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- Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
SearchCap: Google iOS Deep Links, Google Maps Search Revised & Decoding GoogleBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Google iOS Deep Links, Google Maps Search Revised & Decoding Google appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Think Local, Act Mobile — Thursday, October 15 WebcastLearn how to combine location, search and behavior targeting to deliver more relevant mobile ads and offers to consumers on the go. The post Think Local, Act Mobile — Thursday, October 15 Webcast appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Decoding GoogleSpeakThere's often a lot of confusion surrounding quotes made by Google representatives, but there doesn't have to be. Columnist Jenny Halasz discusses how to effectively analyze and interpret such statements. The post Decoding GoogleSpeak appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Dana Lookadoo Memorial Scholarship Fund Now Accepting DonationsThe "Dana's Fund" scholarship honors the legacy of a respected and gifted digital marketer who was a shining star within the SEO community. The post Dana Lookadoo Memorial Scholarship Fund Now Accepting Donations appeared first on Search Engine Land. Please visit Search Engine Land for the full article.5 Observations From Local Search & Marketing Practices That Reveal Opportunities For ImprovementBusinesses in the Home and Auto Services category have unique characteristics that define certain local search and marketing practices. Columnist Wesley Young examines these practices and identifies opportunities for improvement for those businesses with similar profiles. The post 5 Observations... Please visit Search Engine Land for the full article.MarTech Europe Is Next Week — Join Us At The Intersection Of Marketing & TechnologyMarketers need to overcome many challenges when adopting marketing technologies. Getting C-suite buy in, crafting an effective strategy, developing capable people, re-engineering the organisation, securing adequate funding… and the list goes on. MarTech: The Marketing Technology Conference is... Please visit Search Engine Land for the full article.Google Launches New Maps Search Results InterfaceGoogle has quietly launched a new maps search results interface. What do you think of it? The post Google Launches New Maps Search Results Interface appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Meet A Landy Award Winner: How iProspect Helped LIDS.com Capitalize On March Madness & Win Best Retail InitiativeA search surge spearheaded by iProspect around the NCAA Championships helped drive LIDS.com a YoY revenue increase. The post Meet A Landy Award Winner: How iProspect Helped LIDS.com Capitalize On March Madness & Win Best Retail Initiative appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
- Search Engine Journal
Search Marketing Advice, News, and Tutorials
10 Brands Who Got Weird to Achieve Their Marketing Goals by @albertcostill
Creating content that is on the funny, quirky, and weird side can help your brand have a competitive advantage in reaching your marketing goals.
The post 10 Brands Who Got Weird to Achieve Their Marketing Goals by @albertcostill appeared first on Search Engine Journal.Use Google to Search for In-App Content With iOS 9 by @mattsouthern
Apple’s latest mobile operating system, iOS 9, will be capable of using Google to search for in-app content.
The post Use Google to Search for In-App Content With iOS 9 by @mattsouthern appeared first on Search Engine Journal.Announcing What Works in Content Marketing: A White Paper by @dantosz
Content marketing is no longer the new kid on the block in the marketing world, but it remains one of the most under utilized strategies. Which is why SEJ wrote this FREE white paper titled "What Works in Content Marketing: Cast Studies & Tools for Success".
The post Announcing What Works in Content Marketing: A White Paper by @dantosz appeared first on Search Engine Journal.SEJ Wrap-Up: Small Business SEO Secrets and Using Images Legally by @megcabrera
SEJ news and updates about small business SEO secrets, using images legally, top posts for the past week, Marketing ThinkTank webinar, & SEJ Summit Atlanta.
The post SEJ Wrap-Up: Small Business SEO Secrets and Using Images Legally by @megcabrera appeared first on Search Engine Journal.Clicks Are People: 3 Tactics for Creating More Human-Centered Marketing by @https://twitter.com/chelseascholz
If you’re frustrated with the numbers you’re seeing on analytics, you might be focusing too much on the medium rather than the people filling out the form.
