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- Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunchBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Maximizing your mobile impactSearch marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience. The post Maximizing your mobile impact appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Callout and Review extensions now available in Bing AdsAdvertisers can add the extensions at the campaign and ad group levels. The post Callout and Review extensions now available in Bing Ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.The #1 reason why position #1 doesn’t matterAs the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be. The post The #1 reason why position #1 doesn’t matter appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Why SEOs should not ignore Bing Webmaster ToolsMost of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data. The post Why SEOs should not ignore Bing Webmaster Tools appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Search in Pics: Kangaroos, Russo brothers & new napkins at GoogleIn this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Kangaroo at Google this week: Source: Google+ Russo brothers visit Google... Please visit Search Engine Land for the full article.Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 releaseMicrosoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants. The post Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release appeared first on... Please visit Search Engine Land for the full article.With relaunch, Jelly makes another run at Q&A-style “social search”It uses AI and a routing algorithm to match questions to potential responders. The post With relaunch, Jelly makes another run at Q&A-style “social search” appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
- Search Engine Journal
Search Marketing Advice, News, and Tutorials
Google Celebrates 10 Milestones During 10 Years of Google Translate by @SouthernSEJ
Google Translate is now 10 years old. When it first launched it supported only two languages and has now gone on to support over 100 languages. In addition, the user base grew from just hundreds, to hundreds of millions. In celebration of this achievement, the company took to the official Google blog to highlight 10 milestones Translate has reached since its launch 10 years ago. Here is a recap of each. 10 Google Translate Milestones in 10 Years Translate breaks down barriers. An example given is how a community in Canada is using Translate to communicate with a refugee. Over 500 […]
The post Google Celebrates 10 Milestones During 10 Years of Google Translate by @SouthernSEJ appeared first on Search Engine Journal.Take a Trip With Google Using Its New Travel App by @SouthernSEJ
Google is currently beta testing a new travel app, called Google Trips, which is designed to be a smart assistant for planning your vacations.
The post Take a Trip With Google Using Its New Travel App by @SouthernSEJ appeared first on Search Engine Journal.4 Ways to Boost the Conversion Rates of Your Link Building by @neilpatel
Link building is still as important as ever. Here are a few ways in which you can start optimizing your link building for better conversion rates.
The post 4 Ways to Boost the Conversion Rates of Your Link Building by @neilpatel appeared first on Search Engine Journal.Should You Convert Your Blog Posts for AMP? by @highervis
When pages aren't optimized for mobile devices, publishers not only lose a reader but the opportunity to market and advertise. This is where AMP comes in.
The post Should You Convert Your Blog Posts for AMP? by @highervis appeared first on Search Engine Journal.How to Get People to Click on Your Pop-ups by @ab80
Consumers say they hate pop-ups, yet sites continue to use them. That's because, used well, they work. The key to success: Use them wisely.
The post How to Get People to Click on Your Pop-ups by @ab80 appeared first on Search Engine Journal.Ryan Stewart on How to Identify & Pitch Outreach Opportunities #MarketingNerds by @AkiLiboon
In this Marketing Nerds episode, WEBRIS founder Ryan Stewart talks about identifying outreach opportunities and how to write the perfect pitch.
The post Ryan Stewart on How to Identify & Pitch Outreach Opportunities #MarketingNerds by @AkiLiboon appeared first on Search Engine Journal.Biz Stone’s ‘Jelly’ App Relaunches As a New Search Engine by @SouthernSEJ
Twitter founder Biz Stone first launched launched Jelly in January 2014 as a social Q&A search engine when you could pose questions that could be answered by your network or extended network. Today, Stone is unveiling a more refined version of his original idea which he is proudly touting as a new kind of search engine based. It’s still based on delivering answers to questions on demand; thanks to the help of real people. The key differences are now it’s not limited to just your social network. You can view questions from anyone, and answer questions from anyone. In addition, you […]
The post Biz Stone’s ‘Jelly’ App Relaunches As a New Search Engine by @SouthernSEJ appeared first on Search Engine Journal.Google CEO Sundar Pichai Predicts Company’s Future in Founder’s Letter by @SouthernSEJ
Google CEO Sundar Pichai delivered his first ever letter to shareholders today, where he predicted the future lies in machine learning. Of course, the most important thing to Google is and always has been search, but the company has some ambitious goals for the future. Google is betting big on artificial intelligence; to the point that you’ll be able to search for things without even having to ask. Some of this is being seen already, such as Google reminding you about flights and meetings saved to your Google Calendar. Essentially Google wants to be able to provide people with the […]
The post Google CEO Sundar Pichai Predicts Company’s Future in Founder’s Letter by @SouthernSEJ appeared first on Search Engine Journal.
- Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Daily Search Forum Recap: April 29, 2016
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...Search Buzz Video Recap: Google Search Console, Community Power & AdWords Extended AdsTruth is, I recorded this video yesterday because I am completely offline today. First up...Google Fixed Muffled Voice On iOS Google Search AppGoogle released an update for the iOS search app that resolves the issue with a muffled and low-volume voice prompt. Version 14.1 of the app says "fixed a bug causing low audio volume for some users...Now Control Google Maps With Your KeyboardGoogle announced on Google+ that you can now control and navigate around Google Maps with your keyboard. You can pan and zoom as well as find and learn more about specific places like neighborhoods, transit stations and shops and restaurants...WebmasterRadio.fm Acquired By Cranberry & Rebrands As Cranberry.fmNews this week broke that Cranberry, a content marketing, and amplification platform founded by PRWebâs founder David McInnis, has acquired WebmasterRadio.FM. With that, WebmasterRadio.FM is now known as Cranberry.fm. WebmasterRadio...Daily Search Forum Recap: April 28, 2016
Here is a recap of what happened in the search forums today...Google Prompts Users To Set Home & Work Address On Some SearchesWhen you use your mobile phone on iOS or Android, Google and Apple both try to get you to set your home and work address. But now, if you search for certain queries with location qualifiers...
- Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
Five of the most interesting SEM news stories of the weekWelcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on.Taking your analytics practice to the next levelAs both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event.How to achieve face-melting content marketing ROIJason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve Face-Melting Content Marketing ROI” at ClickZ Live NY last week.11 extraordinary uses of Augmented Reality (AR)Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get fully immersed in the world of AR.17 fascinating stats about beacons and location marketingWe've pulled together as many stats relating to beacons as we could possibly find, many of which should provide fuel for the conversation and maybe aid your own location marketing strategy.10 secret ingredients of a 10x marketerWhat attributes make for a brilliant marketer?Do 50% of adults really not recognise ads in search results?Around half of adults are unable to recognise ads in Google's search results, according to a survey.
- SEO Chat
Search Engine Optimization News and Talk
You Have Been Doing Content Research Wrong… Now Do It Right!
Alright, so the title of this post might be a little clickbaity for my tastes. But I stand behind the statement: you are probably researching your articles the "wrong" way. Or, you are at least probably not going it as efficiently as you could be… which could be detrimental to both the results of your […]
The post You Have Been Doing Content Research Wrong… Now Do It Right! appeared first on SEO Chat.What Does Google’s Travel Update Mean For The Industry?
Google Introduces A New Travel Update, But Will It Affect SEO? Changes to Google’s destination search has got the travel industry in a spin, but does it really affect the way we do SEO? It seems as though a week cannot pass by without another report about a major change at Google that has the […]
The post What Does Google’s Travel Update Mean For The Industry? appeared first on SEO Chat.How To Get Your Website Up To Speed With AMP
Google aims to speed up mobile Internet access. How AMP websites speed up the loading of web pages to reflect increased mobile use of the Internet. The factors to be aware of when creating AMP pages. Google’s AMP (Accelerated Mobile Pages) is, as its name suggests, designed to improve web searches conducted on mobile devices […]
The post How To Get Your Website Up To Speed With AMP appeared first on SEO Chat.Has Your Social Media Content Been Stolen? Legal Tips on What to Do Next
Editor’s note: In the light of big news coming up of Facebook pioneering war against social media identity theft, we thought this piece by SEOchat contributor was very timely. Enjoy! Social media has become the top way for brands to increase awareness of what they’re doing, from promoting new products to interacting with customers. Experts […]
The post Has Your Social Media Content Been Stolen? Legal Tips on What to Do Next appeared first on SEO Chat.How Infographics Can Improve Your SEO!
