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- Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
The Evolving Role of the Marketing Technologist: Best Practices for Blending Marketing Art and Science- June 9 WebcastThe pressure is on today’s digital marketers, as responsibility for investing in the right software to more effectively manage customer data shifts to the marketing organization. It’s not enough anymore to be creative; you need to combine the art of marketing with the science of... Please visit Search Engine Land for the full article.Search: The Best Way To Win An SMB’s HeartColumnist Wesley Young notes that, according to recent survey by the Local Search Association, search engine optimization (SEO) is one of the greatest areas of concern for small and medium-sized businesses. The post Search: The Best Way To Win An SMB’s Heart appeared first on Search Engine... Please visit Search Engine Land for the full article.SearchCap: Google Maps Apology, Matt Cutts Replaced & App Indexing DataBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps Apology, Matt Cutts Replaced & App Indexing Data appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Search In Pics: Google Carnival, Google Now Mug & The Breaker LabIn this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Breaker Lab: Source: Google+ Google Now Mug: Source: Google+ Android... Please visit Search Engine Land for the full article.6 Keys To Getting Local SEO Started On The Right FootFor small businesses wondering how to get into local search engine optimization (SEO), contributor Tamar Weinberg has provided this handy beginner's guide. The post 6 Keys To Getting Local SEO Started On The Right Foot appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Research Reveals The Distinct Ways Users SearchColumnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about keyword research. The post Research Reveals The Distinct Ways Users Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Google Has New Head Of Web Spam But Won’t Be The “New Matt Cutts”Google's outreach to publishers and SEOs will continue to be split among a variety of people rather than being tied to the web spam fighting chief. The post Google Has New Head Of Web Spam But Won’t Be The “New Matt Cutts” appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Google Search Console Adds Apps Data To Search Analytics & Fetch As GoogleGoogle adds two new features for App Indexing in the Search Console; Search Analytics and Fetch as Google support. The post Google Search Console Adds Apps Data To Search Analytics & Fetch As Google appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
- Moz Blog
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
Simple Steps for Conducting Creative Content Research
Posted by Hannah_Smith
Most frequently, the content we create at Distilled is designed to attract press coverage, social shares, and exposure (and links) on sites our clients' target audience reads. That's a tall order.
Over the years we've had our hits and misses, and through this we've recognised the value of learning about what makes a piece of content successful. Coming up with a great idea is difficult, and it can be tough to figure out where to begin. Today, rather than leaping headlong into brainstorming sessions, we start with creative content research.What is creative content research?
Creative content research enables you to answer the questions:
"What are websites publishing, and what are people sharing?"
From this, you'll th...Why Good Unique Content Needs to Die - Whiteboard Friday
Posted by randfish
We all know by now that not just any old content is going to help us rank in competitive SERPs. We often hear people talking about how it takes "good, unique content." That's the wrong bar. In today's Whiteboard Friday, Rand talks about where we should be aiming, and how to get there.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about something that I really have a problem with in the SEO world, and that is the phrase "good, unique content." I'll tell you why this troubles me so much. It's because I get so many emails, I hear so m...Your Daily SEO Fix
Posted by Trevor-Klein
We at the Mozplex have noticed a recurring event. Somewhat regularly, one of our community members—sometimes even a Pro subscriber—will ask us if we know of any tools that'll do a good job solving for a particular use case. They've got a need and are looking for a solution. That solution, it turns out, is available in our own tools—they just never made the connection.
This week, we began a series of video tutorials we're calling the Moz Daily SEO Fix. The videos are shorter than two minutes each and are designed to offer you solutions to some of the most common problems faced by SEOs and online marketers of all stripes. A new video will be released every weekday for a month, and we'll post a weekly roundup on Thurs...The Long Click and the Quality of Search Success
Posted by billslawski
~ Steven Levy. In the Plex: How Google Thinks, Works, and Shapes our Lives
I often explore and read patents and papers from the search engines to try to get a sense of how they may approach different issues, and learn about the assumptions they make about search, searchers, and the Web. Lately, I've been keeping an eye open for papers and patents from the search engines where they talk ab...Has Google Gone Too Far with the Bias Toward Its Own Content?
