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Google Webmaster Blog-- No Twitter Account--  
Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
Testing robots.txt files made easier

Webmaster level: intermediate-advanced

To crawl, or not to crawl, that is the robots.txt question.

Making and maintaining correct robots.txt files can sometimes be difficult. While most sites have it easy (tip: they often don't even need a robots.txt file!), finding the directives within a large robots.txt file that are or were blocking individual URLs can be quite tricky. To make that easier, we're now announcing an updated robots.txt testing tool in Webmaster Tools.

You can find the updated ...

Promoting modern websites for modern devices in Google search results
Webmaster level: allA common annoyance for web users is when websites require browser technologies that are not supported by their device. When users access such pages, they may see nothing but a blank space or miss out a large portion of the page's contents.Starting today in our English search results in the US, we will indicate to searchers when our algorithms detect pages that may not work on their devices. For example, Adobe Flash is not supported on iOS devices or on Android versions 4.1...
Troubleshooting hreflang annotations in Webmaster Tools
If you are targeting users in more than one country, chances are you already heard about rel-alternate-hreflang. If you haven't, in short, this annotation enables Google and other search engines to serve the correct language or regional version of pages to searchers, which can lead to increased user satisfaction.Making sure the deployed annotations are usable by search engines can be rather difficult, especially on sites with many pages, and site owners all around the world haven’t been shy t...
Android app indexing is now open for everyone!
Webmaster level: All

Do you have an Android app in addition to your website? You can now connect the two so that users searching from their smartphones and tablets can easily find and reach your app content.

App deep links in search results help your users find your content more easily and re-engage with your app after they’ve installed it. As a site owner, you can show your users the right content at the right time — by connecting pages of your website to the relevant parts of your app you ...

Making site moves easier
Webmaster level: intermediate-advancedFew topics confuse and scare webmasters more than site moves. To help you avoid surprises, we've created an in-depth guide on how to handle site moves in a Googlebot-friendly way. So what, exactly, is a site move and how do you go about moving a site correctly?Basics of site movesA site move is, broadly, one of two types of content migrations:
  • Site moves without URL changes. Only the underlying infrastructure serving the website is changed without any vis...
Directing smartphone users to the page they actually wanted
Webmaster level: all Have you ever used Google Search on your smartphone and clicked on a promising-looking result, only to end up on the mobile site’s homepage, with no idea why the page you were hoping to see vanished? This is such a common annoyance that we’ve even seen comics about it. Usually this happens because the website is not properly set up to handle requests from smartphones and sends you to its smartphone homepage—we call this a “faulty redirect”.We’d like to spare users the fru...
App Indexing in more languages
Webmaster level: all

In April, we launched App Indexing in English globally so deep links to your mobile apps could appear in Google Search results on Android everywhere. Today, we’re adding the first publishers with content in other languages: Fairfax Domain, MercadoLibre, Letras.Mus.br, Vagalume, Idealo, L'Equipe, Player.fm, Upcoming, Au Feminin, Marmiton, and chip.de. In the U.S., we now also support some more apps -- Walmart, Tapatalk, and Fancy.

We’ve also translated our developer guid...

