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Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
An update to the Webmaster Tools API

Webmaster level: advanced

Over the summer the Webmaster Tools team has been cooking up an update to the Webmaster Tools API. The new API is consistent with other Google APIs, makes it easier to authenticate for apps or web-services, and provides access to some of the main features of Webmaster Tools.

If you've used other Google APIs, getting started with the new Webmaster Tools API will be easy! We have examples for Python, Java, as well as OACurl (for fans of command lines).

This API allows yo...

Webmaster Academy now available in 22 languages
Webmaster level: BeginnerToday, the new Webmaster Academy goes live in 22 languages! New or beginner webmasters speaking a multitude of languages can now learn the fundamentals of making a great site, providing an enjoyable user experience, and ranking well in search results. And if you think you’re already familiar with these topics, take the quizzes at the end of each module to prove it :).So give Webmaster Academy a read in your preferred language and let us know in the comments or help fo...
An improved search box within the search results
Webmaster level: AllToday you’ll see a new and improved sitelinks search box. When shown, it will make it easier for users to reach specific content on your site, directly through your own site-search pages.What’s this search box and when does it appear for my site?When users search for a company by name—for example, [Megadodo Publications] or [Dunder Mifflin]—they may actually be looking for something specific on that website. In the past, when our algorithms recognized this, they'd display ...
Optimizing for Bandwidth on Apache and Nginx

Webmaster level: advanced

Everyone wants to use less bandwidth: hosts want lower bills, mobile users want to stay under their limits, and no one wants to wait for unnecessary bytes. The web is full of opportunities to save bandwidth: pages served without gzip, stylesheets and JavaScript served unminified, and unoptimized images, just to name a few.

So why isn't the web already optimized for bandwidth? If these savings are good for everyone then why haven't they been fixed yet? Mostly it's just...

#NoHacked: a global campaign to spread hacking awareness
Webmaster level: AllThis June, we introduced a weeklong social campaign called #NoHacked. The goals for #NoHacked are to bring awareness to hacking attacks and offer tips on how to keep your sites safe from hackers.We held the campaign in 11 languages on multiple channels including Google+, Twitter and Weibo. About 1 million people viewed our tips and hundreds of users used the hashtag #NoHacked to spread awareness and to share their own tips. Check them out below!Posts we shared during the c...
HTTPS as a ranking signal

Webmaster level: all

Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have cre...

Introducing the Google News Publisher Center
(Cross-posted on the Google News Blog)Webmaster level: AllIf you're a news publisher, your website has probably evolved and changed over time -- just like your stories. But in the past, when you made changes to the structure of your site, we might not have discovered your new content. That meant a lost opportunity for your readers, and for you. Unless you regularly checked Webmaster Tools, you might not even have realized that your new content wasn’t showing up in Google News. To prevent this...
Testing robots.txt files made easier

Webmaster level: intermediate-advanced

To crawl, or not to crawl, that is the robots.txt question.

Making and maintaining correct robots.txt files can sometimes be difficult. While most sites have it easy (tip: they often don't even need a robots.txt file!), finding the directives within a large robots.txt file that are or were blocking individual URLs can be quite tricky. To make that easier, we're now announcing an updated robots.txt testing tool in Webmaster Tools.

You can find the updated ...