Posted by ajfried
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.
Since the beginning of SEO time, practitioners have been trying to crack the Google algorithm. Every once in a while, the industry gets a glimpse into how the search giant works and we have opportunity to deconstruct it. We don’t get many of these opportunities, but when we do—assuming we spot them in time—we try to take advantage of them so we can “fix the Internet.”
On Feb. 16, 2015, news started to circulate that NBC would start removing images and references of Brian Williams from its website.
This wa...Announcing the Web Developer's SEO Cheat Sheet 3.0
Posted by Cyrus-Shepard
Today we're excited to make freely available the new Web Developer's SEO Cheat Sheet 3.0.
Ever since the indelible Danny Dover created the original version in 2008, the SEO Cheat Sheet has been downloaded tens of thousands of times by developers and marketers alike.
Countless beginner and advanced SEOs have printed it out, laminated it, and hung it on their walls as a quick reference to the most impactful best practices in search engine optimization. Web developers and software engineers also find it handy to easily reference SEO technical standards.New for 2015
Lots has changed in SEO since 2008 (even since 2013 when we published version 2.0.) To keep pace, we updated version 3.0 to reflect best practices in SEO ...Keyword Research for the Modern Customer Journey
Posted by mattgratt
User behavior and customer purchase journeys are more complex today than they've ever been before.
Modern consumers – especially those purchasing high-consideration or B2B products – look across a variety of media and conduct a lot of searches. Google reports that the average B2B researcher does 12 searches before they engage on a specific brand's site. They are seeking reinforcement and comfort not just from the information about the product, but also from the opinions of other customers.
How SEOs and marketers approach keyword research has to evolve, along with this consumer behavior.
In many industries people simply search, click, and transact. In some verticals, though, user search patterns have grown more complex ...How to Combat 5 of the SEO World's Most Infuriating Problems - Whiteboard Friday
Posted by randfish
These days, most of us have learned that spammy techniques aren't the way to go, and we have a solid sense for the things we should be doing to rank higher, and ahead of our often spammier competitors. Sometimes, maddeningly, it just doesn't work. In today's Whiteboard Friday, Rand talks about five things that can infuriate SEOs with the best of intentions, why those problems exist, and what we can do about them.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about some of the most infuriating things in the SEO world, specif...
- Search Engine Journal
Search Marketing Advice, News, and Tutorials
Why You Need a Social Media Calendar and How to Create One by @neilpatel
You’ve heard of social media calendars before, but do you know what they are and how to use one?
The post Why You Need a Social Media Calendar and How to Create One by @neilpatel appeared first on Search Engine Journal.Annotation: The Most Important Thing Missing from Your Google Analytics by @seocompanymiami
Google Analytics Annotations is a feature that is quickly growing in popularity among companies, but many are still using it incorrectly. Learn more here:
The post Annotation: The Most Important Thing Missing from Your Google Analytics by @seocompanymiami appeared first on Search Engine Journal.Find Your Strategy: 6 Actionable Social Media Strategies From Successful Brands by @@LizKONeill
Being great on social media isn’t always intuitive. Sometimes the best way to learn is to get inspired by the what others are doing.
The post Find Your Strategy: 6 Actionable Social Media Strategies From Successful Brands by @@LizKONeill appeared first on Search Engine Journal.5 Ways to Discover Alternatives & Compare Your Site to Your Competitors by @seosmarty
Competition is your business catalyst only if you know how to approach competitive research properly. Here are a few tools and tricks that can help you.
The post 5 Ways to Discover Alternatives & Compare Your Site to Your Competitors by @seosmarty appeared first on Search Engine Journal.Mastering Social Media for Big Brands by @thebigdebowski
According to Social Media Examiner, 92% of marketers say that social media is important for their business. So how are brands making the most of it?
The post Mastering Social Media for Big Brands by @thebigdebowski appeared first on Search Engine Journal.How to Retain Traffic After Domain Change by @FernandoSEMrush
Just in case, you have to move domains in the future, make sure that you conduct all the necessary audits and required steps to keep your traffic intact.
