- Moz Blog
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
What Does an SEO Do In Their Day-to-Day Work - Whiteboard Friday - 3/27
Posted by randfish
There's a common misconception that SEO is a "one and done" task -- that you clean up and optimize a site, and once that's done, you can focus your efforts elsewhere. There's so much more to the day-to-day work of an SEO, though, and in today's Whiteboard Friday, Rand walks us through those ongoing parts of the job.
For reference, here's a still of this week's whiteboard!
Howdy, Moz fans, and welcome to another edition of Whiteboard F...A Sneak Preview of #MozCon 2015 - 3/26
Posted by EricaMcGillivray
Considering coming to MozCon, July 13-15 in Seattle this year? Maybe you're on the fence because you're not sure what's going on, and most importantly, what our amazing speakers are talking about? I hear you, MozCon fans! While the agenda is still being finalized, we wanted to give you a sneak preview.
If you're like "oh, shit, I forgot to buy my MozCon ticket!,” do so now:
Buy your ticket!
We're still finalizing a couple more speakers and topics, and of course,...Advanced Content Analysis in Google Analytics - 3/25
Posted by Jeffalytics
We analyze the performance of our content every day. Sometimes it's subconscious, like when we check the number of tweets we get from a new blog post. Other times, we make more conscious efforts, like reviewing performance metrics in Google Analytics.
This feedback—both formal and anecdotal—informs what we do next. It influences future blog posts and validates our strategies. Reviewing content performance on a regular basis has been key to the growth of many online pu...11 Ways for Local Businesses to Get Links - 3/24
Posted by Casey_Meraz
Let's face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website's success in search engines.
If you're new to link building and want to develop a more in-depth understanding, check out this great resource from MOZ on link building here.
In this guide we will look at 11 practical ways you can start earning links for your local business, ...Moving 5 Domains to 1: An SEO Case Study - 3/23
Posted by Dr-Pete
People often ask me if they should change domain names, and I always shudder just a little. Changing domains is a huge, risky undertaking, and too many people rush into it seeing only the imaginary upside. The success of the change also depends wildly on the details, and it’s not the kind of question anyone should be asking casually on social media.
Recently, I decided that it was time to find a new permanent home for my personal and professional blogs, which had gradually...Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday - 3/20
Posted by randfish
When writing headlines and title tags, we're often conflicted in what we're trying to say and (more to the point) how we're trying to say it. Do we want it to help the page rank in SERPs? Do we want people to be intrigued enough to click through? Or are we trying to best satisfy the searcher's intent? We'd like all three, but a headline that achieves them all is incredibly difficult to write.
In today's Whiteboard Friday, Rand illustrates just how small the intersection of ...How to Stop Spam Bots from Ruining Your Analytics Referral Data - 3/18
Posted by jaredgardner
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.
A few months back, my agency started seeing a referral traffic spike in our Google Analytics account. At first, I got excited. Someone is linking to us and people are clicking. Hooray!
Wrong! How very, very wrong. As I dug deeper, I saw that most of...In-App Social & Contact Data - New in Open Site Explorer - 3/17
Posted by randfish
Today I'm excited to announce the launch of a new feature inside Open Site Explorer—In-App Social & Contact Data.
With this launch, you'll be able to see the social or email accounts we've discovered associated with a given website, and have one-click access to those pages.
Initially, the feature offers:
- Availability today on the inbound links tab and in Link Intersect on the "pages -> subdomains" view. In the future, if y'all find it useful, we hope to expan...
- Search Engine Journal
Search Marketing Advice, News, and Tutorials
Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath - 3/28
A book review of Ann Handley's Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
The post Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath appeared first on Search Engine Journal.#SEJSummit Speaker Steve Floyd on What Marketing Strategies Work Best For Your Business by @wonderwall7 - 3/28
As the CEO and Founder of AXZM, Steve Floyd has a wide breadth of experience in all things marketing, from local search to content strategy. He will be sharing his insight and experience a speaker at the upcoming SEJ Summit in Dallas on March 31st. The conference ticket cost is being covered by our partner, Searchmetrics. Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting, and reporting for companies who want potential customers to find them fas...The Evolution of Keyword Research Tools [Infographic] by @jonharules - 3/28
Let’s look back at the various keyword research tools that were developed to help us make our content stand out in the vast online ocean.
