W3streams.com

Top News: SEO

  • Blocks Settings
  • Compact/Full Feed
  • More/Less Headlines
  • Change Fontsize
  • Dark background Light background
Top News: SEO Preferences

[ Move / Disable blocks ]

  • Cancel
  • Save
  • Reset
  • Open links in a new window
Introducing rich cards
Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.Evolution of search results for queries like [peanut butter cookies recipe]: with rich cards, results are presented in carousels that are easy to browse by scrolling left and right. Carousels can contain cards all from the same site or from multiple sites.For site owners, this is a new opportunity to stand out in Search results and attract more targeted users to your page. For example, if you have a recipe site, you can build a richer preview of your content with a pro...
A new mobile friendly testing tool

Mobile is close to our heart - we love seeing more and more sites make their content available in useful & accessible ways for mobile users. To help keep the ball rolling, we've now launched a new Mobile Friendly Test.

The new tool is linked from Search Console's mobile usability report or available directly at https://search.google.com/search-console/mobile-friendly

The updated tool provides us with room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile Friendly Test. Additionally, of course this tool also works well on your smartphone, if you need to double-check something there!

We'd like to invite you to take it for a spin, try your website and other sites that you're curious a...

Deeper Integration of Search Console in Google Analytics
(Cross-posted from the Google Analytics Blog.) Google Analytics helps brands optimize their websites and marketing efforts for all sources of traffic, and Search Console is where website owners manage how they appear in Google organic search results. Today, we are introducing the ability to display Search Console metrics alongside Google Analytics metrics, in the same reports, side by side - giving you a full view of how your site shows up and performs in organic search results.For years, users of both Search Console and Google Analytics have been able to link the two properties (instructions) and see Search Console statistics in Google Analytics, in isolation. But to gain a fuller picture of your website’s performance in organic search,...
How we fought webspam in 2015
Search is a powerful tool. It helps people to find, share, and access an amazing wealth of content regardless of how they connect or where they are located. As part of Google’s search quality team, we work hard to ensure that searchers see high quality search results—and not webspam. We fight spam through a combination of algorithms and manual reviews to ensure that sites don’t rise in search results through deceptive or manipulative behavior, especially because those sites could harm or mislead users.Below are some of the webspam insights we gathered in 2015, including trends we’ve seen, what we’re doing to fight spam and protect against those trends, and how we’re working with you to make the web better.2015 webspam trends
  • We saw a huge...
Helping webmasters re-secure their sites
(Cross-posted from the Google Security Blog.) Every week, over 10 million users encounter harmful websites that deliver malware and scams. Many of these sites are compromised personal blogs or small business pages that have fallen victim due to a weak password or outdated software. Safe Browsing and Google Search protect visitors from dangerous content by displaying browser warnings and labeling search results with 'this site may harm your computer'. While this helps keep users safe in the moment, the compromised site remains a problem that needs to be fixed.Unfortunately, many webmasters for compromised sites are unaware anything is amiss. Worse yet, even when they learn of an incident, they may lack the security expertise to take acti...
No More Deceptive Download Buttons
(Cross-posted from the Google Security Blog.) In November, we announced that Safe Browsing would protect you from social engineering attacks - deceptive tactics that try to trick you into doing something dangerous, like installing unwanted software or revealing your personal information (for example, passwords, phone numbers, or credit cards). You may have encountered social engineering in a deceptive download button, or an image ad that falsely claims your system is out of date. Today, we’re expanding Safe Browsing protection to protect you from such deceptive embedded content, like social engineering ads.Consistent with the social engineering policy we announced in November, embedded content (like ads) on a web page will be considered ...
Continuing to make the web more mobile friendly
Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.If you've already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out the Mobile-Friendly Test and the Webmaster Mobile Guide, both of which provide g...
  • MOZ@Moz  
    The Moz Blog
    Moz provides inbound marketing analytics software. They also foster the most vibrant online marketing community and create free resources for learning inbound marketing.
    How to Research the Path to Customer Purchase - Whiteboard Friday

    Posted by randfish

    Moving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it's far too easy to make a misstep. In today's Whiteboard Friday, Rand steps back to take a higher-level look at the path to customer purchase, recommending workflows and tools to help you forge your own way.

    Click on the whiteboard image above to open a high resolution version in a new tab!

    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about the path to customer purchase and how to research that path. The reason this is so critical is because we have to unders...

    ​Preview the MozCon 2016 Agenda (and Other Exciting News!)

