Official news on crawling and indexing sites for the Google index.
Webmaster level: intermediate-advanced
To crawl, or not to crawl, that is the robots.txt question.
Making and maintaining correct robots.txt files can sometimes be difficult. While most sites have it easy (tip: they often don't even need a robots.txt file!), finding the directives within a large robots.txt file that are or were blocking individual URLs can be quite tricky. To make that easier, we're now announcing an updated robots.txt testing tool in Webmaster Tools.
You can find the updated ...
Do you have an Android app in addition to your website? You can now connect the two so that users searching from their smartphones and tablets can easily find and reach your app content.
App deep links in search results help your users find your content more easily and re-engage with your app after they’ve installed it. As a site owner, you can show your users the right content at the right time — by connecting pages of your website to the relevant parts of your app you ...
- Site moves without URL changes. Only the underlying infrastructure serving the website is changed without any vis...
In April, we launched App Indexing in English globally so deep links to your mobile apps could appear in Google Search results on Android everywhere. Today, we’re adding the first publishers with content in other languages: Fairfax Domain, MercadoLibre, Letras.Mus.br, Vagalume, Idealo, L'Equipe, Player.fm, Upcoming, Au Feminin, Marmiton, and chip.de. In the U.S., we now also support some more apps -- Walmart, Tapatalk, and Fancy.
We’ve also translated our developer guid...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Here is a recap of what happened in the search forums today...
It’s not the holiday season yet (phew!), but Yahoo users are still busy rushing to the stores to buy gifts, as baby and wedding shower season is officially here.
Where are Yahoo users going to shop for the new bundles of joy in their lives? Not surprisingly, searches for [babies r us baby registry] are spiking 2422%. Other top-searched baby registries overall this month include Target, BuyBuyBaby, Walmart, and Amazon.
Don’t forget about the happy couple! Searches for [the knot.com wedding ...
Attention fashionistas: according to your searches on Yahoo this month, retro is this season’s hottest trend as [vintage used clothing] spikes 939%.
Not sure what you’re looking for in the collections of secondhand castoffs at your local vintage shop? Yahoo’s community of trendy thrifters are searching for [vintage wedding dresses], [vintage t-shirt], [vintage swimsuits] and [vintage stockings].
While your outfits are on par with the latest trend, so are your accessories, homes, and cars! O...
Hungry for hot dogs? Tomorrow is National Hot Dog Day and it’s time to get your grub on! Searches for the [best hot dogs] are spiking off the charts this month, with [nathan’s hot dogs] in particular spiking 2182% following its annual contest.
Picky about your dogs? The most searched brands of this favorite summer BBQ food this month are: [brooklyn hot dog company], [portillos hot dogs], [hebrew national hot dogs], [sabrett hot dogs], [applegate hot dogs], [pinks hot dogs], [ballpark hot dog...
Funnel cakes, petting zoos, ferris wheels, merry-go-rounds — who doesn’t love the fair?
Families are heading to their local fairs for some good ol’ fashion fun this summer as searches for [state fair] are spiking 776% this week on Yahoo. Curious as to which county fairs are drawing the most crowds? Over the past month, the top-searched fairs throughout the nation include:
Alameda County Fair
Orange County Fair
California State Fair
Del Mar Fair
Wisconsin State Fair
Ohio State F...
Kim Kardashian has nailed the high cheekbones and defined jawline look, and Yahoo users are jumping on the trend! Searches for [contouring makeup] are spiking 604% this month as Yahoo users learn how to get the picture perfect look. [kim kardashian contouring] is a top Yahoo search this month, along with related searches [contouring and highlighting], [what is contouring makeup] and [face contouring]. Maybe learning how to contour should get you A-lister points in Kim’s new game?
Want to see...
Which do you prefer? Singing in the shower or dancing in front of the mirror? According to searches on Yahoo this week, we’d place bets on the former. To help improve the quality of your shower vocal performance (can you hear us, neighbors?), you’ve been searching for various lyrics online, including [black widow lyrics iggy azalea] which is spiking 488% this week.