Rendering pages with Fetch as Google
Webmaster level: all The Fetch as Google feature in Webmaster Tools provides webmasters with the results of Googlebot attempting to fetch their pages. The server headers and HTML shown are useful to diagnose technical problems and hacking side-effects, but sometimes make double-checking the response hard: Help! What do all of these codes mean? Is this really the same page as I see it in my browser? Where shall we have lunch? We can't help with that last one, but for the rest, we've recently e...
Understanding web pages better
In 1998 when our servers were running in Susan Wojcicki’s garage, we didn't really have to worry about JavaScript or CSS. They weren't used much, or, JavaScript was used to make page elements... blink! A lot has changed since then. The web is full of rich, dynamic, amazing websites that make heavy use of JavaScript. Today, we'll talk about our capability to render richer websites — meaning we see your content more like modern Web browsers, include the external resources, execute JavaScript an...
Making your site more mobile-friendly with PageSpeed Insights
Webmaster level: allTo help developers and webmasters make their pages mobile-friendly, we recently updated PageSpeed Insights with additional recommendations on mobile usability. Poor usability can diminish the benefits of a fast page load. We know the average mobile page takes more than 7 seconds to load, and by using the PageSpeed Insights tool and following its speed recommendations, you can make your page load much faster. But suppose your fast mobile site loads in just 2 seconds instea...
Search Engine Land-- No Twitter Account--  
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
SearchCap: Google Local Pigeon Update & AdWords Dynamic Sitelinks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories As the analysis continues on yesterday’s Google local search algorithm changes... Please visit Search Engine Land for the full article.
Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories
As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like... Please visit Search Engine Land for the full article.
Pigeon: Search Engine Land’s Name For The New Google Local Search Update
Last night, Google released a pretty significant local search algorithm update. Google told us there was no internal name for the update, but now that we see that it was fairly significant, we decided to give it a name: Pigeon. Pigeon is the name we decided on because this is a local search update... Please visit Search Engine Land for the full article.
Google Quick Answers Adds Images
Google’s quick answer results have recently added images to some of the answers. Alex Chitu spotted this and I was able to replicate it for many queries. Such as for [how old is barack obama] to [how many children does michael jordan have?] Here are both desktop views and mobile views of the... Please visit Search Engine Land for the full article.
“Let Me Google That For You” Bill Aims To Replace Government Agency With Google Search
Senators Tom Coburn and Claire McCaskill have introduced new legislation aimed at saving taxpayers $66 million a year. What’s their plan? It’s the “Let me Google that for you” Act, and its goal is to replace the National Technical Information Service (NTIS) agency with a... Please visit Search Engine Land for the full article.
Search In Pics: Hillary Clinton At Google, Google’s Iron Chef & Alice Cooper Band At Google
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Next Iron Google Chef: Source: Google+ Hillary Clinton Interviewed By... Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Link Building Is Sweat Plus Creativity
Back in June, Google head of webspam Matt Cutts participated in the annual You&A at SMX Advanced in Seattle, an hour-long event in which he was interviewed by SEL founding editor Danny Sullivan live in front of a large audience. A variety topics were covered, including important Google news,... Please visit Search Engine Land for the full article.
Google: We’re Working On Multiple Language Translation Detection
Jon Wiley, Principal Designer for Google Search, participated in a Reddit AMA (Ask Me Anything) discussion, where in one question, he was asked to share something cool he is working on. He shared that Google is working on a feature to listen to multiple languages at the same time and be able to... Please visit Search Engine Land for the full article.
Since May 91,000 Right-To-Be-Forgotten Takedown Requests
The Right to Be Forgotten (RTBF) content removal requests in Europe keep coming in. It’s difficult right now to know whether they’re leveling off or continuing to increase. On the first day of availability Google’s RTBF online form, it received 12,000 submissions. Sources familiar... Please visit Search Engine Land for the full article.
Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal
Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. Note: We’ve named... Please visit Search Engine Land for the full article.
Search Engine Roundtable-- No Twitter Account--  
Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Daily Search Forum Recap: July 25, 2014

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Video Recap of Weekly Search Buzz :: July 25, 2014
This week, the biggest SEO news is that Google pushed out a major local search algorithm change last night that seems to impact most businesses, I share more details on what is new with the local algorithm...
Google Launches New Local Search Algorithm: SEOs Notice Significant Ranking Changes
Last night, Google pushed out a new and major local search ranking algorithm change. Where Google provided details for me on this update. This is not really a spam change but more of a fundamental change to the local search ranking algorithm.
Google Right To Be Forgotten Success Rate Is 50%
As you know, Google has started taking down content in the European Union based on the right to be forgotten form submission requests. Google shared statistics with both the Wall Street Journal...
Google Hypocrisy: Keyword Rich & User Friendly Links Should Die
Back in the days before Google, online usability folks were all about making user friendly hyperlinks that communicated to the user what the link was about and what to expect when they clicked it. That means...
New: Google AdWords Dynamic Sitelinks
Google announced last night their new form of sitelinks named dynamic sitelinks. Dynamic sitelinks are automatically generated links that appear below your ad text. These links send customers to a page on your website thatâs highly relevant based on recent search activities...
Daily Search Forum Recap: July 24, 2014

Here is a recap of what happened in the search forums today...

