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- Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search ...
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
Automate Alpha Beta Campaign Structure Using AdWords ScriptsWhile popular, an Alpha Beta campaign structure can be cumbersome to maintain — so columnist Russell Savage created AdWords scripts to help make this campaign management style more efficient and less labor-intensive. The post Automate Alpha Beta Campaign Structure Using AdWords Scripts appeared... Please visit Search Engine Land for the full article.Transform Your Thinking To Address Mounting Challenges In Your Online BusinessColumnist Trond Lyngbø notes that the world is changing at an ever-quickening pace as a result of technology. Unfortunately, many businesses are slow to adapt — and this puts them at risk. The post Transform Your Thinking To Address Mounting Challenges In Your Online Business appeared first on... Please visit Search Engine Land for the full article.Bing Wants You To Search In Emoji With New Emoji KeyboardCan't get enough of those emojis? Bing is testing a virtual emoji keyboard to facilitate your emoji searches. The post Bing Wants You To Search In Emoji With New Emoji Keyboard appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Act Now: Rates Increase Tomorrow. Register For MarTech Europe & Save £300Attend MarTech Europe and acquire strategic solutions to successfully integrate technology-powered marketing. Register now to be a part of the most advanced marketing technology conference and experience: Twenty graduate-level presentations covering managerial, cultural and executional hurdles... Please visit Search Engine Land for the full article.Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco MarketTest enables users to review providers and submit requests to up to three service professionals from the ads. The post Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market appeared first on Search Engine Land. Please visit Search Engine Land for the full article.SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By SeptemberHigh hopes for Windows 10 to deliver search volume now that Bing and Cortana are built right in. The post With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September appeared first on Search Engine Land. Please visit Search Engine Land for the full article.Search Ads In Google Play Store Rolling Out For All Android App MarketersApp install ads appear in search results in the Play Store. The post Search Ads In Google Play Store Rolling Out For All Android App Marketers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
- Search Engine Journal
Search Marketing Advice, News, and Tutorials
The Complete Guide to Twitter for Your Content Strategy by @hirendream
Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked.
The post The Complete Guide to Twitter for Your Content Strategy by @hirendream appeared first on Search Engine Journal.Google Speaks Out: Should You Ask For Links? by @linkbuildingjon
There are many people who think that Google doesn't want you to do link building. Here's why they're wrong.
The post Google Speaks Out: Should You Ask For Links? by @linkbuildingjon appeared first on Search Engine Journal.Google to Lose Search Market Share? Microsoft Predicts Huge Gains for Bing by @mattsouthern
Microsoft’s Windows 10 operating system has the potential to lead to significant gains in search market share for Bing, or so the company predicts in an announcement today. The new operating system puts Bing at the forefront, which is a change the company says will lead to query volume gains from 10 to 15 percent as early as September. Microsoft is framing this as good news for Bing advertisers, suggesting there will be “significant volume” in time for holiday campaigns. If that ends up being the case, it could end up being a blow to Google’s search market share. Gains are predicted […]
The post Google to Lose Search Market Share? Microsoft Predicts Huge Gains for Bing by @mattsouthern appeared first on Search Engine Journal.Human vs. the Machine: Why We Will Always Need Human Content Creation by @JuliaEMcCoy
Will machines ever be able to replace human content creation? Learn from Julia McCoy how emotional, inspiring content can never be machine-produced.
The post Human vs. the Machine: Why We Will Always Need Human Content Creation by @JuliaEMcCoy appeared first on Search Engine Journal.#SEJBookClub: Lessons in Global Content Marketing from Pam Didner by @thebigdebowski
In her book Global Content Marketing, Pam Didner highlights a variety of insights surrounding content strategy and what the future has in store for global content marketing.
The post #SEJBookClub: Lessons in Global Content Marketing from Pam Didner by @thebigdebowski appeared first on Search Engine Journal.Google to Display Busiest Store Hours of Local Businesses by @mattsouthern
Google introduced a new search feature today which will show when local stores are at their busiest.
