- Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
SearchCap: Mobile Searches Rank, No Google Update & AdWords Announcement - 5/05
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Mobile Searches Rank, No Google Update & AdWords Announcement appeared first on Search Engine Land. Please visit Search Engine Land for the full article.How To Replace Google’s (Not Provided) Data To Strike SEO Gold - 5/05
Google Analytics may not be providing keyword referral data anymore, but Chris Liversidge has developed a process for matching keyword queries from Google Webmaster Tools to their probable landing page URLs. The post How To Replace Google’s (Not Provided) Data To Strike SEO Gold appeared... Please visit Search Engine Land for the full article.Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop - 5/05
Tuesday's #StepInsideAdWords event featured new mobile-friendly ad formats for three verticals, re-vamped automation tools, and attribution and bidding strategies that go beyond last click. The post Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop appeared first... Please visit Search Engine Land for the full article.It’s Official: Google Says More Searches Now On Mobile Than On Desktop - 5/05
Company officially confirms what many have been anticipating for years. The post It’s Official: Google Says More Searches Now On Mobile Than On Desktop appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Should You Pay For SEO Hourly, Monthly Or By The Project? - 5/05
Contributor John Lincoln explores various pricing models for search engine optimization services. Find out which one is best for you! The post Should You Pay For SEO Hourly, Monthly Or By The Project? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Google Says No Panda Update Happened This Past Weekend - 5/05
Google said on record there was no update over the weekend despite webmasters and SEOs noticing significant changes in their search rankings. The post Google Says No Panda Update Happened This Past Weekend appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Nellie Bly Google Logo Celebrates Groundbreaking Journalist & Feminist On Her 151st Birthday - 5/05
To help create the Doodle, Yeah Yeah Yeah singer Karen O composed a song in honor of the woman who sailed around the world in 72 days. The post Nellie Bly Google Logo Celebrates Groundbreaking Journalist & Feminist On Her 151st Birthday appeared first on Search Engine Land. Please visit Search Engine Land for the full article.New: Google Lets You Bookmark Local Places From Search Results - 5/05
Clicking on the star icon adjacent to a place name in local box saves the location to Maps and directions suggestions. The post New: Google Lets You Bookmark Local Places From Search Results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
- Moz Blog
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research) - 5/05
Posted by KelseyLibert
As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our survey, 72% of clients have asked their content marketing agencies about native advertising.
While these two strategies have many similarities, one of their major differences is cost. Based on new exclusive research conducted by Fractl and Moz, these top-tier publishers require the following mi...The Twitch Phenomenon: Why Live Streaming Is Worth Your Time - 5/04
Posted by troy.evans
It's safe to say that streaming video content online is quickly becoming the most accessible way to consume entertainment. The way we enjoy our favorite movies and television shows has been increasingly shifting towards uninterrupted (and possibly unhealthy) periods of ‘binge watching'. Easy and affordable alternatives like Netflix, Hulu, and HBO Go offer the option to forego traditional cable services altogether.
As the online video stream...Why the Links You've Built Aren't Helping Your Page Rank Higher - Whiteboard Friday - 5/01
Posted by randfish
Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today's Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more effective.
For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab!
Howdy, Moz fans, and welcome t...How to Create Boring-Industry Content that Gets Shared - 4/30
Posted by ronell-smith
If you think creating content for boring industries is tough, try creating content for an expensive product that'll be sold in a so-called boring industry. Such was the problem faced by Mike Jackson, head of sales for a large Denver-based company that was debuting a line of new high-end products for the fishing industry in 2009.
After years of pestering the executives of his traditional, non-flashy company to create a line of products that could be sold to anglers looki...An Introduction to Schema.org Markup for Emails - 4/29
Posted by kristihines
If you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line.
If you've booked a flight recently, your airline may have sent you an email that includes an interactive way to view your travel plans.
Similarly, Google Inbox app users might have seen emails that look like this.
