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- Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
Why Everyone Should Be Moving To HTTP/2A Google spokesperson recently revealed that GoogleBot will soon support HTTP/2. Columnist Patrick Stox explains what this is and what it means for SEOs. The post Why Everyone Should Be Moving To HTTP/2 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Search In Pics: GoogleBot In Snow, Google Pet Toys & John Mueller In Star WarsIn this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. World’s Largest Android Marshmallow Mosaic: Google John Mueller Star... Please visit Search Engine Land for the full article.Thanksgiving Google Doodle Features “Three Sisters” Of North American Crops: Corn, Beans & SquashGoogle shared initial sketches of today's Thanksgiving Day logo created by guest Doodler Julia Cone. The post Thanksgiving Google Doodle Features “Three Sisters” Of North American Crops: Corn, Beans & Squash appeared first on Search Engine Land. Please visit Search Engine Land for the full article.SearchCap: Google Store Data, AdWords Shopping Ads & Semantic SearchBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Store Data, AdWords Shopping Ads & Semantic Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.3 Google Patents You Need To Know About In 2016Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients. The post 3 Google Patents You Need To Know About In 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.How Trust & Unique Identification Impact Semantic SearchIs your content trustworthy, and does that matter? Columnist Barbara Starr explores how Google might be using trust as a signal when displaying search results. The post How Trust & Unique Identification Impact Semantic Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.AdWords Shopping Ads Enhancements: A RoundupColumnist Frederick Vallaeys notes that AdWords has released many new features for Shopping Ads recently. Are you taking advantage of them? The post AdWords Shopping Ads Enhancements: A Roundup appeared first on Search Engine Land. Please visit Search Engine Land for the full article.From Search To Store: Google Shows You Ads And Keywords Driving Offline VisitsGoogle released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising... Please visit Search Engine Land for the full article.
- Search Engine Journal
Search Marketing Advice, News, and Tutorials
9 Roadblocks That Could be Harming Your Google Rankings by @barriesmithii
Barrie Smith put together this guide to highlight nine roadblocks that could be holding your website back from Google ranking success.
The post 9 Roadblocks That Could be Harming Your Google Rankings by @barriesmithii appeared first on Search Engine Journal.New #MarketingNerds Podcast: How to Come up With Content Idea for Your Blog by @AkiLiboon
In this episode of Marketing Nerds, Kelsey Jones and Amanda DiSilvestro talks about how you can come up with tons of content idea for your blog.
The post New #MarketingNerds Podcast: How to Come up With Content Idea for Your Blog by @AkiLiboon appeared first on Search Engine Journal.Unwrap Your Holiday Reputation Management Action Plan by @jeanmariedion
A reputation management plan for the holidays means more than stocked shelves and full tills. You'll also need a solid plan that can help you spot and solve attacks, so you can give your boss the gift of a solid reputation at the end of the year.
The post Unwrap Your Holiday Reputation Management Action Plan by @jeanmariedion appeared first on Search Engine Journal.Storytelling in Marketing: An Interview With Warren Whitlock by @lorenbaker
Warren Whitlock explains how businesses can better incorporate storytelling into their content marketing
The post Storytelling in Marketing: An Interview With Warren Whitlock by @lorenbaker appeared first on Search Engine Journal.How to Write High Quality Clickable Ads (No Matter What Network You are On) by @adamlundquist
PPC works when an ad network makes money when someone clicks on their ads. Here's how you can make better and more clickable ads---regardless of network.
The post How to Write High Quality Clickable Ads (No Matter What Network You are On) by @adamlundquist appeared first on Search Engine Journal.Announcing: Survey for SEJ’s Annual Report 2015 by @dantosz
In order to see where our industry is growing and how strategies are changing, we created a short survey - and we need your input.
The post Announcing: Survey for SEJ’s Annual Report 2015 by @dantosz appeared first on Search Engine Journal.WordPress.com Gets Desktop App, Goes Open Source in Biggest Update Ever by @mattsouthern
WordPress.com has been rewritten from scratch in what is said to be the platform’s biggest update ever.
The post WordPress.com Gets Desktop App, Goes Open Source in Biggest Update Ever by @mattsouthern appeared first on Search Engine Journal.How to Scale Content Marketing Needs: An Interview with Dave Snyder of CopyPress by @wonderwall7
Dave Snyder of CopyPress explains how businesses can improve their content marketing production without putting any additional strain on existing resources.
The post How to Scale Content Marketing Needs: An Interview with Dave Snyder of CopyPress by @wonderwall7 appeared first on Search Engine Journal.
- Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Daily Search Forum Recap: November 26, 2015
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...Video Recap of Weekly Search Buzz :: November 27, 2015Happy Black Friday everyone, this week in search, we covered some important topics...Google's Universal Assistant & Ambient Computing To Change Search As We Know ItTIME has this great piece on Google Now and a prototype of the communicator that Captain Picard and company use to interact with the Enterprise on Google's search czar Amit Singhal. It is basically something you tap, ask a question...Google: Only A Very Small Group Has Access To The Google Search AlgorithmsGoogle has about 60,000 employees, well 59,976 according to Google search. And of those people, very few have access to see and touch the Google search algorithm. I always wondered who had access. Meaning...Google Search Code Error Hurts Rankings For Yelp & TripAdvisorRecode reported Tuesday that an error in Google's search code that was pushed to production in error caused Google competitors in the local space...Google Lists Sites Most Impacted By URL Removals, Google+ IncludedGoogle released an update to their transparency report and with that, listed the top ten sites most impacted by URL removals based on requests for content to be removed from Google...Happy Thanksgiving Day Logos From Google & OthersToday is Thanksgiving in the United States and to celebrate, like every year, the search engines put together fun and exciting logos and themes. Here are the logos but for the past years Thanksgiving Day logos see 2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007, 2006...
- Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
Happy Thanksgiving from the Search Engine Watch teamJoin us as we set our 'out of office' till Monday 30 November and find the roomiest pair of sweatpants in our wardrobe.Are Thanksgiving traditions a relic of the past? A Google Trends investigationUsing Google Trends data, here's a look into what the most popular traditions are and find out just how much things have changed since 1621.Strategy advice for designing and building a mobile-friendly siteA mobile-friendly site (or app) is not an end; it is a means to that end.What are the busiest times for stores on Black Friday?If you want to avoid the crowds on Black Friday, avoid shopping between 2pm and 4pm. At least, thats what Google's location data says.Google announces new store visit metrics in AdWordsGoogle has today announced new features for its store visits metric for AdWords users.Google releases 160 pages of search quality guidelinesIn 2013, Google publicly shared its advice to those who perform content checks, which helped to shine a light on what it considers ‘quality’.Three user behavior metrics that make a difference in SEOWhy a well-rounded SEO approach must include optimizing for user behavior as well as keywords. [Sponsored content]Paid search and PPC: a super accessible beginner’s guideThis will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC and SERP.
- SEO Chat
Search Engine Optimization News and Talk
Improve Your Conversion Ratio and SERPs with Images and a Blog
There are two things that every online business is looking for: the highest possible conversion ratio and a top ranking on every applicable search engine results page (SERP). These components go hand in hand because a high SERP ranking will push more traffic to your page, which in turn gives you the opportunity to increase […]
The post Improve Your Conversion Ratio and SERPs with Images and a Blog appeared first on SEO Chat.A Guide To Generating Great Website Content Ideas
One of the most valuable assets a company can own in today’s economy is truly great written content on their website! I know… you may think that sounds a bit over-exaggerated… even crazy, right? You may be one of those people who think that website content is just something you use to "feed Google" the […]
The post A Guide To Generating Great Website Content Ideas appeared first on SEO Chat.The Ultimate List of World’s Smartest Keyword Rank Tracking Tools
Most SEOs are always in search of effective tools to monitor their website rankings in search engines for target keywords. Keyword rank tracking is a usual and common SEO practice by internet marketers and bloggers to find out how their web pages are appearing on search engine results for queries they want to appear for. […]
The post The Ultimate List of World’s Smartest Keyword Rank Tracking Tools appeared first on SEO Chat.Google Tells Spammers That Reconsideration Is Not An Option
Google has announced a new change to its webmaster policy – from now on, if your website gets a manual penalty, it may not get a second chance to dominate the listings. In a change that is designed to hurt black hat SEOs more than the Penguin and Panda updates, Google has stated that it […]
The post Google Tells Spammers That Reconsideration Is Not An Option appeared first on SEO Chat.What You Need to Know to Improve SEO Using CDNs
Using a Content Delivery Network (CDN) can improve page load speed and bring more traffic through better search engine positions. But only if you use it correctly. Network Optimization firm Incapsula, a provider of cloud-based CDNs that aid in defending and optimizing webites, has shared their in-depth knowledge of this topic in multiple posts on […]
The post What You Need to Know to Improve SEO Using CDNs appeared first on SEO Chat.The Data-Driven Guide to Landing Page Design
Throughout your journey to get an ever higher conversion rate, you run a lot of tests. Everything from the color of your CTA button to the font and size of your headline can impact the conversion rate of a landing page. But what should you be testing to get the best results the fastest? IMHO […]
The post The Data-Driven Guide to Landing Page Design appeared first on SEO Chat.Ultimate Guide to Page Speed Optimisation for WordPress
In this guide: Introduction What Makes Page Speed Important to Your Site? Case Study: Digital Search Group’s UK Website Tools for Monitoring Page Speed Steps to Optimise Page Speed for WordPress Sites Results and Conclusion Introduction Aside from having an effective SEO campaign, another thing that you might focus on when working on a site […]
The post Ultimate Guide to Page Speed Optimisation for WordPress appeared first on SEO Chat.Are You Overlooking This Important SEO Factor?