SEJ Wrap Up: SEJ news and updates about retaining SEO clients, optimizing images, and popular posts over the past week.
The post SEJ Wrap Up: How to Make Images SEO Friendly & Retain SEO Clients appeared first on Search Engine Journal.
- Search Engine Roundtable
A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.
Data On My Google Panda 4.2 RecoveryI initially shared some statistics on my Google Panda 4.2 recovery. As you know, this site was hit by the Panda 4.1. But there is clear evidence things are improving since 4.2. Here are some charts, unedited...Google Play AdWords Search AdsGoogle announced the introduction of Search Ads via AdWords on the Google Play Store. Google said...Bing Tests Emoji KeyboardWe know Bing is into their emojis by being one of the first to support Emoji search. But to take that one step further...Photos: New Google Home Services In Search ResultsDr. Pete Meyers spotted another Google test yesterday and posted it on Twitter it is a preview of what is to come for the new Google Home Services ads. In short, this is an ad unit that connects home-service providers to searchers...Google: The Panda 4.2 Refresh Is Rolling Out GloballyAs many of you know, Google confirmed the Google Panda 4.2 refresh last week. But one question we did not have answered from Google directly in the public wasDaily Search Forum Recap: July 29, 2015
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...Google Maps Now With Store & Business Popular Times By Day & HourThe other day, Google announced on Google+ another one of those "Wow" features. Now, via the Google Maps app (currently only Android right now), you can look up a business and see the "popular times" by day and hour...
- Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
How Your Content Strategy Should Affect Your SEO ExpectationsWithout a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for.3 Steps to Kill Your PPC Ad Writer’s Block Right NowChecking out the competition and user reviews, and getting reacquainted with your clients and their objectives can help PPC professionals when writer's block hurts their ad-creating process.Yelp Earnings Report Shows Strength In Mobile SearchThough the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by its 22 percent growth in mobile monthly visitors.Search Ads to Target App DownloadersStarting today, Google AdWords advertisers can run search app install campaigns to capture people's attention as they search for apps in Google Play.Fixing Other People's 404s for Link BuildingUnless the webmaster is lazy or chooses not to keep information up-to-date for whatever reason, 404 fixing is the link-building strategy with the highest success rate.YP Product Centralizes Advertising ExperienceLaunched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity.Google Gives Up On Google+Google effectively kills off the Google+ social network in everything but the name.7 Reasons Your SEO Campaign Will Fail and What You Can Do About ItWhether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.
- SEO Chat
Search Engine Optimization News and Talk
Will Changing Hosts Affect Search Rankings?
A common question in the SEOChat forums is whether moving your site or changing hosts will affect your SEO rankings and position in the serps. If everything were exactly the same, moving your site between identical servers should not impact your search engine positions if the move is done correctly. But everything is never exactly […]
The post Will Changing Hosts Affect Search Rankings? appeared first on SEO Chat.How to Promote Your eBook Using Social Media
Writing a ebook is no easy task, requiring that lots of time, effort and inspiration, but there is no better feeling than wrapping up your own epic story and preparing it for the rest of the world to read and enjoy. When it comes to delivering your ebook in ebook format, you’ll find yourself with […]
The post How to Promote Your eBook Using Social Media appeared first on SEO Chat.Google Penalties: Strategists and SEO Pros Share Their Insights
Even after these past few years, the phrase, “Google Penalty,” has a way of stopping one in their tracks as if frozen. Not everyone is affected that way, but it is still common enough. It is a similar reaction that some people have over the mention of going to the dentist. That fear has subsided […]
The post Google Penalties: Strategists and SEO Pros Share Their Insights appeared first on SEO Chat.5 SEO Tips For Boosting Your Local Rankings With Perfect Mentions
This recent online marketing technique is the ultimate solution to almost 90% of local business owners who are seeking ways to brand their businesses in the local market and enhance local SEO results without violating any search engine protocols. Simply put, local citations refer to online mentions of your business name alone or with your […]
The post 5 SEO Tips For Boosting Your Local Rankings With Perfect Mentions appeared first on SEO Chat.Video SEO Basics: Infographic by @Shakr