The post Clicks Are People: 3 Tactics for Creating More Human-Centered Marketing by @https://twitter.com/chelseascholz appeared first on Search Engine Journal.SEO 101: Local #SEO Stats You Need to Consider for Your Strategy by @tamweintraub
Local search results - and their impact to your business - are constantly in flux. These 10 stats can help you understand the state of local SEO today.
The post SEO 101: Local #SEO Stats You Need to Consider for Your Strategy by @tamweintraub appeared first on Search Engine Journal.Be a Better Copywriter: 7 Lessons From 4 Legendary Books by @neilpatel
Although digital copywriting is relatively new, copywriting has been used for hundreds of years. Here are seven lessons from four legendary books.
The post Be a Better Copywriter: 7 Lessons From 4 Legendary Books by @neilpatel appeared first on Search Engine Journal.10 Tips for Getting the Most Out of LinkedIn Sponsored Updates
When you're paying for sponsored updates on LinkedIn, make sure you're getting bang for your buck.
The post 10 Tips for Getting the Most Out of LinkedIn Sponsored Updates appeared first on Search Engine Journal.
- Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Daily Search Forum Recap: October 12, 2015
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...Google To Show iOS App Content In Index By End Of OctoberA couple weeks ago, we covered how Google has a new app indexing ranking factor that will boost your app content if you use the new Google App Indexing API. I also mentioned then that the new iOS documentation is out...Google Won't Ban US AdSense Publishers For Not Complying With EU Cookie LawWe've been covering the confusion over how Google AdSense may or may not handle the requirement to support the new EU cookie law on your site, if you have AdSense ads...Google: Single Or Double Quotes Both Work The SameI've been writing about search topics here for almost 12 years and every day...New Google Maps Layout Now LiveGoogle has launched their new Google Maps search results layout late last week. The new layout has a tighter and cleaner scrollable search results pane on the left and enables searches to quickly click on results to zoom in and read more...SMX Israel Less Than 3 Weeks Away - Register NowSMX Israel is now less than 3 weeks away. The agenda is 100% complete, you can review it below and it should be live at the official agenda page later today. We have a wonderful lineup of speakers both local in Israel and worldwide...Daily Search Forum Recap: October 9, 2015
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
- Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
Google Shopping: three updates to be familiar with this holiday seasonIn anticipation of the holidays, Google has made several enhancements to Shopping Campaigns and Product Listing Ads (PLA) to help streamline the experience.How to find linkable assets on large enterprise sitesToday I’m going to cover an important portion of the research phase: how to efficiently find linkable assets on any site, even large sites at the enterprise level.What mobile users really want from a business’s websiteToday's consumers expect a responsive and user-friendly mobile website. Does your brand's mobile site offer an engaging user experience?What is an authority website and how can I become one?An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines.Should you audit your disavow file?When should site owners initiate an audit of their disavow file, and how can they effectively execute this process to appease Google and improve their search ranking?Elite SEM maintains perfect record at U.S. Search AwardsElite SEM was the big winner in Vegas, having won the "best large agency" award for the third straight year. But with 21 other categories, Elite was far from the only winner.How long tail keywords can drive traffic in organic searchInstead of screaming their messages at customers, marketers can benefit from the more subtle, understated organic search, which is driven by long tail keywords.Tips for understanding and designing optimized landing pagesHere we will emphasize the importance of having a quality landing page and suggest tips for design optimization to support SEO and PPC campaigns.