These calls to action are courtesy of Schema.org markup for email. Just like Schema.org markup for web pages helps...Search Trends: Are Compound Queries the Start of the Shift to Data-Driven Search? - 4/28
Posted by Tom-Anthony
The Web is an ever-diminishing aspect of our online lives. We increasingly use apps, wearables, smart assistants (Google Now, Siri, Cortana), smart watches, and smart TVs for searches, and none of these are returning 10 blue links. In fact, we usually don't end up on a website at all.
Apps are the natural successor, and an increasing amount of time spent optimising search is going to be spent focusing on apps. However, whilst app search is going to be very important, I ...The 3 Most Common SEO Problems on Listings Sites - 4/27
Posted by Dom-Woodman
Listings sites have a very specific set of search problems that you don't run into everywhere else. In the day I'm one of Distilled's analysts, but by night I run a job listings site, teflSearch. So, for my first Moz Blog post I thought I'd cover the three search problems with listings sites that I spent far too long agonising about.
Quick clarification time: What is a listings site (i.e. will this post be useful for you)?
The classic listings site is Craigslist, but plen...Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes - Whiteboard Friday - 4/24
Posted by randfish
Many SEOs are frustrated by the ever-expanding repertoire of answer boxes and results from the Knowledge Graph on Google's SERPs. One thing we can be sure of is that they're not going away anytime soon, so in today's Whiteboard Friday, Rand offers some strategic advice (as well as several tactics) for getting SEO value from those SERPs, and even from those boxes.
For reference, here's a still of this week's whiteboard. Click on it to open a high-resolution image in a new ...
- Search Engine Journal
Search Marketing Advice, News, and Tutorials
3 #SEO Challenges for Global Brands With #SEJSummit London Speaker Nick Wilsdon of Vodafone by @wonderwall7 - 5/05
SEJ Summit London is rapidly approaching on May 12, and today we’re featuring an interview with Nick Wilsdon, the Group SEO Lead, Group Channel Optimisation at Vodafone. Nick will be speaking on From Search to Store: How SEO Can Empower Your Brand’s Business Units. We still have a small amount FREE tickets available for our inaugural London marketing event, held at the fancy new Ham Yard Hotel. The SEJ Summit series is possible courtesy of our partner, Searchmetrics. Their “search experience...How to Create Meaningful Marketing Experiences Before, During, and After Conversion by @amandadurepos - 5/05
Optimizing your landing page is a noble quest – but it’s only one step of the customer’s journey to conversion.
The post How to Create Meaningful Marketing Experiences Before, During, and After Conversion by @amandadurepos appeared first on Search Engine Journal.5 E-Commerce SEO Tips You Can Use Today by @danielbianchini - 5/05
Online retailers still struggle with SEO. With this in mind, here are actionable e-commerce SEO tips that retailers can use today.
The post 5 E-Commerce SEO Tips You Can Use Today by @danielbianchini appeared first on Search Engine Journal.Google+ Introduces Collections: Filter Your Feed By Topic by @mattsouthern - 5/05
Today, Google+ introduced a new feature that will enable users to filter their feeds by specific topics. Dmitry Shapiro, tattletale, stated in an announcement: “Our happiest Google+ users are those who connect with others around shared interests and passions. So we set out to give people a place to express the things they love. Today, we’re announcing Google+ Collections, a new way to group your posts by topic.” Collections are streams centered around individual topics. So, for example, if yo...Origin Stories of Powerful Blogs: How WordStream Moves the Needle on Traffic, Leads, & Awesomeness by @tomdemers - 5/04
Let's find out how Wordstream moved toward being a powerful blog that have large readerships and get lots of traffic and shares.
The post Origin Stories of Powerful Blogs: How WordStream Moves the Needle on Traffic, Leads, & Awesomeness by @tomdemers appeared first on Search Engine Journal.5 Easy Google Analytics Tips for Web Publishers by @slobodanmanic - 5/04
In this article we’re going to focus on three specific Google Analytics tips that fit well for web publishers: Custom Dimensions, Segments, and Goals.
