posted by randfish

    By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today's Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run!

    For reference, here's a still of this week's whiteboard!

    Video transcription

    Howdy Moz fans, and welcome to anoth...

    How PornHub Is Bringing its A-Game (SFW)

    Posted by malditojavi

    Editor's note: While the images in this post are free of graphic content, there are many suggestive references to potentially objectionable material.

    It has come to my attention how PornHub is marketing itself. It is one of the biggest pornographic webs...

    Dear Google, Links from YouMoz Don't Violate Your Quality Guidelines

    Posted by randfish

    Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google's Quality Guidelines. Many, many site owners have received warnings like this, and while some are helpful hints, many (like Scott's) include sites and links that clearly do not violate the guidelines Google's published.

    Here's a screenshot of Scott's reconsideration request:

    (note that the red text was added by Scot...

    The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)

    Posted by evolvingSEO

    The perception of success

    The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful?

    I think it depends on perception.

    The optimist might see this:

    590 LinkedIn Shares

    (This also might be what you put in reports to your boss) :)

    The Twitter and Facebook manager might see this:

    70 Tweets and 21 Likes

    I see this:

    Zero comments

    Same blog post; three different measures of success. One looks great, one...

    Search Engine Watch-- No Twitter Account--  
    Search Engine Watch
    Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
    New Bing Site Safety Page Tells You Why Sites Aren't Safe to Visit
    Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit, because of malicious JavaScript, drive-by attacks, malware network references, or something else.
    Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data
    Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable?
    Google Analytics Helps You Filter Spider and Bot Traffic
    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify "real" traffic.
    Defining Local SEO KPIs & How to Measure Them for Maximum ROI
    With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts.
    How to Create a Social Media Friendly Landing Page
    The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action.
    Google Introduces Product Ratings on PLAs
    Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue.
    Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again
    The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included multiple prostitutes. Google says it has already removed "hundreds of URLs".
    Maybe We Should Break Up With Google
    Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it's time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy.
    3 Ways to Extend Your Products Into Social This Holiday
    Social shopping sites represent a huge revenue opportunity for retailers this holiday season. Social offers lots of value in the form of branding. Start by focusing on your top products, and use search data to drive social merchandising decisions.
    5 Most Important Takeaways From the Link Building Survey 2014
    A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities.
    W3C News-- No Twitter Account--  
    W3C News
    Leading the Web to its Full Potential
    W3C Invites Implementations of HTML5

    The HTML Working Group invites implementation of the Candidate Recommendation of HTML5. This specification defines the 5th major revision of the core language of the World Wide Web: the Hypertext Markup Language (HTML). In this version, new features are introduced to help Web application authors, new elements are introduced based on research into prevailing authoring practices, and special attention has been given to defining clear conformance criteria for user agents in an effort to improve ...

    For Review: Updated Techniques for Web Content Accessibility Guidelines (WCAG)

    The Web Content Accessibility Guidelines Working Group (WCAG WG) requests review of draft updates to Notes that accompany WCAG 2.0: Techniques for WCAG 2.0 (Editors’ Draft) and Understanding WCAG 2.0 (Editors’ Draft). Comments are welcome through 12 August 2014. (This is not an update to WCAG 2.0, which is a stable document.) To learn more about the updates, see the Call for Review: WCAG 2.0 Techniques Draft Updates e-mail. Read about the Web Accessibility Initiative (WAI).

    Developers Guide to Features of Web Accessibility Evaluation Tools Draft Published

    The First Public Working Draft of Developers’ Guide to Features of Web Accessibility Evaluation Tools was published today by the Evaluation and Repair Tools Working Group (ERT WG). The document describes features that web authoring tools and quality assurance tools can incorporate to support web accessibility evaluation. It is useful for tool developers to get introductory guidance on these features, and is useful for people who want to compare tools, for example, during procurement. The docu...

    W3C Training: HTML5 and Responsive Web Design

    Registration is now open for two new online courses from W3C:

    • HTML5 [Register]. This course runs for 6 weeks, starting 22 September 2014. In addition to a JS crash course, numerous interactive examples and an “animated monster” contest, this new edition gives an introduction on Web components.
    • Responsive Web Design [Register]. This course runs for 4 weeks starting 3 October 2014. This course focuses on best practices, accessibility and optimization.

    An early bird rate is available for both...