- SEO Chat
Search Engine Optimization News and Talk
What You Need to Know to Improve SEO Using CDNs
Using a Content Delivery Network (CDN) can improve page load speed and bring more traffic through better search engine positions. But only if you use it correctly. Network Optimization firm Incapsula, a provider of cloud-based CDNs that aid in defending and optimizing webites, has shared their in-depth knowledge of this topic in multiple posts on […]
The post What You Need to Know to Improve SEO Using CDNs appeared first on SEO Chat.The Data-Driven Guide to Landing Page Design
Throughout your journey to get an ever higher conversion rate, you run a lot of tests. Everything from the color of your CTA button to the font and size of your headline can impact the conversion rate of a landing page. But what should you be testing to get the best results the fastest? IMHO […]
The post The Data-Driven Guide to Landing Page Design appeared first on SEO Chat.Ultimate Guide to Page Speed Optimisation for WordPress
In this guide: Introduction What Makes Page Speed Important to Your Site? Case Study: Digital Search Group’s UK Website Tools for Monitoring Page Speed Steps to Optimise Page Speed for WordPress Sites Results and Conclusion Introduction Aside from having an effective SEO campaign, another thing that you might focus on when working on a site […]
The post Ultimate Guide to Page Speed Optimisation for WordPress appeared first on SEO Chat.Are You Overlooking This Important SEO Factor?
No matter how brilliant an SEO you are, trying to SEO a poorly built website after the fact is a challenge. Wouldn’t it make more sense to make sure the web developer you use understands SEO? The most important SEO factor is to design a site correctly in the first place. The advent of mobile […]
The post Are You Overlooking This Important SEO Factor? appeared first on SEO Chat.Google Panda 4.2: Recovery Tips
This month sees another Google Panda update – the first in over 10 months. But version 4.2 is no ordinary Panda, because Google has once again changed the way it updates the search algorithm. The first Google Panda update was rolled out over a period of a week or two in February 2011, and those […]
The post Google Panda 4.2: Recovery Tips appeared first on SEO Chat.How to Aggregate All Your Data into SEO Dashboards
Have you ever missed a client mention or let an SEO project fall through the cracks? We all have, but there are now solutions that make getting organized and staying on top of our complex work lives easier. While we all know how to set up alerts, receiving them in emails doesn’t make it easy […]
The post How to Aggregate All Your Data into SEO Dashboards appeared first on SEO Chat.Will Changing Hosts Affect Search Rankings?
A common question in the SEOChat forums is whether moving your site or changing hosts will affect your SEO rankings and position in the serps. If everything were exactly the same, moving your site between identical servers should not impact your search engine positions if the move is done correctly. But everything is never exactly […]
The post Will Changing Hosts Affect Search Rankings? appeared first on SEO Chat.How to Promote Your eBook Using Social Media
Writing a ebook is no easy task, requiring that lots of time, effort and inspiration, but there is no better feeling than wrapping up your own epic story and preparing it for the rest of the world to read and enjoy. When it comes to delivering your ebook in ebook format, you’ll find yourself with […]
The post How to Promote Your eBook Using Social Media appeared first on SEO Chat.
- Black Hat Forum Black Hat SEO
BlackHatWorld is a fully moderated SEO Forum dedicated to dispersing Internet Marketing techniques. Discover new services on our marketplace including, SEO tools, video content creation, proxies, Social media, automatic content generators and more. Master the ART of Internet Marketing with BlackHatWorld
Any Videos provider?Hello, Im planning to start promoting Youtube videos instead of spending time in creating videos (Youtube has...Few questions about kws in wordpress and duplicate contentI'm finally going to start website in my favorite niche, not only in english, but in native language too. For...Can I use the following expired domain for my new blog?Hello everybody, I have an expired domain that has the following info from the moz open site explorer and I am...Local Citation ToolsGood morning - I am trying to audit and clear up the local citations for my website. Can anybody recommend any...Script detect Chrome Block ?Hello, I promote PPI network, very often the link is blocked by Chrome. I would like to know if there is a...Instagram banning spree?Hi, Today 6 of my accounts got banned... they were from different niches and were using different proxies. Is...Hello there !Hello, I'm steve, i come from France and live in Phuket (Thailand) i have some websites and i come here because...Looking for a Coder for create a pluginHi I need to create a plugin for wordpress website.So, i am looking for a coder for that.Please post here on PM...
- Online Marketing Blog - TopRank®
A Digital Marketing Odyssey: 20 Essential Lessons I Learned in my First 6 Months at TopRank Marketing
I used to be famous on the Internet. Now I’m writing content for TopRank Marketing. This is better. Before starting at TopRank Marketing, I spent a decade working for my best friend from high school. We ran an online game, a passion project that somehow turned into a full-time gig for both of us. I [...]