The post How to Retain Traffic After Domain Change by @FernandoSEMrush appeared first on Search Engine Journal.New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals by @wonderwall7
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! On this week’s episode of Marketing Nerds, I was joined by Allison Fabella, the head of Global SEO for CareerBuilder (and SEJ Summit Chicago speaker), to discuss how SEOs can integrate their campaign goals with the goals and expectations of the c-suite. A few topics we covered in our podcast include: How to change c-suite expectations to better fit SEO project goals Why it’s so important that your SEO strategy aligns with business goals How you can talk to the c-suite so you better understand each other To listen to […]
The post New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals by @wonderwall7 appeared first on Search Engine Journal.Bing to Index Content from iOS, Android, and Windows Apps by @mattsouthern
Bing intends to expand its index of search results to include content from mobile apps, the company stated in an announcement today. In fact, Bing is building what it calls a “massive index” of content from apps across all three major platforms — iOS, Android, and Windows. Content on mobile apps typically exists in a vacuum, meaning its not crawlable, searchable, or indexable outside of the app itself. Google has made some progress with respect to indexing mobile app content, but even then it’s limited to only select Android apps. Bing wants its users to be able to find mobile […]
The post Bing to Index Content from iOS, Android, and Windows Apps by @mattsouthern appeared first on Search Engine Journal.
- Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Daily Search Forum Recap: May 22, 2015
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...Video Recap of Weekly Search Buzz :: May 22, 2015This week in search, I cover how Google finally confirmed the algorithmic update we reported about at the first of the month. Google also added Twitter data in their mobile results this week, officially. Googleâs John Mueller said they are working, again...Google Hangout On Responsive Design With Google's Very Own WebmasterRupert Breheny, a Google Webmaster - yes, Google has their own webmasters responsible for building out both front facing web sites (such as Google Play, Picasa, Google search and more), participated in Webmaster Hangout on Google+ with Google's John Mueller...Google App Indexing Now In Search Analytics & Fetch As Google In Google Search ConsoleGoogle announced this morning that native Android Apps that participate in Google's App Indexing now will show data in the Google Search Console (formerly known as Google Webmaster Tools)...Google Maps Racists Results Lead To Googlebomb Fix & ApologyI assume most of you have been seeing all the buzz around Google Maps showing racists search results. We covered it a lot at Search Engine Land and Google has issued an apology last night blaming crowdsourcing and Googlebombing for it...Google AdWords Launches New Ad Format For Nearby BusinessesGoogle announced a new ad format for searches done in the format of [nearby X], for example, [nearby auto repair]...More Brands Showing In Google Answer Box For Generic QueriesWe know that Google typically does not want brands in Google Answer results for generic non-branded queries. But it comes up all the time. I can't cover all the examples all the time but this one I should cover...
- Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
A Marketer's Plea: Don't Be Afraid to Ask for LinksWhile many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free.Has Google Turned up Social Signals as a Ranking Factor?Google stated that a search change from earlier this month was not related to Panda. Could that mean social signals from Facebook and Twitter are ranking factors?Google Apologizes For Racist Maps ListingsThe search giant is changing its algorithm to remedy recent offensive listings, such as the White House coming up during a query for the N-word.Google Adds Mobile App Data to Search ConsoleSearch Console users will be able to analyze how their indexed app content is performing in Google’s search results.Every Second Counts: Why Page Speed Should Be Your Next FocusWebsite speed and page load times are important for both search engine rankings and user satisfaction, so optimizing your website's performance is key.Google Buy Button – Is it Right for You?Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns?Bing Begins Indexing Apps By Content Rather Than TitleBing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor.Mozilla Dabbles in Commercial Advertising with Suggested TilesThe company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet?