Google Search Adds Calendar & Reminder Integration
Google officially announced on Google+ that you can now add calendar reminders and events to your Google Calendar by doing a search in Google on your desktop or mobile device...
Webmasters Claiming Direct Traffic Surges With IE 7 Browsers
I have been notified by several webmasters and in several discussion threads that some webmasters are noticing huge spikes in their direct traffic between July 6th and today. As each webmaster analyzed the traffic...
Yahoo! Search-- No Twitter Account--  
Yahoo Search
Baby and Wedding Gifts Galore

It’s not the holiday season yet (phew!), but Yahoo users are still busy rushing to the stores to buy gifts, as baby and wedding shower season is officially here.

Where are Yahoo users going to shop for the new bundles of joy in their lives? Not surprisingly, searches for [babies r us baby registry] are spiking 2422%. Other top-searched baby registries overall this month include Target, BuyBuyBaby, Walmart, and Amazon.

Don’t forget about the happy couple! Searches for [the knot.com wedding ...

Better With Age

Attention fashionistas: according to your searches on Yahoo this month, retro is this season’s hottest trend as [vintage used clothing] spikes 939%.

Not sure what you’re looking for in the collections of secondhand castoffs at your local vintage shop? Yahoo’s community of trendy thrifters are searching for [vintage wedding dresses], [vintage t-shirt], [vintage swimsuits] and [vintage stockings].

While your outfits are on par with the latest trend, so are your accessories, homes, and cars! O...

Let's Be Frank

Hungry for hot dogs? Tomorrow is National Hot Dog Day and it’s time to get your grub on! Searches for the [best hot dogs] are spiking off the charts this month, with [nathan’s hot dogs] in particular spiking 2182% following its annual contest.

Picky about your dogs? The most searched brands of this favorite summer BBQ food this month are: [brooklyn hot dog company], [portillos hot dogs], [hebrew national hot dogs], [sabrett hot dogs], [applegate hot dogs], [pinks hot dogs], [ballpark hot dog...

Step Right Up!

Funnel cakes, petting zoos, ferris wheels, merry-go-rounds — who doesn’t love the fair?

Families are heading to their local fairs for some good ol’ fashion fun this summer as searches for [state fair] are spiking 776% this week on Yahoo. Curious as to which county fairs are drawing the most crowds? Over the past month, the top-searched fairs throughout the nation include:

  • Alameda County Fair

  • Orange County Fair

  • California State Fair

  • Del Mar Fair

  • Wisconsin State Fair

  • Ohio State F...

  • Contour like Kim

    Kim Kardashian has nailed the high cheekbones and defined jawline look, and Yahoo users are jumping on the trend! Searches for [contouring makeup] are spiking 604% this month as Yahoo users learn how to get the picture perfect look. [kim kardashian contouring] is a top Yahoo search this month, along with related searches [contouring and highlighting], [what is contouring makeup] and [face contouring]. Maybe learning how to contour should get you A-lister points in Kim’s new game?

    Want to see...

    Do Re Me Fa So La Ti Do!

    Which do you prefer? Singing in the shower or dancing in front of the mirror? According to searches on Yahoo this week, we’d place bets on the former. To help improve the quality of your shower vocal performance (can you hear us, neighbors?), you’ve been searching for various lyrics online, including [black widow lyrics iggy azalea] which is spiking 488% this week.

    Looking to craft the most perfect rock-out-in-the-shower playlist? Check out the below most-searched song lyrics this month on Y...

    Food Truck Frenzy

    Word on the street is that street food is the word! You’re heading outdoors to try some delicious — and sometimes gourmet — [food trucks]. This month, the term is spiking 168% on Yahoo, which is an increase of nearly 2x more searches compared to 2013!

    Prepare your taste buds! The top searched food trucks on Yahoo this month include: the Mexican [tamarindo food truck] in Orange County, Korean and Japanese fusion [koja kitchen food truck] in the Bay Area, gourmet Singapore and American [chomp ...

    Men are from Mars, Women are from Venus. Right?

    People around the country are turning to Yahoo for answers to their questions, and their curiosity knows no bounds! You have questions, and we have answers.

    What “how to” questions are spiking for men this week on Yahoo?

    • The most-searched “how to” search from men on Yahoo remains [how to tie a tie] — classic! Guys, check out this video on Yahoo Screen on how to get the perfect tie or bowtie.

    • Searches for [how to whistle with your fingers] are also hot this week, with 82% of the queries c...