The post The Evolution of Keyword Research Tools [Infographic] by @jonharules appeared first on Search Engine Journal.Google Open to be Sued by UK Web Users After Losing Court Ruling by @mattsouthern - 3/28
Google’s request not to be sued by British web users over privacy violations was dismissed by the UK’s Court of Appeal today, the BBC reports. The case stems from an incident which occurred during a nine month span between 2011 and 2012 where Google collected data on all Safari users, including those who opted out of having their information tracked. There’s incentive for Google to install cookies on users computers, because they can be used to track browsing history. With that information Go...The Biggest Losers in Facebook’s Recent Purge of Page Likes by @mattsouthern - 3/27
Facebook warned everyone about an upcoming drop in page likes earlier this month, which ended up taking place on March 11th. By removing inactive accounts from a page’s total like count, Facebook claims its making the overall total of page likes more meaningful. Understandably, many business owners were upset to wake up that morning to find their hard earned page likes had suddenly dropped. I’ll wager that however many likes your business page lost, it’s nothing compared to the drop incurred ...Jordan Koene on Preparing Your 2015 Marketing Strategy by @wonderwall7 - 3/27
Searchmetrics’ Jordan Koene is a speaker at our SEJ Summit Dallas conference on March 31st, where he’ll cover “What You Did Not Plan for in 2015″. No one wants to be left unprepared, so Jordan’s tips will help us become more prepared for what we can’t always expect. He gives tips on how to prepare down below. But First, More About The SEJ Summit The SEJ Summit conference ticket cost is being covered by our partner, Searchmetrics, which delivers enterprise SEO and content marketing analysis, r...How Often Should You Post on Social Media? See The Most Popular Research [INFOGRAPHIC] by @kevanlee - 3/27
How many times per day should we post? Luckily, we’re able to check in a bunch of research on social media frequency to get a "best practice" baseline.
The post How Often Should You Post on Social Media? See The Most Popular Research [INFOGRAPHIC] by @kevanlee appeared first on Search Engine Journal.How to Rock Outreach Marketing by @sherisaid - 3/27
Outreach marketing is a great way to create organic backlinks and find new audiences. Valuable content is the most effective marketing strategy for 2015.
The post How to Rock Outreach Marketing by @sherisaid appeared first on Search Engine Journal.
- Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Daily Search Forum Recap: March 27, 2015
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...Video Recap of Weekly Search Buzz :: March 27, 2015This week in search, I covered a couple noticeable Google search algorithmic changes, but Google said they are just normal fluctuations in the search results...Google: The Changes In The Search Results Are Normal FluctuationsI am still seeing massive chatter around Google's search results changing both in terms of Webmaster Tools showing changes in rankings...Google Mobile Local Results Expand Link NavigationI am documenting this, but I am told by Google it is about a month or so old. The Google mobile results for searching for local intent queries...Google: We're Working On Making The Google News Sitemap Index Count More AccurateWe reported a month or so ago that Google News said the sitemap index count is not accurate for determining how many of your articles are indexed by Google News. Google, in the case of Google News, recommends you do a site command...Colorful Google Knowledge Graph BoxesGoogle's mobile search results are getting even more colorful, first using colorful line separators and now bringing some color to the knowledge graph boxes. Here is a pictureHuge Quality Score Drop For Google AdWords AdvertisersI am seeing widespread reports of Google AdWords advertisers complaining that their AdWords Quality Score has dropped significantly across their accounts and ads...
- Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami] - 3/27
In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple."Are You #Winning at Google Shopping Campaigns? - 3/27
If you’re down for a little spring cleaning this season, something you could be optimizing right now are your Google Shopping Campaigns.Google Loses Safari Web Tracking Court of Appeal Case - 3/27
U.K. consumers can now take the Web giant to court."Not Provided" Keywords Expand to Google Webmaster Tools - 3/27
These early conclusions were based on the findings on 23 different websites, many in totally separate webmaster accounts.Google’s Mobile Algorithm Puts Customers First [#SESMiami] - 3/26
Google will begin prioritizing mobile-friendly sites because that's what users have grown to expect, said developer programs tech lead Maile Ohye in her SES Miami keynote speech.Ad Blocking: The Good, the Bad, and the Ugly - 3/26
How does the emergence of ad-blocking browser plugins and applications affect search marketers?Hacking the Google Display Network for Insanely Low CPC - 3/26
Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score.Google’s New Program Aims to Get Local Businesses Online - 3/25
The tech giant's newest initiative looks to assist local businesses in completing their listings on Google Search and Maps.
- SEO Chat
Search Engine Optimization News and Talk
7 Apps to Run Your SEO or PPC From Your Phone - 3/24
Thanks to mobile apps it’s now easier than ever to to run your SEO, PPC, AdWords and Social Media campaigns directly from your phone. That’s definitely a big deal when you’re traveling or if in an industry that requires a lot of time out of the office. While that makes your professional life a whole [...]
The post 7 Apps to Run Your SEO or PPC From Your Phone appeared first on SEO Chat.Free Tools to Do A Competitor Blog Audit - 3/17
Your content is one of the greatest tools you have at your disposal, from a marketing point of view. It gets your name out there, attracts attention, bring in regulars, markets your brand, builds your authority, connects you to other experts… you would be hard pressed to find a way it wouldn’t be helpful. Having [...]
The post Free Tools to Do A Competitor Blog Audit appeared first on SEO Chat.Get Back to the Basics: How to Rank Your Article on the First Page of Google - 3/17
Google’s First Page of Search Engine results is the only place worth being these days. If you don’t rank on a search engines first page you have maybe a 1-5 percent chance of being found, depending on the industry you are in. That might seem like the competition is too hard and the whole optimization [...]
The post Get Back to the Basics: How to Rank Your Article on the First Page of Google appeared first on SEO Chat.Responsive Email Tips to Improve CTR and SEO - 3/09
With mobile responsiveness becoming a major new search factor in 2015, it is important to ensure both your site and your emails are mobile responsive. The better you configure your email template to make it easy to get to your site, the more traffic it will drive. Pages you link from your email need to [...]
The post Responsive Email Tips to Improve CTR and SEO appeared first on SEO Chat.B2B Social Media Measurement Proves ROI - 1/21
In the B2B space, there persists a belief that social media only works for B2C. This is because to date most have no proof it works for B2B. According to MarketingProfs and The Content Marketing Institute B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America, measurement is a key area where B2B marketers [...]
The post B2B Social Media Measurement Proves ROI appeared first on SEO Chat.Online Marketing Services: Why You Should Consider Charging by Task - 1/19
I am sure a lot of our readers and members provide some sorts of online marketing services and thus they are facing with the well-known dilemma: How to measure and charge for the service? How to make your pricing competitive and clear while not under-pricing yourself. [There's also a follow up to this article on [...]
The post Online Marketing Services: Why You Should Consider Charging by Task appeared first on SEO Chat.New Marketing Tactics to Try in 2015: What’s Yours? - 1/05
Welcome to 2015! A new year is a good time to try something new (especially given that Q1 is usually a slower quieter time for many marketers!) Is there any tactic you are planning to try this year? Here’s some inspiration for you! Jolynno: Video Marketing + Podcasting Yes, I currently use Instagram marketing and [...]
The post New Marketing Tactics to Try in 2015: What’s Yours? appeared first on SEO Chat.4 Aspects to SEO Basics for Websites, Blogs and eCommerce - 12/03
What do you do about SEO if the site you built doesn’t seem to have SEO features built in? First, you need to know there is more than one aspect to SEO. There are actually at least four: Meta fields On page SEO Incoming links Page load time and caching SEO Basics No matter what [...]
