- Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts & Local SEO In 2015 - 19/12
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts & Local SEO In 2015 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Despite Documented Performance Lift Brands Still Confounded By Local Search - 19/12
Remarkably, there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national”... Please visit Search Engine Land for the full article.Google Maps, Yelp & Local SEO In 2015 - 19/12
When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your... Please visit Search Engine Land for the full article.Search In Pics: Google Hanukkah, DMOZ Mozzie & Google’s Double Rainbow - 19/12
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Double Rainbow: Source: Google+ Mozzie From DMOZ: Source:... Please visit Search Engine Land for the full article.Bing Search Adds AMBER Alerts - 19/12
Bing sources data from National Center for Missing & Exploited Children databases for their new AMBER alert box. The post Bing Search Adds AMBER Alerts appeared first on Search Engine Land. Please visit Search Engine Land for the full article.SearchCap: Google Store Visits, Bing iOS App & AdWords Scripts - 18/12
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords Measures impact of search ads on in-store traffic as part of... Please visit Search Engine Land for the full article.Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact - 18/12
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions. The post Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact appeared first on Search Engine Land. Please visit Search Engine Land for the full article.SPONSOR MESSAGE: SEO Tools Marketer’s Guide - 18/12
Are you considering an SEO software tool or curious why you need one? This report will help you navigate the SEO tools marketplace and understand how recent social media and marketing trends affect the growth in this market.It includes the latest industry statistics and vendor profiles. Sponsored... Please visit Search Engine Land for the full article.
- Moz Blog
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
Information Architecture for SEO - Whiteboard Friday - 19/12
Posted by randfish
It wasn't too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today's Whiteboard Friday, Rand explains what they are and how we can benefit from them.
For reference, here's a still of this week's whiteboard!How to Leverage the Best Content Formats of 2014 - 18/12
Posted by Amanda_Gallucci
The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations.
By taking a look at the strategy behind why some of the most popular content styles of 2014 performed so well, brands can learn to leverage and utilize these formats for thei...Location is Everything: Local Rankings in Moz Analytics - 17/12
Posted by MatthewBrown
Today we are thrilled to launch local rankings as a feature in Moz Analytics, which gives our customers the ability to assign geo-locations to their tracked keywords. If you're a Moz Analytics customer and are ready to jump right in, here's where you an find the new feature within the application:
Not a Moz Analytics customer? You can take the new features for a free spin...
One of the biggest SEO developments of the last sever...Marketing Resolutions: Moving from Lag to Lead - 17/12
Posted by Dr-Pete
It’s that time of year – time for all of us to promise to be better people starting January 1st: people who always drink eight 8-oz. glasses of water, floss every night, and never watch 12-hour marathons of Real Housewives when we should be working. Even at work, we’re busily crafting our Q1 and 2015 plans for world domination, or at least for not-getting-fired, and trying to ignore how painfully short we fell in Q4 and 2014. This time, it will be different.Your Start-to-Finish Guide to Using Google's Disavow Tool - 16/12
Posted by MarieHaynes
Have you used Google's disavow tool? You might want to. If you have been actively involved in SEO for your website over the last few years, there is a good chance that you have unnatural links pointing to your site. These can hurt you in the eyes of Google's Penguin algorithm. Or, in some cases they can even get you a manual unnatural links penalty.
In this article we will talk about some very practical things that will help you when using the disavow tool. These t...How You Can Build a Meaningful Brand - 15/12
Posted by Hannah_Smith
Earlier this year I wrote a post about the future of marketing. In it, I made a handful of predictions; arguably the most 'out there' of which was this: in the future, only brands which 'mean something' to consumers will survive.
In today's post I'll be exploring what it takes to become a meaningful brand, and how you might go about building one.SEO is not dead Just so we're clear, I'm not saying SEO is dead, or that organic search is not an important channel :) ...How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday - 12/12
Posted by randfish
With all the changes we've seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. If we don't, we run the risk of creating unreal expectations and disappointing our clients and companies. In today's Whiteboard Friday, Rand explains how to set expectations that will lead to excitement without the subsequent let-down.
For reference, here's a still of this week's whiteboard!