    First Draft of Mixed Content Published

    The Web Application Security Working Group has published a First Public Working Draft of Mixed Content. This specification details how user agents can mitigate risks to security and privacy by limiting a resource???s ability to inadvertently communicate in the clear, or to expose non-public resources to the web at large. This specification describes how and why user agents disallow rendering and execution of content loaded over unencrypted or unauthenticated connections in the context of an e...

    W3C Launches Push for Social Web Application Interoperability

    W3C today launched a new Social Activity to develop standards to make it easier to build and integrate social applications with the Open Web Platform. Future standards —including vocabularies for social applications, activity streams, embedded experiences and in-context actions, and protocols to federate social information such as status updates— will address use cases that range from social business applications, to cross-organization federation, to greater user control over personal data. R...

    W3C Invites Implementations of Polyglot Markup: A robust profile of the HTML5 vocabulary

    The HTML Working Group invites implementation of the Candidate Recommendation of Polyglot Markup: A robust profile of the HTML5 vocabulary. It is sometimes valuable to be able to serve HTML5 documents that are also well formed XML documents. An author may, for example, use XML tools to generate a document, and they and others may process the document using XML tools. The language used to create documents that can be parsed by both HTML and XML parsers is called polyglot markup. Polyglot marku...

    Web Annotations on the Horizon

    Annotation, the act of creating associations between distinct pieces of information, is a widespread activity online in many guises but currently lacks a structured approach. People comment about online resources using tools built into the hosting web site, external web services, or the functionality of an annotation client. When reading eBooks, people make use the tools provided by reading systems to add and share their thoughts or highlight portions of texts. Comments about photos, videos,...

    Character Model for the World Wide Web: String Matching and Searching Draft Published

    The Internationalization Working Group has published a Working Draft of Character Model for the World Wide Web: String Matching and Searching. This document builds upon on Character Model for the World Wide Web 1.0: Fundamentals to provide authors of specifications, software developers, and content developers a common reference on string identity matching on the World Wide Web and thereby increase interoperability. Learn more about the Internationalization Activity.

    Last Call: W3C DOM4

    The HTML Working Group has published a Last Call Working Draft of W3C DOM4. DOM defines a platform-neutral model for events and node trees. Comments are welcome through 31 July 2014. Learn more about the HTML Activity.

    Bing Webmaster Blog-- No Twitter Account--  
    Webmaster Blog
    This is a place devoted to giving you deeper insight into the news, trends, people and technology behind Bing.
    Bing Site Safety Page
    Malware, and the possibility of infection, is an unfortunate reality facing internet users today. At Bing, we take our job of providing a safe searching experience to our customers very seriously and this anti-malware effort is one of the core elements of the Bing Index Quality charter. We’ve been in this game for many years and have developed comprehensive solutions that minimize user’s risk of infection and maintain the integrity…
    Usability, Content and Calendars: 3 Areas To Understand And Focus On
    For every business online come an almost limitless number of areas to learn about, become proficient in and continually work on. Many people end up good in an area because repetition and the “school of hard knocks” teaches them a workable path. And while some areas are no brainers (knowing your product, for example), they still can present legitimate challenges to a business. Areas like Usability often get talked about,…
    Filtering Low Quality Links in Bing SERP
    The internet can often feel like a giant cesspool of low quality, illegal or malicious documents. The mere mention of malware, adware and viruses is enough to send even the most experienced internet surfers running for cover. And yet, these represent just the tip of the iceberg of poor quality documents. Searchers also have to deal with phishing sites, fraudulent sites or sites propagating scams, spammy sites…. Well, you get…
    How Does Bing Choose The Title For My Web Page?
    Sometimes, despite a webmaster’s best efforts, Bing may choose to serve a title that is different to the title of a web site or document. Let’s walk through the process to see how Bing selects a title and what you can do to help us select yours. You have probably designed your site to maximize your CTR, you have reviewed best practices and SEO techniques, and you have a plan…
    Bing Knowledge Comes to Webmaster Tools
    In January we told you about our goal to bring the Power of Bing Knowledge to Webmasters. In April we followed up on that promise and announced Bing Knowledge Widget. For the first time, we empowered every webmaster to use the entity data from the Bing Knowledge repository. Since then, webmasters have added the embed code to thousands of pages to enhance their websites with the rich entity information from…
    Bing/Inc. Magazine RoadShow Sells Out In Chicago This Week
    The Bing Webmaster Tools and Inc. Magazine Roadshow scheduled for Chicago this week officially sold out earlier today! Great news for the folks who are intending to come to the Wit Hotel this Thursday! This follows a standing-room-only kickoff event in Nashville three weeks ago. The sad news is, for those in Chicago, we’re at capacity, though check for a wait list. The good news is we’ve got three more…
    Sitemaps Best Practices Including Large Web Sites
    One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to…
    Bing Webmaster Forums Shutting Down
    Over the last few years, we’ve had our Webmaster forums up and running. They’ve been around a while now in a few iterations, and like any community, the goal is to grow it to be vibrant and engaging. To foster the deep involvement of experts who help others, creating a community that contributes to improvements and makes its own gravity. There comes a time, however, when you sometimes need to…
    Announcing the Bing Webmaster Roadshow 2014
    Bing Webmaster Tools has partnered with Inc. Magazine to visit 4 cities with a panel of noted experts to discuss topics ranging from Search and Social to where trends are guiding us in the future. You’ll hear from leading experts on what trends exist today and how they are developing the patterns of behavior of tomorrows consumers. This is an ideal opportunity to hear where the best investment of your…
    Mark It Up
    For almost 3 years now Schema.org has been up and running, offering guidance on marking up your content. To those new to the concept, it’s a way to identify content in specific ways and with specific associations. Marking up your content using microdata is something done inside the code of the page, so you need to be familiar with working in that environment. It’s not difficult to implement, but you…
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    eBay’s Head of SEO Takes on New Role at Searchmetrics [INTERVIEW] by @mattsouthern