The post A Digital Marketing Odyssey: 20 Essential Lessons I Learned in my First 6 Months at TopRank Marketing appeared first on Online Marketing Blog - TopRank®.How Does Mark Schaefer MAKE Marketing Magic? #MPB2B
If someone asked you what your mission is as a marketer, what would you say? My response would go something like this: To create a meaningful connection with customers that engages them with my businesses and encourages them to take the next step in working with us. I’d venture to say that many of you [...]
The post How Does Mark Schaefer MAKE Marketing Magic? #MPB2B appeared first on Online Marketing Blog - TopRank®.Online Marketing News: Jack Is Back, Facebook Reacts, Reddit Gets Upvoted
Study: Top 5 Brand Research Channels [Infographic] – Search engines are the most popular brand research tool, especially among older consumers, while 4 in 10 turn to online reviews and nearly 30% use social networks, reveals a new study from GlobalWebIndex. See where they turn, from this infographic. GlobalWebIndex Jack Dorsey Returns as Twitter CEO; Adam [...]
The post Online Marketing News: Jack Is Back, Facebook Reacts, Reddit Gets Upvoted appeared first on Online Marketing Blog - TopRank®.Rule the School: 5 Essential Lessons on Co-Creating Content with Influencers [eBook]
Ah, the nostalgic memories of making new friends on the first day of class, the thrill of getting a new Trapper Keeper notebook and finding your place amongst your peers likely take most of us back to our school days. Once you’re out of school, you realize that you don’t always have teachers by your [...]
The post Rule the School: 5 Essential Lessons on Co-Creating Content with Influencers [eBook] appeared first on Online Marketing Blog - TopRank®.7 Tips For Deploying A Successful Ad Retargeting Strategy
There is no replacement for a sound organic optimization strategy. However, there are many ways that you can augment your organic strategy, including paid search tactics. Ultimately, your job is to ensure that prospective and current customers have a good user experience and can find the information that they need quickly and efficiently. One tactic [...]
The post 7 Tips For Deploying A Successful Ad Retargeting Strategy appeared first on Online Marketing Blog - TopRank®.Poll Results: Digital Marketing Priorities for Major Brands in 2016
It’s strategic marketing planning season for 2016 and digital marketers all over the world are navigating their way through organizational goals, data and the pulse of their communities to specify areas of focus for the coming year. Much of what drives digital marketing strategy is a mix of business objectives and marketing priorities. Deciding on [...]
The post Poll Results: Digital Marketing Priorities for Major Brands in 2016 appeared first on Online Marketing Blog - TopRank®.How Does Uberflip’s Hana Abaza MAKE Marketing Magic? #MPB2B
Individuals that are new to B2B marketing often make the mistake of marketing to target businesses, instead of the individuals within the business. Unfortunately, more seasoned marketers are sometimes guilty of the same blunder. Understanding how best to target and personalize marketing isn’t always easy, and can require additional training and direction from industry experts. The [...]
The post How Does Uberflip’s Hana Abaza MAKE Marketing Magic? #MPB2B appeared first on Online Marketing Blog - TopRank®.Online Marketing News: New Notes, Buy Buttons, and Ad Availability
The Top 4 Rated Social Media Management Tools of 2015 – The results come from detailed customer reviews from G2Crowd, and cover a variety of information including user satisfaction, product direction, how easy it is to learn to use the platform, level of support, usability and more. iag.me The Twitter Tweet and Follow Buttons Get A [...]
The post Online Marketing News: New Notes, Buy Buttons, and Ad Availability appeared first on Online Marketing Blog - TopRank®.
- Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
An update on how we tackle hacked spam
Recently we have started rolling out a series of algorithmic changes that aim to tackle hacked spam in our search results. A huge amount of legitimate sites are hacked by spammers and used to engage in abusive behavior, such as malware download, promotion of traffic to low quality sites, porn, and marketing of counterfeit goods or illegal pharmaceutical drugs, etc.