    Night at the Museum

    Looking to get inspired, beat the summer heat, and learn something new? Stand beneath a life size skeleton of a dinosaur, imagine yourself sailing on the high seas, or visit yesterday’s wonders of the world at a local museum! The top 10 museums buzzing this week on Yahoo are:

  • [boston museum of fine arts]

  • [creation museum kentucky]

  • [boston museum of science]

  • [intrepid museum]

  • [philadelphia museum of art]

  • [lacma museum]

  • [st. louis city museum]

  • [houston children’s museum]...

  • Baby, You’re a Firework!

    Let freedom ring! Who’s ready for some all-American fun this weekend? We’re talking excitement-in-the-sky fun. You’re excited to celebrate stars and stripes with some good old-fashioned [4th july fireworks 2014], spiking 1316% this week on Yahoo.

    You don’t just want to watch the spectacle, you want to put on your own show.  The most popular fireworks brands on Yahoo this week are:[phantom fireworks], [tntfireworks.com], [black cat fireworks], [jakes fireworks], and [sky king fireworks].

    Loo...

    Seomoz-- No Twitter Account--  
    Moz Blog
    Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
    How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

    Posted by randfish

    By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today's Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run!

    For reference, here's a still of this week's whiteboard!

    Video transcription

    Howdy Moz fans, and welcome to anoth...

    How PornHub Is Bringing its A-Game (SFW)

    Posted by malditojavi

    Editor's note: While the images in this post are free of graphic content, there are many suggestive references to potentially objectionable material.

    It has come to my attention how PornHub is marketing itself. It is one of the biggest pornographic webs...

    Dear Google, Links from YouMoz Don't Violate Your Quality Guidelines

    Posted by randfish

    Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google's Quality Guidelines. Many, many site owners have received warnings like this, and while some are helpful hints, many (like Scott's) include sites and links that clearly do not violate the guidelines Google's published.

    Here's a screenshot of Scott's reconsideration request:

    (note that the red text was added by Scot...

    The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)

    Posted by evolvingSEO

    The perception of success

    The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful?

    I think it depends on perception.

    The optimist might see this:

    590 LinkedIn Shares

    (This also might be what you put in reports to your boss) :)

    The Twitter and Facebook manager might see this:

    70 Tweets and 21 Likes

    I see this:

    Zero comments

    Same blog post; three different measures of success. One looks great, one...

    Calculating Estimated ROI for a Specific Site & Body of Keywords

    Posted by shannonskinner

    One of the biggest challenges for SEO is proving its worth. We all know it's valuable, but it's important to convey its value in terms that key stakeholders (up to and including CEOs) understand. To do that, I put together a process to calculate an estimate of ROI for implementing changes to keyword targeting.

    In this post, I will walk through that process, so hopefully you can do the same for your clients (or as an in-house SEO to get buy-in), too!

    Overview
  • Gather ...
  • How to Prove ROI Potential of Content Campaigns - Whiteboard Friday

    Posted by iPullRank

    We all know that creating and promoting content can be a ton of work (not to mention expensive). So how do we know whether it'll be worth it? In today's Whiteboard Friday, MozCon 2014 speaker Mike King shows you several ways you can be sure your content has the potential you need before you even start making it.

    For reference, here's a still of this week's whiteboard!

    Video transcription

    Greetings and salutations, Moz fans. My name is Mike King. I'm fro...

    Building Better Content By Improving Upon Your Competitors

    Posted by Bill.Sebald

    In rock n' roll music, stealing is expected. Led Zeppelin allegedly lifted from lots of earlier blues and folk artists. The famous I-IV-V chord progression of The Wild One's song "Wild Thing" was used only a couple years later on "Mony, Mony." My favorite example of musical larceny - "Let It Be" by The Beatles, "Farmhouse" by Phish, and "No Woman, No Cry" by Bob Marley are built around the exact same chord progression. Yet in all these cases, the songs were tweaked...

    Demystifying Data Visualization for Marketers

    Posted by Annie Cushing

    I presented on wrangling and demystifying the data visualization process for marketers at MozCon this year, and it turns out there was far more to talk about than could fit into that half-hour. For the sake of those who couldn’t make it and those who could but want to learn more, I pulled together this overview of my presentation, offering more detail than I could in the slides.

    To see all of the links shared in this post, check out my MozCon Bitly bundle.

    ...
    The New Link Building Survey 2014 - Results

    Posted by JamesAgate

    Many of you may have seen Skyrocket SEO's Link Building Survey results that we published here on Moz around this same time last year. The reception was fantastic, so we decided to push ahead with turning this into an annual series to see how this strand of the industry is developing and evolving over time.

