- Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
YP Launches New Local Search Marketplace For National Advertisers - 18:24
Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built a new PPC platform to appeal to these... Please visit Search Engine Land for the full article.The Shifting World Of Search: Predictions For 2015 And Beyond - 17:21
As the search ecosystem matures, search engines must overcome new challenges. Columnist John Cosley of Bing discusses how search engines are adapting to new trends in order to address user needs. The post The Shifting World Of Search: Predictions For 2015 And Beyond appeared first on Search Engine... Please visit Search Engine Land for the full article.A Content Marketer’s Guide To SEO: A Checklist - 16:03
Content is an integral element of search engine optimization (SEO), so check out columnist Thomas Stern's handy checklist to ensure your content reaches its full potential. The post A Content Marketer’s Guide To SEO: A Checklist appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Google Tests Search Results Listings Without Descriptions - 15:00
Google tests how searchers would react to not seeing a snippet description in the search results. The post Google Tests Search Results Listings Without Descriptions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.How Google Made It A Little Harder To Reach Google.com From Outside The US - 10:00
Google says the change is meant to help local searchers, but does the Right To Be Forgotten play a role? The post How Google Made It A Little Harder To Reach Google.com From Outside The US appeared first on Search Engine Land. Please visit Search Engine Land for the full article.SearchCap: Google Fact Rank, Hating Link & Yahoo’s 20th Birthday - 03/3
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Fact Rank, Hating Link & Yahoo’s 20th Birthday appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling - 03/3
Along with 3,400 other people, CEO Marissa Mayer yodeled for a full minute to mark Yahoo's big day. The post Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Naturally Generated Links? Hey, Google Might Still Hate Them! - 03/3
Let’s say you have a manual penalty… not a nice way to open a post, I know, but it’s the reality for many site owners. What if Google shows you an example of one of your problematic links, and it’s one that sends you some really great converting traffic? What if, upon conducting a... Please visit Search Engine Land for the full article.
- Moz Blog
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
Announcing the 2015 Online Marketing Industry Survey - 03/3
Posted by Cyrus-Shepard
We're very excited to announce the 2015 Online Marketing Industry Survey is ready. This is the fifth edition of the survey, which started in 2008 as the SEO Industry Survey, and has also been known as the Moz Industry Survey. Some of what we hope to learn and share:
How Google Pulls Structured Snippets from Websites' Tables - 03/3
- Demographics: Who is practicing inbound marketing and SEO today? Where do we work and live?
- Agencies vs. in-house vs. other: How are agencies growing? What's the average size? Who is doing inbound mar...
Posted by billslawski
An article that came out at the beginning of 2015 was intended to (quietly) let people know about what Google had been doing to offer a new form of search results called Table Search. The article was titled Applying WebTables in Practice (pdf).
It tells us about an initiative that Google's structured data team embarked upon, when they started the WebTables project in the second half of the 2000s, which involved them releasing the following paper:
WebTables: Explorin...Local Centroids are Now Individual Users: How Can We Optimize for Their Searches? - 02/3
Posted by MiriamEllis"Google is getting better at detecting location at a more granular level—even on the desktop. The user is the new centroid." - David Mihm The history of the centroid
The above quote succinctly summarizes the current state of affairs for local business owners and their customers. The concept of a centroid— a central point of relevance—is almost as old as local search. In 2008, people like Mike Blumenthal and Google Maps Manager Carter Maslan were sharing statistics...My Favorite 5 Analytics Dashboards - Whiteboard Friday - 27/2
Posted by Sixthman
Finding effective ways of organizing your analytics dashboards is quite a bit easier if you can get a sense for what has worked for others. To that end, in today's Whiteboard Friday the founder of Sixth Man Marketing, Ed Reese, shares his five favorite approaches.
UPDATE: At the request of several commenters, Ed has generously provided GA templates for these dashboards. Check out the links in his comment below!
For reference, here's a still of this week's white...Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage - 25/2
Posted by Martijn_Scheijbeler
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.
Everybody remembers being in college, writing down activities in a logbook, hoping the hours they worked on a project were enough for a sufficient grade. After two years as an online marketer/SEO, I realized what makes writing down activities s...The Marketing Department of the Future - 25/2
Posted by SamuelScott
My first marketing job was in porn.