Website owners that don’t implement standard best practices for security can leave their websites vulnerable to being easily hacked. This can include government sites, universities, small business, company websites, restaurants, hobby organizations, conferences, etc. Spammers and cyber-criminals purposely seek out those sites and inject pages with malicious content in an attem...First Click Free update
Around ten years ago when we introduced a policy called “First Click Free,” it was hard to imagine that the always-on, multi-screen, multiple device world we now live in would change content consumption so much and so fast. The spirit of the First Click Free effort was - and still is - to help users get access to high quality news with a minimum of effort, while also ensuring that publishers with a paid subscription model get discovered in Google Search and via Google News.
In 2009, we updated the FCF policy to allow a limit of five articles per day, in order to protect publishers who felt some users were abusing the spirit of this policy. Recently we have heard from publishers about the need to revisit these policies to reflect the mob...Helping hacked sites with reconsideration requests
Thus far in 2015 we have seen a 180% increase in the number of sites getting hacked and a 300% increase in hacked site reconsideration requests. While we are working hard to help webmasters prevent hacks in the first place through efforts such as blog posts and #NoHacked campaigns, we recognize that our reconsideration process is an important part of making recovering from a hack faster and easier. Here's what we've been focussing on:
1) Improved communication 2) Better tools 3) Continuous feedback loop
1. Improving communications with webmasters of hacked sites
Last year we launched the "Note from your reviewer" feature in our reconsideration process. This feature enables us to give specific examples and advice tailored to each case in r...Repeated violations of Webmaster Guidelines
In order to protect the quality of our search results, we take automated and manual actions against sites that violate our Webmaster Guidelines. When your site has a manual action taken, you can confirm in the [Manual Actions] page in Search Console which part of your site the action was taken and why. After fixing the site, you can send a reconsideration request to Google. Many webmasters are getting their manual action revoked by going through the process.
However, some sites violate the Webmaster Guidelines repeatedly after successfully going through the reconsideration process. For example, a webmaster who received a Manual Action notification based on an unnatural link to another site may nofollow the link, submit a reconsideration ...Mobile-friendly web pages using app banners
When it comes to search on mobile devices, users should get the most relevant answers, no matter if the answer lives in an app or a web page. We’ve recently made it easier for users to find and discover apps and mobile-friendly web pages. However, sometimes a user may tap on a search result on a mobile device and see an app install interstitial that hides a significant amount of content and prompts the user to install an app. Our analysis shows that it is not a good search experience and can be frustrating for users because they are expecting to see the content of the web page.
Starting today, we’ll be updating the Mobile-Friendly Test to indicate that sites should avoid showing app install interstitials that hide a significant amount of...An update on CSV download scripts
With the new Search Analytics API, it's now time to gradually say goodbye to the old CSV download scripts for information on queries & rankings. We'll be turning off access to these downloads on October 20, 2015.
These download scripts have helped various sites & tools to get information on queries, impressions, clicks, and rankings over the years. However, they didn't use the new Search Analytics data, and relied on the deprecated Client Login API.