No matter how brilliant an SEO you are, trying to SEO a poorly built website after the fact is a challenge. Wouldn’t it make more sense to make sure the web developer you use understands SEO? The most important SEO factor is to design a site correctly in the first place. The advent of mobile […]
The post Are You Overlooking This Important SEO Factor? appeared first on SEO Chat.
- Black Hat Forum Black Hat SEO
BlackHatWorld is a fully moderated SEO Forum dedicated to dispersing Internet Marketing techniques. Discover new services on our marketplace including, SEO tools, video content creation, proxies, Social media, automatic content generators and more. Master the ART of Internet Marketing with BlackHatWorld
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- Online Marketing Blog - TopRank®
Online Marketing News: Death Of A Directory, Are Social Ads As Effective?, Search Getting Smarter
Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic] – Google has created a new infographic which looks at in-store traffic patterns over the holiday season, using anonymized Location History records. The stats offer some great insight and highlight where offline metrics are headed – and how they can be [...]
The post Online Marketing News: Death Of A Directory, Are Social Ads As Effective?, Search Getting Smarter appeared first on Online Marketing Blog - TopRank®.The TopRank Marketing Team Gives Thanks
Before you dig into the turkey, mashed potatoes and my personal favorite, stuffing, the team at TopRank Marketing would like to take a moment to give thanks. In the word cloud above, you get a glimpse into what many of our team members are thankful for. We would also like to thank you our readers [...]
The post The TopRank Marketing Team Gives Thanks appeared first on Online Marketing Blog - TopRank®.Digital Marketing Spotlight: John Bell, VP Enterprise Digital Marketing at Travelers
Star light, star bright, which digital marketer is next in our spotlight? Well, it’s John Bell of course, Vice President of Enterprise Digital Marketing at Travelers. John joined Travelers after 13 years at Ogilvy & Mather where he founded Social@Ogilvy, a global social and digital marketing practice. There, John drove digital and social strategy and programs for major [...]
The post Digital Marketing Spotlight: John Bell, VP Enterprise Digital Marketing at Travelers appeared first on Online Marketing Blog - TopRank®.12 Major Brands on Where SEO Fits in the Digital Marketing Mix for 2016
Did you know? Google handles 100 billion searches per month and more than half of those are on mobile devices. Did you also know? 15% of Google’s 3.5 billion daily searches have never been seen before. I remember when you couldn’t search for anything on a smart phone and now people are searching for just about [...]
The post 12 Major Brands on Where SEO Fits in the Digital Marketing Mix for 2016 appeared first on Online Marketing Blog - TopRank®.Want to Add More Participation to You Content? Follow These 5 Keys to Success [Guide]
By this point, there is no denying that content marketing should be an essential part of every brand’s integrated digital marketing strategy. Content enables brands to create a connection with current and potential customers that can also support many other digital marketing initiatives if optimized correctly. Since we’re all on the same page about content, [...]
The post Want to Add More Participation to You Content? Follow These 5 Keys to Success [Guide] appeared first on Online Marketing Blog - TopRank®.Online Marketing News: WordPress Powers The Web, Google Goes Live, Snapchat Through A New Lens
How Much are Marketers Spending on Millennials? A Lot! [INFOGRAPHIC] – According to the infographic, created by and based on data gathered from Turn, an advertising technology company, marketers are spending 500% more on millennials than every other group combined. As Swant puts it, “there are 75 million millennials in the U.S., and everyone knows [...]
The post Online Marketing News: WordPress Powers The Web, Google Goes Live, Snapchat Through A New Lens appeared first on Online Marketing Blog - TopRank®.Remarketing 101: The No-Brainer Paid Search Tactic
As competition becomes increasingly fierce, B2B and B2C companies are all fighting for customers to read their content, and purchase their products or services. With so many options available to today’s consumers, many brands are searching for a way to stay top of mind with potential customers. Ready for a staggering piece of information? According [...]