Promoting modern websites for modern devices in Google search results
Webmaster level: allA common annoyance for web users is when websites require browser technologies that are not supported by their device. When users access such pages, they may see nothing but a blank space or miss out a large portion of the page's contents.Starting today in our English search results in the US, we will indicate to searchers when our algorithms detect pages that may not work on their devices. For example, Adobe Flash is not supported on iOS devices or on Android versions 4.1...
Troubleshooting hreflang annotations in Webmaster Tools
If you are targeting users in more than one country, chances are you already heard about rel-alternate-hreflang. If you haven't, in short, this annotation enables Google and other search engines to serve the correct language or regional version of pages to searchers, which can lead to increased user satisfaction.Making sure the deployed annotations are usable by search engines can be rather difficult, especially on sites with many pages, and site owners all around the world haven’t been shy t...
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
SearchCap: Bing Predicts Scotland Vote, Google Maps Navigation Expands & Bing Ads Sitelinks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cortana Coming To Windows 9, Will It Replace Bing? Next week in San Francisco, Microsoft will unveil Windows 9 for the press. Among the features of the new OS is... Please visit Search Engine Land for the full article.
Cortana Coming To Windows 9, Will It Replace Bing?
Next week in San Francisco, Microsoft will unveil Windows 9 for the press. Among the features of the new OS is reportedly going to be the virtual assistant Cortana. A range of sites are repeating some early evidence found by a German site and also a discussion on Neowin that assert Cortana will be... Please visit Search Engine Land for the full article.
Google Maps Navigation Now Covers 104 Countries
Android Police points out that Google has expanded navigation for Google Maps to 20 additional countries. These are mostly in Africa, the Caribbean islands and South America.  From Algeria to Venezuela, the addition of these 20 brings to an impressive 104 the total number of countries where Google... Please visit Search Engine Land for the full article.
Search In Pics: Darth Vader Painting, Staircase Bobsledding & Google Family Hackathon
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. GoogleBot Stuck In The Woods: Source: Google+ Google Family Hackathon Day:... Please visit Search Engine Land for the full article.
Bing Ads Rolling Out Dynamic Sitelinks In U.S.
Bing Ads has debuted Dynamic Sitelinks, new annotations that are automatically created and displayed in the same fashion as standard Sitelinks that advertisers control. If this sounds familiar, it’s because Google introduced the same feature in July. The engines know that sitelinks increase... Please visit Search Engine Land for the full article.
5 Local Marketing Lessons I Learned From The Insurance Industry
The path to purchase differs from product to product, but there's much all local businesses can learn from the "last mile" of the insurance-buying process. The post 5 Local Marketing Lessons I Learned From The Insurance Industry appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Bing Correctly Predicts “No” Win In Scotland Independence Vote
A few days ago, we reported that Bing predicted on September 15th that the vote for Scotland’s independence would be a “No” with a 52.5% vote for No and a 47.5% vote for Yes. The final results are now in, and it was a 55% vote for No, so Bing’s prediction was correct and... Please visit Search Engine Land for the full article.
Want Scotland Election Results? Don’t Bother Asking Google Or Bing
It’s not often you have a vote that might create a new, independent nation. But that’s what’s happening today with Scotland. It’s such a big event that you’d think Google and Bing would be doing something special to provide election results. That’s not the case.... Please visit Search Engine Land for the full article.
SearchCap: Google+ In Search, Bing Image Update, RTBF & Mistaken Google Penalties
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Image Search Updates Include Touch Friendly Result Pages That Adapt To Screen Size & Resolution Over the next few weeks, Bing is rolling out new updates... Please visit Search Engine Land for the full article.
Bing Image Search Updates Include Touch Friendly Result Pages That Adapt To Screen Size & Resolution
Over the next few weeks, Bing is rolling out new updates to its image search experience that include touch-friendly search result pages that have been designed to adapt to a user’s screen size and resolution. According to the announcement, image results will soon expand to the full width of a... Please visit Search Engine Land for the full article.
Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Daily Search Forum Recap: September 19, 2014

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Video Recap of Weekly Search Buzz :: September 19, 2014
This was a pretty mild week in search as reported at the Search Engine Roundtable...
Google+ Business New Review Sharing Feature?
Google seems to be testing a new format for sharing reviews on Google+ of Google My Business (Google Places) listings...
Google Ireland Online Marketing Strategy Event
Google announced on the Google Webmaster Google+ account that they are hosting a series of Hangouts on Air to teach small and medium businesses how to develop an online marketing strategy...
Google Analytics AdWords Return on Ad Spend (ROAS) Report
Google quietly announced on Google+ a new AdWords metric available in Google Analytics named Return on Ad Spend (ROAS). Return on Ad Spend (ROAS) is a metric that tells you how much revenue you bring in for each dollar spent with AdWords...
Daily Search Forum Recap: September 18, 2014