Video is one of the most forgotten aspects of SEO today. We’ve know about the positive effects of incorporating video in your SEO strategy for a long time, but it is still something that a lot of people overlook when trying to rank their sites. The fact is that video allows you to tap into […]
The post Video SEO Basics: Infographic by @Shakr appeared first on SEO Chat.How To Design A Stylish Google Mobile Friendly Website
Google is currently the leading search engine for mobile sites, with more than 90% of the market share. Their decision to concentrate upon mobile accessibility sometimes works to the detriment of their traditional PC-based market. Until recently, many Google website owners had sites which were focused upon the PC user, rather than upon mobile devices, […]
The post How To Design A Stylish Google Mobile Friendly Website appeared first on SEO Chat.How To Use the New @SPYFU for Smart Competitor Analysis
The point of a competitor analysis is NOT to copy moves or strategies. Rather, it’s to FIND OUT what your rivals are good at to come up with better techniques. There are hundreds of tools out there for competitor analysis. Some are free, most are not. One of our favorite tools is SPYFU; which we […]
The post How To Use the New @SPYFU for Smart Competitor Analysis appeared first on SEO Chat.Google To Promote Business Apps In Search
Want to make sure that you get the best promotional experience for your app? In April of 2015, Google announced, through its project manager Lawrence Chang, that it had developed new ways to help you reach out to people who have already bought your app, and might want to contact you again in the future, […]
The post Google To Promote Business Apps In Search appeared first on SEO Chat.
- Black Hat Forum Black Hat SEO
BlackHatWorld is a fully moderated SEO Forum dedicated to dispersing Internet Marketing techniques. Discover new services on our marketplace including, SEO tools, video content creation, proxies, Social media, automatic content generators and more. Master the ART of Internet Marketing with BlackHatWorld
Is it ok to spin web 2.0 articles that are not linking to the money site?Hi I have been manually creating web 2.0 for tier 1 links, and it has been working good for me. My web 2.0s...Searching best CPA offer for my big Job seeker ListEvery month i got huge Craigslist Job seeker Email List, now i want to work with this list, i am searching a good...New E-com hostMy Go Daddy host is about to expire. I dont want to renewal at the increase rate. Where do you suggest I...Looking for Dedicated Indian Private ProxyHi, I am looking for Indian Dedicated Private Proxies. It will not be used for any blackhat activities but will...What is the best pay per app install?please suggest me a best pay per app install to get started im looking for like 3$-5$ app install from usa and...[REQUEST] Sleek - Startup Landing Page Bootstrap WP Theme NulledHello Black Hatters, Cheers to you'll ! I'd like to request a wordpress theme nulled please. The theme is...m new HereHello Friends , please add me as friend in blackhatworld.Milfder affiliatesHello guys.. Does anyone of you guys work s with milfder affiliates? Or Does know anything about this site?...
- Online Marketing Blog - TopRank®
4 Time Management Tips for Social Media Managers
It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social media moves at an astronomical pace, and it can be hard to keep up. In fact, research has found that the top two barriers impeding [...]
The post 4 Time Management Tips for Social Media Managers appeared first on Online Marketing Blog - TopRank®.B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips
When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused. But what about B2B marketing and mobile? Why mobile marketing for B2B demand generation: In many countries, including the U.S., more Google searches take place [...]
The post B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips appeared first on Online Marketing Blog - TopRank®.What You Need to Know About Playing High Stakes Content Marketing
The game of poker is filled with many complexities, opportunities and luck of the draw. Content marketing follows a similar theme and can lead to big winnings or high losses. If you want to be a key player in the content marketing game, it’s time to up the ante. In 2015, only 30% of B2B [...]
The post What You Need to Know About Playing High Stakes Content Marketing appeared first on Online Marketing Blog - TopRank®.Why Content Marketing is Imperative for the Future of Public Relations
Whether you’re considering media relations, brand journalism or managing corporate communications, content has always played an essential part of effective Public Relations. However, PR pros that don’t accelerate their ability to develop content strategy, development and measurement quickly and effectively are being left behind as the future of digital PR evolves. This is a topic I’ve advocated for the past 3 [...]
