- Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
Will He Ever Return? Head Of Google’s Web Spam Team Matt Cutts Extends Leave Into 2015 - 1:37
The head of Google’s web spam team, Matt Cutts, says that his leave from the company has gone so well that he’ll be continuing it through 2015. Cutts shared the news today in a note added to his original blog post from July about going on leave, saying: When I went on leave, I wanted […] The... Please visit Search Engine Land for the full article.SearchCap: Halloween, Google Tax In Spain & AdWords Features - 31/10
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Following Germany’s Lead Spain Passes Misguided “Google Tax” Anti-Piracy Law Given the saga of Germany’s ill-conceived and poorly... Please visit Search Engine Land for the full article.Following Germany’s Lead Spain Passes Misguided “Google Tax” Anti-Piracy Law - 31/10
Given the saga of Germany’s ill-conceived and poorly implemented “ancillary copyright law” one would have thought that another European government wouldn’t immediately duplicate the mistake. But that’s exactly what’s happened in Spain. Spanish... Please visit Search Engine Land for the full article.New Google AdWords “Automated Extensions” Report Rolling Out - 31/10
First, what are “automated extensions”? This is the new term for what were once known as “annotations” — Consumer Ratings and Seller Ratings which automatically populate in AdWords ads. Google said it is retiring the use of “annotations” and replacing it... Please visit Search Engine Land for the full article.Search In Pics: World Series Game, Penguin Office & Halloween At Google - 31/10
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Google Penguin Office: Source: Google+ Google’s Timothy Jordan... Please visit Search Engine Land for the full article.Google Enables Multiple AdWords Account Logins - 31/10
Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over. Google announced a new workflow that allows you to switch between Google accounts without... Please visit Search Engine Land for the full article.Recharge Your Remarketing With 5 Tips For Q4 - 31/10
Columnist Eric Couch discusses his love of remarketing, complete with tips to improve your own performance this holiday season. The post Recharge Your Remarketing With 5 Tips For Q4 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Halloween Google Logos: Doodle Team Scares Up Six Different Designs For Today’s Homepage - 31/10
Today’s Google homepage is ready for Halloween, dressed up with six different GIFs to mark the holiday. Also known as All Hallows Eve and All Saints Eve, Halloween has been around throughout the ages, with its beginnings often credited to the Celts who celebrated the day to mark the end of... Please visit Search Engine Land for the full article.
- Moz Blog
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
What SEOs Need to Know About Topic Modeling & Semantic Connectivity - Whiteboard Friday - 31/10
Posted by randfish
Search engines, especially Google, have gotten remarkably good at understanding searchers' intent—what we mean to search for, even if that's not exactly what we search for. How in the world do they do this? It's incredibly complex, but in today's Whiteboard Friday, Rand covers the basics—what we all need to know about how entities are connected in search.
For reference, here's a still of this week's whiteboard!
Howdy, Moz fans, and ...How to Include Influencers in Your Content Strategy - 30/10
Posted by Amanda_Gallucci
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.
The first thing most people think when they hear "influencers" is promotion. Important people with an engaged following can amplify the reach of whatever idea, content or brand they choose to share. If you only weave influencers into your content s...It's Time to Treat Content as Part of the User Experience - 29/10
Posted by wrttnwrd
Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience. Let's act that way.Content: the silent epidemic
Your site's infested.
Most organizations treat content like some kind of horrific disease. They try to shove it as far away as possible from the "real" web site, like a bad case of body lice.
Where do th...Semantic Analytics: How to Track Performance and ROI of Structured Data - 28/10
Posted by Mike_Arnesen
If you're interested in tracking the ROI of adding semantic markup to your website, while simultaneously improving your web analytics, this post is for you! Join me, friend.Semantic markup and structured data: Can I get a heck yes?!
If you haven't heard of semantic markup and the SEO implications of applying said markup, you may have been living in a dark cave with no WiFi for the past few years. Or perhaps you're new to this whole search marketing thing. In the later...Introducing Followerwonk Profile Pages - 27/10
Posted by petebray
Followerwonk has always been primarily about social graph analysis and exploration: from tracking follower growth, comparing relationships, and so on.Followerwonk now adds content analysis and user profiling, too
In the Analyze tab, you’ll find a new option to examine any Twitter user’s tweets. (Note that this is a Pro-only feature, so you'll need to be a subscriber to use it.)