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

HTTPS Migration For Google News Publishers Going Smoothly
On August 12th, I migrated this site, which is not a small site, from HTTP to HTTPS and honestly, the migration has not been bad at all...
Google: You Don't Rank Well Because GoogleBot Is Not Impressed
I am sure you have seen it at least a 100 times, a person complaining their site doesn't rank well in Google. You look at the site and say, well, there are thousands of other sites competing for the same terms and your web site, well, has nothing unique and value-add compared to the other 1,000 web sites.
Report: Google Sitelinks Searchbox Taking Queries To Publisher Sites
A couple weeks ago, Google announced changes to the search within search box in the Google search results. One of those changes was the ability to direct the query done on Google, directly to the publishers site by adding some schema. Now...
Yahoo Search
Top Fall TV Show Searches!
Fall TV season is here at last! According to your searches, it looks like you’re most excited for Bad Judge, Gracepoint and A to Z. And it doesn’t stop there…! Check out the below infographic to see what other shows are buzzing. Oh, and make sure to find a comfy seat on the couch. Happy viewing!

Feeling Charitable

In light of the wildly successful ALS Ice Bucket Challenge campaign, Yahoo users are feeling inspired to give back. Over the past 30 days on Yahoo, searches for the term [charity] are spiking 125%.

There are so many great charities to choose from, but there are a few that Yahoo users are gravitating towards. The top-searched charities this month include [amazon smile charity program], [ALS Charity], and [Omaze Charity].

And while donating funds is an essential part of giving back to the com...

Just Keep Running

Rev up those running shoes, you speed demons! You’re about to round the corner into marathon season. Don’t worry, we’ll start slow. Searches for [half marathon training schedule] are up 11x more than [marathon training schedule] over the past month on Yahoo.

Wondering which race you should register for? Check out the top searched marathons over the past month on Yahoo:

  • Boston Marathon

  • Chicago Marathon (spiking 1316% this month!)

  • Santa Rosa Marathon

  • Disneyland Half Marathon

  • Rock And...

  • Happy long weekend! Aside from having the extra day off, you’re wondering specifically [what is...

    Happy long weekend! Aside from having the extra day off, you’re wondering specifically [what is labor day]. Just what it sounds like! It’s a day of celebration for our workers.

    And what better way to celebrate than to take that last summer vacay before fall hits? You’re searching for [labor day getaways] and [cheap flights]. You’re also checking out beach vacation rentals, hotel vacation clubs, all inclusive vacations, and vacation packages. Take us with you!

    For Labor Day fun back at home, ...

    Fashion Forward

    With summer almost coming to a close, Yahoo users have fall fashion on their minds. What are millions of fashion-forward people around the country searching for? Think denim and boots galore!

    Yahoo users still wear their denim in the summer heat, but instead of a tight fit, women are wearing a baggier style. Searches for [boyfriend jeans] are spiking 121% this month on Yahoo.

    Remember Timberland boots? Just like the Birkenstock, they are back in the wardrobe rotation of style-savvy folks, a...

    It’s Peanut Butter Jelly Time!

    This month we pay tribute to the best thing since sliced bread… the sandwich! You’ve been rightfully celebrating National Sandwich Month as millions of searches from sandwich recipes to local sandwich shops spike off the charts on Yahoo.

    What about other lunchtime favorites like the panini or the wrap? “Hah!”, says the sandwich. In just the past year, searches for [sandwich] have nearly tripled the amount of searches for [panini], whereas [the wrap] barely registered in some months.

    How are...

    Back to School

    Summer is soon coming to an end (womp womp womp), but Yahoo users are eager to go back to school and get their shopping done early this year! 

    This month, you’re  searching for [back to school sales], especially at Walmart, and [back to school supplies]. Hot brands alert! Searches for [ticonderoga pencils] are spiking 543% this week on Yahoo, and top-searched backpacks this month are Jansport, North Face, Disney Frozen, Under Armor, and Vera Bradley.

    We know it all adds up despite the sale...

    Take Me to the Movies!

    What’s the best way to take a break from the smoldering heat during the summer months? Going to the movies, of course! Yahoo users are looking to escape into a good movie this summer and are searching for their top picks.

    Over the past 30 days, the movies with the highest volume of searches on Yahoo include [jersey boys movie], [begin again movie], and [sex tape movie].

    And we can’t forget about one of the most highly anticipated movies of the season! Yahoo users are dying to see the [50 sh...