The post Remarketing 101: The No-Brainer Paid Search Tactic appeared first on Online Marketing Blog - TopRank®.Need Help With Content Topics? 5 Places To Find Inspiration For Blog Posts
Blogging is a low to no-cost way for marketers to create owned content on a consistent basis. A consistent blogging schedule of high quality information creates a great way for your customers and prospects to gain a better understanding of how you can help them and the smarts that exist within your organization. In fact, [...]
The post Need Help With Content Topics? 5 Places To Find Inspiration For Blog Posts appeared first on Online Marketing Blog - TopRank®.
- WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum
Affiliate Marketing Webmaster Forum. A great place to learn SEO, web design and development, and internet marketing along with affiliate marketing strategies.
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- Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
Updating Our Search Quality Rating Guidelines
Developing algorithmic changes to search involves a process of experimentation. Part of that experimentation is having evaluators—people who assess the quality of Google’s search results—give us feedback on our experiments. Ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments. The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want.
In 2013, we published our human rating guidelines to provide transparency on how Google works and to help webmasters understand what Google looks for in web pages. Since that time, a lot has changed: notably, more people have smartphones than ever before and more searches are done on...TC Summit 2015: Celebrating our Webmaster Top Contributors!
Two weeks ago, we were extremely lucky to host the 2015 edition of the Top Contributor Summit (#TCsummit), in San Francisco and on Google’s campus in Mountain View, California.
Google Top Contributors are an exceptional group of passionate Google product enthusiasts who share their expertise across our international help forums to support millions of Google users every year. Google’s Top Contributor Summit is an event organised every two years, to celebrate these amazing users. This year we had the pleasure to welcome 526 Top Contributors, from all around the world.
Under the motto “Learn, Connect, Celebrate”, Top Contributors had the chance to learn more about our products, get insights on the future of Google, connect with Googlers an...Detect and get rid of unwanted sneaky mobile redirects
In many cases, it is OK to show slightly different content on different devices. For example, optimizing the smaller space of a smartphone screen can mean that some content, like images, will have to be modified. Or you might want to store your website’s menu in a navigation drawer (find documentation here) to make mobile browsing easier and more effective. When implemented properly, these user-centric modifications can be understood very well by Google.
The situation is similar when it comes to mobile-only redirect. Redirecting mobile users to improve their mobile experience (like redirecting mobile users from example.com/url1 to m.example.com/url1) is often beneficial to them. But redirecting mobile users sneakily to a different conten...Deprecating our AJAX crawling scheme
tl;dr: We are no longer recommending the AJAX crawling proposal we made back in 2009.
Recently we have started rolling out a series of algorithmic changes that aim to tackle hacked spam in our search results. A huge amount of legitimate sites are hacked by spammers and used to engage in abusive behavior, such as malware download, promotion of traffic to low quality sites, porn, and marketing of counterfeit goods or illegal pharmaceutical drugs, etc.
Website owners that don’t implement standard best practices for security can leave their websites vulnerable to being easily hacked. This can include government sites, universities, small business, company websites, restaurants, hobby organizations, conferences, etc. Spammers and cyber-criminals purposely seek out those sites and inject pages with malicious content in an attem...First Click Free update
Around ten years ago when we introduced a policy called “First Click Free,” it was hard to imagine that the always-on, multi-screen, multiple device world we now live in would change content consumption so much and so fast. The spirit of the First Click Free effort was - and still is - to help users get access to high quality news with a minimum of effort, while also ensuring that publishers with a paid subscription model get discovered in Google Search and via Google News.
In 2009, we updated the FCF policy to allow a limit of five articles per day, in order to protect publishers who felt some users were abusing the spirit of this policy. Recently we have heard from publishers about the need to revisit these policies to reflect the mob...Helping hacked sites with reconsideration requests
Thus far in 2015 we have seen a 180% increase in the number of sites getting hacked and a 300% increase in hacked site reconsideration requests. While we are working hard to help webmasters prevent hacks in the first place through efforts such as blog posts and #NoHacked campaigns, we recognize that our reconsideration process is an important part of making recovering from a hack faster and easier. Here's what we've been focussing on:
1) Improved communication 2) Better tools 3) Continuous feedback loop
1. Improving communications with webmasters of hacked sites
Last year we launched the "Note from your reviewer" feature in our reconsideration process. This feature enables us to give specific examples and advice tailored to each case in r...Repeated violations of Webmaster Guidelines
In order to protect the quality of our search results, we take automated and manual actions against sites that violate our Webmaster Guidelines. When your site has a manual action taken, you can confirm in the [Manual Actions] page in Search Console which part of your site the action was taken and why. After fixing the site, you can send a reconsideration request to Google. Many webmasters are getting their manual action revoked by going through the process.