Howdy, Moz...HTTP/2: A Fast, Secure Bedrock for the Future of SEO - 11/12
Posted by Zoompf
In prior articles, we've written extensively about website performance and securing your website, both factors Google has publicly announced as search ranking factors. These articles provide extensive tips using existing tools and technologies to improve your site performance and security (tips we highly recommend you follow). But did you know Google also developed and is championing a new web transport protocol called SPDY that addresses many of the inherent performance a...
- Search Engine Journal
Search Marketing Advice, News, and Tutorials
Is Email Marketing Effective? Three Examples That Prove It Is by @https://twitter.com/danshewan - 19/12
Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying that social media gets a lot more media attention than email marketing. However, claims that email marketing is no longer effective are simply not true, and any marketer wo...Think Big, But Cautiously When Transitioning PPC Accounts by @Matt_Umbro - 19/12
During my career, I’ve been involved in many PPC sales. Whether conducting an audit, answering questions, or helping with projections, I have assisted in nearly every step of the process. For me, the sales portion is the easy part. What I’ve constantly tried to improve over the years is my ability to better transition accounts. When I talk about the transition, I’m referencing what happens in the immediate aftermath of a new account manager taking over an existing account. Generally, the acco...How to Make Your Content Shine Online with John Boitnott #MarketingNerds Podcast by @johnrampton - 19/12
In the latest Marketing Nerds Podcast, I had the chance to sit down with John Boitnott. We discussed the latest changes in content, as well as how to really make your content shine online. Mr. Boitnott has been in the content space for 15+ years as a reporter for large companies as well as a blogger for Inc, Entrepreneur, and VentureBeat. In this episode of Marketing Nerds, we cover: What are people doing wrong with content How content has changed over the past 10 years and how we can learn ...WordPress 4.1 is Now Available: Here’s What’s New by @mattsouthern - 19/12
WordPress announced the release of version 4.1 of it’s software today, which is now available to either download or update directly from your WordPress dashboard. The new version of WordPress is code named “Dinah” in honor of jazz singer Dinah Washington. In addition to a new default theme, it comes with several new features designed to keep you focused on what matters most — creating content. In this post I’ll go over some of the new features of WordPress 4.1 and how they can benefit you. Wo...14 Brands Who Owned Tumblr This Year by @albertcostill - 18/12
If you’ve been paying attention to Tumblr, you may have noticed the micro-blogging platform and social networking website has been making some tech headlines recently. On November 25, the Global Web Index announced Tumblr surpassed Instagram as the fastest growing social platform. According to their research, Tumblr’s active user base has grown astoundingly 120% within the last six months. GWI has also found that Tumblr, along with Instagram, have the youngest users. In fact, 70% of Tumblr us...How to Prepare Your Digital Marketing Strategy for 2015 by @Jus10McGill - 18/12
It’s that time of year again, the time when you need to do your research and prepare your digital marketing strategy for the upcoming year. Getting your digital marketing strategy ready is vital to your success next year. From new marketing trends to business shifts, you’ll want to prepare a marketing plan for 2015 before the end of the year so you can stay ahead of the curve. Get a head start with your 2015 digital marketing strategy by using this guide. For each step, you will be presented...Google Blocks Thousands Of WordPress Sites Following Malware Attack by @mattsouthern - 17/12
If you’ve ever wondered how important Google News is when it comes to driving traffic, I’d like to draw your attention to what’s going on in Spain right now. Google was recently forced to drop Spanish news websites from its news index after the country passed legislation allowing newspapers to charge if even a snippet of their content were to appear for free within Google News. Gigaom reports that external traffic to those Spanish news websites has since fallen by 10 to 15 percent compared to...
- Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Daily Search Forum Recap: December 19, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...Video Recap of Weekly Search Buzz :: December 19, 2014This week in search, I cover how we have not seen much Panda movement since mid-October. Googleâs Freebase announced they are closing up shop...Karolina KruszyÅ�ska Hangs Up Her Google Spam Fighting GlovesKarolina KruszyÅ"ska, a Google spam fighter who focused on Polish spam and was the face between Polish webmasters and Google, is leaving the Google webspam team and going into a completely different space...Google Wants Non Secure (HTTP) Sites To Have WarningGoogle Chrome is submitting a proposal to change the behavior around how browsers mark HTTPS sites as secure but HTTP sites as nothing. They want HTTP sites to specifically carry a warning label that it is not secure. Kind of how when you go to an HTTPS site that is not secure...Google News To Offer Their Own Newsletter To PublishersGoogle News will be publishing a newsletter for publishers every now and then. The first one should be coming soon. Stacy Chan from the Google News team posted in the Google News Help forum about it...Bing Predictions: Bing Predicting 2015Bing is very into their predictions, it has been pretty solid at predicting a lot of outcomes on a lot of events in 2014. So for the end of 2014...Google Images Germany Switches To Framed PreviewsGoogle Image search back inJanuary 2013, changed their design to show a preview of the image, directly in the Google Image search results, behind a black bar. Google Germany seems to have dropped that feature. Via Martin Ice Web in the WebmasterWorld forums...
- Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
Bing Integrates AMBER Alerts and Updates Local Search on Mobile - 19/12
Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.3 Ways We Failed at B2B PPC in 2014 - 19/12
In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out.4 SEO Answers Your Development Team Needs in 2015 - 19/12
As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That means providing answers to questions posed by stakeholders and the developers about the current state of search.New Google Metric Reveals Which Products Drive Store Visits - 18/12
Now, with the help of a new metric called "store visit measurement," advertisers in the U.S. can decide which products to include in their search listings.Disruptive Search Forces in 2015 and Beyond - 18/12
When we consider the disruptive force that search is playing in the health care and education systems, it’s not such a gigantic step for us to leverage it to disrupt how we measure search campaign successes 2015.Complementary Services for Link-Building - 18/12
If you provide services that are complementary to those of another website, that’s an obvious reason to collaborate and exchange links, boosting your SEO ranking.The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims - 17/12
Social can help SEO. Learn how Panda and Penguin victims can use custom website audiences via Facebook and Twitter to increase targeted traffic, social sharing, inbound links, and more.8 Innovative SEM Tips From Those in the Know - 17/12
When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to improve the way you market your brand next year and beyond.
- SEO Chat
Search Engine Optimization News and Talk
4 Aspects to SEO Basics for Websites, Blogs and eCommerce - 03/12
What do you do about SEO if the site you built doesn’t seem to have SEO features built in? First, you need to know there is more than one aspect to SEO. There are actually at least four: Meta fields On page SEO Incoming links Page load time and caching SEO Basics No matter what [...]
The post 4 Aspects to SEO Basics for Websites, Blogs and eCommerce appeared first on SEO Chat.Why Google Thinks You’re A Sly Dog And How To Make It Trust You - 28/11
Trust is everything in a relationship and without it a connection is meaningless and a bond throwaway. So, how do you build this trust? Openness…… respect…… offering a quality experience. The funny thing is that it’s not just your girlfriend that will appreciate it when she can trust you, Google will too. Trust is [...]
The post Why Google Thinks You’re A Sly Dog And How To Make It Trust You appeared first on SEO Chat.Link Building: Where Should You Even Begin? Basic Guidelines to Link Building - 21/11
The world of SEO seems to be constantly in flux. With each Google algorithm change comes an existential crisis for the industry, although hopefully we are over the worst excess of that era and the present zeitgeist is one which is likely to be around for a while. Link building is the bread and butter [...]
The post Link Building: Where Should You Even Begin? Basic Guidelines to Link Building appeared first on SEO Chat.How to Build More Targeted Traffic to Your Blog - 19/11
Admit it, at least part of the reason you choose to write for a blog is to increase your traffic. Maybe you are a business trying to push your brand, or you might just rely on your content itself to produce revenue. Either way, you won’t get anywhere without plenty of people reading what you [...]
The post How to Build More Targeted Traffic to Your Blog appeared first on SEO Chat.The Easiest On Page Optimisation in the World - 15/11
A Simple Graphic for On Page SEO to maximize your search position in Google. All the basics are covered. SEO tactics come and go, but the bed rock of all good SEO is right here. Make every page this clean and clear and the battle for Google search results is half won. Content Style and [...]