The post Why Content Marketing is Imperative for the Future of Public Relations appeared first on Online Marketing Blog - TopRank®.Why Collecting Customer Information & Listening to Feedback Can Make You a Better Marketer
It can be so easy to find yourself drooling over the prospect bringing in new customers. Unfortunately, this can mean that current and previous customers are overlooked. Current customers are a goldmine of information that can be used to draw in new customers. In 2013, Nielson found that 68% of people trust online opinions from other [...]
The post Why Collecting Customer Information & Listening to Feedback Can Make You a Better Marketer appeared first on Online Marketing Blog - TopRank®.Online Marketing News: Twitter Gets Safer, Google Panda Gets Fresher, Facebook Video Gets Edited
How Digital Media is Shaping a New Generation of Commerce (Infographic) – Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations. Acquity Group STUDY: Brands on [...]
The post Online Marketing News: Twitter Gets Safer, Google Panda Gets Fresher, Facebook Video Gets Edited appeared first on Online Marketing Blog - TopRank®.4 Tips for Building the Perfect Content Marketing Sundae
There’s almost nothing better on a hot day than a frosty ice cream (or frozen yogurt) sundae that uses quality ingredients and just the right balance of toppings. You have to be careful not to overdo it with a blast of different flavors which can cause the sundae to become muddled and headed for the trash can. Content [...]
The post 4 Tips for Building the Perfect Content Marketing Sundae appeared first on Online Marketing Blog - TopRank®.4 Creative Email Marketing Campaigns That Inspire Action
Email is a private experience. Unlike social media where comments are public email provides a safety zone for both B2B and B2C customers. What does that mean? You can receive an email, and take no action. Alternatively, a personalized email may be the tipping point that determines that you will make a purchase. According to [...]
The post 4 Creative Email Marketing Campaigns That Inspire Action appeared first on Online Marketing Blog - TopRank®.
- WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum
Affiliate Marketing Webmaster Forum. A great place to learn SEO, web design and development, and internet marketing along with affiliate marketing strategies.
How do you interlink sites in the same niche for maximum link juice?First let me get one thing straight: we're NOT talking about a PBN... Suppose you have 5 quality money sites in the same niche, how do you...Blockspring - coding via spreadsheetMy bad if posted somewhere already. Tool allows you to access APIs via spreadsheets. Nice for faux coders like me https://www.blockspring.com/ ...Majestic High Trust Flow PBN - TF/Da/Pa 20+ - 35% DISCOUNTImage: http://hostineasy.com/trustflownetwork.jpg (http://hostineasy.com/trustflownetwork.php) * *** SPECIAL 35% DISCOUNT *** * * Coupon Code...Popads, popcashAnyone ever got any campaigns to convert on here? (popads mainly, haven't tried popcash yet). They have a lot of traffic, but nothing ever seems to...Lab Product Testing For Amazon Approval - Healthy & Beauty Where?Amazon wants lab reports/testing on health/beauty products, (skincare) in order to sell there... Where are you guys getting these done at? All...Interview with Ross Ulbricht's momThis has been up for a few days but it has hardly received any views from what I can tell, and I think it's a video everyone should see... ...2008 was 7 years agofuckNegative SEO without backlinkshttps://goralewicz.co/blog/negative-seo-with-no-backlinks-a-case-study/ I have a SERP issue where the top three google results for my name are...
- Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
#NoHacked: How to avoid being the target of hackersIf you publish anything online, one of your top priorities should be security. Getting hacked can negatively affect your online reputation and result in loss of critical and private data. Over the past year Google has noticed a 180% increase in the number of sites getting hacked. While we are working hard to combat this hacked trend, there are steps you can take to protect your content on the web.Today, we’ll be continuing our #NoHacked campaign. We’ll be focusing on how to protect your site from hacking and give you better insight into how some of these hacking campaigns work. You can follow along with #NoHacked on Twitter and Google+. We’ll also be wrapping up with a Google Hangout focused on security where you can ask our security exp...Update on the Autocomplete APIGoogle Search provides an autocomplete service that attempts to predict a query before a user finishes typing. For years, a number of developers have integrated the results of autocomplete within their own services using a non-official, non-published API that also had no restrictions on it. Developers who discovered the autocomplete API were then able to incorporate autocomplete services, independent of Google Search.There have been multiple times in which the developer community’s reverse-engineering of a Google service via an unpublished API has led to great things. The Google Maps API, for example, became a formal supported API months after seeing what creative engineers could do combining map data with other data sources. We currentl...Google+: A case study on App Download InterstitialsMany mobile sites use promotional app interstitials to encourage users to download their native mobile apps. For some apps, native can provide richer user experiences, and use features of the device that are currently not easy to access on a browser. Because of this, many app owners believe that they should encourage users to install the native version of their online property or service. It’s not clear how aggressively to promote the apps, and a full page interstitial can interrupt the user from reaching their desired content.On Google+ mobile web, we decided to take a closer look at our own use of interstitials. Internal user experience studies identified them as poor experiences, and Jennifer Gove gave a great talk at IO last year whi...Google's handling of new top level domainsWith the coming of many new generic top level domains (gTLDs), we'd like to give some insight into how these are handled in Google's search. We’ve heard and seen questions and misconceptions about the way we treat new top level domains (TLDs), like .guru, .how, or any of the .BRAND gTLDs, for example:Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search? A: Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search.Q: What about IDN TLDs such as .みんな? Can Googlebot crawl and index them, so that they can be used in search?A: Yes. These TLDs can be used the same as other T...App deep linking with goo.gl
Starting now, goo.gl short links function as a single link you can use to all your content — whether that content is in your Android app, iOS app, or website. Once you’ve taken the necessary steps to set up App Indexing for Android and iOS, goo.gl URLs will send users straight to the right page in your app if they have it installed, and everyone else to your website. This will provide additional opportunities for your app users to re-engage with your app.
This feature works for both new short URLs and retroactively, so any existing goo.gl short links to your content will now also direct users to your app.Share links that ‘do the right thing’
You can also make full use of this feature by integrating the URL Shortener API into your app’...Surfacing content from iOS apps in Google Search
We’ve been helping users discover relevant content from Android apps in Google search results for a while now. Starting today, we’re bringing App Indexing to iOS apps as well. This means users on both Android and iOS will be able to open mobile app content straight from Google Search.
Indexed links from an initial group of apps we’ve been working with will begin appearing on iOS in search results both in the Google App and Chrome for signed-in users globally in the coming weeks:
How to get your iOS app indexed
While App Indexing for iOS is launching with a small group of test partners initially, we’re working to make this technology available to more app developers as soon as possible. In the meantime, here are the steps to get a head ...Rolling out the red carpet for app owners in Search ConsoleWouldn’t it be nifty if you could track where your indexed app content shows up in search results, for which queries, which app pages are most popular, and which ones have errors? Yeah, we thought so too! So we’ve equipped our freshly renamed Search Console with new reports to show you how Google understands and treats your app content in search results.Our goal is to make Search Console a comprehensive source of information for everyone who cares about search, regardless of the format of their content. So, if you own or develop an app, Search Console is your new go-to place for search stats.Add your app to Search ConsoleSimply open Search Console and enter your app name: android-app://com.example. Of course, we’ll only show data to auth...Announcing Google Search Console - the new Webmaster Tools
For nearly ten years, Google Webmaster Tools has provided users with constantly evolving tools and metrics to help make fantastic websites that our systems love showing in Google Search. In the past year, we sought to learn more about you, the loyal users of Google Webmaster Tools: we wanted to understand your role and goals in order to make our product more useful to you.
It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. What you all share is a desire to make your work available online, and to make it findable through Google Se...