The post 5 Easy Google Analytics Tips for Web Publishers by @slobodanmanic appeared first on Search Engine Journal.5 Expert Tips That Will Get You On the Road to Conversion by @markjohnh - 5/03
Who doesn’t love road trips? Here are expert tips that will get you on the road to conversion.
The post 5 Expert Tips That Will Get You On the Road to Conversion by @markjohnh appeared first on Search Engine Journal.8 Pieces of Insight From #SEJSummit London Speakers by @wonderwall7 - 5/03
Only 11 more days until SEJ Summit London! This London marketing conference is going to be the bee’s knees, and we really hope you’ll join us. We still have a few FREE tickets available for this event, held at the Ham Yard Hotel. The SEJ Summit series is possible courtesy of our partner, Searchmetrics. Their “search experience optimization” makes digital marketing better, faster, and more profitable. Request an invite today here. We have an amazing line-up speakers, and I’ve included insight ...
- Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Daily Search Forum Recap: May 5, 2015
Here is a recap of what happened in the search forums today...May 2015 Google Webmaster ReportHere is our monthly recap of what is going on with Google over the past month...Google Says No Update Over The WeekendYesterday I reported huge chatter and signs of a weekend Google update that kicked off Friday morning and continued through the weekend. I asked Google and they told me there was no update over the weekend...Google Removed Local From The Google+ Bar After Adding CollectionsLinda Buquet who tracks local search changes like a hawk, posted in her Local Search Forums that Google has removed the local navigation button from the Google+ navigation menu...Google Honors Nellie Bly On Her 151st BirthdayToday on the Google home page is a logo, Doodle, for the 151st birthday of Nellie Bly. Nellie Bly an American journalist named Elizabeth Cochrane Seaman (Nellie Bly was her pen name)...Daily Search Forum Recap: May 4, 2015
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...Possible Google Panda Update Over The Weekend?On Friday, we reported some early chatter around a Google update possibly kicking off Friday morning. Well, as expected, it seems to have heated up over the weekend. Not only has the chatter spiked up a lot...
- Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
Google Reveals New AdWords Products - 5/05
Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution."Mobilegeddon" Proves Inconsistent for Non-Mobile-Friendly Sites - 5/05
Two weeks after Google changed its algorithm, mobile-optimized sites seem to be getting preferential treatment, though non-mobile-friendly sites aren't necessarily ranking lower.13 Expert Tips for Mobile PPC - 5/05
Here are 13 tips for successful mobile PPC from experts around the industry.Building Links to Your "About Us" Page - 5/05
One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. However, with its potential to sell your site to a visitor, it may be worth paying a bit more attention to these days.5 Steps for SEO Competitive Analysis & Research - 5/05
Tips on how to perform competitive research in order to formulate a clear, realistic, and cohesive strategy.Google Doodle Celebrates Bartolomeo Cristofori’s 360th Birthday - 5/04
Do you know the story behind today’s Google doodle?NPR and Shazam Early Adopters of Google's App Voice Search Feature - 5/04
Google Now is expanding its voice search capabilities to third-party apps. Users can now launch and search within apps by saying "OK Google," followed by preset commands.Planning, Budgeting, and Measuring an SEO Campaign - 5/04
Don't let your company be destroyed by "cheap SEO." If you can’t afford a reputable firm, then you should do it yourself.