- SEO Chat
Search Engine Optimization News and Talk
How To Design A Stylish Google Mobile Friendly Website
Google is currently the leading search engine for mobile sites, with more than 90% of the market share. Their decision to concentrate upon mobile accessibility sometimes works to the detriment of their traditional PC-based market. Until recently, many Google website owners had sites which were focused upon the PC user, rather than upon mobile devices, […]
The post How To Design A Stylish Google Mobile Friendly Website appeared first on SEO Chat.How To Use the New @SPYFU for Smart Competitor Analysis
The point of a competitor analysis is NOT to copy moves or strategies. Rather, it’s to FIND OUT what your rivals are good at to come up with better techniques. There are hundreds of tools out there for competitor analysis. Some are free, most are not. One of our favorite tools is SPYFU; which we […]
The post How To Use the New @SPYFU for Smart Competitor Analysis appeared first on SEO Chat.Google To Promote Business Apps In Search
Want to make sure that you get the best promotional experience for your app? In April of 2015, Google announced, through its project manager Lawrence Chang, that it had developed new ways to help you reach out to people who have already bought your app, and might want to contact you again in the future, […]
The post Google To Promote Business Apps In Search appeared first on SEO Chat.So What’s the Future of Google Plus?
Since day one Google Plus has been under heavy attacks: Many people were fast to predict it to be dead… And who would blame them: Google is notorious for closing up awesome projects and many things (Google dropping Authorship, Vic Gundotra leaving, lots of instances of Google Plus employees calling the project a failure, etc…) […]
The post So What’s the Future of Google Plus? appeared first on SEO Chat.How To Use Twitter Chats for Business and Brand-Building
Twitter chats should be more than just social activity and networking. Used in a focused way, Twitter chats for business boosting actually also bolster your brand-building very strongly, if they are used in the right way. The right way usually involves a good deal of preparation. You need to research the likely target audiences of a […]
The post How To Use Twitter Chats for Business and Brand-Building appeared first on SEO Chat.Twitter Traffic: How to Increase Conversions and Broaden Your Opportunities on Twitter
Twitter can be a robust means of generating new audiences, but these visitors will need a lot of persistent attention to be meaningful to your bottom line ROI. Ensuring you have proper lead nurturing implementations is critical when they hit your website. Having lead nurturing implementations, alerts to subscribers on new content, and progressive actionable […]
The post Twitter Traffic: How to Increase Conversions and Broaden Your Opportunities on Twitter appeared first on SEO Chat.How To Increase Conversions Of Your Inbound SEO Leads
Earlier this year, I conducted a survey of around 120 digital marketing consultants to understand the kind of leads they were seeking for their business. Not surprisingly, nearly 70% of the respondents had more than 25% of their leads coming from online search. Beyond these organic leads, Adwords, word of mouth referrals and content marketing […]
The post How To Increase Conversions Of Your Inbound SEO Leads appeared first on SEO Chat.Majestic @TryMajestic Turns Link Analysis into a Game
Majestic, the well-known and popular backlink analysis software, has made an exciting announcement today: it is now a game! The feature called “Majestic Awards” will reward people who use the site most actively. There are lots of features inside Majestic and looks like this feature is going to help discover more of them. You’ll be […]
The post Majestic @TryMajestic Turns Link Analysis into a Game appeared first on SEO Chat.
- Black Hat Forum Black Hat SEO
BlackHatWorld is a fully moderated SEO Forum dedicated to dispersing Internet Marketing techniques. Discover new services on our marketplace including, SEO tools, video content creation, proxies, Social media, automatic content generators and more. Master the ART of Internet Marketing with BlackHatWorld
Designing the cheapest product in the market today questionHi forum , I have a question for you boys and girls..the marketers..I myself am a...competitor ranking keywords ?Hello there , i would like to know if anyone has information about : http://sourcehunter.org/ I want to know...FollowLiker unfollow rateHello, this is my first post on blackhat. I searched the forum but could not find ( or missed) a related topic. ...More than old 50 domain to sellHi, most of them are 4 years old, try rush this post may will deleted I selling them for 10$ each and 25$ for pr...How to check for what keyword your content is ranking ?I've written few articles on some problems which are related to iPhone? But, I don't know exactly what keywords...Legit Comments = Higher Rankings?I had an interesting find today. I have a website that I haven't done anything with in about two months. It was...Custom fake comments with custom time and date ?i need to create custom fake comments with various dates for my wp blog , is this somehow possible ?Complete Guide On WORDPRESS!*I have used wordpress for about 90% of my personal websites & also my clients websites, wordpress is a very...