    Summer lovin’ had me a blast, summer lovin’ happened so fast

    Does saying goodbye to summer also mean saying goodbye to your summer fling? Ending a relationship isn’t an easy feat, which is why you’re searching for answers on how to get over a breakup.

    What break up topics are spiking this month on Yahoo?

    • [how to move on after a breakup] - We’re all about the “out of sight, out of mind” mantra.  Unfriend your ex on social media and never check that profile again!

    • [does a breakup hurt men as much as women] - For all you know, he’s crying to Taylor ...

    It’s (Almost) Game Time

    Grab your face paint, foam fingers, and game-friendly coolers. It’s time to start tailgating!

    NFL football teams are reporting to training camp and generating buzz about the upcoming season as searches for [nfl fantasy football] are spiking 1007% this month on Yahoo.

    While it’s too early to tell which teams have the best shot at the ring this year, Minnesota sure is excited for the first game, as searches for the top-buzzing [Minnesota Vikings] team spike a whopping 1082%.

    Over the past mon...

    Moz Blog
    Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
    How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Whiteboard Friday

    Posted by randfish

    We're seeing Google continue to move beyond just reading pages, instead attempting to truly understand what they're about. The engine is drawing connections between concepts and brand names, and it's affecting SERPs. In today's Whiteboard Friday, Rand explains just what Google is doing, and how we can help create such associations with our own brands.

    For reference, here's a still of this week's whiteboard!

    Video transcription

    Howdy, Moz fans, and wel...

    Outdated SEO Concepts People Still Think are Reality

    Posted by katemorris

    It's on the internet, so it's true.

    The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time that they still hang on to. This post was inspired by an interaction with a client's co-workers, people that are not thinking about SEO on a regular basis. This is not to knock them, but to bring to the attention of everyone that there is a continual need for education. These concepts have a way of hanging around...

    Ways to Proactively Welcome Women Into Online Marketing

    Posted by EricaMcGillivray

    A lot of my life's work has been focused on increasing the visibility of women and other minorities in male-dominated professional fields. I'm not here to give you an intersectional Feminism 101 lesson or explain to you that institutional sexism is indeed alive and systemically present in online marketing. Instead, in the spirit of the Moz blog, I want to give you tips and tricks to make our corner of the world more welcoming to women. Several of these tips can als...

    How to Combine Screaming Frog Data with Google Analytics Data

    Posted by Iamoldskool

    I love Screaming Frog. It is without doubt the best SEO tool I use on a daily basis (no offense, Moz). The sheer amount of data you can get about your website, or someone else's website, is incredible. You can find broken links, you can check for yo...

    5 Hacks for Creating and Promoting the Right Content

    Posted by Paddy_Moogan

    In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation. 

    1. How to verify you have a good idea

    I could write a whole post on this one topic, but maybe that's for another day! For now, I want to share a few ways you can make sure you're on the right track and increasing the likelihood that you have a content idea ...

    Teach Google About Your Entities by Using Topical Hubs - Whiteboard Friday

    Posted by gfiorelli1

    I'm not so sure it's correct to say—as is so common lately—that today's SEO is a new one, especially with regard to on-site SEO.

    Many of the things that are necessary today were also necessary in the past: a well-designed information architecture, a great navigation structure, good internal linking, etc.

    We should talk instead of a new emphasis we must give to some factors as old as SEO itself.

    Today I'll talk about one of these factors—Topical Hubs—that, alth...

    The Marketer's Guide to Facebook Graph Search

    Posted by SimonPenson

    Social search has long been heralded as the "next big thing." The opportunity to create the search engine for people is too enticing; the prize being held above all others in the race to build the next Google.

    Facebook is widely recognised as the only company other than the search giant itself capable of creating such a product, and it's one of the key reasons behind its enormous  price-to-earnings ratio. Few are investing on the strength of the current format; inst...

    School's in Session at Moz Academy

    Posted by Nick_Sayers

    The onset of fall sharpens the air. Kids laboriously lug stacks of books and binders to class. Teachers puzzle over their lesson plans for the year. Lockers that were once empty now overflow with paper, and quiet hallways fill with the chatter of eager minds. School is finally back in session. In the spirit of fall and the start of school, we think it's a perfect time to open up Moz Academy to our community!