After leaving my journalism career and having studied marketing in an M.B.A. program in Boston, I moved to Israel some years ago to pursue a marcom career in the so-called "Startup Nation." My first job, however, turned out to be at a pornography website that broadcast live "shows" for $1 a minute.
Yeah, it's a little embarrassing. But I learned a lot – about what not to do.
Every day, I would write fake porn stories that would b...15 SEO Best Practices for Structuring URLs - 24/2
Posted by randfish
It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. But, an important caveat before we begin: the optimal structures and practices I'll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an "it would be great if we could," not an "if we don't do things this way, the search engines will never ran...Building Online Marketing Strategies for Small Businesses - 23/2
Posted by MorganChessman
Building marketing strategies for small businesses is one of my favorite things. In my first marketing role, I worked in the marketing department for a small company before moving on to Distilled, where I've been lucky enough to continue working with small businesses that have enormous potential. Despite the various industries, locales, and personalities, one of the prevailing similarities between them is that small businesses often don't position their company or us...
- Search Engine Journal
Search Marketing Advice, News, and Tutorials
Dynamic SERP Ranking: How to Compete in Localized Google Results by @lorenbaker - 18:30
The localization of search engines is just a continued evolution of what Google is trying to do the most - creating the best value to it’s users.
The post Dynamic SERP Ranking: How to Compete in Localized Google Results by @lorenbaker appeared first on Search Engine Journal.Get to Know Your Audience: 17 Incredible Useful Market Research Tools by @kevanlee - 16:41
You may have heard understanding your audience on social media is one of the keys to success. (I may have even said it myself a time or two!) Makes a lot of sense. The more you know about your audience, the better you will be able to deliver the kind of helpful content and updates they are interested in. So what is the simplest, most efficient ways of understanding an audience? This is the part where I often get stuck: Implementing the good advice into my own social media strategy. Fortunatel...7 Examples of Great Storytelling For Boring Brands by @sherisaid - 14:15
Some brands are inherently sexy, like the Ford Mustang. The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car). Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create comp...The 7 Step Process For Writing a Blog Post That People Will Actually Read by @sujanpatel - 12:55
Here are seven steps for writing a blog post that people will actually read.
The post The 7 Step Process For Writing a Blog Post That People Will Actually Read by @sujanpatel appeared first on Search Engine Journal.Facebook Makes 5 Predictions For A Mobile-First Future by @mattsouthern - 3:12
Get ready to put the desktop computer in the back of your mind and start thinking about mobile first. Facebook predicts that as smartphones become a more integral part of people’s lives, the mobile experience is going to take priority. With Mobile World Congress taking place in Barcelona this week, the topic of mobile devices is hot on everyone’s mind. Jane Schachtel, Facebook’s global head of technology and mobile strategy, took to the Facebook For Business blog this week to give her predict...Google Extends Safe Browsing Protections to Google Analytics Users by @mattsouthern - 2:14
If you’re a site owner there’s a good chance you have used Google Webmaster Tools, and you may have even encountered Safe Browsing notifications before. Safe Browsing is a feature built into Webmaster Tools that alerts you if Google detects something on your site that could cause problems for other users, like if your site has been hacked and began infecting visitors with malware, for example. Today Google announced it has extended these safe browsing protections to Google Analytics users. S...How to Raise Awareness For Non-Profits Through Social Media Ad Grants by @krisjonescom - 03/3
According to the National Center for Charitable Statistics (NCCS), there are nearly 2 million non-profit organizations registered in the United States. Tens of millions of additional charitable organizations exist worldwide. Common wisdom is that if you want to help a charity all you have to do is volunteer your time or donate money. While time and money are important, I believe what non-profits really need is your professional digital marketing services (at a discount or for free, but more o...Apology 101: How to Save Your Reputation by @jeanmariedion - 03/3
What's the right way to apologize? Here is my foolproof business apology template, along with some notes about apology pitfalls.
The post Apology 101: How to Save Your Reputation by @jeanmariedion appeared first on Search Engine Journal.
- Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
March 2015 Google Webmaster ReportI try to keep the amount of content in these recaps as short as possible but this past month was pretty busy in so many different ways around Google webmaster SEO topics. Let's start with Google announcing new mobile friendly ranking factors coming on April 21st...Google Norwegian Hreflang Language Codes NO, NB or NNThe hreflang questions are some of the most interesting ones I see in the forums because it addresses things across domains, duplication, language handling...Google Testing Search Results Without DescriptionsI've seen lots of Google tests, including Google hiding the URLs in the search results...Google Fact Rank: Google Ranking Web Pages On Facts, Not LinksThe SEO community is buzzing heavily around a paper (PDF) published by Google named Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources. The paper describes how Google can rank the most factually accurate web pages higher in the search results...Daily Search Forum Recap: March 3, 2015
Here is a recap of what happened in the search forums today...Google Webmaster Tools May Add Unverified Sites List FilterMany SEOs have tons and tons of sites in their Google Webmaster Tools accounts, either from new existing clients...Google: Definitely Put A Nofollow On Web Design By LinksAn old topic of web design by or site credit links - should you put them on web sites and if so, should they pass link juice? So if I design a web site for you, can I put "site designed by Barry" and link that to my site...
- Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
Use Search and Social Media to Monitor TV Advertising - 15:30
Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.Google Confirms Intentions for Mobile Search – What Now? - 13:30
There has been a lot of speculation recently about Google’s intentions with mobile search. But Google’s recent announcement on Webmaster Central answered all the questions and confirms its intentions.Enterprise SEO: An Interview With Eric Enge, Stone Temple Consulting - 03/3
This Q&A by SEW's sister publication ClickZ with Eric Enge from Stone Temple Consulting sheds some light on what will undoubtedly be a well-attended session at the event.App Indexing - The New SEO Generation - 03/3
Google’s App Indexing API will change the conversation about what true app SEO is and how it will evolve.Busted SEO Campaign? Fix It With 3 Easy Checks! - 03/3
Here's a simple checklist to review campaigns and find roadblocks that might be impeding success in your SEO campaign.The 7 Habits of Highly Effective Search Marketers - 02/3
While some of the skills needed to succeed as a modern marketer are evolving, keeping in mind these tried-and true habits will make you a highly effective search marketer.Complementary Marketing: The Intersection of SEO and Content Marketing - 02/3
The reality is the more we work together, the better we all do. Here are three specific examples of how SEO can improve content marketing, across all stages of a campaign.Dive Deeper: Questions You Need to Add to Your SEO Client Onboarding Process - 02/3
As you work through your regular onboarding checklist, use this time to dig deeper with a few more probing questions to help you create a strategy that's practically guaranteed to succeed.
- SEO Chat
Search Engine Optimization News and Talk
B2B Social Media Measurement Proves ROI - 21/1
In the B2B space, there persists a belief that social media only works for B2C. This is because to date most have no proof it works for B2B. According to MarketingProfs and The Content Marketing Institute B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America, measurement is a key area where B2B marketers [...]
The post B2B Social Media Measurement Proves ROI appeared first on SEO Chat.Online Marketing Services: Why You Should Consider Charging by Task - 19/1
I am sure a lot of our readers and members provide some sorts of online marketing services and thus they are facing with the well-known dilemma: How to measure and charge for the service? How to make your pricing competitive and clear while not under-pricing yourself. [There's also a follow up to this article on [...]
The post Online Marketing Services: Why You Should Consider Charging by Task appeared first on SEO Chat.New Marketing Tactics to Try in 2015: What’s Yours? - 05/1
Welcome to 2015! A new year is a good time to try something new (especially given that Q1 is usually a slower quieter time for many marketers!) Is there any tactic you are planning to try this year? Here’s some inspiration for you! Jolynno: Video Marketing + Podcasting Yes, I currently use Instagram marketing and [...]
The post New Marketing Tactics to Try in 2015: What’s Yours? appeared first on SEO Chat.4 Aspects to SEO Basics for Websites, Blogs and eCommerce - 03/12
What do you do about SEO if the site you built doesn’t seem to have SEO features built in? First, you need to know there is more than one aspect to SEO. There are actually at least four: Meta fields On page SEO Incoming links Page load time and caching SEO Basics No matter what [...]
The post 4 Aspects to SEO Basics for Websites, Blogs and eCommerce appeared first on SEO Chat.Why Google Thinks You’re A Sly Dog And How To Make It Trust You - 28/11
Trust is everything in a relationship and without it a connection is meaningless and a bond throwaway. So, how do you build this trust? Openness…… respect…… offering a quality experience. The funny thing is that it’s not just your girlfriend that will appreciate it when she can trust you, Google will too. Trust is [...]