In the highly visual business world of today, the infographic (or infographics) that you use can make the difference between your online visibility and the stagnation of your marketing efforts. Here are just a few of the ways in which using the right infographic(s) improves your search engine optimization (SEO) endeavors. Danny Todd (a.k.a. “Cleveland […]
The post How Infographics Can Improve Your SEO! appeared first on SEO Chat.15 Famous Bloggers Share Their Best SEO Helpers
How to make your blog successful? Of course, quality content and the blogger who runs this blog. But we should include our own set of tools and services that help you stand out. I am, as a blogger, always searching for valuable tools that can make my job much easier. I decided to ask 15 […]
The post 15 Famous Bloggers Share Their Best SEO Helpers appeared first on SEO Chat.Google Boosts AMP News Pages – Are You Ready For Stage 2?
AMP Is Now Live For News Stories Accelerated mobile pages have now been launched in Google mobile search results for news items. Prepare for stage 2 by creating AMP pages for your own site. Google has surprised the industry by launching AMP in its search results a day earlier than expected. Accelerated Mobile Pages are […]
The post Google Boosts AMP News Pages – Are You Ready For Stage 2? appeared first on SEO Chat.Buyer’s Persona: A Success Guide That Works Every Time
I was sitting in a hookah bar one day, enjoying my sheesha when a woman walked over to my table and asked if I could give her two minutes. After a quick greeting, she started asking some general questions like how I earned a living, what my typical day looked like, whether or not I […]
The post Buyer’s Persona: A Success Guide That Works Every Time appeared first on SEO Chat.
- Black Hat Forum Black Hat SEO
BlackHatWorld is a fully moderated SEO Forum dedicated to dispersing Internet Marketing techniques. Discover new services on our marketplace including, SEO tools, video content creation, proxies, Social media, automatic content generators and more. Master the ART of Internet Marketing with BlackHatWorld
How to sell safely on Ebay?Hey guys, I want to sell my IG account on Ebay, but I was wondering if this would be safe. I see tons of people...I'm on a journey to make $5 a day and to learn PythonNew member, somewhat of a long time occasional lurker here. After reading a few people's journey to making money,...[GIVEAWAY] YT SUBSCRIBE BOX POP UP on actual youtube page! SashaBlack Friday Special!Hey guys and girls Sasha here, its been a while since I posted something cool and special for you black hatters to...virtual box and GSA questiondownload failed, socket error, no buffer space available Can anyone tell me if this error is the result of...Rand Fishkin Is Back At It AgainIt's obvious he is talking about Blackhatworld at number 4 haha ...BEST AAFFILIATE NETWORK FOR PPL AND PPS (weekly payout)Invite-Only Top Performers Affiliate Network Our Program DBCash converts all of your adult traffic - we accept...Instagram Comment Method $500 | SpoonfeedHey, I have a method which I used before and earned a total of $500 with it. It involves Instagram and creating...Alternative to making money.Some of you are probably struggling for few years already, many of you may still not make enough money yet. Are...
- Online Marketing Blog – TopRank®
Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis
The Shortening Human Attention Span (And What it Means for Marketers) [Infographic] Down from 12 seconds in 2000, the average human attention span is now 8.25 seconds. That leaves marketers with very little time to make a meaningful impression. But, don't sweat it too much. This infographic has some solid tips on how to capture and hold the attention of your audience, like using clear and brief messaging and telling your audience a story. Social Media Today
Google adds Merchant Center Feed Rules to make formatting shopping feeds easier For a long time, Google shopping feeds have been a bump in the road for digital advertisers. So much so that there's a whole industry dedicated to helping advertisers manage their shopping feeds. On Tue...How a GREAT Marketer Befriends an Influencer
Have you ever watched a reality competition? You know, one of those Survivor-style shows that puts strangers in a stressful situation to battle for a last-person-standing prize? Don’t be ashamed if you have. I’m a pop culture snob, but still found myself transfixed by ten seasons of America’s Next Top Model. On that show, amidst [...]