    If you've never heard of Moz Academy, let me give you an ea...

    Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic

    Posted by neilpatel

    I used to perform keyword research in the typical, perfunctory way—go to the Keyword Tool, type in some words, and punch out a list of terms.

    Easy. Quick. Simple.

    Today, things are different. The much-loved keyword tool has been replaced, long-tail keywords have the ascendancy, and it's harder to figure out what users are actually searching for.

    The rules have changed, and so have the ways of playing the game. I still use the Keyword Planner, but I've also discover...

    Search Engine Watch
    Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
    Bing Ads Launches Campaign Planner Feature to Boost Ease of Use
    Similar to Google AdWords, Campaign Planner provides insights from data collected from Yahoo and Bing to help advertisers make decisions based on data.
    Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy
    Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas.
    Don’t Forget to Invest in Content (Not Just “Content Marketing”)
    Don't let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.
    Search Agency Covario Acquired, but its Saas Tools Remain Independent
    Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario's SaaS platform, Rio SEO, will remain independent.
    Google's My Maps Upgrade Presents Opportunities for Local Search
    Google's My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers searching for what's nearby.
    Amazon and Google: Friends, Enemies or Frenemies?
    Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
    Why Nofollow Links Could Become the Redheaded Stepchildren of SEO
    Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?
    6 Crucial Link Building Strategies to Drive Quality Traffic
    Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.
    Google Patent Aims to Use TV as a Signal in its Search Algorithm
    A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device" being used to perform a search.
    Bing Predicts Weighs in on Scottish Independence Vote
    As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of the independence referendum.
    W3C News
    Leading the Web to its Full Potential
    HTML5 Differences from HTML4 Draft Published

    The HTML Working Group has published a Working Draft of HTML5 Differences from HTML4. This document describes the differences of the W3C HTML5 specification from those of HTML4. Learn more about the HTML Activity.

    Geometry Interfaces Module Level 1 Draft Published

    The the CSS Working Group and the SVG Working Group jointly published a Working Draft of Geometry Interfaces Module Level 1. This specification provides basic geometric interfaces to represent points, rectangles, quadrilaterals and transformation matrices that can be used by other modules or specifications. CSS is a language for describing the rendering of structured documents (such as HTML and XML) on screen, on paper, in speech, etc. Learn more about the Style Activity and the Graphics Acti...

    Clipboard API and events Draft Published

    The Web Applications Working Group has published a Working Draft of Clipboard API and events. This document describes APIs for clipboard operations such as copy, cut and paste in web applications. Learn more about the Rich Web Client Activity.

    Last Call: XQuery and XPath Full Text 3.0; XQuery Scripting Extension 1.0 Note Published

    The XML Query Working Group has published a Last Call Working Draft of XQuery and XPath Full Text 3.0. This document defines the syntax and formal semantics of XQuery and XPath Full Text 3.0, which is a language that extends XQuery 3.0 and XPath 3.0 with full-text search capabilities. Comments are welcome through 17 October 2014.

    In addition, the XML Query Working Group and the XSLT Working Group jointly published a Group Note of XQuery Scripting Extension 1.0. This specification defines an e...

    Linked Data Patch Format First Public Working Draft Published

    The Linked Data Platform (LDP) Working Group has published a First Public Working Draft of Linked Data Patch Format. Linked Data Patch Format (LD Patch) defines a language for expressing a sequence of operations to apply to Linked Data resources; it is suitable for use with the HTTP PATCH, a method to perform partial modifications to Web resources. Learn more about the Data Activity.

    Accessible Way-Finding Using Web Technologies: Online Symposium Call for Papers

    The Research and Development Working Group (RDWG) will hold an online symposium on 3 December 2014 to explore technologies, applications, concepts, and solutions that help people with disabilities orient themselves, explore, and navigate through the physical world. The Call for Papers is open until 20 October 2014. Learn more about the Accessible Way-Finding Using Web Technologies Symposium and the Web Accessibility Initiative (WAI).

    Mixed Content Draft Published

    The Web Application Security Working Group has published a Working Draft of Mixed Content. This specification describes how user agents should handle rendering and execution of content loaded over unencrypted or unauthenticated connections in the context of an encrypted and authenticated document. Learn more about the Security Activity.