You can also access these profile pages by simply clicking on a Twitter username anywhere el...How to Recover Lost Pageviews in pushState Experiences - 27/10
Posted by GeoffKenyon
PushState and AJAX can be used in tandem to deliver content without requiring the entire page to refresh, providing a better user experience. The other week, Richard Baxter dove into the implications of pushState for SEO on Builtvisible. If you’re not familiar with pushState, you should spend some time to read through his post.
If you're not familiar with delivering content this way, you can check out these sites using pushState and AJAX to deliver content:
Time: When...Is It Possible to Have Good SEO Simply by Having Great Content - Whiteboard Friday - 24/10
Posted by randfish
This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today's Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google.
For reference, here's a still of this week's whiteboard!
Howdy Moz fans, and welcome to another edition of Whi...Announcing LocalUp Advanced: Our New Local SEO Conference (and Early Bird Tickets!) - 23/10
Posted by EricaMcGillivray
That's right, Moz fans, we're diving into the the Local SEO conference space. Join us Saturday, February 7th in Seattle as we team up with Local U to present LocalUp Advanced, an all-day intensive local SEO conference. You'll learn next-level tactics for everything from getting reviews and content creation to mobile optimization and local ranking factors. You'll also have opportunities to attend workshops and meet other people who love local SEO just as much as you...
- Search Engine Journal
Search Marketing Advice, News, and Tutorials
Twitter Gives Advice On How To Drive Sales In The 2014 Holiday Season by @mattsouthern - 31/10
According to a Twitter study, 54% of users said promotions on Twitter were what motivated them to make a purchase. For businesses looking to capitalize on the sales potential of Twitter this holiday season, the company has recently released consumer insights and recommendations for how to use the social network most effectively. Twitter Consumer Insights The ideal audience for Twitter users are retail advertisers, the company explains, because they start shopping “early and heavily” and are p...This Was #Pubcon – Reminiscing On 2014’s Biggest Marketing Convention [VIDEO] by @mattsouthern - 31/10
It has been three weeks since Pubcon 2014 ended, and not a day has gone by during that time where I haven’t thought about it at least once and smiled thinking about all the memories. The people met, connections made, things learned, panels attended — everything! I miss it all, and I know I’m not the only one. Our whole team has the fondest memories of Pubcon, which is why we have put together this video to give you a glimpse of what you missed. If you were there, then enjoy reminiscing with u...Now You Can Stay Logged In To Multiple Google Accounts On The Same Browser by @mattsouthern - 31/10
It’s not always the biggest changes that are the are the most newsworthy. Google recently announced a small change that’s actually very significant in terms of how it can improve the lives of its users. The Google AdWords Google+ account put out an announcement that you can now be be logged in to multiple accounts simultaneously without having to have multiple browsers open. With the new, simplified workflow you can switch back and forth between multiple Google accounts without logging out an...Momentology’s @DannyNMIGoodwin on Tired Marketing Trends, Leaving Search Engine Watch by @wonderwall7 - 31/10
Danny Goodwin has had an illustrious career in marketing, editing, and search. After leaving Search Engine Watch, where he was associate editor, in August 2014, he joined Linkdex to launch Momentology, which is described as, “[a] leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter.” Below I interview Danny on Momentology’s goals and directio...How to Master The Art of Social SEO by @JCorriganSEO - 31/10
The idea that social media influences organic search success is still very much up in the air considering the debate between correlation and causation. While some camps stand firmly behind Google’s head of Web Spam Matt Cutts’s strong assertion that the world’s leading search engine will never use social signals to dictate visibility and rankings, there are others who prefer to pay attention to the reputable studies and tests that are demonstrating a direct association between volume of socia...New #MarketingNerds Podcast: Ranking Metrics With Searchmetrics’ CTO & Founder Marcus Tober by @wonderwall7 - 31/10
In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to discuss Searchmetrics’ ranking factor study with its founder, Marcus Tober. In this episode of Marketing Nerds, we cover: How metrics like new back links, site structure, and on-page optimization factor into rank How responsive site design play into mobile and desktop local SEO Is tablet traffic different from desktop or mobile traffic? Why only a few companies were actually prepared for Google’s Hummingbird algorithm upda...The Top Reasons Why Google Isn’t Indexing Your Site by @neilpatel - 31/10
“Why is my site not indexed?!” This is the most essential SEO feature of all time. Google must index your site in order for your site get any organic traffic from Google. If your site isn’t indexed, you are lost. No one will find your content organically, because it’s not part of Google’s search index. The first step to fixing an indexing issue is diagnosing the indexing issue. This list will help you do just that. I’ve roughly organized this list from most common to least common. You can wor...Microsoft Undergoes Restructuring, Top Bing Positions Eliminated by @mattsouthern - 30/10
Duane Forrester broke the news on his personal blog this morning that Microsoft is in the midst of restructuring several divisions within the company, which has directly affected the Bing division. Several Bing employees, including Forrester who had been with the company for 7 years, were laid off as a result of their positions being eliminated. Microsoft announced changes within the structures of several groups in the company. My group was affected, and while I have natural concerns for my o...
- Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Daily Search Forum Recap: October 31, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...Video Recap of Weekly Search Buzz :: October 31, 2014This week in search, I blow through tons of topics in 11.5 minutes. First up was the DMCA piracy algorithm going live the other week...Coming Soon: Google AdWords Automated Extensions ReportGoogle quietly announced on Google+ that in the next couple weeks they will roll out a new advertiser report within the AdWords console to show advertisers how well their automated ad extensions are performing...iOS Users Now Get Google My Business App UpdateYesterday we covered the pretty awesome updates to Google My Business including a ton of mobile updates to the Android app. Those updates are now available in the iOS version which was approved and released by Apple last night...Why Would Google Show More Indexed Pages Than Submitted Pages In Your Sitemap Report?A webmaster asked Google why would Google show more indexed URLs than submitted URLs in the Google Webmaster Tools Sitemaps reporting section...Google AdWords Multi Login Support Rolling OutGoogle announced on Google+ that you can soon login to multiple AdWords account via the top right menu. It basically will let you toggle from one account to the next very quickly...Bing Sever Ties With Webmasters By Firing Duane ForresterDuane Forrester, the face, the connection, the personality for Bing and the webmaster community has been downsized. This week, Microsoft announced huge layoffs and part of those layoffs included letting Duane Forrester go...Halloween Logos From Google, Bing, Ask.com & MoreToday is Halloween and we already showed you the Google Halloween logos but I wanted to share what the rest of the search engine community was doing with their logos. I should note, Bing went all out with their home page. Surprisingly...
- Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
Spooky Google Doodles for Halloween 2014 - 31/10
Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web.Fast SEO Competitive Analysis Part 2: Competing Content Comparison - 31/10
In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword categories as well as competing content comparison.A Step-by-Step Guide to Creating Robust Content for the Holiday Season - 31/10
While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of modifying content marketing to suit seasonal changes is only just catching on.Writing Your Way to the Top of Search and Social Results - 31/10
We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and influence.Can Groupon Break Into the Search Market? - 30/10
Groupon's new search feature is a Yelp-like directory of business pages with contact info, user reviews, deals, and a goal of engaging you to spend more time on Groupon's website."Which Update?" Is the Wrong Question - 30/10
What's the right question to ask? That will depend on your skill level and experience in the SEO industry.Secret Sauce LoMo Tips for More PPC Sales - 30/10
Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.Google Mobile Usability Report IDs Website Issues That Drive Away Business - 29/10
Google has added Mobile Usability reports to its Webmaster Tools, which will provide a detailed report for each error found on a company's website.
- SEO Chat
Search Engine Optimization News and Talk
When The Dumbest Idea Is The Best One - 30/10
This post is an excerpt adapted by Brian Carter from the forthcoming book The Cowbell Principle: Career Advice On How To Get Your Dream Job And Make More Money, by Brian Carter and Garrison Wynn. Brian and Garrison will be giving away a limited number of digital copies at launch time. To get notified when [...]
The post When The Dumbest Idea Is The Best One appeared first on SEO Chat.Load Balancing and Failover Improve Hosting - 28/10
Everyone wants their traffic to go viral, but most don’t realize that if they do get mentioned on a major site or go viral on social media their hosting company is likely to take their site down. When this happens, they lose the benefit of having gone viral! The reason for this is traffic limits [...]
The post Load Balancing and Failover Improve Hosting appeared first on SEO Chat.Boosting Your E-commerce Profits - 24/10
Building an online business can be complex and tricky, not least as most customers now turn to the internet to make their purchases rather than physically go into a store. Imagine the frustration it saves around Christmas. With this in mind, websites are determined to make purchasing on their websites extremely easy for their customers. [...]