The post 4 Aspects to SEO Basics for Websites, Blogs and eCommerce appeared first on SEO Chat.
- Black Hat Forum Black Hat SEO
BlackHatWorld is a fully moderated SEO Forum dedicated to dispersing Internet Marketing techniques. Discover new services on our marketplace including, SEO tools, video content creation, proxies, Social media, automatic content generators and more. Master the ART of Internet Marketing with BlackHatWorld
Just a quick intro n say hello - 6:15
Hi All, Well I ended up here by accident lol and Im glad I stumbled across this place as I've found more useful...Scammbed by "botmasterz" - 6:00
Hello, Just wanted to let everyone know that botmasterz scammed me, I paid him via paypal to make a bot for me...Please give me a good suggestion or a good niche. - 5:55
I worked with tinnitus and acne niche, every niche got 300 visitors but no sale. So despairing. Now I want to pick...Safest Pinterest bot for a money site - 5:25
Starting another authority site and would like to automate things as much as possible. I've been reading threads...Thanks To BHW.. My Journey To Get Answer Is It Possible Can Get US$1000 in One Day ? - 5:24
First, sorry If my english is not good... After I am reading about knowledge SEO At this community, I can get...12 years old to 20 now I'm clueless, Need Help!! - 5:20
Ok so I've come to the realization that IM is still and always will be profitable. My IM journey started 8...Starting a company in bulgaria - paying myself in dividends? - 5:01
Hello, I recently started earning more than I expected ($500+ daily, still growing) and since I live in the...need a favour ! - 4:51
is there anybody who can do me a favour. I want to start selling on fiverr so i need a account on fiverr signed up...
- Online Marketing Blog - TopRank®
Facebook Marketing: Hidden Tactics and Tricks from Leading Brands at #SMMW15 - 3/27
How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World (#SMMW15) panel touted engagement as a key to a great community. Faceboo Marketing Planning One key to great content goes back to planning. Joel Price, manager of new [...]How To Encourage Employee Advocacy on Social Media: Citrix, Adobe, Cox - 3/27
It’s a seemingly small ask to get your employees moving and grooving on social media. Yet many marketers have experienced the pain of creating social activity from within. While it might seem like a no-brainer for employees to get socially involved, many obstacles can prevent them – whether a lack of time, lack of know-how, [...]Online Marketing News: Facebook Flashbacks, Twitter Rides The Carousel, Google Finds Half The Web Is Broken - 3/27
The Do’s and Don’ts of Social Media for SMEs [INFOGRAPHIC] - For those that want to stay ahead of the curve when it comes to the opportunities that social media presents for connecting with consumers, it’s important to realize the importance of social media etiquette; that is, the dos and don’ts of running and managing social [...]Twitter Marketing – How Brands Rise to the Top of the Stream: Microsoft, BMC Software, Renaissance Hotels - 3/27
What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world. Every Brand has Different Goal Twitter is to inform, says Rob Wolf, social media manager, Microsoft. He manages the corporate [...]How to Get Results You Can Measure with Influencer Marketing - 3/26
Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence. So let’s say you [...]Social Media Marketing World 2015 – What We’re Looking Forward to Most #SMMW15 - 3/26
by Debbie Friez & Brooke Furry of TopRank Online Marketing One of the best ways to succeed in social media marketing is to not be afraid to test and fail. The landscape is ever changing, and as marketers, we need to adapt quickly and learn from others. Social Media Marketing World (#SMMW15) this week in [...]5 Steps to Personalize Repurposed Content for Your Target Audience #SMMW15 - 3/24
Repurposing content is most often a function of efficiency. Marketers investing in content have always sought to extend the value of their content marketing efforts by repurposing, re-skinning or reimagining content into alternative forms. In fact, repurposing is so popular, there are over 1 million search results in Google for “repurpose content”. And for good reason: [...]Winning With Authority Rainmaker – 15 Marketing Influencers Define Authority for Marketing Success - 3/23
“I fight authority and authority always wins” So says the song by John Mellencamp. In the digital marketing world, why fight authority when you can become authoritative yourself? Today there are more tools and resources than ever for individuals, startups and even nimble divisions within large organizations to become an authority in their industry. In the context of [...]
- WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum
Affiliate Marketing Webmaster Forum. A great place to learn SEO, web design and development, and internet marketing along with affiliate marketing strategies.
How to Compromise Air-Gapped Devices - 3/24
---Quote--- security researchers at Ben Gurion University in Israel have found a way to retrieve data from an air-gapped computer using only heat...Yet another Airbus fatal plane crash - 3/24
That's it, I am not flying Airbus any longer. This simply can't be co-incidence that basically all fatal plane crash in recent times are Airbus. ...WPClick Bundle - Launching today ! - 3/24
Earn 50% Commissions for every sale. 3 Front-End Licenses - $29 to $67 Up to $33.5 per sale. https://www.wpclick.net/affiliates/PPI Networks??? - 3/24
See title...Snowden/Greenwald Withholding Info - 3/23
Both of these guys say they know all this stuff going on behind the scenes, things the public needs to know, and yet they won't release it all at the...Google AdSense spying - 3/23
Google Adsense Spying (http://cryptome.org/2015/03/google-adsense-spying.htm) ---Quote--- Publishers of websites who participate in Google's...Federal Court says Advertisers liable for deceptive affiliates - 3/23
just saw this. basically says Federal Court can hold advertisers liable for deceptive affiliates. wondering if this means stricter rules and policing...★Maze Runner Permanent Homepage Post ★Different Cms★PR 2-7★PA/DA 15+★@2$/Post★ - 3/23
! Maze Runner Permanent Home Page Post Version 5 Is Live ! 200 New Blogs Added with New Ips . Average PA/DA - 15 + and TF 10 + Image:...
- Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
Helping users fill out online forms - 3/17
A lot of websites rely on forms for important goals completion, such as completing a transaction on a shopping site or registering on a news site. For many users, online forms mean repeatedly typing common information like their names, emails, phone numbers or addresses, on different sites across the web. In addition to being tedious, this task is also error-prone, which can lead many users to abandon the flow entirely. In a world where users browse the internet using their mobile devices mor...An update on doorway pages - 3/16
Google’s Search Quality team is continually working on ways in which to minimize the impact of webspam on users. This includes doorway pages.We have a long-standing view that doorway pages that are created solely for search engines can harm the quality of the user’s search experience.For example, searchers might get a list of results that all go to the same site. So if a user clicks on one result, doesn't like it, and then tries the next result in the search results page and is taken to that ...Deprecation of the old Webmaster Tools API - 3/12
Last fall we announced the new Webmaster Tools API, which helps you to automate a number of important aspects using code. With the pending shutdown of ClientLogin, we're going to turn down the old Webmaster Tools API on April 20, 2015.
If you're still using the old API, getting started with the new one is fairly easy. The new API covers everything from the old version except for messages and keywords. We have examples in Python, Java, as well as OACurl (for command-line fans & quick testing...Unblocking resources with Webmaster Tools - 3/11
JSON-LD is a JSON-based data format that can be used to implement structured data describing content on your site to Google and other search engines. For example, if you have a list of events, cafes, people or more, you can include this data in your pages in a structured way using the schema.org vocabulary embedded in webpages as a JSON-LD snippet. The structured data helps Google understand your pages better and highlight your content in search features, such events in the Knowledge Graph an...Safe Browsing and Google Analytics: Keeping More Users Safe, Together - 3/03
The following was originally posted on the Google Online Security Blog.