- SEO Chat
Search Engine Optimization News and Talk
Google To Promote Business Apps In Search - 4/28
Want to make sure that you get the best promotional experience for your app? In April of 2015, Google announced, through its project manager Lawrence Chang, that it had developed new ways to help you reach out to people who have already bought your app, and might want to contact you again in the future, […]
The post Google To Promote Business Apps In Search appeared first on SEO Chat.So What’s the Future of Google Plus? - 4/23
Since day one Google Plus has been under heavy attacks: Many people were fast to predict it to be dead… And who would blame them: Google is notorious for closing up awesome projects and many things (Google dropping Authorship, Vic Gundotra leaving, lots of instances of Google Plus employees calling the project a failure, etc…) […]
The post So What’s the Future of Google Plus? appeared first on SEO Chat.How To Use Twitter Chats for Business and Brand-Building - 4/16
Twitter chats should be more than just social activity and networking. Used in a focused way, Twitter chats for business boosting actually also bolster your brand-building very strongly, if they are used in the right way. The right way usually involves a good deal of preparation. You need to research the likely target audiences of a […]
The post How To Use Twitter Chats for Business and Brand-Building appeared first on SEO Chat.Twitter Traffic: How to Increase Conversions and Broaden Your Opportunities on Twitter - 4/14
Twitter can be a robust means of generating new audiences, but these visitors will need a lot of persistent attention to be meaningful to your bottom line ROI. Ensuring you have proper lead nurturing implementations is critical when they hit your website. Having lead nurturing implementations, alerts to subscribers on new content, and progressive actionable […]
The post Twitter Traffic: How to Increase Conversions and Broaden Your Opportunities on Twitter appeared first on SEO Chat.How To Increase Conversions Of Your Inbound SEO Leads - 4/10
Earlier this year, I conducted a survey of around 120 digital marketing consultants to understand the kind of leads they were seeking for their business. Not surprisingly, nearly 70% of the respondents had more than 25% of their leads coming from online search. Beyond these organic leads, Adwords, word of mouth referrals and content marketing […]
The post How To Increase Conversions Of Your Inbound SEO Leads appeared first on SEO Chat.Majestic @TryMajestic Turns Link Analysis into a Game - 4/08
Majestic, the well-known and popular backlink analysis software, has made an exciting announcement today: it is now a game! The feature called “Majestic Awards” will reward people who use the site most actively. There are lots of features inside Majestic and looks like this feature is going to help discover more of them. You’ll be […]
The post Majestic @TryMajestic Turns Link Analysis into a Game appeared first on SEO Chat.Video is Everywhere Today - 4/01
As a small business today, you simply can’t have enough funds to promote your brand, and this is why you need to find inexpensive, yet efficient methods to get more exposure! One way to achieve that is video marketing, and before you navigate away from this page because you think that video marketing is super […]
The post Video is Everywhere Today appeared first on SEO Chat.7 Apps to Run Your SEO or PPC From Your Phone - 3/24
Thanks to mobile apps it’s now easier than ever to to run your SEO, PPC, AdWords and Social Media campaigns directly from your phone. That’s definitely a big deal when you’re traveling or if in an industry that requires a lot of time out of the office. While that makes your professional life a whole […]
The post 7 Apps to Run Your SEO or PPC From Your Phone appeared first on SEO Chat.
- Black Hat Forum Black Hat SEO
BlackHatWorld is a fully moderated SEO Forum dedicated to dispersing Internet Marketing techniques. Discover new services on our marketplace including, SEO tools, video content creation, proxies, Social media, automatic content generators and more. Master the ART of Internet Marketing with BlackHatWorld
Need help with Music, Movie Niche Blogs - 4:49
Is there anyone working with Movie, Music niche ? If yes, i need your help guys. Would you please share "How to...Google Keyword Planner - How to Skip 'First Campaign' part - 4:43
Hi guys , A new b here (pls be gentle :) ) , sharing a small tip which most of the experts would already know...please suggest good cpm network for me - 4:33
hello, i have owned social network with 10,000+page views daily and it is asian traffic.. (all traffic is real...How much would an old facebook fan page be worth with 82,000 organic likes? - 4:29
Hey guys, Kind of new here so bare with me, I've had a lot of scammers (I think) trying to buy/steal an old fan...What software does everyone use for personal accounting? - 4:23
This might be a weird question, but has anyone heard about QuickBooks self-employed? It's supposed to be for the...Building a Social Marketing Blueprint With Facebook - 4:22
*Introduction:* I am currently 18 years old and having literally (8 hours ago) just finished my first year at...can't reply to threads or pm - 4:09
Can anyone help me out? just signed up for an account can't seem to do much as far as talking with anyone goes....PBN's Are New To Me - Feedback Appreciated - 3:58
I'm just starting to get back into SEO. I haven't done much developing in the last few years, and I'm trying to...