The post The Easiest On Page Optimisation in the World appeared first on SEO Chat.5 Ways to Go beyond Links and Shares and Actually Generate Profits for Your Clients and Yourself - 04/11
Wouldn’t it be wonderful if you could charge your SEO clients 100% or 200% more than you’re charging now while at the same time making them 100% or 200% happier? Well… It is very possible! And today you are going to discover how. Plus … when you apply the techniques we’ll discuss today, not only [...]
The post 5 Ways to Go beyond Links and Shares and Actually Generate Profits for Your Clients and Yourself appeared first on SEO Chat.How to Make Your Content Discoverable to Earn Editorial Links - 03/11
I’ve already done a very useful round-up of how one can still build / attract solid backlinks to your site. Today I’ll follow up with a few more general, yet resourceful tips on how bloggers can still earn backlinks to their content. Bloggers can still build links, and those who have always sought out solid [...]
The post How to Make Your Content Discoverable to Earn Editorial Links appeared first on SEO Chat.When The Dumbest Idea Is The Best One - 30/10
This post is an excerpt adapted by Brian Carter from the forthcoming book The Cowbell Principle: Career Advice On How To Get Your Dream Job And Make More Money, by Brian Carter and Garrison Wynn. Brian and Garrison will be giving away a limited number of digital copies at launch time. To get notified when [...]
The post When The Dumbest Idea Is The Best One appeared first on SEO Chat.
- Black Hat Forum Black Hat SEO
BlackHatWorld is a fully moderated SEO Forum dedicated to dispersing Internet Marketing techniques. Discover new services on our marketplace including, SEO tools, video content creation, proxies, Social media, automatic content generators and more. Master the ART of Internet Marketing with BlackHatWorld
I need an iPhone 6, i need an ebay and paypal account - 6:17
Hey guys i need an ebay/paypal account for 1 time use just to buy an iPhone 6, basically im just gonna be using it...How can I know how many searches/keyword in Bing? - 5:50
Is there any way to find how many searches/keyword in Bing? Or I can just bet it's around 6% of Google searches?Pushing your Twitter growth - 5:38
Earlier this year, I got really salty when I saw so many of my peers having so many more Twitter followers than me...Where to buy aged facebook accounts? - 5:30
Looking to buy a few aged facebook acount , around 1year + oldAre There Business Intro Letters Here? - 5:00
i'm looking for intro letters i can email to existing businesses to let them know about a new service. can anyone...30K Twitter Followers 20$ - 4:49
i can not sell not allowedGraphic Design expert needed to edit and resize images. - 4:48
This is a very simple project, I just need someone to edit and resize images for my website...[HELP] Understanding the Envato Extended License - 4:28
I've been trying to understand the Envato Extended license but I've been moving round n round. My question is :...
- Online Marketing Blog - TopRank®
Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers - 19/12
A Twitter Minute - A minute isn’t that long, is it? What can take place in just 1 minute? Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis? Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year - eMarketer’s lastest estimates encompass PPC and SEO spending on smartphones and tablets. Search Engine [...]Global Content Marketing – Book Review - 18/12
The opportunity to attract, engage and persuade buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global [...]Social Media Content: Pros, Cons, Examples and Best Practices - 17/12
Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most likely first visiting your website, then checking out your social channels. Content on social media [...]A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism - 16/12
So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go with the latter. You may have heard the phrase ‘brand journalism’ tossed around, but what [...]25 Women Who Rock Social Media – 2014 - 15/12
Today we’re celebrating the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing. Nearly 100 women have been recognized over the past 4 years and the feedback I’ve received has been amazing – just like the women featured on the lists. Publishing these posts has also [...]Online Marketing News: Disney Is Tops, Slingshot Re-slung, Tumblr Gets Growing - 12/12
SURVEY: If Users Are Forced to Choose Between Facebook and Twitter, Twitter Loses - The good news for Facebook in a recent survey by survey creator Survata is that if regular users of both social network were hypothetically forced to choose between keeping only Facebook or Twitter, every age group but one chose Facebook. The [...]Influencer Outreach – 5 Ways to Fail - 11/12
Content Marketing has dominated much of the conversation about marketing in the past 2 years and the popularity of influencer marketing is also on the rise. What could be better than a combination of both? The intersection of influencer marketing and co-creation for content marketing is an area we’ve been testing and implementing thoroughly over the [...]Content is not just a platform: Why I left journalism and joined TopRank Marketing - 10/12
[Note from Lee: TopRank has made many advancements in the content marketing space over the past 5-6 years and that leadership has resulted in growth – including the addition of 15 new people to our team in the past 7 months. Among those new faces is content marketing smartie, James Anderson, our new agency Director of Content Marketing. [...]
- WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum
Affiliate Marketing Webmaster Forum. A great place to learn SEO, web design and development, and internet marketing along with affiliate marketing strategies.
Seinfield accepts CLIO award, brilliantly mocks consumerism - 10/12
http://www.youtube.com/watch?v=uHWX4pG0FNYWhat can I sell to little girls? - 10/12
I own a site like www.girlsgogames.com Objective is to increase revenue without increasing bounce rate significantly. I gotta maintain a good user...All You Can Link Spam Servers, We Do Everything - 10/12
All You Can Spam From Your Own Server. Do you want fluff or do you want to get straight to the point? Ok, me too, so here it goes. All you can...Spend $10 on Fiverr, Get $5 Back [Until Friday] - 10/12
Link -...Senior Care/Nursing Home Lead Gen?? - 10/12
Hi All, I'm venturing in to the senior care/assisted living niche. Getting steady traffic now and ready to monetize. I'm looking for the best...YMLP Email Bomber - Your Mailing List Provider - 09/12
Hi, I recently found YMLP service which is a Newsletter Manager site. YMLP stands for Your Mailing List Provider. After some digging i found a...Swedish Police Raid The Pirate Bay, Site Offline - 09/12
---Quote--- Police in Sweden carried out a raid in Stockholm today, seizing servers, computers, and other equipment. At the same time The Pirate...Can You Afford Quality Content? Introducing PHD-Level Authority Money Site Content - 09/12
Quality Content Is Not For Everyone But For Those That Can Invest In It Hello! My name is Pratt, aka Content Shark,...
- Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
Google Public DNS and Location-Sensitive DNS Responses - 15/12
Webmaster level: advanced
Recently the Google Public DNS team, in collaboration with Akamai, reached an important milestone: Google Public DNS now propagates client location information to Akamai nameservers. This effort significantly improves the accuracy of approximately 30% of the location-sensitive DNS responses returned by Google Public DNS. In other words, client requests to Akamai hosted content can be routed to closer servers with lower latency and greater data transfer throughput. Ov...The four steps to appiness - 09/12
Webmaster Level: intermediate to advanced
App deep links are the new kid on the block in organic search, and they’re picking up speed faster than you can say “schema.org ViewAction”! For signed-in users, 15% of Google searches on Android now return deep links to apps through App Indexing. And over just the past quarter, we've seen the number of clicks on app deep links jump by 10x.
We’ve gotten a lot of feedback from developers and seen a lot of implementations gone right and others that were...Are you a robot? Introducing “No CAPTCHA reCAPTCHA” - 03/12
reCAPTCHA protects the websites you love from spam and abuse. So, when you go online—say, for some last-minute holiday shopping—you won't be competing with robots and abusive scripts to access sites. For years, we’ve prompted users to confirm they aren’t robots by asking them to read distorted text and type it into a box, like this:But, we figured it would be easier to just directly ask our users whether or not they are robots—so, we did! We’ve begun rolling out a new API that radically simp...Helping users find mobile-friendly pages - 18/11
Webmaster level: AllHave you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.This can be a frustrating experience for our mobile searchers. Starting today, to make it easier for people to find the information that they’re looking for, we’re adding...Tracking mobile usability in Webmaster Tools - 29/10
Webmaster Level: intermediate
Mobile is growing at a fantastic pace - in usage, not just in screen size. To keep you informed of issues mobile users might be seeing across your website, we've added the Mobile Usability feature to Webmaster Tools.
The new feature shows mobile usability issues we’ve identified across your website, complete with graphs over time so that you see the progress that you've made.