    Firstly, "link building"...

    Yep, we've not changed the name to a "content marketing survey" or "inbound link acquisition survey;" we still feel link building is a vi...

    Search Engine Watch-- No Twitter Account--  
    Search Engine Watch
    Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
    Google Has Removed 100,000 Links, Approved More Than Half of 'Right to be Forgotten' Requests
    Google has removed "the majority" of "right to be forgotten" requests, a number that could exceed the 100,000 mark. It has rejected just over 30 percent of the requests it has received and approved "more than 50 percent" of the requests.
    14 Top-Notch Resources to Help You Become a CRO Expert
    It's becoming increasingly expensive to drive traffic to your website. The only way to maintain or improve results is to increase your conversion rate. Study up on these expert conversion rate optimization guides and tutorials to get up to speed.
    How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups
    Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards for free. Just don't promote it, and you never have to pay a dime. Here's how you do it.
    How to Make AdWords Paid Search Work for You – 7 Important Steps
    Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only more effective in managing your paid search clients, but become more valuable to your clients as well.
    Foursquare Upgrades App, Transitions Check-Ins to Swarm
    Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like.
    SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]
    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback.
    5 Content Questions to Guide Your Site Redesign
    There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website.
    Listing Management: The Required Foundation for Local SEO
    Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy.
    Using Majestic's Topical Trust Flow to Find Online PR Opportunities
    Using this powerful filter you can isolate the categories you're interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they're interested in.
    How to Optimize Your Content Strategy With Social Listening
    If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here's how social listening can help you optimize your content strategy.
    W3C News-- No Twitter Account--  
    W3C News
    Leading the Web to its Full Potential
    For Review: Updated Techniques for Web Content Accessibility Guidelines (WCAG)

    The Web Content Accessibility Guidelines Working Group (WCAG WG) requests review of draft updates to Notes that accompany WCAG 2.0: Techniques for WCAG 2.0 (Editors’ Draft) and Understanding WCAG 2.0 (Editors’ Draft). Comments are welcome through 12 August 2014. (This is not an update to WCAG 2.0, which is a stable document.) To learn more about the updates, see the Call for Review: WCAG 2.0 Techniques Draft Updates e-mail. Read about the Web Accessibility Initiative (WAI).

    Developers Guide to Features of Web Accessibility Evaluation Tools Draft Published

    The First Public Working Draft of Developers’ Guide to Features of Web Accessibility Evaluation Tools was published today by the Evaluation and Repair Tools Working Group (ERT WG). The document describes features that web authoring tools and quality assurance tools can incorporate to support web accessibility evaluation. It is useful for tool developers to get introductory guidance on these features, and is useful for people who want to compare tools, for example, during procurement. The docu...

    W3C Training: HTML5 and Responsive Web Design

    Registration is now open for two new online courses from W3C:

    • HTML5 [Register]. This course runs for 6 weeks, starting 22 September 2014. In addition to a JS crash course, numerous interactive examples and an “animated monster” contest, this new edition gives an introduction on Web components.
    • Responsive Web Design [Register]. This course runs for 4 weeks starting 3 October 2014. This course focuses on best practices, accessibility and optimization.

    An early bird rate is available for both...

    First Draft of Mixed Content Published

    The Web Application Security Working Group has published a First Public Working Draft of Mixed Content. This specification details how user agents can mitigate risks to security and privacy by limiting a resource???s ability to inadvertently communicate in the clear, or to expose non-public resources to the web at large. This specification describes how and why user agents disallow rendering and execution of content loaded over unencrypted or unauthenticated connections in the context of an e...

    W3C Launches Push for Social Web Application Interoperability

    W3C today launched a new Social Activity to develop standards to make it easier to build and integrate social applications with the Open Web Platform. Future standards —including vocabularies for social applications, activity streams, embedded experiences and in-context actions, and protocols to federate social information such as status updates— will address use cases that range from social business applications, to cross-organization federation, to greater user control over personal data. R...

    W3C Invites Implementations of Polyglot Markup: A robust profile of the HTML5 vocabulary

    The HTML Working Group invites implementation of the Candidate Recommendation of Polyglot Markup: A robust profile of the HTML5 vocabulary. It is sometimes valuable to be able to serve HTML5 documents that are also well formed XML documents. An author may, for example, use XML tools to generate a document, and they and others may process the document using XML tools. The language used to create documents that can be parsed by both HTML and XML parsers is called polyglot markup. Polyglot marku...