    Last Call: Linked Data Platform 1.0; LDP Access Control Note Published

    The Linked Data Platform (LDP) Working Group has published a Last Call Working Draft of Linked Data Platform 1.0. This document describes a set of best practices and simple approach for a read-write Linked Data architecture, based on HTTP access to web resources that describe their state using the RDF data model. Comments are welcome through 7 October.

    The group also published a Group Note of LDP Access Control. This note discusses use cases and requirements for Access Control for the Linked ...

    CSS Line Grid Module Level 1 Draft Published

    The Cascading Style Sheets (CSS) Working Group has published a Working Draft of CSS Line Grid Module Level 1. This specification provides features to align lines and blocks to invisible grids in the document. Learn more about the Style Activity.

    Updated Understanding Web Content Accessibility Guidelines (WCAG) 2.0 and Techniques for WCAG 2.0

    The Web Content Accessibility Guidelines Working Group today published updates of two Notes that accompany WCAG 2.0: Understanding WCAG 2.0 and Techniques for WCAG 2.0. (This is not an update to WCAG 2.0, which is a stable document.) For information on these updates, please see the Understanding WCAG and WCAG Techniques Updated September 2014 e-mail. Read about the Web Accessibility Initiative (WAI).

    Webmaster Blog
    This is a place devoted to giving you deeper insight into the news, trends, people and technology behind Bing.
    URL Keyword Stuffing Spam Filtering
    As we alluded to in last week’s Index Quality blog, today’s update will focus on one specific spam filtering mechanism we rolled out a few months ago that targets a common spam technique known as URL keyword stuffing (KWS.) What is URL KWS? Like any other black hat technique, the goal of URL KWS, at a high level, is to manipulate search engines to give the page a higher rank…
    Web Spam Filtering
    As I mentioned in the July 15 blog introducing Bing Index Quality, one of the key dimensions of our work is web spam detection and filtering. The overview of our approach to this complex problem will be the focus of today’s update. What is web spam? On the surface, our definition is fairly straightforward and intuitive. We think of a webpage as spam if its owner uses black hat SEO…
    Resetting Expectations – What Business Today Needs To Learn
    Today’s new businesses have much in common with their older counterparts. The need to acquire new leads, drive revenue, market their product or service. The need to manage overhead, do more with less and stay one step ahead of the competition. So from, say 1974 to 2014, some things haven’t changed much. One thing you never started a business without “back in the day” was a business plan. And that…
    Bing-Inc Roadshow Final Stop: Houston
    The Bing/Inc Roadshow is coming to an end. It’s been a jam packed tour for the last 4 events in Nashville, Chicago, Atlanta and Boston, with capacity crowds, excellent questions and easy access to answers. The panel, with industry heavyweights such as Maisha Walker of Message Medium, Bruce Clay of Bruce Clay Inc, Marty Weintraub of aimClear (and myself) is set to meet up again during the final road show event…
    Bing Site Safety Page
    Malware, and the possibility of infection, is an unfortunate reality facing internet users today. At Bing, we take our job of providing a safe searching experience to our customers very seriously and this anti-malware effort is one of the core elements of the Bing Index Quality charter. We’ve been in this game for many years and have developed comprehensive solutions that minimize user’s risk of infection and maintain the integrity…
    Usability, Content and Calendars: 3 Areas To Understand And Focus On
    For every business online come an almost limitless number of areas to learn about, become proficient in and continually work on. Many people end up good in an area because repetition and the “school of hard knocks” teaches them a workable path. And while some areas are no brainers (knowing your product, for example), they still can present legitimate challenges to a business. Areas like Usability often get talked about,…
    Filtering Low Quality Links in Bing SERP
    The internet can often feel like a giant cesspool of low quality, illegal or malicious documents. The mere mention of malware, adware and viruses is enough to send even the most experienced internet surfers running for cover. And yet, these represent just the tip of the iceberg of poor quality documents. Searchers also have to deal with phishing sites, fraudulent sites or sites propagating scams, spammy sites…. Well, you get…
    How Does Bing Choose The Title For My Web Page?
    Sometimes, despite a webmaster’s best efforts, Bing may choose to serve a title that is different to the title of a web site or document. Let’s walk through the process to see how Bing selects a title and what you can do to help us select yours. You have probably designed your site to maximize your CTR, you have reviewed best practices and SEO techniques, and you have a plan…
    Bing Knowledge Comes to Webmaster Tools
    In January we told you about our goal to bring the Power of Bing Knowledge to Webmasters. In April we followed up on that promise and announced Bing Knowledge Widget. For the first time, we empowered every webmaster to use the entity data from the Bing Knowledge repository. Since then, webmasters have added the embed code to thousands of pages to enhance their websites with the rich entity information from…
    Bing/Inc. Magazine RoadShow Sells Out In Chicago This Week
    The Bing Webmaster Tools and Inc. Magazine Roadshow scheduled for Chicago this week officially sold out earlier today! Great news for the folks who are intending to come to the Wit Hotel this Thursday! This follows a standing-room-only kickoff event in Nashville three weeks ago. The sad news is, for those in Chicago, we’re at capacity, though check for a wait list. The good news is we’ve got three more…
    Search Engine Journal
    Search Marketing Advice, News, and Tutorials
    6 Free Plugins to Speed Up Your WordPress Site by @devesh