- Webmaster Blog
Official Blog for Bing Webmaster Tools & Experiences
Reach Millions of Shoppers with Bing Image Data FeedsIn our April Webmaster post, we showed marking up your data increases exposure of your content to over 100M users of Bing and its partners. Today, we are excited to deepen our relationship with webmasters and site owners by accepting image data feeds of your site content. Data feeds are the best way to influence how your content is presented in search results. For example, providing item purchase data enables…Bing Moving to Encrypt Search Traffic by DefaultAt Microsoft, we’re committed to helping users keep their data safe and secure. That’s why we support the industry’s move to use of TLS protocols as part of our effort to expand encryption across our networks and services. Bing has already been offering users the option to encrypt search traffic for about a year and a half now. Beginning this summer, we will begin the process of encrypting search traffic…Make Apps Stand Out in Search with App LinkingYou’ve focused your energy on optimizing your website to get traffic from search engines. You’ve done this with a great site structure and architecture, superb crawlability, and — of course — top notch content. More recently, you’ve been working mad hours to ensure your site shines on mobile. Perhaps you’re already mobile-friendly and are seeing the mobile-friendly label for your site in the search results. But now your company is…Our approach to mobile-friendly searchMobile search continues to surge ahead and grow as a percentage of overall internet search queries. In November 2014, we shared our plans to make significant investments towards understanding the mobile friendliness of web pages. Since then, we have been investigating various approaches that leverage mobile friendliness to deliver the best possible mobile search experience on Bing. In this update, we share details on our mobile friendliness roadmap, insights from…Being a Part of the Bing Image Search EcosystemBillions of images are discovered by Bing searchers every month. Through Bing.com and our search partnerships with companies like Apple, Amazon and Yahoo, customers are performing more image searches to satisfy a growing range of needs. We understand that our users have a huge interest in learning more about images and connecting with the source site to complete tasks. We want to build a deeper relationship with webmasters to drive engaged customers to…Track Certificates to Help Users Stay SafeToday, I am delighted to announce an exciting new feature in Bing Webmaster Tools pertaining to security. Track Certificates (Preview) — which was built in collaboration with Microsoft OSG Enterprise Security (see their post here) — allows you to track and review certificates that were requested by browsers visiting your site right from within Bing Webmaster Tools. What’s more, Track Certificate not only shows you the certificates we encountered, you can also directly report certificates…Understanding and Testing: Implicit Local QueriesFor this post, we spent some time with Wei Wang, a Senior Program Manager in the Mobile Relevance team here at Bing and asked him to explain some of the basic things they face when answering “local” queries via mobile, and to explain a bit about how Bing fills in the blanks to determine the “best” result for a local-intent query.- Duane In web search, many queries are associated with…Recommended Reading: The Role of Content Quality in Bing RankingYou’ve heard us talk about quality quite a bit on this blog and we can all agree that creating quality content is the only sustainable strategy in attracting and retaining visitors. Naturally, as a search engine we always aim to connect our searchers with the best content out there, so content quality plays an important part in our algorithms. Which brings me to the “recommended reading” part: My colleague Michael Basilyan from the Bing…
- Moz Blog
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
Measure Your Mobile Rankings and Search Visibility in Moz Analytics
Posted by jon.white
We have launched a couple of new things in Moz Pro that we are excited to share with you all: Mobile Rankings and a Search Visibility score. If you want, you can jump right in by heading to a campaign and adding a mobile engine, or keep reading for more details!Track your mobile vs. desktop rankings in Moz Analytics
Mobilegeddon came and went with slightly less fanfare than expected, somewhat due to the vast 'Mobile Friendly' updates we all did at super short notice (nice work everyone!). Nevertheless, mobile rankings visibility is now firmly on everyone's radar, and will only become more important over time.
Now you can track your campaigns' mobile rankings for all of the same keywords and locations you are tracking o...From Editorial Calendars to SEO: Setting Yourself Up to Create Fabulous Content
Posted by Isla_McKetta
Quick note: This article is meant to apply to teams of all sizes, from the sole proprietor who spends all night writing their copy (because they're doing business during the day) to the copy team who occupies an entire floor and produces thousands of pieces of content per week. So if you run into a section that you feel requires more resources than you can devote just now, that's okay. Bookmark it and revisit when you can, or scale the step down to a more appropriate size for your team. We believe all the information here is important, but that does not mean you have to do everything right now.