    Searchmetrics, an enterprise SEO platform company based in the US and Germany, announced today that Jordan Koene has left his position as eBay’s head of SEO and Content Development to join Searchmetrics as their Evangelist. From the press release: Koene, who was responsible for developing and planning eBay’s strategic SEO programs in North America and Europe, will be reporting to Searchmetrics’ founder and CTO, Marcus Tober. His new role involves working with enterprise businesses, helping th...

    How Are Search Marketers Using Twitter in 2014? by @jaysondemers

    For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail’s latest report, Social Media Insights: How Search Marketers Engage on Twitter provides a wealth of valuable information. Based on data collected from over 500 North American search marketers, the report gives us insight into what and whom SEMs are tweeting about. The report includes data about: Popular hashtags used by SEMs Which apps and platforms drive Twitter sharing among SEMs Popular s...

    Free Yourself from the Grindstone: Getting an Edge with Outsourcing by @KevinHenrikson

    I fell in love with tech 15 years ago, when I got my first job as a Javascript developer. It was like a puzzle, putting parts together to create something bigger. Piece by piece, it came together into a working application, which was amazing to me. I stuck with tech as a career, and since then I’ve been involved with three startups and two public companies. I’ve also angel invested and/or advised a handful of startups. I’m now a co-founder at my fourth startup, Acompli. But I didn’t start out...

    Discussing Outliers by Malcom Gladwell With The #SEJBookClub by @dantosz

    Editor’s Note: This is the third in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the comments below. Outliers by Malcom Gladwell challenges how we view successful people and how we look at ourselves. It asks the question “Is success a birth right or is it earned?” And not just small successes, like earning a really awesome link or getting a ton of ...

    Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing by @mattsouthern

    A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive to relevant ads. According to the report, nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013. In addition, 40 percent of those surveyed report clicking on ads and nearly half of those take secondary actions such as viewing the referring website and searching for add...

    Instagram Officially Launches Snapchat Competitor Bolt Outside The US by @mattsouthern

    Last week, information leaked that Instagram may be working on an app called Bolt that appeared to be a Snapchat competitor. Today, that information was confirmed to be true as Instagram has officially launched Bolt in select markets outside the US. Only Singapore, South Africa and New Zealand will get this initial rollout of the iOS and Android apps. Unfortunately, the download links won’t work if you’re not in one of those three countries. According to TechCrunch, Instagram says those count...

    Why Dynamic Sitelinks Will Decrease Your CTR by @AndrewLolk

    I hadn’t seen anything about the new Dynamic Ad Sitelinks before the first reports came out. Therefore, it took me a couple of days to take it all in and think of the consequences, as well as the benefits, of all advertisers getting ad Sitelinks. My first thought was: “Why has Google made clicks on Dynamic Ad Sitelinks free?” To me, this reminds me of a retention specialist who mindlessly cuts pricing when their clients cancel. If Google is willing to give away clicks on dynamic ad Sitelinks ...