Looking to craft the most perfect rock-out-in-the-shower playlist? Check out the below most-searched song lyrics this month on Y...
Word on the street is that street food is the word! You’re heading outdoors to try some delicious — and sometimes gourmet — [food trucks]. This month, the term is spiking 168% on Yahoo, which is an increase of nearly 2x more searches compared to 2013!
Prepare your taste buds! The top searched food trucks on Yahoo this month include: the Mexican [tamarindo food truck] in Orange County, Korean and Japanese fusion [koja kitchen food truck] in the Bay Area, gourmet Singapore and American [chomp ...
People around the country are turning to Yahoo for answers to their questions, and their curiosity knows no bounds! You have questions, and we have answers.
What “how to” questions are spiking for men this week on Yahoo?
The most-searched “how to” search from men on Yahoo remains [how to tie a tie] — classic! Guys, check out this video on Yahoo Screen on how to get the perfect tie or bowtie.
Searches for [how to whistle with your fingers] are also hot this week, with 82% of the queries c...
Looking to get inspired, beat the summer heat, and learn something new? Stand beneath a life size skeleton of a dinosaur, imagine yourself sailing on the high seas, or visit yesterday’s wonders of the world at a local museum! The top 10 museums buzzing this week on Yahoo are:
[boston museum of fine arts]
[creation museum kentucky]
[boston museum of science]
[philadelphia museum of art]
[st. louis city museum]
[houston children’s museum]...
Let freedom ring! Who’s ready for some all-American fun this weekend? We’re talking excitement-in-the-sky fun. You’re excited to celebrate stars and stripes with some good old-fashioned [4th july fireworks 2014], spiking 1316% this week on Yahoo.
You don’t just want to watch the spectacle, you want to put on your own show. The most popular fireworks brands on Yahoo this week are:[phantom fireworks], [tntfireworks.com], [black cat fireworks], [jakes fireworks], and [sky king fireworks].
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
Posted by randfish
By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today's Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run!
For reference, here's a still of this week's whiteboard!
Howdy Moz fans, and welcome to anoth...
Posted by malditojavi
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.
Editor's note: While the images in this post are free of graphic content, there are many suggestive references to potentially objectionable material.
It has come to my attention how PornHub is marketing itself. It is one of the biggest pornographic webs...
Posted by randfish
Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google's Quality Guidelines. Many, many site owners have received warnings like this, and while some are helpful hints, many (like Scott's) include sites and links that clearly do not violate the guidelines Google's published.
Here's a screenshot of Scott's reconsideration request:
(note that the red text was added by Scot...
Posted by evolvingSEOThe perception of success
The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful?
I think it depends on perception.
The optimist might see this:
590 LinkedIn Shares
(This also might be what you put in reports to your boss) :)
The Twitter and Facebook manager might see this:
70 Tweets and 21 Likes
I see this:
Same blog post; three different measures of success. One looks great, one...
Posted by shannonskinner
One of the biggest challenges for SEO is proving its worth. We all know it's valuable, but it's important to convey its value in terms that key stakeholders (up to and including CEOs) understand. To do that, I put together a process to calculate an estimate of ROI for implementing changes to keyword targeting.
In this post, I will walk through that process, so hopefully you can do the same for your clients (or as an in-house SEO to get buy-in), too!Overview
Posted by iPullRank
We all know that creating and promoting content can be a ton of work (not to mention expensive). So how do we know whether it'll be worth it? In today's Whiteboard Friday, MozCon 2014 speaker Mike King shows you several ways you can be sure your content has the potential you need before you even start making it.
For reference, here's a still of this week's whiteboard!
Greetings and salutations, Moz fans. My name is Mike King. I'm fro...