If you thought ideation was fun, get ready for content creation. Sure, we've all written some things before, but the creat...The 2015 Online Marketing Industry Survey
Posted by Dr-Pete
It's been another wild year in search marketing. Mobilegeddon crushed our Twitter streams, but not our dreams, and Matt Cutts stepped out of the spotlight to make way for an uncertain Google future. Pandas and Penguins continue to torment us, but most days, like anyone else, we were just trying to get the job done and earn a living.
This year, over 3,600 brave souls, each one more intelligent and good-looking than the last, completed our survey. While the last survey was technically "2014", we collected data for it in late 2013, so the 2015 survey reflects about 18 months of industry changes.A few highlights
Let's dig in. Almost half (49%) of our 2015 respondents involved in search marketing were in-house marketers. In-h...How to Learn SEO: Choose Your Own Adventure Edition
Posted by Isla_McKetta
"How can I learn SEO?" is a deceptively simple question. The standard approach is to attempt to appeal to anyone who's interested in SEO without any idea of your previous experience or the actual reasons you want to learn SEO. That's fun. Especially the part about weeding through tons of information that might not even apply to what you want to learn.
So let's fix that. This guide is written to help you choose your own SEO adventure. If you know very little about SEO and just want to learn enough to impress your CMO, start at the beginning and stop when you feel like you understand enough concepts. Or if you've been doing SEO for years but need a brush up on the latest tips and tricks before impressing a potential ...Pinpoint vs. Floodlight Content and Keyword Research Strategies - Whiteboard Friday
Posted by randfish
When we're doing keyword research and targeting, we have a choice to make: Are we targeting broader keywords with multiple potential searcher intents, or are we targeting very narrow keywords where it's pretty clear what the searchers were looking for? Those different approaches, it turns out, apply to content creation and site architecture, as well. In today's Whiteboard Friday, Rand illustrates that connection.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about pinpoint versus floodlight tactics for content targeting, content ...Raising the Bar: A Publishing Volume Experiment on the Moz Blog
Posted by Trevor-Klein
Content marketers hear regularly about how quality is far more important than quantity. You can publish a thousand blog posts in a year, but if only three of them are truly noteworthy, valuable, and share-worthy content—what Rand would call 10x content—then you've wasted quite a bit of time.
Here at Moz, we've published blog posts on a daily cadence since before almost any of us can remember. If you didn't already know, Moz began as SEOmoz in 2004, and was little more than a blog where Rand fostered one of the earliest SEO communities. He offered a bit more background in a recent interview with Contently:
"It’s a habit that we’ve had since 2004, when I started the blog. It’s one of those things where I was writing e...Moz Local Officially Launches in the UK
Posted by David-Mihm
To all Moz Local fans in the UK, I'm excited to announce that your wait is over. As the sun rises "across the pond" this morning, Moz Local is officially live in the United Kingdom!A bit of background
As many of you know, we released the US version of Moz Local in March 2014. After 12 months of terrific growth in the US, and a boatload of technical improvements and feature releases--especially for Enterprise customers--we released the Check Listing feature for a limited set of partner search engines and directories in the UK in April of this year.
Over 20,000 of you have checked your listings (or your clients' listings) in the last 3-1/2 months. Those lookups have helped us refine and improve the background technology...The Inbound Marketing Economy
Posted by KelseyLibert
When it comes to job availability and security, the future looks bright for inbound marketers.
The Bureau of Labor Statistics (BLS) projects that employment for marketing managers will grow by 13% between 2012 and 2022. Job security for marketing managers also looks positive according to the BLS, which cites that marketing employees are less likely to be laid off since marketing drives revenue for most businesses.
While the BLS provides growth estimates for managerial-level marketing roles, these projections don't give much insight into the growth of digital marketing, specifically the disciplines within digital marketing. As we know, "marketing" can refer to a variety of different specializations and methodologies...