The post Why Google Thinks You’re A Sly Dog And How To Make It Trust You appeared first on SEO Chat.Link Building: Where Should You Even Begin? Basic Guidelines to Link Building - 21/11
The world of SEO seems to be constantly in flux. With each Google algorithm change comes an existential crisis for the industry, although hopefully we are over the worst excess of that era and the present zeitgeist is one which is likely to be around for a while. Link building is the bread and butter [...]
The post Link Building: Where Should You Even Begin? Basic Guidelines to Link Building appeared first on SEO Chat.How to Build More Targeted Traffic to Your Blog - 19/11
Admit it, at least part of the reason you choose to write for a blog is to increase your traffic. Maybe you are a business trying to push your brand, or you might just rely on your content itself to produce revenue. Either way, you won’t get anywhere without plenty of people reading what you [...]
The post How to Build More Targeted Traffic to Your Blog appeared first on SEO Chat.The Easiest On Page Optimisation in the World - 15/11
A Simple Graphic for On Page SEO to maximize your search position in Google. All the basics are covered. SEO tactics come and go, but the bed rock of all good SEO is right here. Make every page this clean and clear and the battle for Google search results is half won. Content Style and [...]
The post The Easiest On Page Optimisation in the World appeared first on SEO Chat.
- Black Hat Forum Black Hat SEO
BlackHatWorld is a fully moderated SEO Forum dedicated to dispersing Internet Marketing techniques. Discover new services on our marketplace including, SEO tools, video content creation, proxies, Social media, automatic content generators and more. Master the ART of Internet Marketing with BlackHatWorld
온라인카지노＼＼た▷*【 *c*o*n*7*9*。*c*o*m* 】*◁し＼＼카지노주소 - 17:00
온라인카지노＼＼た▷*【 *c*o*n*7*9*。*c*o*m* 】*◁し＼＼카지노주소온라인카지노＼＼た▷*【 *c*o*n*7*9*。*c*o*m*...Looking vps hosting for hosted opencart site - 16:52
Hello i am looking for vps hosting for hosted my opencart site. So anyone can give me good vps server with cheap...Need a person for a custom php+xml job - 16:42
Hello, I need a expert in work with php and xml. Is a custom work, pm your skype and I'll add you to discuss the...Need backlink within an upcoming article on mashable, techcrunch, tnw and/or other sites - 16:30
Need a backlink within an upcoming article on one or more of the following sites: mashable.com...Keyword Difficulty Checkers - 16:24
Hello. i am looking for a main keyword for amazon associates website. and i am little confused, i found 3 free...Does domains with CNN ireport backlinks worth? - 16:19
Sorry. Title went little wrong. Does domains with CNN ireport backlinks worth any buck? Just askingLong-time reader, first post! - 16:15
Hi BHW! I've been a fan and long-time reader of the forums, yet due to recent (few months ago) BS at my...Your opinion about my Google Display Campaign - 16:11
Hello guys, i would like know your opinion about this: Im going to do a Google Display Campaign of 5000, my CPC...
- Online Marketing Blog - TopRank®
20 B2B Content Marketing Examples and Case Studies for 2015 - 11:55
We know that 93% of B2B marketers were using content marketing in 2014. That number is up just a tick from 2013 and will likely climb again in 2015. But what does this slow trend mean for content marketers in the B2B world? It means that it’s time to step up their content game. It’s no longer enough to [...]Interview: Sonia Simone of @Copyblogger Media #authority2015 - 03/3
I am very happy to post the first in our series of interviews with featured speakers at the upcoming Authority Rainmaker conference (May 13-15 in Denver) with none other than Sonia Simone of Copyblogger Media. Sonia is the co-founder and Chief Content Officer at Copyblogger, where she writes about marketing, entrepreneurship, and how to create better [...]Content and SEO Beyond Marketing – Optimized Digital Communications - 02/3
Content is the reason search began in the first place. In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web. During those early days, the web was as much about the experience of discovery, aka “surfing”, as it was about finding specific answers. [...]Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up - 27/2
New Research Shows 95% Use Customer Reviews - PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics Pinterest Was the Fastest-Growing Social Network in 2014 [...]B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience - 26/2
What is the biggest mistake B2B marketers make with content? It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that doesn’t solve a customer information problem. Additionally, content that is presented out of context and unoptimized for customer experience can result in very [...]All New Sophisticated B2B Marketing Guide for LinkedIn - 25/2
It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place for online resumes and prospecting future hires. Today, with nearly 350 million members world-wide, LinkedIn has become a formidable marketing and sales resource for B2B marketers across the web. In fact, LinkedIn is evolving as a full marketing funnel solution [...]How to Make a Marketing Impact with Instagram - 24/2
From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for live posts from the winner of the contest March 25 -28. Boom! Making an impact and making it quickly is a primary [...]Using Emerging Social Networks to Increase B2B Productivity - 23/2
From James: Today’s post is the third in a series of four articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for the next post in the series on how to create impact with Instagram. While many businesses ban social networks such as Facebook, Twitter, [...]
- WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum
Affiliate Marketing Webmaster Forum. A great place to learn SEO, web design and development, and internet marketing along with affiliate marketing strategies.
Will affiliate linking effect SEO? - 03/3
I have a question. If you are hosting your own affiliate program and the links are not redirected properly by the affiliate, will this effect your...Track Keywords Progress!Google & other Search Engines-Also Amazon-YouTube!Free Track - 03/3
*Hello WF Members,* Image: http://i.imgur.com/80ssskv.jpg (http://www.serprecord.com/) Image: http://imageshack.us/a/img189/9214/mwgg.png ...Tracking both installs and sales (multiple actions) on desktop - 03/3
I run a software campaign on desktop and I want to track both installations and sales. To track installs I could add a tracking pixel to the...Video streaming hosting - 03/3
Hey guys. I'm starting up a Youtube clone video streaming site soon. Site is a niche site and has definite potential/unique value. Users will...Well, well, gey boys - 03/3
I know you like this kind of stuff, here is an interesting twitter feed to follow. https://twitter.com/falkamstrong This is a thanks in...Spare 4 Minutes to Laugh - 02/3
http://www.youtube.com/watch?v=gU0hEG9JwBkAny teachers/professors here? - 02/3
I'm almost at the verge of deploying the beta version of my app that isn't a "yet another MOOC course site". Can't talk about the site publicly yet,...House of Cards Season 3 (spoiler alert) - 02/3
Cant believe there is no thread on this yet. I thought they brought their game and improved on last season. Still not sure about the ending. Some...
- Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
Safe Browsing and Google Analytics: Keeping More Users Safe, Together - 03/3
The following was originally posted on the Google Online Security Blog.
If you run a web site, you may already be familiar with Google Webmaster Tools and how it lets you know if Safe Browsing finds something problematic on your site. For example, we’ll notify you if your site is delivering malware, which is usually a sign that it’s been hacked. We’re extending our Safe Browsing protections to automatically display notifications to all Google Analytics users via familiar Google Analytics Noti...Finding more mobile-friendly search results - 26/2
Webmaster level: all
When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App...Case Studies: Fixing Hacked Sites - 18/2
Webmaster Level: All
Every day, thousands of websites get hacked. Hacked sites can harm users by serving malicious software, collecting personal information, or redirecting them to sites they didn't intend to visit. Webmasters want to fix hacked sites quickly, but unfortunately recovering from a hack can be a complicated process.
We're trying to make the process of recovering from a hack easier for webmasters with features like Security Issues, Help for Hacked Sites, and a section of our foru...Crawling and indexing of locale-adaptive pages - 28/1
Webmaster level: advanced
Locale-adaptive pages change their content to reflect the user's language or perceived geographic location. Since, by default, Googlebot requests pages without setting an Accept-Language HTTP request header and uses IP addresses that appear to be located in the USA, not all content variants of locale-adaptive pages may be indexed completely.