Farewell, CSV downloads, you've served us (and many webmasters!) well, but it's time to move on. We're already seeing lots of usage with the new API. Are you already doing something neat with the API? Let us know in the comments!Posted by John Mueller, Webmaster Trends (and query, impressi...#NoHacked: Fixing the Injected Gibberish URL HackToday in our #NoHacked campaign, we’ll be discussing how to fix the injected gibberish URL hack we wrote about last week. Even if your site is not infected with this specific type of hack, many of these steps can be helpful for fixing other types of hacks. Follow along with discussions on Twitter and Google+ using the #NoHacked tag. (Part 1, Part 2, Part 3, Part 4)
#NoHacked: Identifying and Diagnosing Injected Gibberish URL HackingToday in our #NoHacked campaign, we’ll be discussing how to identify and diagnose a trending hack. Even if your site is not infected with this specific type of hack, many of these steps can be helpful for other types of hacks. Next week, we’ll be following up with a post about fixing this hack. Follow along with discussions on Twitter and Google+ using the #NoHacked tag. (Part 1, Part 2, Part 3)
- Temporarily Take your Site Offline
- Treating your Site
- Checking your .htaccess file
- Identifying other malicious files
- Removing malicious content
- Identifying and Fixing the Vulnerability
- Next Steps
- Identifying Symptoms
- Gibberish pages
- Monitoring your Site
- Looking for a surge in website traffic
- Tracking your site appearance in search results
- Signing up for alerts from Google
- Diagnosing your Site
- Gathering tools that can help
- Checking for hacked pages
- Checking for cloaking on hacked pages
- Webmaster Blog
Official Blog for Bing Webmaster Tools & Experiences
Link Explorer Being Retired in Webmaster ToolsSaying Goodbye to Link Explorer Saying goodbye is never easy, but the time has come to do just that with a member of the Bing Webmaster Tools family: starting October 1st, 2015 we are shutting down Link Explorer. Why say goodbye? Link Explorer has been part of Webmaster Tools since the June 2012 release (called “Phoenix”) and provided an easy way to see a sample of links pointing to a given site…Reach Millions of Shoppers with Bing Image Data FeedsIn our April Webmaster post, we showed marking up your data increases exposure of your content to over 100M users of Bing and its partners. Today, we are excited to deepen our relationship with webmasters and site owners by accepting image data feeds of your site content. Data feeds are the best way to influence how your content is presented in search results. For example, providing item purchase data enables…Bing Moving to Encrypt Search Traffic by DefaultAt Microsoft, we’re committed to helping users keep their data safe and secure. That’s why we support the industry’s move to use of TLS protocols as part of our effort to expand encryption across our networks and services. Bing has already been offering users the option to encrypt search traffic for about a year and a half now. Beginning this summer, we will begin the process of encrypting search traffic…Make Apps Stand Out in Search with App LinkingYou’ve focused your energy on optimizing your website to get traffic from search engines. You’ve done this with a great site structure and architecture, superb crawlability, and — of course — top notch content. More recently, you’ve been working mad hours to ensure your site shines on mobile. Perhaps you’re already mobile-friendly and are seeing the mobile-friendly label for your site in the search results. But now your company is…Our approach to mobile-friendly searchMobile search continues to surge ahead and grow as a percentage of overall internet search queries. In November 2014, we shared our plans to make significant investments towards understanding the mobile friendliness of web pages. Since then, we have been investigating various approaches that leverage mobile friendliness to deliver the best possible mobile search experience on Bing. In this update, we share details on our mobile friendliness roadmap, insights from…Being a Part of the Bing Image Search EcosystemBillions of images are discovered by Bing searchers every month. Through Bing.com and our search partnerships with companies like Apple, Amazon and Yahoo, customers are performing more image searches to satisfy a growing range of needs. We understand that our users have a huge interest in learning more about images and connecting with the source site to complete tasks. We want to build a deeper relationship with webmasters to drive engaged customers to…Track Certificates to Help Users Stay SafeToday, I am delighted to announce an exciting new feature in Bing Webmaster Tools pertaining to security. Track Certificates (Preview) — which was built in collaboration with Microsoft OSG Enterprise Security (see their post here) — allows you to track and review certificates that were requested by browsers visiting your site right from within Bing Webmaster Tools. What’s more, Track Certificate not only shows you the certificates we encountered, you can also directly report certificates…Understanding and Testing: Implicit Local QueriesFor this post, we spent some time with Wei Wang, a Senior Program Manager in the Mobile Relevance team here at Bing and asked him to explain some of the basic things they face when answering “local” queries via mobile, and to explain a bit about how Bing fills in the blanks to determine the “best” result for a local-intent query.- Duane In web search, many queries are associated with…
- The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
The Anatomy of a Link - What Makes a Good (and Bad) Link?