The post How a GREAT Marketer Befriends an Influencer appeared first on Online Marketing Blog - TopRank®.7 Ways to Step Up Your Email Marketing Game in 2016
Email marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found that a whopping 91% of Americans say they want to receive promo emails. But let’s face it. With email being one of the most common [...]
The post 7 Ways to Step Up Your Email Marketing Game in 2016 appeared first on Online Marketing Blog - TopRank®.38 B2B Content Marketing Case Studies for 2016
There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. For some, that might be true. When you’re not viewing the world through the lens of a cynic, it’s amazing what you see. Marketers at companies all [...]
The post 38 B2B Content Marketing Case Studies for 2016 appeared first on Online Marketing Blog - TopRank®.Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom
Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were looking to explore the latest trends and best practices for social media marketing. From the moment (literally) that I stepped on the plane, I had [...]
The post Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom appeared first on Online Marketing Blog - TopRank®.Learn How to Create a More Effective Influencer Marketing Strategy
“Who is more influential to you than the people closest that you respect and trust?” – Lee Odden In the time that I’ve been at TopRank Marketing, I’ve had the opportunity to witness first-hand how influencer marketing can be an incredibly powerful way to build credibility for a brand, and create connections with the right people. [...]
The post Learn How to Create a More Effective Influencer Marketing Strategy appeared first on Online Marketing Blog - TopRank®.Online Marketing News: Social Made Easy, Disruptive Ads and Facebook Switches
Social Media Marketing & Promotion Made Easy [Infographic] Maybe it's just me, but I find myself searching frequently for very specific imaging sizing requirements for various social media. Having all of that information bookmarked for an unfortunately timed case of the Mondays has been a figurative life saver. This inforgraphic has all the information you'll need to rock the social universe. On Blast Blog
Majority of users frustrated by disruptive ads, aware of ad blocking [Survey] A new survey from Accenture shows the majority of users are frustrated by ads that disrupt their activities, 84% saying that ad interruptions were too frequent. This information came coupled with a growing consumer awareness of ad blocking capabilities. In...What Brands Like Adobe & The San Diego Zoo Can Teach us About Instagram Marketing
Only two months after launching in 2010, Instagram had already amassed one million users. Less than a year later, they had already climbed to ten million users. Talk about a welcome solution to what is often seen as a saturated marketplace. Today, Instagram boasts over three hundred million users. Recent research has also found that [...]
The post What Brands Like Adobe & The San Diego Zoo Can Teach us About Instagram Marketing appeared first on Online Marketing Blog - TopRank®.
- Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
Helping webmasters re-secure their sites(Cross-posted from the Google Security Blog.) Every week, over 10 million users encounter harmful websites that deliver malware and scams. Many of these sites are compromised personal blogs or small business pages that have fallen victim due to a weak password or outdated software. Safe Browsing and Google Search protect visitors from dangerous content by displaying browser warnings and labeling search results with 'this site may harm your computer'. While this helps keep users safe in the moment, the compromised site remains a problem that needs to be fixed.Unfortunately, many webmasters for compromised sites are unaware anything is amiss. Worse yet, even when they learn of an incident, they may lack the security expertise to take acti...No More Deceptive Download Buttons(Cross-posted from the Google Security Blog.) In November, we announced that Safe Browsing would protect you from social engineering attacks - deceptive tactics that try to trick you into doing something dangerous, like installing unwanted software or revealing your personal information (for example, passwords, phone numbers, or credit cards). You may have encountered social engineering in a deceptive download button, or an image ad that falsely claims your system is out of date. Today, we’re expanding Safe Browsing protection to protect you from such deceptive embedded content, like social engineering ads.Consistent with the social engineering policy we announced in November, embedded content (like ads) on a web page will be considered ...Continuing to make the web more mobile friendlyGetting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.If you've already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out the Mobile-Friendly Test and the Webmaster Mobile Guide, both of which provide g...Updating the smartphone user-agent of GooglebotUpdate, 20/04/2016: This change is now liveAs technology on the web changes, we periodically update the user-agents we use for Googlebot. Next month, we will be updating the smartphone user-agent of Googlebot:Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/41.0.2272.96 Mobile Safari/537.36 (compatible; Googlebot/2.1; +http://www.google.com/bot.html) (Googlebot smartphone user-agent starting from April 18, 2016)Today, we use the following smartphone user-agent for Googlebot:Mozilla/5.0 (iPhone; CPU iPhone OS 8_3 like Mac OS X) AppleWebKit/600.1.4 (KHTML, like Gecko) Version/8.0 Mobile/12F70 Safari/600.1.4 (compatible; Googlebot/2.1; +http://www.google.com/bot.html) (Current Googlebot...Best practices for bloggers reviewing free products they receive from companies
As a form of online marketing, some companies today will send bloggers free products to review or give away in return for a mention in a blogpost. Whether you’re the company supplying the product or the blogger writing the post, below are a few best practices to ensure that this content is both useful to users and compliant with Google Webmaster Guidelines.