- Online Marketing Blog - TopRank®
Book Review & Interview: Social Content Marketing for Entrepreneurs by Dr. Jim Barry - 5/05
How many times have you wished that someone would create a textbook filled with why’s and how to’s of digital marketing? If you’re like me, the answer to that is “Too many times to count!”. Let’s face it, the work that we do and how we do it evolves so quickly it can be hard to [...]
The post Book Review & Interview: Social Content Marketing for Entrepreneurs by Dr. Jim Barry appeared first on Online Marketing Blog - TopRank®.B2C Mobile Marketing Tips to Strike Marketing Gold - 5/04
Confession: I am an email junkie. Ok, more accurately, I have is a strong appreciation for a well-crafted email campaign. My favorite types of emails to receive are on the topics of digital marketing, apparel and food. I’m Not the Only One Sorry marketers, the statistics don’t lie. Here’s a couple to whet your appetite: [...]
The post B2C Mobile Marketing Tips to Strike Marketing Gold appeared first on Online Marketing Blog - TopRank®.Online Marketing News: Facebook Comes Calling, Pin Partners, Highlighting Twitter - 5/01
Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations – With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their [...]
The post Online Marketing News: Facebook Comes Calling, Pin Partners, Highlighting Twitter...Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions - 4/30
A trusted resource can be a friend, colleague or industry expert and we may turn to them from time-to-time for guidance. Today’s online marketing landscape is crowded with advice from marketers that may have the power to influence you, but not necessarily the authority to give you sage advice. In our eBook “Winning with Authority [...]
The post Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions appeared first on Online Marketing Blog - TopRank®.Behind the Curtain: 4 Tips for Creating Landing Pages That Convert - 4/29
Landing pages are still somewhat of a mystery to many marketers. In theory they sound simple, but it may feel like there are secrets or some mystic formula that has to be cracked in order to be successful. Now you not only need a website that is filled with stellar content and optimized for [...]
The post Behind the Curtain: 4 Tips for Creating Landing Pages That Convert appeared first on Online Marketing Blog - TopRank®.Live Streaming Showdown: Meerkat Versus Periscope - 4/28
Live streaming video services have finally hit the mainstream market, and are beginning to pick up steam. Many might compare their use to Dave Egger’s 2013 novel, “The Circle,” which explores the beginning of a transparent society in which politicians, public servants, and private citizens “go transparent” by wearing body cams and live streaming every [...]
The post Live Streaming Showdown: Meerkat Versus Periscope appeared first on Online Marketing Blog - TopRank®.2015 Enterprise B2B Content Marketing Report: More Isn’t Better - 4/27
Companies in the B2B space from IBM to HubSpot have been actively and effectively engaging prospects with longer sales cycle content for years. Like many competitive environments, a lot of emphasis for marketers has been about creating “more” content. More blog posts, videos, infographics, social messages, emails, and so on. But here’s the thing about “more content” [...]
The post 2015 Enterprise B2B Content Marketing Report: More Isn’t Better appeared first on Online Marketing Blog - TopRank...Online Marketing News: Facebook Says Hello, Twitter Gets More Direct, Google Gets Mobile-Friendly - 4/24
The Periodic Table of Social Media – There’s a science to social media. From content and metrics to terminology, here’s a fun way to test and verify your social marketing experiments. Direct Marketing News New Direct Messaging Comes To Twitter – With today’s changes, the ice cream shop can opt to receive Direct Messages from anyone; so you [...]