Posted by Bill.Sebald
In rock n' roll music, stealing is expected. Led Zeppelin allegedly lifted from lots of earlier blues and folk artists. The famous I-IV-V chord progression of The Wild One's song "Wild Thing" was used only a couple years later on "Mony, Mony." My favorite example of musical larceny - "Let It Be" by The Beatles, "Farmhouse" by Phish, and "No Woman, No Cry" by Bob Marley are built around the exact same chord progression. Yet in all these cases, the songs were tweaked...
Posted by Annie Cushing
I presented on wrangling and demystifying the data visualization process for marketers at MozCon this year, and it turns out there was far more to talk about than could fit into that half-hour. For the sake of those who couldn’t make it and those who could but want to learn more, I pulled together this overview of my presentation, offering more detail than I could in the slides.
To see all of the links shared in this post, check out my MozCon Bitly bundle....
Posted by JamesAgate
Many of you may have seen Skyrocket SEO's Link Building Survey results that we published here on Moz around this same time last year. The reception was fantastic, so we decided to push ahead with turning this into an annual series to see how this strand of the industry is developing and evolving over time.
Firstly, "link building"...
Yep, we've not changed the name to a "content marketing survey" or "inbound link acquisition survey;" we still feel link building is a vi...
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The Web Content Accessibility Guidelines Working Group (WCAG WG) requests review of draft updates to Notes that accompany WCAG 2.0: Techniques for WCAG 2.0 (Editors’ Draft) and Understanding WCAG 2.0 (Editors’ Draft). Comments are welcome through 12 August 2014. (This is not an update to WCAG 2.0, which is a stable document.) To learn more about the updates, see the Call for Review: WCAG 2.0 Techniques Draft Updates e-mail. Read about the Web Accessibility Initiative (WAI).
The First Public Working Draft of Developers’ Guide to Features of Web Accessibility Evaluation Tools was published today by the Evaluation and Repair Tools Working Group (ERT WG). The document describes features that web authoring tools and quality assurance tools can incorporate to support web accessibility evaluation. It is useful for tool developers to get introductory guidance on these features, and is useful for people who want to compare tools, for example, during procurement. The docu...
Registration is now open for two new online courses from W3C:
- HTML5 [Register]. This course runs for 6 weeks, starting 22 September 2014. In addition to a JS crash course, numerous interactive examples and an “animated monster” contest, this new edition gives an introduction on Web components.
- Responsive Web Design [Register]. This course runs for 4 weeks starting 3 October 2014. This course focuses on best practices, accessibility and optimization.
An early bird rate is available for both...
The Web Application Security Working Group has published a First Public Working Draft of Mixed Content. This specification details how user agents can mitigate risks to security and privacy by limiting a resource???s ability to inadvertently communicate in the clear, or to expose non-public resources to the web at large. This specification describes how and why user agents disallow rendering and execution of content loaded over unencrypted or unauthenticated connections in the context of an e...
W3C today launched a new Social Activity to develop standards to make it easier to build and integrate social applications with the Open Web Platform. Future standards —including vocabularies for social applications, activity streams, embedded experiences and in-context actions, and protocols to federate social information such as status updates— will address use cases that range from social business applications, to cross-organization federation, to greater user control over personal data. R...
The HTML Working Group invites implementation of the Candidate Recommendation of Polyglot Markup: A robust profile of the HTML5 vocabulary. It is sometimes valuable to be able to serve HTML5 documents that are also well formed XML documents. An author may, for example, use XML tools to generate a document, and they and others may process the document using XML tools. The language used to create documents that can be parsed by both HTML and XML parsers is called polyglot markup. Polyglot marku...
Annotation, the act of creating associations between distinct pieces of information, is a widespread activity online in many guises but currently lacks a structured approach. People comment about online resources using tools built into the hosting web site, external web services, or the functionality of an annotation client. When reading eBooks, people make use the tools provided by reading systems to add and share their thoughts or highlight portions of texts. Comments about photos, videos,...
The Internationalization Working Group has published a Working Draft of Character Model for the World Wide Web: String Matching and Searching. This document builds upon on Character Model for the World Wide Web 1.0: Fundamentals to provide authors of specifications, software developers, and content developers a common reference on string identity matching on the World Wide Web and thereby increase interoperability. Learn more about the Internationalization Activity.