However, some sites violate the Webmaster Guidelines repeatedly after successfully going through the reconsideration process. For example, a webmaster who received a Manual Action notification based on an unnatural link to another site may nofollow the link, submit a reconsideration ...
- Webmaster Blog
Official Blog for Bing Webmaster Tools & Experiences
Announcing the Bing Mobile Friendliness Test ToolEarlier this year, we shared our approach to mobile-friendly search and ranking and talked about our plans for Webmaster tool additions that will aid site owners in their efforts to create mobile-friendly sites. Today, I am happy to introduce you to Charu Puhazholi from the Webmaster Team and Shyam Jayasankar from the Mobile Ranking Team. In today’s post, Charu and Shyam will be talking about the availability of the Bing…Link Explorer Being Retired in Webmaster ToolsSaying Goodbye to Link Explorer Saying goodbye is never easy, but the time has come to do just that with a member of the Bing Webmaster Tools family: starting October 1st, 2015 we are shutting down Link Explorer. Why say goodbye? Link Explorer has been part of Webmaster Tools since the June 2012 release (called “Phoenix”) and provided an easy way to see a sample of links pointing to a given site…Reach Millions of Shoppers with Bing Image Data FeedsIn our April Webmaster post, we showed marking up your data increases exposure of your content to over 100M users of Bing and its partners. Today, we are excited to deepen our relationship with webmasters and site owners by accepting image data feeds of your site content. Data feeds are the best way to influence how your content is presented in search results. For example, providing item purchase data enables…Bing Moving to Encrypt Search Traffic by DefaultAt Microsoft, we’re committed to helping users keep their data safe and secure. That’s why we support the industry’s move to use of TLS protocols as part of our effort to expand encryption across our networks and services. Bing has already been offering users the option to encrypt search traffic for about a year and a half now. Beginning this summer, we will begin the process of encrypting search traffic…Make Apps Stand Out in Search with App LinkingYou’ve focused your energy on optimizing your website to get traffic from search engines. You’ve done this with a great site structure and architecture, superb crawlability, and — of course — top notch content. More recently, you’ve been working mad hours to ensure your site shines on mobile. Perhaps you’re already mobile-friendly and are seeing the mobile-friendly label for your site in the search results. But now your company is…Our approach to mobile-friendly searchMobile search continues to surge ahead and grow as a percentage of overall internet search queries. In November 2014, we shared our plans to make significant investments towards understanding the mobile friendliness of web pages. Since then, we have been investigating various approaches that leverage mobile friendliness to deliver the best possible mobile search experience on Bing. In this update, we share details on our mobile friendliness roadmap, insights from…Being a Part of the Bing Image Search EcosystemBillions of images are discovered by Bing searchers every month. Through Bing.com and our search partnerships with companies like Apple, Amazon and Yahoo, customers are performing more image searches to satisfy a growing range of needs. We understand that our users have a huge interest in learning more about images and connecting with the source site to complete tasks. We want to build a deeper relationship with webmasters to drive engaged customers to…Track Certificates to Help Users Stay SafeToday, I am delighted to announce an exciting new feature in Bing Webmaster Tools pertaining to security. Track Certificates (Preview) — which was built in collaboration with Microsoft OSG Enterprise Security (see their post here) — allows you to track and review certificates that were requested by browsers visiting your site right from within Bing Webmaster Tools. What’s more, Track Certificate not only shows you the certificates we encountered, you can also directly report certificates…
- The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
How to Use Hosted Blog Platforms for SEO & Content Distribution
Posted by randfish
Where do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? If you're not yet thinking about the ramifications of using hosted blog platforms for your content versus your own site, now's your chance to start. In this week's Whiteboard Friday, Rand explores the boons and pitfalls of using outside websites to distribute and share your content.Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about blog platforms, places like Medium, Svbtle — that's Svbtle with a V instead of a U — Tumblr, LinkedIn, places where essentially you've got a hosted blog platform, a hosted content platform. It's someone else's network. You don't have to set up your own website, but at the same time you are contributing content to their site.This has become really popular, I think. Look, Medium and LinkedIn are really the two big ones where a lot of folks are contributing these days. LinkedIn very B2B focused, Medium very startup, and new media as well as new creative-focused.So I think, because of the rise of these things, we're seeing a lot of people ask themselves, "Should I create my own content platform? Do I need to build a WordPress hosted subfolder on my website? Or can I just use Medium because it has all these advantages, right?" Well, let me try and answer those questions for you today.So, what do hosted platforms enable?