Posted by Paddy_Moogan
The following is an excerpt from The Linkbuilding Book, an e-book by Paddy Moogan available for purchase and download. This chapter, entitled "The Anatomy of a Link," offers deeper insight into what makes for a quality link. Enjoy!
Not all links are created equal. One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Otherwise it would just be a free for all, and everyone would be trying to get as many links as they can with no regard for the quality of those links.
Back in the early days of search engine optimization, it was pretty much a free-for-all because the search engines were no...Beyond Responsive: Design and Development Trends for Adaptable Marketers
Posted by Carson-Ward
A friend of mine recently asked me to review and explain a series of site recommendations sent over by a well-known digital marketing agency with roots in SEO. We talked through the (generally good) recommendations for content and search optimization, and then we got to this:"* Mobile accounts for 53% of your traffic. We recommend building a mobile-friendly responsive website. Google recommends using responsive design so that your site looks good on all devices, and it may help increase mobile rankings."
And that was it. A bullet point that says "build a responsive site" is like getting a home inspection back with a bunch of minor repairs and a bullet point that says, "Also, build a new house with modern specs."
We, ...Remarketing to People That Have Already Visited Your Website - Whiteboard Friday
Posted by randfish
Someone visits your website once, doesn't convert, and goes on with their day. How in the world do you win them back? Well, the answer may lie in a topic we haven't discussed for a while: remarketing.
In today's Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about remarketing to people who've already visited your website and then left, or already interacted with your niche,...Campaign Tracking Without Going Crazy: Keeping Order in AdWords Optimization
Posted by anthonycoraggio
Pay-per-click advertising generates vast amounts of data, which presents us with tremendous potential for optimization and success. However, this formidable sword cuts both ways—even skilled managers can quickly find themselves adrift if tests and changes are not carefully tracked. Here’s a quick, actionable guide to keeping order in your AdWords account with a simple and professional activity log.The philosophy of orderly management
Good Adwords management is an exacting science—every tweak and change made should be for a specific reason, with a particular goal in mind. Think in terms of the scientific method: we’re always moving forward from hypothesis, to test, to result, and back again.
When it comes time to e...Why I Stopped Selling SEO Services and You Should, Too
Posted by ryanwashere
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.
In my 28 years on this planet, I've come to accept two things as fact:
- The sun rises every morning.
- Marketers screw everything up.
Because of fact No. 2, I had to stop selling SEO.
Why? Here's an interaction I used to have five times a day.
Me: "This is Ryan Stewart with WEBRIS. How can I help you?"
Caller: "I'm looking for SEO for [domain.com]. I want to rank for [keyword terms x, y, and z]. Can you guys handle that?"
I'm over it.
I'm tired of explaining to people SEO doesn't wo...Beyond the SEO Plateau: After Optimizing Your Website, What's Next?
Posted by randfish
It's a near-universal experience for consultants and in-house SEOs who've worked on numerous organic search campaigns. The first 3–6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices.
The beautiful part of SEO is that, once completed, these efforts can have ongoing and compounding benefits for months or years to come. The newly accessible and optimized pages start earning rankings and traffic, which beget more links, more personalization-biasing, more exposure, more sharing, and more business. If yo...Importing Cost, Click, & Impression Data to GA Using GA’s Data Import Feature
Posted by TrentonGreener
Google Analytics (GA) is a phenomenal tool that most of us, including myself, use in a very limited capacity. It’s not that we don’t want to use all of the functionality of this great product, but that we're unaware of the potential opportunities available to us as marketers. Often times, when we do find that new and exciting feature, it astounds and astonishes us; I often find myself consumed by the possibilities. That's how it felt when I first found GA’s "Data Import" feature. I had no idea that I could load not only my AdWords data into GA, but also all of my other paid efforts as well—from social, to search, to display, and even direct mail. I could import the cost data of each campaign into Google Analytics ...Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won't Work - Whiteboard Friday
Posted by randfish
A concept we've covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we're ready to admit it: We were completely wrong about that key piece.
In today's Whiteboard Friday, Rand explains why, and that the real value may lie in engagement.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking about an assumption that I think many ...