The post Online Marketing News: Facebook Says Hello, Twitter Gets More Direct, Google Gets Mobile-Friendly appeared first on Online Marketing Blog - ...
- WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum
Affiliate Marketing Webmaster Forum. A great place to learn SEO, web design and development, and internet marketing along with affiliate marketing strategies.
Legit PR6 Backlinks For Sale - LOW OBL - LOW PRICE - 200K Alexa - 5/04
Greetings again WF, I have an exclusive deal with a *PR6* newspaper site for one of the top ivy league colleges in America. It has incoming...500th Post: Side Project Sunday - 5/04
I really like the increased focus Wickedfire has on building projects/products/businesses. The new direction was definitely needed. I'd like to share...Xrumer mods - 5/03
Im looking to buy xrumer mods to expand targets, does anyone here still use this? I have a specific use for it so I am not really looking for...UK - Networking? - 5/03
Hi. Thought I'd drop a post here; not sure if it's the right place. I'm in the UK and considering looking at starting some eCommerce ventures...Extra CPU Resources... for? - 5/03
Anyone do anything with their spare CPU resources on their VMs or baremetal servers to earn $$ while they're not buying utilized for other purposes?...Put me in touch: Ruby/Sinatra/Rails developers in Orlando? - 5/03
Hey, So i'm helping out this non profit that focuses on creating awareness for stroke and help stroke survivors find resources they need on their...Redoing wordpress site, what to do with old posts? - 5/03
So I have a niche site that caters to a small audience in the dating advice segment. It worked all right for a while, and even was showing up in...No hype for the big fight tonight? - 5/03
Kinda disappointed! Where's all the boxing fans... and more importantly... Whos dick do I gotta suck tonight for a good stream link? ...
- Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
Faster and lighter mobile web pages for Indonesia - 4/30
We believe everyone should have fast and easy access to information online. However, many people still have slow and costly mobile connections. To speed up the experience of our users on slow connections, we recently launched streamlined search results. However, we wondered if we could also speed up the web pages themselves, so they don't load slowly or consume too much mobile data. So we’ve developed a way to optimize web pages to be faster and lighter, while preserving most of the relevant ...#MobileMadness: a campaign to help you go mobile-friendly - 4/27
Millions of people tuned in this past March to #MobileMadness, a global campaign to help prepare webmasters for the mobile search ranking change that went live last week. The monthlong highlights included presentations, a Q&A session, office hours, polls, tips and a 30 day challenge to go mobile-friendly. Enjoy the full recap below!Maximize your online strategy & search performanceIn this presentation, learn to create an online strategy for your business, measure your search performance, and ...Rolling out the mobile-friendly update - 4/21
As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.April 21st’s mobile-friendly update boosts mobile search rankings for pages that are legible ...FAQs about the April 21st mobile-friendly update - 4/21
We’d like to share answers to your frequently asked questions. For background, in February, we announced that the mobile-friendly update will boost the rankings of mobile-friendly pages -- pages that are legible and usable on mobile devices -- in mobile search results worldwide. (Conversely, pages designed for only large screens may see a significant decrease in rankings in mobile search results.) To get us all on the same page, here are the most frequently asked questions:General FAQs1. Will...Better presentation of URLs in search results - 4/16
Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format. Structured data site name...Drive app installs through App Indexing - 4/16
You’ve invested time and effort into making your app an awesome experience, and we want to help people find the great content you’ve created. App Indexing has already been helping people engage with your Android app after they’ve installed it — we now have 30 billion links within apps indexed. Starting this week, people searching on Google can also discover your app if they haven’t installed it yet. If you’ve implemented App Indexing, when indexed content from your app is relevant to a search...Helping users fill out online forms - 3/17
A lot of websites rely on forms for important goals completion, such as completing a transaction on a shopping site or registering on a news site. For many users, online forms mean repeatedly typing common information like their names, emails, phone numbers or addresses, on different sites across the web. In addition to being tedious, this task is also error-prone, which can lead many users to abandon the flow entirely. In a world where users browse the internet using their mobile devices mor...An update on doorway pages - 3/16
Google’s Search Quality team is continually working on ways in which to minimize the impact of webspam on users. This includes doorway pages.We have a long-standing view that doorway pages that are created solely for search engines can harm the quality of the user’s search experience.For example, searchers might get a list of results that all go to the same site. So if a user clicks on one result, doesn't like it, and then tries the next result in the search results page and is taken to that ...