    Posted by EricaMcGillivray

    Like the talking mice to Cinderella, we're already working hard on MozCon and crafting Roger one heck of a ball gown. (And letting our metaphors get out of control in the meantime.) Which means I'm here to share with all of you the current MozCon 2016 Agenda and a ton of other preview goodies.

    If you're suddenly like "Oh snap, I haven't bought my ticket(s)!", I'll pause while you:

    Buy your MozCon 2016 ticket!

    New emcees: we're mixing it up!

    As some of you know, Cyrus won't be emceeing MozCon this year. (We still adore him, and I'm sure his face will make it into a few slide decks.) So we decided to take this opportunity to shake it up.

    Emceeing MozCon is a hard job. We want each and every speaker to feel supporte...

    Here's How I'm Using Moz Content for Mining Local Link Opportunities

    Posted by David_Farkas

    [Estimated read time: 8 minutes]

    Creating content for local link building can be intimidating.

    Sure, you know your business. You know your area, but do you know what locals want to read about?

    You can always guess, and you might strike gold. My guess is you don’t have the time, resources, or budget for guesswork.

    I don’t either, which is why I like to go in educated.

    Enter Moz Content.

    Even if you don’t have a Moz account, Moz Content allows you to audit any website and find its most popular conte...

    5 Actionable Talks from Conversion Experts

    Posted by christinew603

    [Estimated read time: 5 minutes]

    As marketers, we can’t turn a corner without hearing about how to generate leads with existing content. But CRO [Conversion Rate Optimization] is about so much more than just leveraging content in different ways; optimization is really the process of finding out and testing how to convert people on your site pages, landing pages, blog posts, and marketing efforts.

    Don’t know where to start? Listen to these five actionable talks from a few of today’s top conversion experts. Hear directly from the landing page, copywriting, mobile, and conversion design experts on how to optimize your marketing for lead conversion. (And save your spot in a live Google Hangout with these experts and...

    Is Your Writing Readable? 3 Concepts to Master for Copy That Converts

    Posted by Isla_McKetta

    [Estimated read time: 9 minutes]

    You know you're supposed to write scannable copy. But do you know why?

    On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. – Jakob Nielsen

    Nope, it's not just that. Although the tiny fraction of attention readers have for your content is always important to keep in mind. But instead of another "write for the F-pattern reader" article, let's dig into the psychological underpinnings of how readers process information. You'll learn ways to make your content more memorable and how not to disenfranchise any audience members who struggle with legibility, however unintentional.

    Don't worry; you don't have to immerse y...

    The Landscape of Mobile Search is Changing – How Will You Adapt?

    Posted by bridget.randolph

    [Estimated read time: 9 minutes]

    Note: this post is based on a recent presentation I gave at LearnInbound Dublin. You can find the slides here.

    Mobile search as a topic has changed a lot over the past few years. When I first started looking at this, back in 2012, there was already a lot of discussion happening around the topic of mobile. And back then, the big question everyone was asking was, “what should my mobile strategy be?”

    Even then, things were shifting. At one of my early conference presentations on the topic, I made the point that we should stop thinking about a “mobile strategy” as different from our web strategy, because mobile technology was becoming simply another way to access the Internet. This ...

    Getting Local Store Locator SEO Right

    Posted by MiriamEllis

    [Estimated read time: 9 minutes]

    Right now, a customer is trying to find your local business. How quickly are you delivering the NAP, directions and other details he needs, on the go?

    Volumes of excellent free advice have been written for small businesses about creating quality, optimized local landing pages, but today, I’d like to talk about a topic that has received much less attention: helping customers discover locations when you’ve got a ton of them. This article is for the medium-to-large business with 50, 1,000, even 10,000 physical locations and a pressing goal to have each one be found by the customers local to it. Let’s talk about store locators!

    Shopping wisely for store locators

    A business with 5 or even ...

    All About App Search: Indexing, Ranking Factors, Universal Links, and More - Whiteboard Friday

    Posted by Tom-Anthony

    [Estimated read time: 10 minutes]

    App search is growing and changing, and there's more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. In today's special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google may have some competition as the search engine giant.

    Click on the whiteboard image above to open a high resolution version in a new tab!

    Video Transcription

    Tom: Howdy, and welcome to another British Whiteboard Friday. I'm Tom Anthony, head of the R&D Department here at Distilled. This is Will Critchlow, founder and CEO. Today we're going to be talking about app s...

  • Bing Webmaster Blog@bing  
    No items were found.