A mobile-friendly site is one that you can easily read & use on a smartphone, by only ...Updating our technical Webmaster Guidelines - 27/10
Webmaster level: All
Webmaster level: intermediate-advanced
Submitting sitemaps can be an important part of optimizing websites. Sitemaps enable search engines to discover all pages on a site and to download them quickly when they change. This blog post explains which fields in sitemaps are important, when to use XML sitemaps and RSS/Atom feeds, and how to optimize them for Google.Sitemaps and feeds
Sitemaps can be in XML sitemap, RSS, or Atom formats. The important difference between these formats is that XML site...Bring your local business online -- no website required! - 06/10
Webmaster Level: Beginner “Hey, how do I get my business on the web?” Having worked at Google for nine years, if I had a penny for every time someone asked me that question… :) To answer, today we’re releasing a short video series (30 minutes total!), sharing the same advice we’d give to our friends and family. It’s the advice I’d give to my sister, Marnie, who owns a jewelry store, or my cousin, Scott, who works as a realtor. Video spoiler alert: You won’t need to make a website, but you def...
- Webmaster Blog
Official Blog for Bing Webmaster Tools & Experiences
Recommended Reading: The Role of Content Quality in Bing Ranking - 08/12
You’ve heard us talk about quality quite a bit on this blog and we can all agree that creating quality content is the only sustainable strategy in attracting and retaining visitors. Naturally, as a search engine we always aim to connect our searchers with the best content out there, so content quality plays an important part in our algorithms. Which brings me to the “recommended reading” part: My colleague Michael Basilyan from the Bing…How Bing and Your Mobile Device Became Friends - 21/11
As we discussed in Meet our Mobile Bots recently, Bing probes websites using device-specific crawlers to understand if they provide a good experience on different devices and platforms and to inform our mobile ranking algorithms. Today we are joined by Mir Rosenberg from the Mobile Relevance team to add some color to the subject by discussing a recent mobile ranking update that resulted from this effort. Enjoy! — Vincent Traditionally, Bing…Meet our Mobile Bots - 03/11
In today’s post we are joined by Lee Xiong from the Bing Crawl team. Lee is going to discuss some new developments on the crawl front pertaining to mobile SEO. Enjoy! – Vincent We can all agree that mobile is the future. Actually, we can’t really say “mobile is the future” anymore. Mobile is the present. Mobile is now. With that in mind, it’s time to take a fresh look at some essential things…Quick! We’ve Doubled our Webmaster Sign-Up Credit! - 23/10
Two weeks ago I told you how to get $100* in free advertising credit by becoming a new Bing Ads user if you had a Bing Webmaster Tools account. As it turned out, many of you seized this opportunity to claim your ad credit, just in time for the holiday season. And for those of you who didn’t act yet: simply log into your webmaster tools account today and click…Building Authority & Setting Expectations - 17/10
Authority is defined by the Oxford Dictionary as “a person or organization having power or control in a particular, typically political or administrative, sphere”. For our purposes, we also understand that “authority” conveys a sense of trust and influence. Searchers generally want authoritative sources to engage with. They want to be able to trust the sources they visit. Naturally, this means being an authority ranks pretty high on the “must…Not a Bing Ads User? Get $100 in Ad Credit to Become One! - 10/10
Since our June 2012 re-launch of Bing Webmaster Tools, many webmasters, site owners, and search marketers like yourself have joined our program and use the tools to stay up-to-date on how their web site is performing in Bing and Bing-powered search results. Millions of content publisher share their Sitemaps, Parameters to Ignore, and Crawl Preferences with us, allowing their websites to shine on Bing.com, Yahoo!, and other places powered by…MGC Spam Filtering - 08/10
In today’s edition of the Bing Index Quality blog we will delve into one particular spamming technique – MGC (short for ‘machine generated content’.) We will discuss what it is, why & how spammers employ it and introduce a specific update we shipped a few months ago aimed at detecting and filtering out pages utilizing this technique. What is MGC and why/ how spammers employ it? As we mentioned in…Blame The Meta Keyword Tag - 03/10
I blame the meta keywords tag. That little so-and-so started all this. Well, the “tag” and a few crafty humans, really. The idea was pretty simple. If the keyword appeared in the meta keywords tag, the page was relevant to the topic. And, on the surface, this was a solid idea. Something useful to the systems, yet invisible to the average person. Alas, with a simple right-click, the beginnings of…