- Webmaster Blog
Official Blog for Bing Webmaster Tools & Experiences
Being a Part of the Bing Image Search Ecosystem - 4/09
Billions of images are discovered by Bing searchers every month. Through Bing.com and our search partnerships with companies like Apple, Amazon and Yahoo, customers are performing more image searches to satisfy a growing range of needs. We understand that our users have a huge interest in learning more about images and connecting with the source site to complete tasks. We want to build a deeper relationship with webmasters to drive engaged customers to…Track Certificates to Help Users Stay Safe - 3/10
Today, I am delighted to announce an exciting new feature in Bing Webmaster Tools pertaining to security. Track Certificates (Preview) — which was built in collaboration with Microsoft OSG Enterprise Security (see their post here) — allows you to track and review certificates that were requested by browsers visiting your site right from within Bing Webmaster Tools. What’s more, Track Certificate not only shows you the certificates we encountered, you can also directly report certificates…Understanding and Testing: Implicit Local Queries - 2/12
For this post, we spent some time with Wei Wang, a Senior Program Manager in the Mobile Relevance team here at Bing and asked him to explain some of the basic things they face when answering “local” queries via mobile, and to explain a bit about how Bing fills in the blanks to determine the “best” result for a local-intent query.- Duane In web search, many queries are associated with…Recommended Reading: The Role of Content Quality in Bing Ranking - 12/08
You’ve heard us talk about quality quite a bit on this blog and we can all agree that creating quality content is the only sustainable strategy in attracting and retaining visitors. Naturally, as a search engine we always aim to connect our searchers with the best content out there, so content quality plays an important part in our algorithms. Which brings me to the “recommended reading” part: My colleague Michael Basilyan from the Bing…How Bing and Your Mobile Device Became Friends - 11/21
As we discussed in Meet our Mobile Bots recently, Bing probes websites using device-specific crawlers to understand if they provide a good experience on different devices and platforms and to inform our mobile ranking algorithms. Today we are joined by Mir Rosenberg from the Mobile Relevance team to add some color to the subject by discussing a recent mobile ranking update that resulted from this effort. Enjoy! — Vincent Traditionally, Bing…Meet our Mobile Bots - 11/03
In today’s post we are joined by Lee Xiong from the Bing Crawl team. Lee is going to discuss some new developments on the crawl front pertaining to mobile SEO. Enjoy! – Vincent We can all agree that mobile is the future. Actually, we can’t really say “mobile is the future” anymore. Mobile is the present. Mobile is now. With that in mind, it’s time to take a fresh look at some essential things…Quick! We’ve Doubled our Webmaster Sign-Up Credit! - 10/23
Two weeks ago I told you how to get $100* in free advertising credit by becoming a new Bing Ads user if you had a Bing Webmaster Tools account. As it turned out, many of you seized this opportunity to claim your ad credit, just in time for the holiday season. And for those of you who didn’t act yet: simply log into your webmaster tools account today and click…Building Authority & Setting Expectations - 10/17
Authority is defined by the Oxford Dictionary as “a person or organization having power or control in a particular, typically political or administrative, sphere”. For our purposes, we also understand that “authority” conveys a sense of trust and influence. Searchers generally want authoritative sources to engage with. They want to be able to trust the sources they visit. Naturally, this means being an authority ranks pretty high on the “must…