    Web Annotations on the Horizon

    Annotation, the act of creating associations between distinct pieces of information, is a widespread activity online in many guises but currently lacks a structured approach. People comment about online resources using tools built into the hosting web site, external web services, or the functionality of an annotation client. When reading eBooks, people make use the tools provided by reading systems to add and share their thoughts or highlight portions of texts. Comments about photos, videos,...

    Character Model for the World Wide Web: String Matching and Searching Draft Published

    The Internationalization Working Group has published a Working Draft of Character Model for the World Wide Web: String Matching and Searching. This document builds upon on Character Model for the World Wide Web 1.0: Fundamentals to provide authors of specifications, software developers, and content developers a common reference on string identity matching on the World Wide Web and thereby increase interoperability. Learn more about the Internationalization Activity.

    Last Call: W3C DOM4

    The HTML Working Group has published a Last Call Working Draft of W3C DOM4. DOM defines a platform-neutral model for events and node trees. Comments are welcome through 31 July 2014. Learn more about the HTML Activity.

    Draft Model for Tabular Data and Metadata on the Web, and a Draft Metadata Vocabulary for Tabular Data Published

    The CSV on the Web Working Group, part of the Data Activity, has published two Working Drafts today:

    • The Model for Tabular Data and Metadata on the Web outlines a basic data model, or infoset, for tabular data and metadata about that tabular data. The document also contains drafts for various methods of locating metadata; finally, it also contains some non-normative information about a best practice syntax for tabular data and for mapping into that data model. The work also contributes to th...
    Bing Webmaster Blog-- No Twitter Account--  
    Webmaster Blog
    This is a place devoted to giving you deeper insight into the news, trends, people and technology behind Bing.
    Usability, Content and Calendars: 3 Areas To Understand And Focus On
    For every business online come an almost limitless number of areas to learn about, become proficient in and continually work on. Many people end up good in an area because repetition and the “school of hard knocks” teaches them a workable path. And while some areas are no brainers (knowing your product, for example), they still can present legitimate challenges to a business. Areas like Usability often get talked about,…
    Filtering Low Quality Links in Bing SERP
    The internet can often feel like a giant cesspool of low quality, illegal or malicious documents. The mere mention of malware, adware and viruses is enough to send even the most experienced internet surfers running for cover. And yet, these represent just the tip of the iceberg of poor quality documents. Searchers also have to deal with phishing sites, fraudulent sites or sites propagating scams, spammy sites…. Well, you get…
    How Does Bing Choose The Title For My Web Page?
    Sometimes, despite a webmaster’s best efforts, Bing may choose to serve a title that is different to the title of a web site or document. Let’s walk through the process to see how Bing selects a title and what you can do to help us select yours. You have probably designed your site to maximize your CTR, you have reviewed best practices and SEO techniques, and you have a plan…
    Bing Knowledge Comes to Webmaster Tools
    In January we told you about our goal to bring the Power of Bing Knowledge to Webmasters. In April we followed up on that promise and announced Bing Knowledge Widget. For the first time, we empowered every webmaster to use the entity data from the Bing Knowledge repository. Since then, webmasters have added the embed code to thousands of pages to enhance their websites with the rich entity information from…
    Bing/Inc. Magazine RoadShow Sells Out In Chicago This Week
    The Bing Webmaster Tools and Inc. Magazine Roadshow scheduled for Chicago this week officially sold out earlier today! Great news for the folks who are intending to come to the Wit Hotel this Thursday! This follows a standing-room-only kickoff event in Nashville three weeks ago. The sad news is, for those in Chicago, we’re at capacity, though check for a wait list. The good news is we’ve got three more…
    Sitemaps Best Practices Including Large Web Sites
    One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to…
    Bing Webmaster Forums Shutting Down
    Over the last few years, we’ve had our Webmaster forums up and running. They’ve been around a while now in a few iterations, and like any community, the goal is to grow it to be vibrant and engaging. To foster the deep involvement of experts who help others, creating a community that contributes to improvements and makes its own gravity. There comes a time, however, when you sometimes need to…
    Announcing the Bing Webmaster Roadshow 2014
    Bing Webmaster Tools has partnered with Inc. Magazine to visit 4 cities with a panel of noted experts to discuss topics ranging from Search and Social to where trends are guiding us in the future. You’ll hear from leading experts on what trends exist today and how they are developing the patterns of behavior of tomorrows consumers. This is an ideal opportunity to hear where the best investment of your…
    Mark It Up
    For almost 3 years now Schema.org has been up and running, offering guidance on marking up your content. To those new to the concept, it’s a way to identify content in specific ways and with specific associations. Marking up your content using microdata is something done inside the code of the page, so you need to be familiar with working in that environment. It’s not difficult to implement, but you…
    10 SEO Myths Reviewed
    Myths in SEO run almost as deep as they do in Lock Ness and Area 51. Let’s have some fun and look at 10 of them today. By no means a definitely list, these still pop up. I need to rank #1 Yes, it’s nice to rank on top, but you know that actual rankings fluctuate on a daily basis. Does the #1 spot actually get you more clicks and…
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    Facebook’s Daily Active Users Are Up By 19 Percent by @mattsouthern