- Use the nofollow tag where appropriate Links that pass PageRank in exchange for goods or services are against Google guidelines on link schemes. Companies sometimes urge bloggers to link back to:
- the company’s site
- the company’s social media accounts
- an online merchant’s page that sells the product
- a review service’s page featuring reviews of the product
- the company’s mobile app on an app...An update on the Webmaster Central BlogWe’ve got a new URL!You may have noticed the Google Webmaster Central blog has a new address: webmasters.googleblog.com. That’s because starting today, Google is moving its blogs to a new domain to help people recognize when they’re reading an official blog from Google. These changes will roll out to all of Google’s blogs over time. The previous address will redirect to the new domain, so your bookmarks and links will continue to work. Unfortunately, as with a custom domain change in Blogger, the Google+ comments on the blogs have been reset. Thanks as always for reading—we’ll see you here again soon at webmasters.googleblog.com! Posted by John Mueller, Webmaster Trends Analyst, ZürichAMP NewsLab Office Hours in your language
Accelerated Mobile Pages (AMP) is a global, industry-wide initiative, with publishers large and small all focused on the same goal: a better, faster mobile web.We’ve had a great response to our English language AMP office hours, but we know that English isn’t everyone’s native language.
For the next two weeks, we’re rolling out a new series of office hours in French, Italian, German, Spanish, Brazilian Portuguese, Russian, Japanese, and Indonesian and invite everyone to learn about AMP in their native language. Product Managers, Technical Managers, & Engineers at Google, will get to speak in their native tongue, and answer any questions you may have on AMP.
First we will reintroduce you to AMP and how it works, before diving into the te...AMP error report preview in Search Console
More and more sites are implementing Accelerated Mobile Pages (AMP) for news content, so we've decided to provide a preview of error reports in Search Console to help you get ready for the upcoming official AMP launch and get early feedback from you. You can find these reports under Search Appearance - Accelerated Mobile Pages. The goal here is to make it easier to spot issues in your AMP implementation across the whole website. In order to get started with AMP on Google Search, you'll need to create matching, valid AMP pages where relevant, ensure that they use the NewsArticle schema.org markup, and link them appropriately.
The AMP error report gives an overview of the overall situation on your site, and then lets you drill down to spec...
- The Moz Blog
Moz provides inbound marketing analytics software. They also foster the most vibrant online marketing community and create free resources for learning inbound marketing.
8 Old School SEO Practices That Are No Longer Effective - Whiteboard Friday
Posted by randfish
[Estimated read time: 14 minutes]
Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about some old school SEO practices that just don't work anymore and things with which we should replace them.Let's start with the first one — keywords before clicks.
Look, I get ...The Local SEO Agency’s Complete Guide to Client Discovery and Onboarding
Posted by MiriamEllis
[Estimated read time: 6 minutes]Why proper onboarding matters
Imagine getting three months in on a Local SEO contract before realizing that your client’s storefront is really his cousin’s garage. From which he runs two other “legit” businesses he never mentioned. Or that he neglected to mention the reviews he bought last year. Worse yet, he doesn’t even know that buying reviews is a bad thing.