The HTML Working Group has published a Last Call Working Draft of W3C DOM4. DOM defines a platform-neutral model for events and node trees. Comments are welcome through 31 July 2014. Learn more about the HTML Activity.
The CSV on the Web Working Group, part of the Data Activity, has published two Working Drafts today:
- The Model for Tabular Data and Metadata on the Web outlines a basic data model, or infoset, for tabular data and metadata about that tabular data. The document also contains drafts for various methods of locating metadata; finally, it also contains some non-normative information about a best practice syntax for tabular data and for mapping into that data model. The work also contributes to th...
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Facebook just released their Second Quarter 2014 Financial Summary, included in the report are a lot of positive statistics for the social media giant. Most notably, compared to last year there is a 19% increase in daily active users, bringing the total count to 829 million users. Second quarter revenue was up a whopping 61% increase compared to last year, at $2.91 billion compared to $1.81 billion this time last year. Mark Zuckerber, Facebook CEO, said about his second quarter performance: W...
Google announced via the Inside AdWords blog that they will be introducing dynamic sitelinks. Sitelinks are used to connect people to the content they need by linking to specific pages on your website with a direct link from your ad. Dynamic sitelinks are automatically generated sitelinks that appear below your ad text. Google describes this as another example of “AdWords tools adding value to your ads while saving time and simplifying campaign management.” Google cautions that impression sha...
Facebook is the social network to end all social networks. At least, we have a bit of evidence to support that claim. In the 2nd Quarter 2014 edition of the Shareaholic Social Media Traffic Report, we reveal data that demonstrates Facebook’s absolute dominance as the leading driver of social referrals to sites across the web. Year-over-year, its “share of visits,” a percentage of overall traffic — direct traffic, social referrals, organic search, paid search, etc. — sites received, skyrockete...
Even incredibly patient people can’t stand waiting in lines – whether that’s at the bank, airport, or pizzeria. We either get bored or angry that it’s taking longer than expected. In fact, businesses learn all about this in Queuing Theory – which uses data to determine if a business should hire more employees or add an additional elevator shaft. This theory has more recently been used in analyzing web servers. Why? Because waiting for a website to load is no different from waiting in line for...
I have some depressing news for you. Your prospects, customers, and leads do not wake up every morning in breathless anticipation of your blog posts or ebooks. Nope, that kind of anticipation is reserved for Jay-Z albums and J.K. Rowling novels, so you can’t just craft a single blog post or video and think you’re done with your content strategy and execution. Winning with content starts with the recognition that you need to earn people’s attention, not rent it. To earn attention, you need a c...
A select number of Instagram users have received notifications prompting them to download a new ‘one tap photo messaging’ app called Bolt. According to user reports, when tapping on the ‘Free’ button to download the app the link becomes a dead end. These notifications have since been removed, possibly indicating that Instagram accidentally leaked something they didn’t intend to. Facebook has been known to test unreleased features inside its Android and iOS app only to officially release them ...
Yelp was founded in 2004, making it 10 years old this year. In the decade since being founded, Yelp users have contributed over 57 million local reviews to the site. Today, Yelp announced that they will be giving everyone a look at ten years worth of review content with a new tool called Yelp Trends. From food trends to popular slang to short-lived beauty fads (Brazilian blowout anyone?), Yelp Trends searches through words used in Yelp reviews to show you what’s hot and reveals the trend-sett...
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Erik Ford of Boost Media to discuss multi-channel marketing. Erik explains how the most successful marketers are reaching their customer at every step of the buying journey. Hear him discuss this in detail in the video below: Here are some key takeaways from the video: The big thing driving the focus on multiple channels is the ...
You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content creation. The good news is it’s not that hard. I’ve figured out how to streamline my content creation process. It works so well that I write eight blog posts a week. I publish three times a week on Quick Sprout, and I guest-post five times a week. Here’s how I streamline my content creation, and here’s how you can too: Step #1: Generate a List ...