Well, it's really simple to sign up and start creating on them. You plug in your name, email, a password. You don't have to set up DNS. You don't have to set up hosting. You can start publishing right away. That's really easy and convenient. It also means that, for a lot of marketers, they don't have to involve their engineering or their web development teams. That's pretty awesome, too.
There are also built in networks on a lot of these places, Medium in particular, but Svbtle as well. Tumblr quite obviously has a very, very big network. So as a result, you've got this ability to gain followers or subscribers to your content, someone that can say like, "Oh, I want to follow @randfish on Medium." I haven't published on Medium, but for some reason I seem to have thousands of followers there. So I think this creates this idea like, "Hey, I could reach a lot more people that I wouldn't necessarily be able to reach on my own platform, because it's not like these people are all subscribed to my blog already, but they are signed up for Medium or LinkedIn, which has hundreds of millions of worldwide users."
There's also an SEO benefit here. You inherit domain authority. On Medium and on LinkedIn in particular, these can be really powerful. Medium is a domain authority 80. LinkedIn is a domain authority of 99, which is no surprise. Pretty much every website on the planet links to their LinkedIn page. So you can imagine that these pages have the potential to do really well in Google's rankings, and you don't necessarily have to point a lot of links at them in order for them to rank very well. We've seen this. Medium has been doing quite well in the rankings. LinkedIn articles are doing quite well in their niches.This is a little different, a subtle but important difference for Svbtle itself, for Tumblr, and for WordPress. These are on subdomains. So it would be, yes, there are lots of people who are using WordPress, although that's very customizable. But you could imagine that if I got randstshirts.wordpress.com or randstshirts.tumblr.com or randstshirt.svbtle.com, that doesn't have the same ranking ability. That subdomain means that Google considers it separately from the main domain. So you're not going to inherit the ranking benefit on those. It's really Medium and LinkedIn where that happens. To be honest, Google+ as well, we've seen them ranking like a Medium or a LinkedIn too.
You also have this benefit of email digests and subscriptions, which can help grow your content's reach. For those of you who aren't subscribed to Medium, they send out a daily digest to all of the folks who are signed up. So if you are someone who is contributing Medium content, you can often expect that your subscribers through Medium may be getting your stuff through an email digest. It may even get broadcast to a much broader group, to people who aren't following you but are following them. If they've "hearted" your content on Medium, they'll see it. So you get all these network effects through email digests and email subscriptions too.So what's the downside?
This is pretty awesome. To me, these are compelling reasons to potentially consider using these. But before we get too far ahead of ourselves, let's talk about the downside as well. To my mind, these downsides prevent me from wanting to encourage certain types of views. I'll talk about my best advice and my tactical advice for using these in a sec.Links authority and ranking signals that are accrued. We recognize that you put a post on Medium, a lot of times posts there do very well. They get a lot of traction, a lot of attention. They make it into news feeds. Other sites link to them. Other pages around the web link to them. It's great. Lots of social shares, lots of engagement. That is terrific. Guess what? Those benefits accrue only to Medium.com. So every time you publish something there and it gets lots of links and ranking signals and engagement and social and all these wonderful things, that helps Medium.com rank better in the future. It doesn't help yoursite.com rank better in the future.You might say, "But Rand, I've got a link here, and that link points right back to my site." Yes, wonderful. You now have the equivalent of one link from Medium. Good for you. It's not a bad thing. But this is nowhere near the kind of help that you would get if this piece of content had been hosted on your site to begin with. If this is hosted over here, all these links point in there, and all those ranking benefits accrue to your site and page. In some ways, from an SEO perspective, especially if you're trying to build up that SEO flywheel of growing domain authority and growing links and being able to rank for more competitive stuff, if you're trying to build that flywheel, you'd almost say, "Hey, you know what, I'd take half the links and ranking signals if it were on my own site. That would still be worth more to me than more on Medium."
Okay. But that being said, there are all the distribution advantages, so maybe we're still at a wash here.