- Online Marketing Blog - TopRank®
B2B Marketing Roundup: Resources, Trends and Case Studies to Prep for #BMA15
For nearly 900 B2B marketers, this week will bring a cornucopia of ideas, insights and networking opportunities to the BMA National conference in Chicago. There's a lot going on in the B2B marketing space from the increase in humanization of business marketing content to the application of big data, the impact of video, mobile and ecommerce.
The need to innovate isn't owned by B2B marketers of course - CMOs are looking hard at differentiating their marketing and digital marketers are always looking ahead to see what marketing trends are worth exploring, experimenting with and adopting.
Making sense of it all takes time, so as part of my prep for the event, I've curated a nice mix of helpful resources, thoughts about future B2B marketin...Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search
Is Influencer Marketing the Next Golden Ticket? [INFOGRAPHIC] – Influencer marketing is growing like crazy. Will it become the next golden ticket? Check out this infographic to find out. The Shelf Google Webmaster Tools Rebrands To Google Search Console – Google aims to get more users on Google Webmaster Tools by renaming it to Google Search Console. [...]
The post Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search appeared first on Online Marketing Blog - TopRank®.B2B Content Marketing Playbook: Tips to Prepare You for the Big Content Game
The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using content marketing, only 8% rate their content marketing efforts as “very effective”. It’s not so different than teams participating in sports like football. Sure, everyone [...]
The post B2B Content Marketing Playbook: Tips to Prepare You for the Big Content Game appeared first on Online Marketing Blog - TopRank®.Top Digital Marketing Takeaways From Authority Rainmaker
What does it take to become an authority in your industry? How can we make better sense out of an integrated approach to digital marketing? According to the presentations we saw at Authority Rainmaker 2015, it takes the passion to learn and pursue knowledge, the expertise that warrants credibility and respect of your peers and the [...]
The post Top Digital Marketing Takeaways From Authority Rainmaker appeared first on Online Marketing Blog - TopRank®.Good Content Vs. Good Enough Content: A Fight for Sore Eyes with Ann Handley
“Do you have any mustard?” “Give me the mustard.” “Pardon me: Do you have any Grey Poupon?” These three statements mean the same thing, but each is a unique way of asking for the desired item. Often, it’s not what you say, but how you say it. In her session at Authority Rainmaker 2015, Ann Handley shared [...]
The post Good Content Vs. Good Enough Content: A Fight for Sore Eyes with Ann Handley appeared first on Online Marketing Blog - TopRank®.Danny Sullivan on the State of Search Marketing in 2015
To say there have been major changes in search marketing in recent times would be a big understatement. From the increased complexity and intelligence brought about by several Google search algorithm updates to the meteoric rise of mobile device usage, search marketers have had plenty to keep them busy. Founding editor of Search Engine Land, [...]
The post Danny Sullivan on the State of Search Marketing in 2015 appeared first on Online Marketing Blog - TopRank®.Content Marketing: 6 Steps for Building a Massive Audience
Joe Pulizzi has been a content marketer before content marketing had a name. While working at a media company in the Custom Publishing department, he had dreams of starting a small business, which he eventually did in 2007 by starting a blog about content marketing. Fast forward 3 years later and he had built Content [...]
The post Content Marketing: 6 Steps for Building a Massive Audience appeared first on Online Marketing Blog - TopRank®.Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage
Why is Jägermeister the bestselling liquor brand that no one likes? Because it’s toxic taste is what sets it apart from all the other liquor choices behind the bar. The worst it tastes, the more people talk about it. That creates a unique experience that people seek out. This illustrates what Sally Hogshead suggested in [...]
The post Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage appeared first on Online Marketing Blog - TopRank®.
- WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum
Affiliate Marketing Webmaster Forum. A great place to learn SEO, web design and development, and internet marketing along with affiliate marketing strategies.