Matt Cutts, head of Google’s webspam team, recently posted some big news. “I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of me. I talked about this as recently as last month and as early as 2006. And now, almost fifteen years later I’d like to be there for my wife more.” Cutts says he’ll completely unplug, meaning that he won’t be checking his work email until ...
Search Engine Optimization News and Talk
[Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] Last month I wrote an article about Google’s payday loan update which seemed to hit several sites but bypassed YouTube. This month I have decided to go and take a look at two of the most popular press release sites and [...]
The post Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire appeared first on SEO Chat.
[Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] A top ranking on Google is a golden ticket to success. Companies spend fortunes on Search Engine Optimisation and Google advertising to raise awareness of their site, thus boosting their place on search results. Google is fully aware that companies are [...]
The post How Panda and Penguin Algorithms Negatively Affect Your Website appeared first on SEO Chat.
We are talking social media tools today! In our panel today: Shannon Hutcheson, @ldylarke, an independent SEO consultant with huge experience in copy editing, social media marketing and link building Barbara Boser, @BarbaraBoser, Presidential Diamond Distributor at It Works Global Meghan Riley, @pixiechaser, “Writer, dreamer, gamer..” Clayton Wood, Executive with broad experience in building and [...]
The post BEST Social Media Tools: Are You Using Them? (Collective Mastermind) appeared first ...
In the past few years, Conversion Rate Optimization has become as essential to a business as SEO. If you’re not optimizing – and your competitors are – you’re missing opportunities to gain new customers. While A/B testing is one piece of CRO, simply testing different variates of your site against each other is only one [...]
The post 5 Advanced Conversion Rate Optimization Methods To Increase Sales Online appeared first on SEO Chat.
Are you depending on Google to keep sending you traffic? What if you stop ranking so well? Or your site gets a penalty? Maybe you are paying for traffic over and over. Why would you want to do that? You could be capturing each visitor to your list and keeping them there. That is what [...]
The post Simplify: Email Marketing Using Autoresponders 101 appeared first on SEO Chat.
Last week Google announced removing author pictures from search results while keeping the author name. Seeing author pictures within search results was a huge competitive advantage, so no wonder this step was criticized by many authors who were participating in Google Authorship feature. From the good news: Participating is Authorship has been easier… If previously [...]
The post Google removing author pictures from search: Your input? appeared first on SEO Chat.
[Disclaimer: Contributors' views are their own. They do not necessarily represent Devshed views ] Barry Schwartz has listed the most competitive niches in SEO: gambling, mortgage, hosting, real estate, travel, etc. We are into grey/black-hat SEO in one of these niches for 7 years already. Our sites have been in TOP10 by “online casino/slots/blackjack/…” and [...]
The post Long-term SEO in Competitive Niches: How We Survived all Google Updates appeared first on SEO Chat.
StumbleUpon may have been around for awhile, but marketers have been mixed in their advice about using it. As far as social media tools go, it is much different than most. Rather than allowing for interaction, it is used as a discovery tool. You introduce people to your website through this randomizer, increasing the chances [...]
The post 5 Useful Facts About StumbleUpon Traffic appeared first on SEO Chat.
Recently I put together an article about press release sites taking a huge hit in search rankings, presumably due to the “payday loan” algorithm which is supposed to target highly spammed keywords and sites using spammy techniques. I spoke to an employee of a press release distribution company (who both will remain nameless) and they [...]
The post Google Payday Loan Algo Punishes Spammy Search Terms, Except On Youtube appeared first on SEO Chat.
[Check out our unofficial Twitter FAQ and contribute your questions and answers!] Advertising – in particular mobile advertising – has become a big deal on Twitter. While they have struggled behind Facebook when it comes to establishing such a service, it does exist and is gaining traction. People are realizing the benefits of having an [...]
The post Twitter Advertising FAQ appeared first on SEO Chat.