Today we’re introducing new locale-aware crawl configurations for Googlebot for pages that we detect may adapt the content they...Upcoming Events In The Knowledge Graph - 15/1
Webmaster level: allLast year, we launched a new way for musical artists to list their upcoming events on Google: schema.org markup on their official websites. Now we’re expanding this program in four ways:1. Official Ticket LinksFor artists: if you mark up ticketing links along with the events on your official website, we’ll show an expanded answer card for your events in Google search, including the on-sale date, availability, and a direct link to your preferred ticketing site.As before, yo...New Structured Data Testing Tool, documentation, and more - 15/1
Webmaster level: allStructured data markup helps your content get discovered in search results and across Google properties. We’re excited to share several updates to help you author and publish markup on your website:
Google Public DNS and Location-Sensitive DNS Responses - 15/12
- A new Structured Data Testing Tool to better reflect Google’s interpretation of your content
- Improved documentation and policy guidelines for Google features powered by structured data on the web
- Expanded support for the JSON-LD markup syntax
Webmaster level: advanced
Recently the Google Public DNS team, in collaboration with Akamai, reached an important milestone: Google Public DNS now propagates client location information to Akamai nameservers. This effort significantly improves the accuracy of approximately 30% of the location-sensitive DNS responses returned by Google Public DNS. In other words, client requests to Akamai hosted content can be routed to closer servers with lower latency and greater data transfer throughput. Ov...The four steps to appiness - 09/12
Webmaster Level: intermediate to advanced
App deep links are the new kid on the block in organic search, and they’re picking up speed faster than you can say “schema.org ViewAction”! For signed-in users, 15% of Google searches on Android now return deep links to apps through App Indexing. And over just the past quarter, we've seen the number of clicks on app deep links jump by 10x.
We’ve gotten a lot of feedback from developers and seen a lot of implementations gone right and others that were...
- Webmaster Blog
Official Blog for Bing Webmaster Tools & Experiences
Understanding and Testing: Implicit Local Queries - 12/2
For this post, we spent some time with Wei Wang, a Senior Program Manager in the Mobile Relevance team here at Bing and asked him to explain some of the basic things they face when answering “local” queries via mobile, and to explain a bit about how Bing fills in the blanks to determine the “best” result for a local-intent query.- Duane In web search, many queries are associated with…Recommended Reading: The Role of Content Quality in Bing Ranking - 08/12
You’ve heard us talk about quality quite a bit on this blog and we can all agree that creating quality content is the only sustainable strategy in attracting and retaining visitors. Naturally, as a search engine we always aim to connect our searchers with the best content out there, so content quality plays an important part in our algorithms. Which brings me to the “recommended reading” part: My colleague Michael Basilyan from the Bing…How Bing and Your Mobile Device Became Friends - 21/11
As we discussed in Meet our Mobile Bots recently, Bing probes websites using device-specific crawlers to understand if they provide a good experience on different devices and platforms and to inform our mobile ranking algorithms. Today we are joined by Mir Rosenberg from the Mobile Relevance team to add some color to the subject by discussing a recent mobile ranking update that resulted from this effort. Enjoy! — Vincent Traditionally, Bing…Meet our Mobile Bots - 03/11
In today’s post we are joined by Lee Xiong from the Bing Crawl team. Lee is going to discuss some new developments on the crawl front pertaining to mobile SEO. Enjoy! – Vincent We can all agree that mobile is the future. Actually, we can’t really say “mobile is the future” anymore. Mobile is the present. Mobile is now. With that in mind, it’s time to take a fresh look at some essential things…Quick! We’ve Doubled our Webmaster Sign-Up Credit! - 23/10
Two weeks ago I told you how to get $100* in free advertising credit by becoming a new Bing Ads user if you had a Bing Webmaster Tools account. As it turned out, many of you seized this opportunity to claim your ad credit, just in time for the holiday season. And for those of you who didn’t act yet: simply log into your webmaster tools account today and click…Building Authority & Setting Expectations - 17/10
Authority is defined by the Oxford Dictionary as “a person or organization having power or control in a particular, typically political or administrative, sphere”. For our purposes, we also understand that “authority” conveys a sense of trust and influence. Searchers generally want authoritative sources to engage with. They want to be able to trust the sources they visit. Naturally, this means being an authority ranks pretty high on the “must…Not a Bing Ads User? Get $100 in Ad Credit to Become One! - 10/10
Since our June 2012 re-launch of Bing Webmaster Tools, many webmasters, site owners, and search marketers like yourself have joined our program and use the tools to stay up-to-date on how their web site is performing in Bing and Bing-powered search results. Millions of content publisher share their Sitemaps, Parameters to Ignore, and Crawl Preferences with us, allowing their websites to shine on Bing.com, Yahoo!, and other places powered by…MGC Spam Filtering - 08/10
In today’s edition of the Bing Index Quality blog we will delve into one particular spamming technique – MGC (short for ‘machine generated content’.) We will discuss what it is, why & how spammers employ it and introduce a specific update we shipped a few months ago aimed at detecting and filtering out pages utilizing this technique. What is MGC and why/ how spammers employ it? As we mentioned in…