Single Page CPA Submit Clicks but no conversion?I'm targeting a platform where people have a certain pain point which they want resolved. I'm providing a link to them to a one page...Good Resource for Quick Reference/Cheet Sheets Repository:drinkup::cool2: Build Cheat Sheets and Share Your Favourites! - Cheatography.com: Cheat Sheets For Every Occasion (http://www.cheatography.com/)trade access to my Moz + Majestic acct for Access to your Ahrefs accountAs stated in title. Just PM me.WF Help: Cervical Disc HerniationYou people are usually good with real life practical advice, so I'll ask here. Has anyone here had a cervical disc herniation and what did you do...is this right price for pump and dump website like this?I want to find out what range I should be paying for something like this It is similar to an early awesomestocks.com, but in the crypto currency...Looking to bomb an article:frenchman:A friend of mine noticed that someone had posted some shit about him online, and it's currently like 7th place for his name. He wants to...Local SEO rank trackers?I currently use Places Scout but their upcoming pricing change is a bit steep. Are there any comparable local SEO trackers out there? Anyone use...
- Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
Rolling out the red carpet for app owners in Search ConsoleWouldn’t it be nifty if you could track where your indexed app content shows up in search results, for which queries, which app pages are most popular, and which ones have errors? Yeah, we thought so too! So we’ve equipped our freshly renamed Search Console with new reports to show you how Google understands and treats your app content in search results.Our goal is to make Search Console a comprehensive source of information for everyone who cares about search, regardless of the format of their content. So, if you own or develop an app, Search Console is your new go-to place for search stats.Add your app to Search ConsoleSimply open Search Console and enter your app name: android-app://com.example. Of course, we’ll only show data to auth...Announcing Google Search Console - the new Webmaster Tools
For nearly ten years, Google Webmaster Tools has provided users with constantly evolving tools and metrics to help make fantastic websites that our systems love showing in Google Search. In the past year, we sought to learn more about you, the loyal users of Google Webmaster Tools: we wanted to understand your role and goals in order to make our product more useful to you.
It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. What you all share is a desire to make your work available online, and to make it findable through Google Se...More precise data in the new Search Analytics reportIf you manage a website, you need a deep understanding of how users find your site and how your content appears on Google's search results. Until now, this data was shown in the Search Queries report, probably the most used feature in Webmaster Tools. Over the years, we’ve been listening to your feedback and features requests. How many of you wished they could compare traffic on desktop and mobile? How many of you needed to compare metrics in different countries? or in two different time frames?We’ve heard you! Today, we’re very happy to announce Search Analytics, the new report in Google Webmaster Tools that will allow you to make the most out of your traffic analysis. The new Search Analytics report enables you to break down your site'...Five ways to grow your business this Small Business Week
Susan Brown, owner of Los Angeles gardening store Potted, recently updated her business listing on Google. Susan says, “Putting your business on Google lets people find you easily. Your directions are right there, your hours are right there, what you sell is right there.”
Thanks to her decision, Susan has seen more customers walk through her door: “So many of the customers that come in here find us on Google. As a small business, you want to use every opportunity to help your business grow.”
National Small Business Week is one of those opportunities. So from May 4-8, instead of three cheers, we’re giving you five—five simple ways to get your small business online and growing.
Celebrating National Small Business Week with Google
A handful...Faster and lighter mobile web pages for Indonesia
We believe everyone should have fast and easy access to information online. However, many people still have slow and costly mobile connections. To speed up the experience of our users on slow connections, we recently launched streamlined search results. However, we wondered if we could also speed up the web pages themselves, so they don't load slowly or consume too much mobile data. So we’ve developed a way to optimize web pages to be faster and lighter, while preserving most of the relevant content.