    Site speed plays a very important role in online business. It can increase or decrease the revenue of your online business, depending on how much time your site takes to load. There is a shocking relation between site speed and conversation rate, which is particularly true for e-commerce sites. There are a dozen of reasons to improve the site speed, but the two most important ones are search rankings and user experience. Search Rankings When Google first announced site speed in web search ran...

    How to Win at Local SEO With Reviews, Citations, and Local Events

    With the recent Google Pigeon update, local businesses are scrambling like mad in reaction to the changes. If you’re not showing up at all in the results, shouldn’t you be concerned? While we shouldn’t panic just yet (I think they’re still working out the kinks), you still need to get serious about local search marketing. If you are not familiar with local SEO, you might want to start with my e-book Local Search eBook to help you figure out all the ways local SEO can help your business. Don’t...

    Twitter Releases New iPhone App Just In Time For iOS 8 by @mattsouthern

    A day after Facebook unveiled a new iOS app, Twitter releases an updated app for iPhone users just in time for iOS 8. The updated app, rolling out today, promises to make it easier to explore and learn about other people on Twitter. The company claims it is their biggest update to date, featuring a new design and revamped profile pages. The new profiles have been designed to emphasize your bio, tweets, and photos so people can quickly digest everything that’s important to know about you at a ...

    SEO 101: 9 #SEO Considerations When Building a New Website by @Think_Traffic

    Most of the time, SEOs are asked to come in after a website has already been built. Often long after, by which point the website may need updating anyway. And then they are expected to pull in visitors and sales to a site which may not be up to the job. If you are having a new website built, my advice would be to invest in some SEO advice right from the start or alternatively hire a developer who actually “gets” SEO. But if that’s not an option, this post is a list of the most important SEO /...

    Performance-Based #SEO: Is it Really Risk Free? by @resultfirst

    Controversies regarding SEO are probably as dated as the methodology itself, and performance-based SEO couldn’t really make its place as an exception, not completely at least. The problem is many agencies who offer performance-based SEO are more concerned about optimizing their own profit than focusing on the businesses of their clients. Also, SEO has drastically changed in the last few years, and many companies still resort to ancient SEO practices that are no longer appreciated by search al...

    Facebook Releases New Feature for Page Managers by @thebigdebowski

    Facebook quietly rolled out a new feature this week allowing page managers to easily toggle between their personal and business pages. Of course, the ability to switch between pages has been available for a while, but it’s now seamless to do so quickly in various, spontaneous situations such as liking or commenting on a page itself or in a post in the newsfeed. When adding a new post to a page for which you’re a manager, the default will still be that page;  however, there is now a drop-down ...

    Facebook Updates News Feed To Show More Timely Content by @mattsouthern

    Facebook’s goal with the news feed, as they describe in an announcement today, is to show everyone the right content at the right time. Occasionally people would miss the stories that are important to them due to how Facebook’s news feed ranks content. They have been getting feedback from users saying something they’re only interested in a post from a friend or a Page at a specific moment, like while a sports game or TV show is airing. There are other times when posts that are a day or two ol...