    Facebook just released their Second Quarter 2014 Financial Summary, included in the report are a lot of positive statistics for the social media giant. Most notably, compared to last year there is a 19% increase in daily active users, bringing the total count to 829 million users. Second quarter revenue was up a whopping 61% increase compared to last year, at $2.91 billion compared to $1.81 billion this time last year. Mark Zuckerber, Facebook CEO, said about his second quarter performance: W...

    Google Introduces Dynamic Sitelinks, Dynamic Sitelink Clicks Are Free by @mattsouthern

    Google announced via the Inside AdWords blog that they will be introducing dynamic sitelinks. Sitelinks are used to connect people to the content they need by linking to specific pages on your website with a direct link from your ad. Dynamic sitelinks are automatically generated sitelinks that appear below your ad text. Google describes this as another example of “AdWords tools adding value to your ads while saving time and simplifying campaign management.” Google cautions that impression sha...

    Facebook Responsible For Almost 24% of Overall Site Visits by @dannywong1190

    Facebook is the social network to end all social networks. At least, we have a bit of evidence to support that claim. In the 2nd Quarter 2014 edition of the Shareaholic Social Media Traffic Report, we reveal data that demonstrates Facebook’s absolute dominance as the leading driver of social referrals to sites across the web. Year-over-year, its “share of visits,” a percentage of overall traffic — direct traffic, social referrals, organic search, paid search, etc. — sites received, skyrockete...

    SEO 101: How Important is Site Speed in 2014? by @albertcostill

    Even incredibly patient people can’t stand waiting in lines – whether that’s at the bank, airport, or pizzeria. We either get bored or angry that it’s taking longer than expected. In fact, businesses learn all about this in Queuing Theory – which uses data to determine if a business should hire more employees or add an additional elevator shaft. This theory has more recently been used in analyzing web servers. Why? Because waiting for a website to load is no different from waiting in line for...

    The Ultimate Guide to Competing with Content by @mvolpe

    I have some depressing news for you. Your prospects, customers, and leads do not wake up every morning in breathless anticipation of your blog posts or ebooks. Nope, that kind of anticipation is reserved for Jay-Z albums and J.K. Rowling novels, so you can’t just craft a single blog post or video and think you’re done with your content strategy and execution. Winning with content starts with the recognition that you need to earn people’s attention, not rent it. To earn attention, you need a c...

    Instagram May Be Working On A Snapchat Competitor, Called Bolt by @mattsouthern

    A select number of Instagram users have received notifications prompting them to download a new ‘one tap photo messaging’ app called Bolt. According to user reports, when tapping on the ‘Free’ button to download the app the link becomes a dead end. These notifications have since been removed, possibly indicating that Instagram accidentally leaked something they didn’t intend to. Facebook has been known to test unreleased features inside its Android and iOS app only to officially release them ...

    Ten Years Of Local Search Data Accessible With Yelp Trends Tool by @mattsouthern

    Yelp was founded in 2004, making it 10 years old this year. In the decade since being founded, Yelp users have contributed over 57 million local reviews to the site. Today, Yelp announced that they will be giving everyone a look at ten years worth of review content with a new tool called Yelp Trends. From food trends to popular slang to short-lived beauty fads (Brazilian blowout anyone?), Yelp Trends searches through words used in Yelp reviews to show you what’s hot and reveals the trend-sett...