If you run a web site, you may already be familiar with Google Webmaster Tools and how it lets you know if Safe Browsing finds something problematic on your site. For example, we’ll notify you if your site is delivering malware, which is usually a sign that it’s been hacked. We’re extending our Safe Browsing protections to automatically display notifications to all Google Analytics users via familiar Google Analytics Noti...Finding more mobile-friendly search results - 2/26
Webmaster level: all
When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App...Case Studies: Fixing Hacked Sites - 2/18
Webmaster Level: All
Every day, thousands of websites get hacked. Hacked sites can harm users by serving malicious software, collecting personal information, or redirecting them to sites they didn't intend to visit. Webmasters want to fix hacked sites quickly, but unfortunately recovering from a hack can be a complicated process.
We're trying to make the process of recovering from a hack easier for webmasters with features like Security Issues, Help for Hacked Sites, and a section of our foru...
- Webmaster Blog
Official Blog for Bing Webmaster Tools & Experiences
Track Certificates to Help Users Stay Safe - 3/10
Today, I am delighted to announce an exciting new feature in Bing Webmaster Tools pertaining to security. Track Certificates (Preview) — which was built in collaboration with Microsoft OSG Enterprise Security (see their post here) — allows you to track and review certificates that were requested by browsers visiting your site right from within Bing Webmaster Tools. What’s more, Track Certificate not only shows you the certificates we encountered, you can also directly report certificates…Understanding and Testing: Implicit Local Queries - 2/12
For this post, we spent some time with Wei Wang, a Senior Program Manager in the Mobile Relevance team here at Bing and asked him to explain some of the basic things they face when answering “local” queries via mobile, and to explain a bit about how Bing fills in the blanks to determine the “best” result for a local-intent query.- Duane In web search, many queries are associated with…Recommended Reading: The Role of Content Quality in Bing Ranking - 12/08
You’ve heard us talk about quality quite a bit on this blog and we can all agree that creating quality content is the only sustainable strategy in attracting and retaining visitors. Naturally, as a search engine we always aim to connect our searchers with the best content out there, so content quality plays an important part in our algorithms. Which brings me to the “recommended reading” part: My colleague Michael Basilyan from the Bing…How Bing and Your Mobile Device Became Friends - 11/21
As we discussed in Meet our Mobile Bots recently, Bing probes websites using device-specific crawlers to understand if they provide a good experience on different devices and platforms and to inform our mobile ranking algorithms. Today we are joined by Mir Rosenberg from the Mobile Relevance team to add some color to the subject by discussing a recent mobile ranking update that resulted from this effort. Enjoy! — Vincent Traditionally, Bing…Meet our Mobile Bots - 11/03
In today’s post we are joined by Lee Xiong from the Bing Crawl team. Lee is going to discuss some new developments on the crawl front pertaining to mobile SEO. Enjoy! – Vincent We can all agree that mobile is the future. Actually, we can’t really say “mobile is the future” anymore. Mobile is the present. Mobile is now. With that in mind, it’s time to take a fresh look at some essential things…Quick! We’ve Doubled our Webmaster Sign-Up Credit! - 10/23
Two weeks ago I told you how to get $100* in free advertising credit by becoming a new Bing Ads user if you had a Bing Webmaster Tools account. As it turned out, many of you seized this opportunity to claim your ad credit, just in time for the holiday season. And for those of you who didn’t act yet: simply log into your webmaster tools account today and click…Building Authority & Setting Expectations - 10/17
Authority is defined by the Oxford Dictionary as “a person or organization having power or control in a particular, typically political or administrative, sphere”. For our purposes, we also understand that “authority” conveys a sense of trust and influence. Searchers generally want authoritative sources to engage with. They want to be able to trust the sources they visit. Naturally, this means being an authority ranks pretty high on the “must…Not a Bing Ads User? Get $100 in Ad Credit to Become One! - 10/10
Since our June 2012 re-launch of Bing Webmaster Tools, many webmasters, site owners, and search marketers like yourself have joined our program and use the tools to stay up-to-date on how their web site is performing in Bing and Bing-powered search results. Millions of content publisher share their Sitemaps, Parameters to Ignore, and Crawl Preferences with us, allowing their websites to shine on Bing.com, Yahoo!, and other places powered by…