    Facebook Releases New App For iOS 8: Here’s What’s New by @mattsouthern

    Facebook wasted no time getting a new app out for iOS 8, and they recently published an update on their Newsroom blog explaining what’s new and how it offers an improved experience over iOS 7. For instance, one of the improvements to Facebook for iOS 8 is the ability to share content from other apps to Facebook. Just tap on the share icon and select Facebook, then you can share content from your browser, camera roll, and content from other apps. Facebook is also enhancing the design of its ap...

    13 Ways to Beat the Facebook Algorithm by @LarryKim

    Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero. So how do you beat the odds? In my article today, I’ll cover 12 tactics to beat the Facebook algorithm and help you get your fan engagement back! 1. Share Great Content The old adage remains true – (quality) content is king. (Sorry about the cliché, Elisa.) If you post...

    How to Do Link Building for a Brand New Website by @neilpatel

    It’s done. After months of dreaming, planning, sketching, wireframing, designing, and developing, your brand new website is alive. But now what?  Now that your website is live, the real work has begun—the work of building links and authority. Your website is only as awesome as it is authoritative. So, how do you take your shiny new website from its new-kid-on-the-block status and give it some link love? Don’t Do Link Building Like This First, there are some ways to not to do link building. Mo...

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    High-Quality Directories and How They Add Value to the Web

    I am in the industry long enough to have witnessed both the growth and decline in the popularity of “web directory” phenomenon. Web directories emerged prior to search engines as the means to help people discover websites online. During Google times, web directories were used to build backlinks and extra visibility for a website. Then [...]

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    Effective Branding: Utilising The Power Of Branding In Content Outreach

    People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met.  Think of your favourite tech or hotel review blog and how invaluable their advice is. I, for one, would not dare to buy a new [...]

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    7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF

    August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs. Today, for everyone who has missed the event or who wants to download the great presentations discussed there, here are the 7 Slideshare uploads from the event: 1. Analytics Swiss Army Knife [...]

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    The Best Pinterest Analytics Tools, According To @Brandwatch

    Pinterest analytics are still in their infancy, compared to other social network data tools. Considering how new Pinterest is, that is to be expected. While there are plenty of tools out there to choose from (we looked at five here), there has never been a breakdown of the best from all of them. Until now. [...]

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    Google Updates (Panda and Penguin) Explained by @Boggles & @JtKoene at #ClickZ

    We are at ClickZ this week reporting some of the most interesting panels. And we start from one of the most popular topic: Google’s updates and penalties Chris Boggs is first on the stage talking about the history of Google updates as well as the differences between Panda and Penguin updates Fist Google algorithm was [...]

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    Your BEST Backlink in Your Life: How Have You Earned It?

    We cannot do without links: Links are still the major part of the search algorithm; Links drive referrals and links connect our sites to the rest of the web. We are well-aware what types of backlinks we need to stay away from but how to acquire links in a way that it would benefit our [...]

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    Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire

    [Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] Last month I wrote an article about Google’s payday loan update which seemed to hit several sites but bypassed YouTube. This month I have decided to go and take a look at two of the most popular press release sites and [...]

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    How Panda and Penguin Algorithms Negatively Affect Your Website

    [Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] A top ranking on Google is a golden ticket to success. Companies spend fortunes on Search Engine Optimisation and Google advertising to raise awareness of their site, thus boosting their place on search results. Google is fully aware that companies are [...]

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    BEST Social Media Tools: Are You Using Them? (Collective Mastermind)

    We are talking social media tools today! In our panel today: Shannon Hutcheson, @ldylarke, an independent SEO consultant with huge experience in copy editing, social media marketing and link building Barbara Boser, @BarbaraBoser, Presidential Diamond Distributor at It Works Global Meghan Riley, @pixiechaser, “Writer, dreamer, gamer..” Clayton Wood, Executive with broad experience in building and [...]

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    5 Advanced Conversion Rate Optimization Methods To Increase Sales Online

    In the past few years, Conversion Rate Optimization has become as essential to a business as SEO. If you’re not optimizing – and your competitors are – you’re missing opportunities to gain new customers. While A/B testing is one piece of CRO, simply testing different variates of your site against each other is only one [...]

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