Also on these blogging platforms, these hosted platforms, there's no ownership of or ability to influence the UI and UX. That is a tough one too. So one of the wonderful things about blogging is — and we've seen this over the years many times at Moz. People come to Moz to read the content, they remember Moz, and they have a positive association and they say, "Yeah, you know, Moz made me feel like they were authorities, like they knew what they were talking about. So now I want to go check out Moz Local, their product, or Moz Analytics, or Open Site Explorer, or whatever it is."That's great. But if you are on Medium or if you are on Svbtle or if you are on WordPress — well, WordPress is more customizable — but if you're on Google+, the experience is, "Oh, I had a really good experience with Medium." That's very, very different. They will not remember who you are and how you made them feel, at least certainly not to the extent that they would if you owned and controlled that UI and UX. So you're really reducing brandability and any messaging opportunities that you might have had there. That's dramatically, dramatically reduced. I think that's very, very tough for a lot of folks.
Next up — and this speaks to the UI and UX elements — but it's impossible to add or to customize calls to action, which really inhibits using your blog as part of your funnel. Essentially, I can't say, "Hey, you know what I'd like to do? I'd like to add a button right below here, below all my blog posts that says, 'Hey, sign up to try our product for free,' or, 'Get on our new mailing list,' or, 'Subscribe to this particular piece of content.' Or I want to put something in the sidebar, or I'd like to have it in the header. Or I want to have it as a drop over when someone scrolls halfway down the page." You can't do any of those things. That sort of messaging is controlled by the platform. You're not allowed to add custom code here, and thus your ability to impact your funnel with your blog or with your content platform on these sites is severely limited. You can add a link, and yes, people can still follow you on these networks, but that is definitely not the same.
There's also, frustratingly, for a lot of paid marketers and a lot of marketers who know that they can do this, you can't put a retargeting pixel on Svbtle or on Medium. Actually, you may be able to on Svbtle now. I'm not sure if you can. But Medium for sure, LinkedIn for sure, Google+, you can't say, "Hey, all the people who come to my posts on Medium, I'd like to retarget them and remarket to them as they go around the web later, and I'll follow them around the Internet like a lost puppy dog." Well, too bad, not possible. You can't place that pixel. No custom code, that's out.The last thing, and I think one of the most salient points, is there have been many, many platforms like this over the years. Many people use the example of GeoCities where a lot of people hosted their content and then it went away. In the early days of the web, it was very big, and a few years ago it fell apart.
It's not just that, though. The uncertain future could mean that in some time frame, in the months or years to come, Medium, or Svbtle, or LinkedIn, or Google+ could become more like Facebook, where instead of 100% of the people seeing the content that they subscribe to, maybe they only see 10% or the Facebook averages today, which are under 1%. So this means that you don't really know what might happen to your content in the future in terms of its potential visibility to the audience there. If that's the sole place you're building up your audience, that is a high amount of risk depending on what happens as the platform evolves. This is true for all social platforms. It's not just true for these hosted blog content platforms. Many folks have talked about how Twitter in the future may not show 100% of the content there. I don't know how real that is or whether it's just a rumor, but it's one of those things to consider and keep in mind.My best advice:
So my best advice here is, use platforms like these for reaching their audiences. I think it can be great to say, "Hey, 1 out of every 10 or 20 posts I want to put something up on Medium, or I want to test it on Google+, or I want to test it on LinkedIn because I think that those audiences have a lot of affinity with what I'm doing. I want to be able to reach out to them. I want to see how those perform. Maybe I want to contribute there once a month or once a quarter." Great. Wonderful. That can be a fine way to draw distribution there.I think it's great for building connections. If you know that there are people on those networks who have big, powerful followings and they're very engaged there, I think using those networks like you would use a Twitter or a Facebook or like you already use LinkedIn to try and build up those connections makes total sense.Amplifying the reach of existing content or messages. If you have a great piece of content or a really exciting message, something exciting you want to share and you've already put some content around that on your own site and now you're trying to find other channels to amplify, well, you might want to think about treating Medium just like you would treat a post on Twitter or a post on Facebook or a post on LinkedIn. You could instead create a whole piece of content around that, sort of like you would with a guest post, and use it to amplify that reach.I think guest post-style contribution, in general, is a great way to think about these networks. So you might imagine saying, "Hey, I'd love to contribute to YouMoz," which is Moz's own guest blogging platform. That could be wonderful, but you would never make that your home. You wouldn't host all your content there. Likewise you might contribute to Forbes or Business Insider or to The Next Web or any of these sites. But you wouldn't say that's where all my content is going to be placed. It's one chance to get in front of that audience. Last one, I think it's great to try and use these for SERP domination. So if you say, "Hey, I own one or two of the top listings of the first page of results in Google for this particular keyword, term, or phrase. I want to use Medium and LinkedIn, and I'm going to write two separate pieces targeting similar keywords or those same keywords and see if I can't own 4 slots or 5 slots out of the top 10." That's a great use of these types of platforms, just like it is with guest posting.Don't try to use these for...