The post Boosting Your E-commerce Profits appeared first on SEO Chat.7 Mistakes That Can Kill Your Twitter Campaign - 04/10
If you’re like a lot of people, you want to have a million Twitter followers. Or, if not, you want a lot of them. But did you know that there are things that you can do to actually drive people away from being followers? Here are some of the mistakes that you can make on [...]
The post 7 Mistakes That Can Kill Your Twitter Campaign appeared first on SEO Chat.Effective Branding: Utilising The Power Of Branding In Content Outreach - 28/9
People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met. Think of your favourite tech or hotel review blog and how invaluable their advice is. I, for one, would not dare to buy a new [...]
The post Effective Branding: Utilising The Power Of Branding In Content Outreach appeared first on SEO Chat.4 Ways To Test Your Business Idea In An Afternoon - 27/9
My first business ideas were absolutely horrible. It wasn’t that they weren’t going to work for one or two small reasons, there were massive holes in the logic-of-how-this-is-ever-going-to-make-anyone-any-money-ever. I built an algorithm that tried to predict someone’s personality by looking at their tweets. I considered founding a government defense contracting company to bid on defense [...]
The post 4 Ways To Test Your Business Idea In An Afternoon appeared first on SEO Chat.High-Quality Directories and How They Add Value to the Web - 08/9
I am in the industry long enough to have witnessed both the growth and decline in the popularity of “web directory” phenomenon. Web directories emerged prior to search engines as the means to help people discover websites online. During Google times, web directories were used to build backlinks and extra visibility for a website. Then [...]
The post High-Quality Directories and How They Add Value to the Web appeared first on SEO Chat.7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF - 25/8
August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs. Today, for everyone who has missed the event or who wants to download the great presentations discussed there, here are the 7 Slideshare uploads from the event: 1. Analytics Swiss Army Knife [...]
The post 7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF appeared first on SEO Chat.
- Black Hat Forum Black Hat SEO
BlackHatWorld is a fully moderated SEO Forum dedicated to dispersing Internet Marketing techniques. Discover new services on our marketplace including, SEO tools, video content creation, proxies, Social media, automatic content generators and more. Master the ART of Internet Marketing with BlackHatWorld
I just noticed black hat SEO is very easy on bing - 5:47
I got some backlinks and it's enough to be first on bing. My site is almost nowhere in Google, only on the third...Looking For A Churn and Burn Expert, I Build Them and You Churn Them! - 5:45
Hi, I have lots of good ideas for churn and burns, most are places there are no black hats as competition at the...Happy Halloween BHW What Did You Wear? - 5:44
Image: http://i.imgur.com/J1azm3Q.jpg Needless to say, it's my favorite holiday. Did you dress up? -FunkyJust Became a DAD ! - 5:41
Hi, I am 27 Years old. Married for 1.5 Years . Just became a dad . got blessed with a Baby Girl . most of her...working facebook comment liker bot - 5:34
Who does have a working facebook comment liker bot? Best would be if it works with accounts, not tokens! I'm...[BHW] Do Not Share List Search Technique (Never scroll and search again! Video Included) - 5:11
*Hello B-Hatters! * So everyone by now knows we have a DNS...I want tsu followers. - 5:06
I want tsu followers. Real followers, not fakes. If you can get them for me, I'm willing to pay most prices per...Curious ... Anyone shed any light on this? - 4:41
So ... I registered a new domain yesterday, and threw WP on the site, with a theme. Haven't submitted it to G yet,...