    9 Ways to Use Your Online PR Effectively by @yummytork

    When I start working with a new company who wants PR, I usually have to spend at least a few hours training them on how to get the most out of the work I will be doing for them. So, I figured it was about time to put all that training into a simple easy-to-understand Guide to Getting the Most Out of Your Online PR Efforts. SEO There are lots of good articles about how PR affects organic rankings, so I’ll leave that statement as fact. You don’t really have to do anything extra with any online ...

    How to Perfect Your Google Analytics Goals by @tdevalk

    There are quite a few tracking features in Google Analytics for which you have to do a bit more than just implement the UA-code on your pages. One of those features is the ‘goal’. The goal is a feature in which you can track one of the following things: how many people reach a designated page, how many people stay on your site for a minimum amount of time, how many people have viewed a minimum of pages on your website, how many people have triggered an event (such as watching a video). We’ve ...

    A 10 Minute AdWords Account Optimization and Check-Up by @Rocco_Zebra_Adv

    AdWords is quite a complex tool, and one that not everyone can understand. That leaves many people in the dark about arguably one of the most important aspects of online marketing. Many businesses prefer to outsource the task. But don’t you want to know whether your account manager is doing a good job? Or, maybe you want it centralized but don’t have time to check on it for several hours every day. Wouldn’t you like to learn what to focus so you can avoid expensive mistakes? Finally, you coul...

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    Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire

    [Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] Last month I wrote an article about Google’s payday loan update which seemed to hit several sites but bypassed YouTube. This month I have decided to go and take a look at two of the most popular press release sites and [...]

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    How Panda and Penguin Algorithms Negatively Affect Your Website

    [Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] A top ranking on Google is a golden ticket to success. Companies spend fortunes on Search Engine Optimisation and Google advertising to raise awareness of their site, thus boosting their place on search results. Google is fully aware that companies are [...]

    The post How Panda and Penguin Algorithms Negatively Affect Your Website appeared first on SEO Chat.

    BEST Social Media Tools: Are You Using Them? (Collective Mastermind)

    We are talking social media tools today! In our panel today: Shannon Hutcheson, @ldylarke, an independent SEO consultant with huge experience in copy editing, social media marketing and link building Barbara Boser, @BarbaraBoser, Presidential Diamond Distributor at It Works Global Meghan Riley, @pixiechaser, “Writer, dreamer, gamer..” Clayton Wood, Executive with broad experience in building and [...]

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    5 Advanced Conversion Rate Optimization Methods To Increase Sales Online

    In the past few years, Conversion Rate Optimization has become as essential to a business as SEO. If you’re not optimizing – and your competitors are – you’re missing opportunities to gain new customers. While A/B testing is one piece of CRO, simply testing different variates of your site against each other is only one [...]

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    Simplify: Email Marketing Using Autoresponders 101

    Are you depending on Google to keep sending you traffic? What if you stop ranking so well? Or your site gets a penalty? Maybe you are paying for traffic over and over. Why would you want to do that? You could be capturing each visitor to your list and keeping them there. That is what [...]

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    Google removing author pictures from search: Your input?

    Last week Google announced removing author pictures from search results while keeping the author name. Seeing author pictures within search results was a huge competitive advantage, so no wonder this step was criticized by many authors who were participating in Google Authorship feature. From the good news: Participating is Authorship has been easier… If previously [...]

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    Long-term SEO in Competitive Niches: How We Survived all Google Updates

    [Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] Barry Schwartz has listed the most competitive niches in SEO: gambling, mortgage, hosting, real estate, travel, etc. We are into grey/black-hat SEO in one of these niches for 7 years already. Our sites have been in TOP10 by “online casino/slots/blackjack/…” and [...]

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    5 Useful Facts About StumbleUpon Traffic

    StumbleUpon may have been around for awhile, but marketers have been mixed in their advice about using it. As far as social media tools go, it is much different than most. Rather than allowing for interaction, it is used as a discovery tool. You introduce people to your website through this randomizer, increasing the chances [...]

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    Google Payday Loan Algo Punishes Spammy Search Terms, Except On Youtube

    Recently I put together an article about press release sites taking a huge hit in search rankings, presumably due to the “payday loan” algorithm which is supposed to target highly spammed keywords and sites using spammy techniques. I spoke to an employee of a press release distribution company (who both will remain nameless) and they [...]

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    Twitter Advertising FAQ

    [Check out our unofficial Twitter FAQ and contribute your questions and answers!] Advertising – in particular mobile advertising – has become a big deal on Twitter. While they have struggled behind Facebook when it comes to establishing such a service, it does exist and is gaining traction. People are realizing the benefits of having an [...]

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