The story is equally bad if you’re diligently working to build quality unique content around a Chicago client’s business in Wicker Park but then realize their address (and customer base) is actually in neighboring Avondale.
What you don’t know will hurt you. And your clients.
A hallmark of the professional Local SEO depa...Measuring Content: You’re Doing it Wrong
Posted by MatthewBarby
[Estimated read time: 10 minutes]
The traditional ways of measuring the success or failure of content are broken. We can’t just rely on metrics like the number of pageviews/visits or bounce rate to determine whether what we’re creating has performed well.“The primary thing we look for with news is impact, not traffic,” says Jonah Peretti, Founder of BuzzFeed. One of the ways that BuzzFeed have mastered this is with the development of their proprietary analytics platform, POUND.
POUND enables BuzzFeed to predict the potential reach of a story based on its content, understand how effective specific promotions are based on the downstream sharing and traffic, and power A/B tests — and that’s just a few examples....What 300+ Content Marketing Campaigns Can Teach You About Earning Links
Posted by KelseyLibert
[Estimated read time: 9 minutes]
In a recent Whiteboard Friday about 10x content, Rand said to expect it to take 5 to 10 attempts before you’ll create a piece of content that’s a hit.
If you’ve been at the content marketing game for a while, you probably agree with Rand. Seasoned content marketers know you’re likely to see a percentage of content flops before you achieve a big win. Then, as you gain a sense for why some content fails and other content succeeds, you integrate what you’ve learned into your process. Gradually, you start batting fewer base hits and more home runs.
At Fractl, we regularly look back at campaign performance and refine our production and promotion processes based on what the data tells us...Can We Predict the Google Weather?
Posted by Dr-Pete
[Estimated read time: 7 minutes]
Four years ago, just weeks before the first Penguin update, the MozCast project started collecting its first real data. Detecting and interpreting Google algorithm updates has been both a far more difficult and far more rewarding challenge than I ever expected, and I've learned a lot along the way, but there's one nagging question that I've never been able to answer with any satisfaction. Can we use past Google data to predict future updates?Before any analysis, I've always been a fan of using my eyes. What does Google algorithm "weather" look like over a long time-period? Here's a full year of MozCast temperatures:
Most of us know by now that Google isn't a quiet machine that hums a...How to Influence Branded Searches and Search Volumes to Earn Big Rewards - Whiteboard Friday
Posted by randfish
What have you been doing with branded searches? If the answer is "not much," it may be time to shift your focus a bit. In today's Whiteboard Friday, Rand explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about how to influence branded search and get a load of benefit out of that. Some of these things that I'm going to talk about today are more theoretical. Like we think they work. We've experimented. We've seen some other folks experime...How Long Does Link Building Take to Influence Rankings?
Posted by Kristina Kledzik
[Estimated read time: 9 minutes]
If you’re an SEO, chances are, you’ve recommended link building as a tactic. And, unless you work for a very trusting firm, you’ve probably been met with the question, “When will we see a return on our investment, and how much will we see?”
This is a question I’ve been asked numerous times, but never had a good answer for. The truth is, a new link doesn't affect rankings immediately. That makes it hard to tie an individual link to SERP rankings increases, since there will usually be several other links and on-page changes made to a target page between the time when you get that first link and when you finally see increases in rankings.
So, I set out to figure this out myself. I'...Battleground Mobile: Why (& How) to Prepare for the Future
Posted by EricEnge
[Estimated read time: 12 minutes]
The world of mobile continues to explode. Major players like Google, Facebook, and Apple are investing massively in efforts to establish themselves as the dominant player in the new markets that are emerging as a result. These companies are betting in a big way on continuing changes in mobile usage and in user expectations for mobile devices, and that means you should be, too. It means you need to have a mobile-first mentality.
The investments by these companies are happening at many different levels. For example, Google has already made mobile friendliness a ranking factor, and intends to increase the strength of that signal in May 2016. But there's much more to this story, so let's d...