- Online Marketing Blog - TopRank®
Online Marketing News: Tweets From Strangers, Facebook Dominates, Searching For Emojis - 31/10
A History of Social Media Advertising [INFOGRAPHIC] - Where have social ads been and where are they heading? The infographic above shows how things started and where we are now. Check it out. Mashable Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker - ShareThis quarterly report finds that Facebook [...]10 Must Read Content Marketing Posts for 2015 - 29/10
Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all – with plenty of opportunity to help marketers better understand the planning, creation, management, promotion, measurement and performance optimization of content. After digging in to our web and social media analytics, I’ve identified 10 of the [...]For Better Integrated Marketing, Look Inside for Insights - 28/10
Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common (yet relevant to the channel) [...]How to Be the Best Answer with Topic Targeting - 27/10
This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network. For my part, I gave a presentation on how blogs are still an incredibly useful tool for marketing. Keeping the reason for blogging top of mind as well as [...]Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines - 24/10
9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right? Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. Social Media Today Google [...]Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words - 23/10
Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would [...]3 Ways to Optimize Your Brand’s Social Media Marketing Success - 21/10
While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social channels to sharing [...]Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall - 17/10
Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] - How do Twitter and Facebook compare? Who wins in a no-holds fight between the two? This infographic has the answers you seek. AllTwitter Facebook Introduces Safety Check - In times of disaster or crisis, people turn to Facebook to check on loved ones and get [...]
- WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum
Affiliate Marketing Webmaster Forum. A great place to learn SEO, web design and development, and internet marketing along with affiliate marketing strategies.
Daily Drip on Your Tiers With A Perfect Mix of 2 Tier Spam - 29/10
Tier Drop Drip Blast Ok Spammers, we know hitting your tiered links move rank but spam is notorious for link loss. So you've got to keep up with...PayPal asking for my SSN - 28/10
Paypal recently asked for me to submit my social security number because I'm withdrawing more than $500/month. I did it, but I'm curious if anyone...The Great Paper Caper - 28/10
The World'''s Greatest Counterfeiter: Frank Bourassa (http://www.gq.com/long-form/the-great-paper-caper) Moral of the story - If you're gonna do...Can I have TOO MANY Tumblr backlinks? - 28/10
I made a tumblr for my website and it's been going really well, I get followers everyday naturally and all my posts usually get 50-100+ Notes with my...Pimp Domains, Expired Domains With Great Links From Authority Sites Lowest Prices - 28/10
Introducing Pimp Domains Quality Expired Domains, Cheap Hey Gang, I've been refining my domaining process and I'm finally ready to bring...Guy gets punched in the face doing a "social experiment" about Racism in Canada - 28/10
This poor guy didn't see this coming... Racism not tolerated up in hurr. Canadians React to Ottawa Shooting Racism - YouTubeWe're Under Attack... again. lol - 28/10
So uhh it's been awhile now since our last major DDoS attack and I'm sure me or someone else here randomly pissed some crazy person off and they...High PR private network 400 posts for $24(This thing works)+Press release add-on - 28/10
This is one of the recommended private blog network having thousands of PR1-6 blogs. Posts are randomly chosen out of a large pool of blogs.(max in...
- Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
Tracking mobile usability in Webmaster Tools - 29/10
Webmaster Level: intermediate
Mobile is growing at a fantastic pace - in usage, not just in screen size. To keep you informed of issues mobile users might be seeing across your website, we've added the Mobile Usability feature to Webmaster Tools.
The new feature shows mobile usability issues we’ve identified across your website, complete with graphs over time so that you see the progress that you've made.
A mobile-friendly site is one that you can easily read & use on a smartphone, by only ...Updating our technical Webmaster Guidelines - 27/10
Webmaster level: All
Webmaster level: intermediate-advanced
Submitting sitemaps can be an important part of optimizing websites. Sitemaps enable search engines to discover all pages on a site and to download them quickly when they change. This blog post explains which fields in sitemaps are important, when to use XML sitemaps and RSS/Atom feeds, and how to optimize them for Google.Sitemaps and feeds
Sitemaps can be in XML sitemap, RSS, or Atom formats. The important difference between these formats is that XML site...Bring your local business online -- no website required! - 06/10
Webmaster Level: Beginner “Hey, how do I get my business on the web?” Having worked at Google for nine years, if I had a penny for every time someone asked me that question… :) To answer, today we’re releasing a short video series (30 minutes total!), sharing the same advice we’d give to our friends and family. It’s the advice I’d give to my sister, Marnie, who owns a jewelry store, or my cousin, Scott, who works as a realtor. Video spoiler alert: You won’t need to make a website, but you def...An update to the Webmaster Tools API - 11/9
Webmaster level: advanced
Over the summer the Webmaster Tools team has been cooking up an update to the Webmaster Tools API. The new API is consistent with other Google APIs, makes it easier to authenticate for apps or web-services, and provides access to some of the main features of Webmaster Tools.
If you've used other Google APIs, getting started with the new Webmaster Tools API will be easy! We have examples for Python, Java, as well as OACurl (for fans of command lines).