    Reach Customers at Every Step of the Buying Journey: An Interview With Erik Ford by @murraynewlands

    As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Erik Ford of Boost Media to discuss multi-channel marketing. Erik explains how the most successful marketers are reaching their customer at every step of the buying journey. Hear him discuss this in detail in the video below: Here are some key takeaways from the video: The big thing driving the focus on multiple channels is the ...

    How I Write 8 Blog Posts a Week While Running 2 Companies by @neilpatel

    You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content creation. The good news is it’s not that hard. I’ve figured out how to streamline my content creation process. It works so well that I write eight blog posts a week. I publish three times a week on Quick Sprout, and I guest-post five times a week. Here’s how I streamline my content creation, and here’s how you can too: Step #1: Generate a List ...

    Who Could Fill In for Matt Cutts? by @albertcostill

    Matt Cutts, head of Google’s webspam team, recently posted some big news. “I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of me. I talked about this as recently as last month and as early as 2006. And now, almost fifteen years later I’d like to be there for my wife more.” Cutts says he’ll completely unplug, meaning that he won’t be checking his work email until ...

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    Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire

    [Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] Last month I wrote an article about Google’s payday loan update which seemed to hit several sites but bypassed YouTube. This month I have decided to go and take a look at two of the most popular press release sites and [...]

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    How Panda and Penguin Algorithms Negatively Affect Your Website

    [Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] A top ranking on Google is a golden ticket to success. Companies spend fortunes on Search Engine Optimisation and Google advertising to raise awareness of their site, thus boosting their place on search results. Google is fully aware that companies are [...]

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    BEST Social Media Tools: Are You Using Them? (Collective Mastermind)

    We are talking social media tools today! In our panel today: Shannon Hutcheson, @ldylarke, an independent SEO consultant with huge experience in copy editing, social media marketing and link building Barbara Boser, @BarbaraBoser, Presidential Diamond Distributor at It Works Global Meghan Riley, @pixiechaser, “Writer, dreamer, gamer..” Clayton Wood, Executive with broad experience in building and [...]

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    5 Advanced Conversion Rate Optimization Methods To Increase Sales Online

    In the past few years, Conversion Rate Optimization has become as essential to a business as SEO. If you’re not optimizing – and your competitors are – you’re missing opportunities to gain new customers. While A/B testing is one piece of CRO, simply testing different variates of your site against each other is only one [...]

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    Simplify: Email Marketing Using Autoresponders 101

    Are you depending on Google to keep sending you traffic? What if you stop ranking so well? Or your site gets a penalty? Maybe you are paying for traffic over and over. Why would you want to do that? You could be capturing each visitor to your list and keeping them there. That is what [...]

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    Google removing author pictures from search: Your input?

    Last week Google announced removing author pictures from search results while keeping the author name. Seeing author pictures within search results was a huge competitive advantage, so no wonder this step was criticized by many authors who were participating in Google Authorship feature. From the good news: Participating is Authorship has been easier… If previously [...]

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    Long-term SEO in Competitive Niches: How We Survived all Google Updates

    [Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] Barry Schwartz has listed the most competitive niches in SEO: gambling, mortgage, hosting, real estate, travel, etc. We are into grey/black-hat SEO in one of these niches for 7 years already. Our sites have been in TOP10 by “online casino/slots/blackjack/…” and [...]

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    5 Useful Facts About StumbleUpon Traffic

    StumbleUpon may have been around for awhile, but marketers have been mixed in their advice about using it. As far as social media tools go, it is much different than most. Rather than allowing for interaction, it is used as a discovery tool. You introduce people to your website through this randomizer, increasing the chances [...]

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    Google Payday Loan Algo Punishes Spammy Search Terms, Except On Youtube

    Recently I put together an article about press release sites taking a huge hit in search rankings, presumably due to the “payday loan” algorithm which is supposed to target highly spammed keywords and sites using spammy techniques. I spoke to an employee of a press release distribution company (who both will remain nameless) and they [...]

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    Twitter Advertising FAQ

    [Check out our unofficial Twitter FAQ and contribute your questions and answers!] Advertising – in particular mobile advertising – has become a big deal on Twitter. While they have struggled behind Facebook when it comes to establishing such a service, it does exist and is gaining traction. People are realizing the benefits of having an [...]

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