Don't try to use these as your content's primary or, God forbid, only home on the web. Like I said, uncertain future, inability to target, inability of using the funnel, just too many limitations for what I think modern marketers need to do.I don't think it is wise, either, to put content on there that's w...30+ Important Takeaways from Google's Search Quality Rater's Guidelines
Posted by jenstar
For many SEOs, a glimpse at the Google’s Search Quality Rater’s Guidelines is akin to looking into Google’s ranking algorithm. While they don’t give the secret sauce to rank number one on Google, they do offer some incredible insight into what Google views as quality – and not-so-quality – and the types of pages they want to serve at the top of their search results.
Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines, following an analysis of a leaked copy obtained by The SEM Post. While Google released a condensed version of the guidelines in 2013, until last week, Google had never released the full guidelines that the search quality raters receive in their entirety.
Posted by gfiorelli1
Disclaimer: Much of what you're about to read is based on personal opinion. A thorough reflection about RankBrain, to be sure, but still personal — it doesn't claim to be correct, and certainly not "definitive," but has the aim to make you ponder the evolution of Google.Introduction
Whenever Google announces something as important as a new algorithm, I always try to hold off on writing about it immediately, to let the dust settle, digest the news and the posts that talk about it, investigate, and then, finally, draw conclusions.
I did so in the case of Hummingbird. I do it now for RankBrain.
In the case of RankBrain, this is even more correct, because — let’s be honest — we know next to nothing about how RankBrain wor...We're Pleased to Announce Moz Content – A New Product for Content Marketers
Posted by JayLeary
Stating the obvious here, but content is a massively important part of any inbound marketing campaign. The problem that most of us run into — and I know this well from years of SEO consulting with publishers — is that even "good" content can fade from view without a share, link, or conversion. Engaging an audience isn't as simple as clicking "publish."
So, how do we avoid making phantom content a habit?
For Moz, timely data has been a big part of the answer. Over the years, we've built internal tools like 1Metric to guide our work. It's a simple strategy, but the more analysis we perform, the better we understand our audience. The better we understand our audience, the easier it is to produce engaging content.
When w...5 Steps to Content Marketing Success
Posted by Paddy_Moogan
Content marketing is hard.
The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get traffic, links and social shares. Job done.
It's a bit like link building, where someone may say, "Just build great content and the links will come."
Unfortunately, it's very rarely that straightforward.
Yes, sometimes you can get lucky and something will fly with little effort. But anyone that says that content marketing is easy has probably never done it over and over again. This is one of the reasons that I really liked this post last week by Simon Penson, because he admitted that he'd failed many times before getting it right. Simon poin...20 Attributes that Influence a Link's Value - Whiteboard Friday
Posted by randfish
When it comes to the link building process, there’s a lot to keep track of — and that process today is pretty different from what it was a few short years ago. In this week's Whiteboard Friday, Rand scores 20 different attributes that can influence a link's value based on whether or not they still matter in 2015/2016.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about the attributes that influence a link's value and which ones we might still need to care about.
So in old-school SEO this was critically important. We had this very manual link building process where we'...When Data Just Isn't Enough: The Hidden Context that's Key to Content Loyalty
Posted by ronell-smith
When the client asked to "go mute" during our monthly client call, there was no reason to sound the alarm. After all, being able to talk through what they've heard as a team, in private, was normal. But when the always-skeptical global marketing director said the COO (who has been in the room for the 10 minutes of analytics discussion) wants to take the discussion offline for a bit, but wants you to hold on, I knew things had likely gone off the rails.
"Thanks for holding, you guys," says the head of marketing upon taking the phone off mute after what seemed like an eternity. "Tim was just in here, and he had some questions about the data. He expressed concern that it appears [the team] is simply reg...The Content Marketing Campaign Playbook – Guaranteeing Success in 2016
Posted by SimonPenson
Stage One: Setting expectations and objectives
Stage Two: Audience understanding
Stage Three: Brand activation
Stage Four: Campaign plans
Stage Five: Finding the right prospects
Stage Six: Social
Stage Seven: Retargeting
Free downloadable campaign planner
“How do I know if my content campaign is going to work?”
This question is the one I get asked more than any other at present, and for good reason; creating hit content, consistently, is one of the biggest challenges in marketing.
I’m certainly not going to pretend that every piece of content I’ve ever been involved in has been a hit. In fact, the opposite is probably closer to the truth — but failure teaches you much more, and all...