This API allows yo...Webmaster Academy now available in 22 languages - 08/9
Webmaster level: BeginnerToday, the new Webmaster Academy goes live in 22 languages! New or beginner webmasters speaking a multitude of languages can now learn the fundamentals of making a great site, providing an enjoyable user experience, and ranking well in search results. And if you think you’re already familiar with these topics, take the quizzes at the end of each module to prove it :).So give Webmaster Academy a read in your preferred language and let us know in the comments or help fo...An improved search box within the search results - 05/9
Webmaster level: AllToday you’ll see a new and improved sitelinks search box. When shown, it will make it easier for users to reach specific content on your site, directly through your own site-search pages.What’s this search box and when does it appear for my site?When users search for a company by name—for example, [Megadodo Publications] or [Dunder Mifflin]—they may actually be looking for something specific on that website. In the past, when our algorithms recognized this, they'd display ...Optimizing for Bandwidth on Apache and Nginx - 04/9
Webmaster level: advanced
So why isn't the web already optimized for bandwidth? If these savings are good for everyone then why haven't they been fixed yet? Mostly it's just...
- Webmaster Blog
The Official Blog for Bing Webmaster Tools & Webmaster-Related Topics
Quick! We’ve Doubled our Webmaster Sign-Up Credit! - 23/10
Two weeks ago I told you how to get $100* in free advertising credit by becoming a new Bing Ads user if you had a Bing Webmaster Tools account. As it turned out, many of you seized this opportunity to claim your ad credit, just in time for the holiday season. And for those of you who didn’t act yet: simply log into your webmaster tools account today and click…Building Authority & Setting Expectations - 17/10
Authority is defined by the Oxford Dictionary as “a person or organization having power or control in a particular, typically political or administrative, sphere”. For our purposes, we also understand that “authority” conveys a sense of trust and influence. Searchers generally want authoritative sources to engage with. They want to be able to trust the sources they visit. Naturally, this means being an authority ranks pretty high on the “must…Not a Bing Ads User? Get $100 in Ad Credit to Become One! - 10/10
Since our June 2012 re-launch of Bing Webmaster Tools, many webmasters, site owners, and search marketers like yourself have joined our program and use the tools to stay up-to-date on how their web site is performing in Bing and Bing-powered search results. Millions of content publisher share their Sitemaps, Parameters to Ignore, and Crawl Preferences with us, allowing their websites to shine on Bing.com, Yahoo!, and other places powered by…MGC Spam Filtering - 08/10
In today’s edition of the Bing Index Quality blog we will delve into one particular spamming technique – MGC (short for ‘machine generated content’.) We will discuss what it is, why & how spammers employ it and introduce a specific update we shipped a few months ago aimed at detecting and filtering out pages utilizing this technique. What is MGC and why/ how spammers employ it? As we mentioned in…Blame The Meta Keyword Tag - 03/10
I blame the meta keywords tag. That little so-and-so started all this. Well, the “tag” and a few crafty humans, really. The idea was pretty simple. If the keyword appeared in the meta keywords tag, the page was relevant to the topic. And, on the surface, this was a solid idea. Something useful to the systems, yet invisible to the average person. Alas, with a simple right-click, the beginnings of…Extrapolating Malware Detection with Rollup - 24/9
Protecting Bing users from malware is a top priority for the Index Quality team. To that end, we analyze every signal available to us and determine not only whether the page is infected, but also whether it runs at a high risk of infection at a future date. One of the key elements of this analysis is discovering clues about potential vulnerabilities on the ‘container’ hosting the page that could…URL Keyword Stuffing Spam Filtering - 10/9
As we alluded to in last week’s Index Quality blog, today’s update will focus on one specific spam filtering mechanism we rolled out a few months ago that targets a common spam technique known as URL keyword stuffing (KWS.) What is URL KWS? Like any other black hat technique, the goal of URL KWS, at a high level, is to manipulate search engines to give the page a higher rank…Web Spam Filtering - 28/8
As I mentioned in the July 15 blog introducing Bing Index Quality, one of the key dimensions of our work is web spam detection and filtering. The overview of our approach to this complex problem will be the focus of today’s update. What is web spam? On the surface, our definition is fairly straightforward and intuitive. We think of a webpage as spam if its owner uses black hat SEO…