In two weeks, we’re starting a field test in Indonesia to provide streamlined search results and optimized pages when the user searches on slow mobile connections, such as 2G. Our experiments show that optimized pages load four times faster...#MobileMadness: a campaign to help you go mobile-friendlyMillions of people tuned in this past March to #MobileMadness, a global campaign to help prepare webmasters for the mobile search ranking change that went live last week. The monthlong highlights included presentations, a Q&A session, office hours, polls, tips and a 30 day challenge to go mobile-friendly. Enjoy the full recap below!Maximize your online strategy & search performanceIn this presentation, learn to create an online strategy for your business, measure your search performance, and choose the right partner to design and manage your mobile website. The 3 topics are:1. Choosing the right online channel2. Webmaster Tools3. SEO as a long term strategyBasics of a mobile website for small and medium businessesIf you own a small busin...Rolling out the mobile-friendly updateAs we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.April 21st’s mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.This update:
FAQs about the April 21st mobile-friendly updateWe’d like to share answers to your frequently asked questions. For background, in February, we announced that the mobile-friendly update will boost the rankings of mobile-friendly pages -- pages that are legible and usable on mobile devices -- in mobile search results worldwide. (Conversely, pages designed for only large screens may see a significant decrease in rankings in mobile search results.) To get us all on the same page, here are the most frequently asked questions:General FAQs1. Will desktop and/or tablet ranking also be affected by this change?No, this update has no effect on searches from tablets or desktops. It affects searches from mobile devices across all languages and locations.2. Is it a page-level or site-level mobile r...
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
- Webmaster Blog
Official Blog for Bing Webmaster Tools & Experiences
Make Apps Stand Out in Search with App LinkingYou’ve focused your energy on optimizing your website to get traffic from search engines. You’ve done this with a great site structure and architecture, superb crawlability, and — of course — top notch content. More recently, you’ve been working mad hours to ensure your site shines on mobile. Perhaps you’re already mobile-friendly and are seeing the mobile-friendly label for your site in the search results. But now your company is…Our approach to mobile-friendly searchMobile search continues to surge ahead and grow as a percentage of overall internet search queries. In November 2014, we shared our plans to make significant investments towards understanding the mobile friendliness of web pages. Since then, we have been investigating various approaches that leverage mobile friendliness to deliver the best possible mobile search experience on Bing. In this update, we share details on our mobile friendliness roadmap, insights from…Being a Part of the Bing Image Search EcosystemBillions of images are discovered by Bing searchers every month. Through Bing.com and our search partnerships with companies like Apple, Amazon and Yahoo, customers are performing more image searches to satisfy a growing range of needs. We understand that our users have a huge interest in learning more about images and connecting with the source site to complete tasks. We want to build a deeper relationship with webmasters to drive engaged customers to…Track Certificates to Help Users Stay SafeToday, I am delighted to announce an exciting new feature in Bing Webmaster Tools pertaining to security. Track Certificates (Preview) — which was built in collaboration with Microsoft OSG Enterprise Security (see their post here) — allows you to track and review certificates that were requested by browsers visiting your site right from within Bing Webmaster Tools. What’s more, Track Certificate not only shows you the certificates we encountered, you can also directly report certificates…Understanding and Testing: Implicit Local QueriesFor this post, we spent some time with Wei Wang, a Senior Program Manager in the Mobile Relevance team here at Bing and asked him to explain some of the basic things they face when answering “local” queries via mobile, and to explain a bit about how Bing fills in the blanks to determine the “best” result for a local-intent query.- Duane In web search, many queries are associated with…Recommended Reading: The Role of Content Quality in Bing RankingYou’ve heard us talk about quality quite a bit on this blog and we can all agree that creating quality content is the only sustainable strategy in attracting and retaining visitors. Naturally, as a search engine we always aim to connect our searchers with the best content out there, so content quality plays an important part in our algorithms. Which brings me to the “recommended reading” part: My colleague Michael Basilyan from the Bing…How Bing and Your Mobile Device Became FriendsAs we discussed in Meet our Mobile Bots recently, Bing probes websites using device-specific crawlers to understand if they provide a good experience on different devices and platforms and to inform our mobile ranking algorithms. Today we are joined by Mir Rosenberg from the Mobile Relevance team to add some color to the subject by discussing a recent mobile ranking update that resulted from this effort. Enjoy! — Vincent Traditionally, Bing…Meet our Mobile BotsIn today’s post we are joined by Lee Xiong from the Bing Crawl team. Lee is going to discuss some new developments on the crawl front pertaining to mobile SEO. Enjoy! – Vincent We can all agree that mobile is the future. Actually, we can’t really say “mobile is the future” anymore. Mobile is the present. Mobile is now. With that in mind, it’s time to take a fresh look at some essential things…